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艾媒咨询|2021年中国在线K歌行业发展专题研究报告
本报告涉及的案例/品牌/企业:全民K歌
随着互联网与生活的深度融合,在线娱乐成为了群众生活中的重要娱乐形式。艾媒咨询分析师认为,与音视频类项目相比,在线K歌具有更强的沉浸感体验,多元的玩法也迎合了不同用户群体的个性化需求,目前已经成为了在线泛娱乐领域的主要项目之一。iiMedia Research(艾媒咨询)数据显示,预计2022年,中国在线K歌市场规模将达到175.8亿元,用户规模将达到5.7亿人。在网络技术革新的基础上,在线K歌APP不断推出多元化的歌唱模式,迎合了不同用户群体的个性化需求。音乐内容服务的突破创新催生了K歌APP的转变,是K歌平台吸引用户的重要因素。在新音乐产出模式和内容发展的带动下,在线K歌平台将打破行业壁垒,挖掘新的商机。
With the deep integration of Internet and life, online entertainment has become an important form of entertainment in people's life. AI media consulting analysts believe that compared with audio and video projects, online karaoke has a stronger immersion experience, and its diversified playing methods also meet the personalized needs of different user groups. At present, it has become one of the main projects in the field of online pan entertainment. According to iimedia research, it is estimated that in 2022, China's online karaoke market will reach 17.58 billion yuan and 570 million users. On the basis of network technology innovation, online karaoke app has continuously launched diversified singing modes to meet the personalized needs of different user groups. The breakthrough and innovation of music content service gave birth to the transformation of k-song app, which is an important factor for k-song platform to attract users. Driven by the new music output mode and content development, the online karaoke platform will break industry barriers and explore new business opportunities. -
艾媒咨询|2021年上半年中国第三方手机输入法行业趋势研究报告
本报告研究涉及企业/品牌/案例:百度输入法,搜狗输入法,讯飞输入法
第三方输入法市场已形成百度、搜狗的双巨头格局。各大输入法平台以智能化、多元化、创新化的技术作为发展核心,研发更多创新型产品和功能,进一步满足用户需求,稳固自身的行业竞争地位。iiMedia Research(艾媒咨询)调研数据显示,当前用户的第三方输入法主要使用场景为社交场景,需要个性化、趣味化体验,同时用户对大段语音输入的要求更高。当前百度输入法的AI输入和语音输入表现良好,用户体验满意度最高,并且粘性最强。
The third-party input method market has formed a dual giant pattern of Baidu and Sogou. The major input method platforms take intelligent, diversified, and innovative technologies as their development core, and develop more innovative products and functions to further meet user needs and stabilize their own competitive position in the industry. Research data from iiMedia Research shows that the current user's third-party input method is mainly used in social scenarios, which requires a personalized and interesting experience. At the same time, users have higher requirements for large-scale voice input. The AI input and voice input of Baidu Input Method currently perform well, with the highest user experience satisfaction and the strongest stickiness. -
艾媒咨询|2020年中国在线音乐行业发展专题研究报告
本报告研究涉及企业/品牌/案例:QQ音乐,酷我音乐,网易云音乐,咪咕音乐
后疫时代,音乐行业线下业务仍未完全回暖;在线音乐新业态如云演艺、IOT全场景音乐服务等创新模式获得发展红利。iiMedia Research(艾媒咨询)数据显示,仅2020上半年,中国在线演出用户规模就超过了8000万人,云演艺用户中也有超过八成更偏好从在线音乐平台中观看live表演。而受访IOT音乐用户则主要通过车载设备收听,占比38.4%。在5G、AI等前沿技术强有力的支撑下,在线音乐用户规模、市场规模将持续扩大,2022年中国数字音乐市场规模有机会突破480亿元。
In the post-Covid-19 era, the offline business of the music industry has not fully recovered. New online music formats such as cloud live, IOT full scene music services and other innovative models have gained development bonus. As the data of iiMedia Research showed, the user scale of China online performance industry has exceeded 80 million merely on the first half of 2020, and more than 80% of cloud live users prefer to watch live shows from online music platforms. As for the IOT music users, they mainly use on-board devices, accounting for 38.4%. With the strong support of 5g, AI and other advanced technologies, the scale of online music users and market will continue to expand. In 2022, the scale of China's digital music market has the opportunity to exceed 48 billion yuan. -
艾媒报告 |2019中国养猪行业研究与商业投资决策分析报告
本报告研究涉及公司/品牌/案例:阿里云,新希望集团,雏鹰农牧,正邦科技,罗牛山,唐人神集团,海大集团,新工业,大康,得利斯,顺鑫农业,广弘,康达尔,网易味央,猪哥靓,双鸽股份,精神气,壹号食品,温氏股份,牧原股份,中粮肉食,宝迪,新希望,大北农,首农黑六,膳博士,壹号土猪
2018年中国肉类消费中,猪肉消费占比达62.9%,中国对猪肉依赖性较强。因此,生猪养殖企业(如温氏股份)2018年的销售表现良好,而网红品牌(如网易味央)等猪肉品牌收到资本市场看好,有一定的融资能力。艾媒咨询分析师认为,中国人对猪肉的需求量大且短期内不会改变,但是部分生猪养殖的上市公司已经出现“增收不增利”的情况,因此如何借助AI、智能科技手段降低成本、提高猪肉产量是相关企业的主要考虑因素。特别是素食主义、人造肉等消费观念兴起,可能会成为更长期的猪肉产品竞争对象,需要提前布局进一步提高猪肉产品的食品安全和营养价值。
In 2018, pork consumption accounted for 62.9% of China's meat consumption, and China was more dependent on pork. Therefore, pig breeding enterprises (such as Wen's shares) in 2018 sales performance is good, and the net red brand (such as Net-a-Porter) and other pork brands received the capital market, has a certain financing capacity. Ai media consulting analysts believe that the demand for pork in the Chinese is large and will not change in the short term, but some pig farming listed companies have appeared “increase income and not increase profits“ situation, so how to use AI, intelligent technology means to reduce costs, improve pork production is the main consideration of related enterprises. In particular, the rise of vegetarianism, artificial meat and other consumption concepts, may become a longer-term competition for pork products, the need for advance layout to further improve the food safety and nutritional value of pork products. -
艾媒报告 |2019全球ETC行业现状与中国产业链商业布局研究报告
本报告研究涉及企业/品牌/案例:金溢科技,距离科技,万集科技,博通集成,E-ZPass, I-Pass, Fastrak, E-Pass, SunPass,工商银行,建设银行,农业银行,中国银行,交通银行,邮政储蓄,银联云闪付,支付宝,微信,中远海科,达华智能,星帅尔,数字政通,华铭智能,华信新材,楚天高速,环球网,新财富,时代周报
随着中国汽车保有量逐渐增多,高速、城市道路拥堵以及尾气污染等问题愈发明显,政府部门推进ETC产业落地。葡萄牙、日本等发达国家ETC系统起步较早,目前处于平稳期,而中国ETC产业则相对处于快速发展阶段。2019年中国汽车保有量有望突破2.46亿,政府以2019年年底车辆ETC装载量达90%为目标。艾媒咨询分析师认为,2019年至2020年会是ETC产业的集中爆发期,届时将带动相关企业及上下游产业链发展;ETC背后潜在的优质用户以及ETC作为车联网新入口的可能,令银行、第三方支付平台等积极争夺这一用户市场;但值得注意的是,目前潜在用户仍对ETC的信息安全、便捷性等问题存在疑虑,因此需要提高这一群体的产品接受度;同时也要避免各大金融机构短期内可能诱发的不当竞争。
As car ownership has increasingly grown in China, problems, such as high-speed and urban road congestion and exhaust pollution, have become more and more apparent, and the government departments have promoted the development of ETC industry. The ETC system in developed countries, such as Portugal and Japan, started earlier and is currently in a stable period, while the Chinese ETC industry is relatively in a rapid development stage. In 2019, Chinese car ownership is expected to exceed 246 million, and the government aims to achieve 90% vehicle ETC loading by the end of 2019. iiMedia Consulting analysts believe that 2019 to 2020 will be a period for the concentrated outbreak of ETC industry in China, which will drive the development of related companies and the upstream and downstream businesses of industry chains. Due to the potential quality users behind ETC industry and ETC’s being a new entry point for the Internet of Vehicles, banks and third-party payment platforms are actively competing for this user market. However, it is worth noting that potential users still have doubts about ETC's information security and convenience, so it is necessary to improve their product acceptance. Besides, it is necessary to avoid improper competition that may be induced by the major financial institutions in the short term. -
艾媒报告 |2019-2021中国城市商业综合体运行大数据与商业决策分析报告
本报告研究涉及企业/品牌/案例:香港九龙仓集团,香港太古地产,银泰置地,大悦城,印力集团,万科,TRIWATER,融创,龙湖,凯德集团,DIAMOND TWO PTE 有限公司,红星地产,华润置地,恒隆地产,新鸿基,嘉里建设,中国金茂,富力地产,保利集团,招商蛇口,绿地集团,中海地产,新城控股,中国国贸,宝龙地产,世茂集团,金融街,瑞安房地产,SOHO中国,茂业国际,华侨城,上实城开,丰树集团,新世界中国,合生创展,长实地产,金隅股份,雅居乐,恒基兆业,中国奥园,中国恒大,洛克菲勒家族,巴克莱投资银行、通用电气、NBC新闻网总部、时代华纳,美联社,任天堂,星巴克,希尔顿,罗斯福酒店,美国捷得,KPF,粤海喜来登酒店
商业综合体兼具推动购物中西等线下实体经济消费、文娱产业和商业地产发展等多重作用。iiMedia Research(艾媒咨询)数据显示,2018年开业购物中心业态占比以文体娱乐类最高,达38%,其次为餐饮30%。值得关注的是,与宠物经济、儿童经济等关联度高的体验业态持续增长,如室内动物园、室内运动馆、小剧场、黑科技体验馆、围棋馆等不断出现。另一方面,2019年住宅房产的紧缩政策,驱动地产企业向商业地产转向。iiMedia Research (艾媒咨询)数据显示,中国主要一线城市以北京上海为首,拥有超过100家购物中心,且核心商圈租金超过2000元,伴随着城市收缩等供求关系进一步失衡,地产企业及时调整应对策略,部分企业更关注三四线城市发展。
The commercial complex has multiple functions of promoting the real economic consumption, cultural and entertainment industry and commercial real estate development under the shopping line between China and the West. According to iiMedia Research (AI Media Consulting), the largest proportion of shopping centers opened in 2018 is sports and entertainment, with 38%, followed by catering, with 30%. It is worth paying attention to that experience formats with high correlation with pet economy and children's economy continue to grow, such as indoor zoo, indoor sports hall, small theater, black technology experience hall, go hall, etc. On the other hand, the tightening policy for residential real estate in 2019 will drive real estate enterprises to turn to commercial real estate. IiMedia Research (AI Media Consulting) data show that China's major first-tier cities, led by Beijing and Shanghai, have more than 100 shopping centers, and the rent in the core business circle exceeds 2,000 yuan. With the supply-demand relationship further unbalanced such as urban contraction, real estate enterprises have adjusted their coping strategies in a timely manner, and some enterprises pay more attention to the development of third-and fourth-tier cities. -
艾媒报告 |2019中国餐饮行业大数据监测与商业新模式研究报告
本报告研究涉及企业/品牌/案例:新希望六和,书海供应链,宋小菜,链农,信良记,即刻联盟,食云集,熊猫星厨,屏芯科技,五芳斋,小龙坎,海底捞,九毛九,大龙燚,西贝筱面村,盒马生鲜,7 eleven ,FamilyMart,超级物种,小象生鲜,便利蜂,口碑,美团点评,饿了么,喜茶,泡面小食堂,华天饮食,凯瑞餐饮,广州酒家,外婆家,蓝海酒店,陶然居,木屋烧烤,丰茂烤串,阿拉提羊肉串大王,很久以前,柳叶刀烧烤,周黑鸭,全聚德,绝味食品股份有限公司,西安饮食股份有限公司,唐宫(中国)控股有限公司,上上谦,太二酸菜鱼
2018年,中国餐饮行业收入较2017年增长18.2%,突破4万亿元,未来餐饮行业发展仍有巨大前景。同时,外卖行业发展也为餐饮提供了新的市场。截至2018年12月,中国网上外卖用户规模达4.06亿,保持较高增速。从细分品类看,正餐消费人次比2017年提高12.9%,追求品质和多样化成为主流之选;火锅行业继续保持高增速,川式火锅占据市场主流地位;烧烤行业中26-35岁年龄段成为主力消费群体;小吃门店数量稳居第一,品质升级趋势明显;新式茶饮增速迅猛,门店数量已达41万家。艾媒商情舆情数据监测系统显示,“智慧餐厅”概念在消费者口碑中具有很高的认可度,体现了未来餐饮行业智慧化发展的趋势。此外,未来资本市场与餐饮行业的结合将更加密切,品牌化、规模化也将成为未来中国餐饮行业的重要发展方向。
In 2018, the revenue of China's catering industry increased by 18.2% compared with 2017, breaking through 4 trillion yuan. There is still great prospect for the development of the catering industry in the future. At the same time, the development of the take-away industry has also provided a new market for catering. As of December 2018, the number of online take-out users in China reached 406 million, maintaining a relatively high growth rate. From the perspective of sub-categories, the number of dinner consumption is 12.9% higher than that of 2017. The pursuit of quality and diversification has become the mainstream choice; the hot pot industry continues to maintain a high growth rate, and Sichuan-style hot pot dominates the market; the barbecue industry is 26-35 years old. The segment became the main consumer group; the number of snack stores ranked first, and the quality upgrade trend was obvious; the new tea beverages grew rapidly, and the number of stores reached 410,000. According to the business data system of iiMedia Research, the concept of “smart restaurant” has a high degree of recognition in the consumer word of mouth, reflecting the trend of smart development of the catering industry in the future. In addition, the future combination of capital market and catering industry will be closer, and branding and scale will become an important development direction for China's catering industry in the future.
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