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艾媒咨询|2021年中国大学生观影趋势白皮书
中国在校大学生数量逐年增长。数据显示,2020年中国高等教育在学总规模达到4183万人。随着国民生活水平的提高,大学生群体的月均生活费也随之增加,预计2022年中国在校大学生的年度消费规模将超过8700亿元,大学生消费潜力巨大。本报告将对中国大学生消费特征进行盘点,结合大学生观影调研数据,进行趋势分析及解读。
The number of college students in China is increasing year by year. According to the data, in 2020, the total number of higher education students in China reached 41.83 million. With the improvement of national living standards, the average monthly living expenses of college students also increase. It is expected that the annual consumption scale of Chinese college students will exceed 870 billion yuan in 2022, and the consumption potential of college students is huge. This report will make an inventory of the consumption characteristics of Chinese college students, and analyze and interpret the trend in combination with the survey data of college students watching movies. -
艾媒咨询|2021中国景区门票预约服务专题研究报告
本报告研究涉及企业/品牌/案例:故宫博物院,敦煌莫高窟,上海迪士尼度假区,泰山风景名胜区,上海海昌海洋公园
iiMedia Research(艾媒咨询)数据显示,2020年,电影票、飞机票以及火车票的预约购买线上化率均在九成左右。在线上化率实现明显提升后,各场景在购票服务、取票入闸等服务流程的质量把控上有明显优化。而当前景区门票线上化率仅为22.4%,服务数字化程度仍有待提高。艾媒咨询分析师认为,景区门票预约将成为预约旅游建设的首要抓手,将持续帮助产业和景区优化升级。其次,超七成游客认可景区门票预约服务方式,认为出游前应提前做好细致安排。大众通过景区门票预约服务,提升出游计划可控性,优化旅游出行体验。此外,预约旅游助力景区实现三大主要目标,分别是提升安全性、改善游客体验以及提高景区运营效率。艾媒咨询分析师认为,明确在线预约预订等建设规范,引导旅游景区开发数字化体验产品,可以有效解决景区现存的三大主要问题。
As to the data of iiMedia Research, the online booking rate of movie tickets, air tickets and train tickets will be nearly 90% in 2020. After the significant improvement of online rate, the quality control of service processes such as ticket purchase service, ticket collection and gate entry has been significantly optimized. At present, the online rate of tickets in scenic spots is only 22.4%, and the digital level of service still needs to be improved. The consulting analyst of iiMedia Research believe that booking tickets in scenic spots will become the first priority in booking tourism construction, and will continue to help optimize and upgrade the industry and scenic spots. Secondly, more than 70% of the tourists agree with the ticket booking service mode of the scenic spots and careful arrangements should be made in advance before traveling. The public can improve the controllability of travel plan and optimize the travel experience through the ticket booking service. In addition, three main goals of scenic spots achieved by booking tourism are to improve safety, to improve tourist experience and to improve operational efficiency. The consulting analyst of iiMedia Research believes that clear online booking and other construction norms, guide the development of digital experience products in scenic spots, can effectively solve the three main problems existing in scenic spots. -
艾媒舆情|2020中国春运抢票软件变“黄牛”现象引质疑舆情监测报告
本报告研究涉及企业/品牌/案例:去哪儿APP,智行火车票,飞猪,携程,同程艺龙,美团,高铁管家,新华网,央视网,时代周报
春节购票是刚需,有需求就会催生商机,抢票软件应运而生,特别是对高铁票热门站点一票难求。因此官方铁路售票软件12306和抢票平台之间的博弈长期存在。抢票软件只是将用户手动购买车票的链路照搬,用机器来操作,利用企业带宽和机器速度来当“代购”。购买了加速包或VIP的不同之处在于,刷新的频率可能会从30秒一次变成10秒一次或5秒一次,或者多个服务器同时抢票。但是,能不能抢到票仍然是概率问题。抢票难的根本原因是供求关系不平衡。
Buying tickets for the Spring Festival is just needed, and when there is demand, it will generate business opportunities. Ticket-grabbing software has emerged, especially for high-speed rail tickets. Therefore, the game between the official railway ticketing software 12306 and the ticket grabbing platform has long existed. The ticket-grabbing software simply copies the link where the user manually purchases the ticket, operates it with a machine, and uses the enterprise bandwidth and machine speed as a "purchasing agent". The difference between purchasing an acceleration package or VIP is that the refresh frequency may change from 30 seconds to 10 seconds or 5 seconds, or multiple servers can grab tickets at the same time. However, it is still a matter of probability whether tickets can be seized. The root cause of the difficulty in grabbing tickets is the imbalance between supply and demand. -
艾媒报告 |2019Q1中国在线电影购票市场监测报告
本报告涉及企业/品牌包括:猫眼,淘票票
iiMedia Research (艾媒咨询)数据显示,2019年第一季度,中国内地电影票房达到186.1亿元,春节档全国电影票房共产出58.4亿元,同比增长2.04%,移动支付迅速普及后,线上已经成为购票主渠道,线下渠道仅占电影购票市场份额的14.3%。iiMedia Research(艾媒咨询)数据显示,猫眼及淘票票分别占据中国电影购票市场份额42.6%和31.5%,其中淘票票的月活跃用户数最多,女性用户占比59.54%,猫眼24岁及以下的用户较多,占比53.77%。两大平台分别背靠阿里和腾讯,各自具有发展特点,未来两大平台之间的竞争将会长期存在。电影市场经历爆发增长后,观众电影购票消费开始回归理性。
As the data of iiMedia Research showed, in the first quarter of 2019, the box office of mainland China reached 18.61 billion yuan, and the national box office of the Spring Festival Film reached 5.84 billion yuan, with an increase of 2.04% year on year. After the rapid popularization of mobile payment, online channels has become the main channel of ticket purchasing, and offline channel accounts for only 14.3% of the market share of movie ticket purchasing. As the data of iiMedia Research showed, Maoyan and Taopiaopiao accounted for 42.6% and 31.5% of the Chinese movie ticket market respectively. Among them, the most active monthly users were Taopiaopiao, with 59.54% female users. Maoyan has the most proportion of users aged 24 or younger, accounting for 53.77%. The two platforms are backed by Alibaba and Tencent respectively, which have their own development characteristics. The competition between the two platforms will exist for a long time in the future. After the explosive growth of the film market, the audience's consumption for movie tickets begins to return to rationality. -
艾媒报告 |2019全球及中国电影市场运行大数据与产业布局策略研究报告
本报告研究涉及企业/品牌/案例:万达电影,中国电影,光线传媒,华谊兄弟,华策影视,捷成股份,横店影视,奥飞娱乐,文投控股,北京文化,阿里影视,大地影视,联合,中影南方,中数,中影星美,横店,金逸,幸福蓝海,腾讯视频,优酷,爱奇艺,芒果TV,哔哩哔哩,咪咕视频,搜狐视频,暴风影音,360影视大全,乐视视频,
2015年开始,全球电影产业进入高速发展阶段,3D电影逐渐普及并吸引用户踏入影院,以获得更好的视觉体验。2018年,全球数字银幕数量达到18.2万块,同年电影票房达到411亿美元。艾媒咨询分析师认为,全球电影产业的高速发展,也得益于技术推动和中国市场贡献。2009-2017年中国电影票房保持快速增长态势,复合增长率为27.2%,这一方面得益于国家队电影及相关文化产业的扶持和资本入驻,另一方面电影购票等APP应用普及功不可没。特别是移动互联网应用的普及,令中国电影产业链体系完善并未来朝向数字化的方向发展。
Beginning in 2015, the global film industry has entered a stage of rapid development, and 3D movies have become popular and attracted users to enter the theater for a better visual experience. In 2018, the number of global digital screens reached 182,000, and the box office of the same year reached $41.1 billion. Ai Media Consulting analysts believe that the rapid development of the global film industry has also benefited from technology promotion and contribution from the Chinese market. In 2009-2017, the box office of Chinese movies maintained a rapid growth trend with a compound growth rate of 27.2%. This is due to the support of the national team film and related cultural industries and the capitalization of the capital. On the other hand, the application of APP for ticket purchases is not available. No. In particular, the popularity of mobile Internet applications has made the Chinese film industry chain system perfect and the future toward digitalization. -
艾媒报告 |3.15消费者权益调查报告互联网生活零售篇
iiMedia Research(艾媒咨询)数据显示,2018年中国网络零售额突破9万亿元。近年短途物流的发展以及新零售概念的推广,互联网零售市场的规模不断扩展,关于零售服务消费者的权益保障不容忽视。而各类服务中,餐饮外卖、优惠团购是问题重灾区。iiMedia Research(艾媒咨询)数据显示,分别为34.1%和33.0%的受访用户认为网购这些服务最容易发生权益保障问题。
As the data of iiMedia Research showed, the scale of China online retail sale exceeded 9 trillion yuan in 2018. In recent years, with the development of short-distance logistics and the promotion of new retail concepts, the scale of the Internet retail market has been expanding. The protection of the rights of consumers of retail services can not be ignored. Among all kinds of services, catering take-out and preferential group purchase are the most serious disaster areas. As the data of iiMedia Research showed, 34.1% and 33.0% of the interviewed users thought that online purchasing of these services was the most prone to rights and interests protection problems.
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