单身经济(共25份)
单身经济
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艾媒咨询|2021-2022年中国低度酒行业现状与发展趋势研究报告
本报告涉及的案例/品牌/企业:RIO、兰舟
在新生代群体的消费理念和休闲放松需求驱使下,低度酒市场在近年发展迅猛。iiMedia Research(艾媒咨询)数据显示,2017-2021年,中国低度酒销售市场规模整体保持高速增长态势,预计2022年将突破5000亿元。艾媒咨询分析师认为,在供给侧,传统品牌和新品牌都在纷纷布局低度酒市场,市场供给充裕;在消费侧,Z时代已经成为社会消费的新力军,低度酒在产品形态、品牌营销等方面都与Z时代消费理念相契合,市场发展前景一片利好。
Driven by the consumption concept and relaxation demand of the new generation groups, the low-alcohol market has developed rapidly in recent years. According to data from iiMedia Research, from 2017 to 2021, the overall sales scale of China's low-alcohol wine will maintain a high-speed growth trend, and it is expected to exceed 500 billion yuan in 2022. According to the analyst opinion of iiMedia Research, on the supply side, traditional brands and new brands are laying out the low-degree wine market, and the market supply is abundant; on the consumption side, the Z era has become a new force in social consumption, and the low-alcohol wine is in line with the Z-era consumption concept in terms of product form and brand marketing. The market development prospects are favorable. -
艾媒咨询|2021年上半年新中式面馆行业趋势及消费者行为洞察报告
本报告研究涉及企业/品牌/案例:西贝莜面村
2021年中国中式面馆市场营收规模将达3120.9亿元,预计2024年营收规模将突破4300亿元,在消费升级和产品多元化的带动下,行业呈现快速发展的势头。面馆行业投融资状况活跃,2021年1-8月面馆行业融资超13亿。艾媒咨询分析师认为,中国新式面馆行业在资本的助推下,同质化竞争已逐步呈现,如何在品质、价格、品牌及便利等因素中迅速赢得消费者青睐,扩大市场份额,是未来资本获利的关键。
In 2021, the revenue scale of China's Chinese noodle market will reach 312.09 billion yuan. It is expected that the revenue scale will exceed 430 billion yuan in 2024. Driven by consumption upgrading and product diversification, the industry shows a momentum of rapid development. The investment and financing status of noodle restaurant industry is active. From January to August 2021, the financing of noodle restaurant industry exceeded 1.3 billion. AI media consulting analysts believe that with the help of capital, homogeneous competition has gradually emerged in China's new noodle restaurant industry. How to quickly win the favor of consumers and expand market share among factors such as quality, price, brand and convenience is the key to capital profit in the future. -
艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例:贝泰妮,珀莱雅,丸美股份
数据显示,2021年8月阿里平台护肤及化妆品类GMV为199.1亿元,同比下降5.0%,其中护肤类GMV140.0 亿元,同比下降0.8%,彩妆类GMV59.2亿元,同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%,购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元,同比增长43%。其中,护肤销售额达 755 亿元,同比增长 45%;美妆彩妆销售额为 154 亿元,同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出,商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period. -
艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例:上海喜喜母婴护理服务股份有限公司,苏州喜之家母婴护理服务股份有限公司,深圳爱帝宫母婴健康管理股份有限公司,馨月汇母婴专护服务(上海)有限公司,优艾贝(中国)集团有限公司,悦子阁(上海)健康服务有限公司,Andbaby安恩贝,北京禧月阁母婴护理有限公司,巍阁产后休养中心(月子会所),仕馨孕育护理中心股份有限公司,台湾臻喜月子会所,广禾堂草本生物科技(上海)有限公司,金月汇精致月子会所,山东福座母婴护理股份有限公司,美梦洛城香水湾月子中心
iiMedia Research(艾媒咨询)数据显示,中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元,中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看,以及近期三孩政策的推出,2021年后人口生育率可能小幅上升趋势,因此,月子中心的市场规模也会随之增长,预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为,目前月子中心正处于蓬勃发展阶段,预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐,并且还没有形成完备的市场监管标准,因此在2021年后月子服务行业会处于调整期,增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down. -
艾媒咨询|2021年3-4月中国母婴行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例:贝康医疗,锦欣生殖,美吉姆,红黄蓝
在人口老龄化加速发展的背景下,我国的生育政策保持利好。但是受到晚婚晚育及二孩大龄母亲等影响,辅助生育产业得到高速发展,2020年的市场规模达到354.73亿元。同时,婴儿早教行业在疫情后回复发展,iiMedia Research(艾媒咨询)数据显示,2021年,中国家长在挑选早教课程的考虑因素中,最重要的是早教内容的专业度和丰富度,占比分别高达64.1%和63.3%。
In the context of the accelerated development of population production, the birth policy has been maintained well. At the same time, early childhood education is affected by marriage and parenting and older mothers with two children, and the assisted reproductive industry has been developed. The market size in 2020 will reach 354.73. At the same time, the infant early education industry has resumed development after the epidemic was revealed. According to data from iiMedia Research, in 2021, among the factors that Chinese parents consider when choosing early education courses, the most important factor is the professionalism and degree of early education content, which will eventually be as high as 64.1% and 63.3%.
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