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艾媒咨询|2023-2024年粤港澳大湾区餐饮消费洞察报告
粤港澳大湾区具备丰富的美食文化,在全国美食里占据重要地位。在人工智能、大数据等技术不断进步的情况下,湾区餐饮行业获得技术红利,各大餐饮企业通过供应链数字化、SaaS、会员管理、数字化营销、服务机器人等方面加快数字化转型。调研数据显示,近五成大湾区消费者表示注重健康饮食,超九成消费者习惯于查看餐饮软件和餐饮平台的测评及客户评价,餐厅人气度逐渐成为消费者就餐决策的重要依据之一。
艾媒咨询分析师认为,餐饮行业市场竞争较为激烈,餐饮企业拥有独特的品牌定位和特色更容易在市场中脱颖而出。
The Guangdong Hong Kong Macao Greater Bay Area has a rich culinary culture and occupies an important position in national cuisine. With the continuous advancement of technologies such as artificial intelligence and big data, the catering industry in the Bay Area has gained technological dividends. Major catering enterprises are accelerating their digital transformation through supply chain digitization, SaaS, member management, digital marketing, service robots, and other aspects. Research data shows that nearly 50% of consumers in the Greater Bay Area emphasize healthy eating, while over 90% of consumers are accustomed to viewing evaluations and customer reviews from catering software and platforms. Restaurant popularity has gradually become an important basis for consumer dining decisions.
iiMedia Research analysts believe that the competition in the catering industry market is relatively fierce, and catering enterprises with unique brand positioning and characteristics are more likely to stand out in the market. -
艾媒咨询|2021年中国春节网络红包专题研究报告
2021年春节期间,各大互联网平台发放红包金额超180亿元,春节网络红包活动“含金量” 再创新高。网络红包活动成为春节重要节目之一,多家平台相继与央视春晚合作,进行品牌推广效应和新户获取。2021年春节,在政策、经济、社会等环境因素的影响下,各大互联网平台爆发网络红包分发混战,抖音率先公布分发20亿网络现金红包,快手、拼多多随后加码红包分发金额。iiMedia Research(艾媒咨询)数据显示,2021年春节期间收到或发送红包的数量有所提升的用户,以及收到或发送红包的金额有所提升的用户均约为五成。参与平台网络红包后,近八成用户选择绑定银行卡;绑定银行卡后,超五成用户没有解绑银行卡的打算。春节网络红包的活动已经成为了各大平台支付业务布局的重要一环。依托于春节网络红包的超高流量以及与支付场景紧密的关联性,平台旨在实现支付业务的有效拉新。
During the Spring Festival of 2021, the number of red envelopes issued by major Internet platforms exceeded 18 billion yuan, and the "gold content" of the online red envelope activities during the Spring Festival hit a new high. Online red envelope activities have become one of the important programs of the Spring Festival. Many platforms have cooperated with CCTV Spring Festival Gala to carry out brand promotion effects and new account acquisition. In the Spring Festival of 2021, under the influence of policy, economic, social and other environmental factors, major Internet platforms erupted in online red envelope distribution. Douyin was the first to announce the distribution of 2 billion online cash red envelopes. Kuaishou and Pinduoduo subsequently increased the amount of red envelope distribution. According to data from iiMedia Research, about 50% of the users who received or sent red envelopes during the Spring Festival in 2021, and the number of users who received or sent red envelopes increased. After participating in the platform network red envelopes, nearly 80% of users chose to bind their bank cards; after binding their bank cards, over 50% of users did not intend to unbind their bank cards. The Spring Festival network red envelope activities have become an important part of the payment business layout of major platforms. Relying on the ultra-high traffic of the Spring Festival network red envelopes and the close relevance to the payment scenario, the platform aims to achieve effective innovation of payment services. -
艾媒咨询| 2020-2021年中国电子签名行业发展现状及用户调研分析报告
本报告研究涉及企业/品牌/案例: e签宝,法大大,契约锁
艾媒咨询调研数据显示,中国有43.1%的电子签名用户选择e签宝。电子签名行业集中度较高,已经一定程度地形成了巨头效应。而随着“互联网+”的不断普及,电子签名将持续拓宽电子签名的应用场景,用户的使用频次和投入普遍呈现增长趋势。但是在电子签名的新风口下,行业竞争也将愈发激烈,e签宝等巨头的竞争优势将持续放大。
According to the survey data of iiMedia Research, 43.1% of electronic signature users in China choose esignature. The electronic signature industry has a high concentration, which has formed a giant effect to a certain extent. With the continuous popularization of "internet plus", electronic signature will continue to broaden the application scenarios of electronic signature, and the frequency and investment of users generally show an increasing trend. However, under the new trend of electronic signature, the industry competition will become more and more fierce, and the competitive advantages of giants such as e-sign will continue to enlarge. -
艾媒报告|2019中国刷脸支付技术应用社会价值专题研究报告
本报告研究设计企业/品牌/案例:支付宝
2019年上半年移动支付交易规模达166.1万亿,在移动支付市场规模逐渐扩大以及人脸识别技术发展渐趋成熟的背景下,刷脸支付开始崭露头角。iiMedia Research(艾媒咨询)数据显示,预计2022年中国刷脸支付用户规模将超7.6亿人。刷脸支付的发展以及普及,对于用户、商家以及社会有着重要价值。对于用户而言,刷脸支付省时、便捷、体验好和能实现信息与交易安全保障。iiMedia Research(艾媒咨询)数据显示,受访用户对在流程耗时、便利程度、支付体验、交易安全和信息安全五个方面对刷脸支付的满意度分别为8.1、7.3、7.3、7.1和7.0,高于其他非现金支付方式的满意度。对于商家来说,刷脸支付赋能商家的经营发展,帮助他们改善排队效率、提高顾客好评率、提高竞争力和增加客流。九成的受访商家认可接入刷脸支付后,顾客排队效率和顾客好评的提升。刷脸支付的发展同时也带动着上下游产业的发展,促进硬件制造商、传感器制造商等新产业新职业就业的发展,为社会带来巨大价值。
In the first half of 2019, the transaction scale of mobile payment reached 166.1 trillion yuan. In the context of the gradual expansion of the mobile payment market and the gradual maturity of face recognition technology, the face-scanning payment has begun to emerge. As the data of iiMedia Research showed, it is estimated that the scale of users of face-scanning payment in China will exceed 760 million in 2022. The development and popularity of face-scanning payment is of great value to users, corporate and society. For the user, the face-scanning payment saves time, is convenient, and ensures information and transaction security. As the data of iiMedia Research showed, the respondents' satisfaction with the face-scanning payment in terms of spending time, convenience, payment experience, transaction security and information security are 8.1, 7.3, 7.3, 7.1 and 7.0, higher than other non-cash payment methods. For merchants, the face-scanning payment empowers their management, helping them improve queue efficiency, improve customer feedback, improve competitiveness and increase customer flow. Ninety percent of the surveyed merchants recognized the increase in customer queuing efficiency and customer praise after accessing the face-scanning payment. The development of the face-scanning payment also drives the development of upstream and downstream industries, and promotes the development of new occupations and employment in new industries such as hardware manufacturers and sensor manufacturers, bringing great value to the society. -
艾媒研报|拉卡拉(300773.SZ):一波三折终上市,收单还能撑多久
本报告研究涉及企业/品牌包括:拉卡拉、联想控股、微信、支付宝、VISA、西藏旅游、考拉金服、财付通、银联商务、通联支付、汇付天下、国付宝、智付、杉德支付、联动优势、银盛支付、卡友支付、付临门支付、随行付、易生支付、北京爱农驿站、易宝支付
C端支付行业饱和,B端支付增速放缓。C端支付市场,支付宝、财付通双寡头格局形成。艾媒北极星系统显示2019年2月支付宝月活跃用户数高达55,651.99万,稳居第一地位,排名第二的翼支付仅有支付宝的1/7,排名第八的拉卡拉支付仅为支付宝1/813倍。B端支付市场方面,2018年联网POS机和银行卡联网商户数达2,733万台和3,451万户,同比增长9.49%和5.42%,增速有所下滑。同时,第三方支付行业政策趋严,2018年,央行对第三方支付违规处罚力度空前。第三方支付机构至少收到2.03亿元处罚。但随着行业逐步规范化,中小支付机构运作成本增大,行业资源将向更加规范的头部企业聚集,与其他体量较小的支付机构拉开差距。
C-end payment industry saturated, B-end payment growth slowed down. Alipay and Cai Fu Tong formed a duopoly pattern in the C payment market. Polaris System of iiMedia shows that the number of active users of Alipay in February 2019 has reached 556.52 million, ranking the first place. Second is Wing Payment accounting for only 1/7 of Alipay's, while the eighth ranked Lakala only 1/813 times of Alipay's. As for the B-end payment market, the number of online POS machines and bank cards reached 27.33 million and 34.51 million in 2018, an increase of 9.49% and 5.42% over the same period of last year, and the growth rate declined slightly. At the same time, the third-party payment industry policy has become stricter. In 2018, the central bank imposed unprecedented penalties on third-party payment violations. Third-party payment agencies received at least 203 million yuan in penalties. However, with the gradual standardization of the industry, the operating costs of small and medium-sized Payment institutions increase, and industry resources will gather to more standardized head enterprises, which will open the gap with other smaller payment institutions. -
艾媒报告 |2018-2019年中国银行数字化转型深度分析与决策报告
金融科技的发展推动中国传统银行数字化转型。传统银行积极创新理财产品,在电子商务、跨境电商和移动支付方面布局,打造场景金融。艾媒北极星(bjx.iimedia.cn)监测数据显示,2018年10月中国工商银行和中国建设银行移动端用户规模均超5000万人,其中,中国工商银行个人手机应用移动端全网渗透率全网渗透率最高。此外,中国工商银行和中国建设银行在高收入用户规模上更具优势,利于后期发展。
The development of financial technology has promoted the digital transformation of traditional Chinese banks. Faced with some fierce challenges, traditional banks have made five major changes, including the digital ecological platforms, convenient service, Internet finance marketing activities, bank card business and private banking business. Using financial technology, traditional banks are deploying e-commerce, cross-border e-commerce and mobile payment, which creating a finance scene. According to the data of bjx.iimedia.cn, the mobile terminal users of Industrial and Commercial Bank of China and China Construction Bank exceeded 50 million in October 2018. Among them, ICBC's mobile phone application has the highest penetration rate. In addition, ICBC and China Construction Bank have advantages in the scale of high-income users, which is conducive to later development. In the future, traditional banks will further enhance their digital capabilities and apply artificial intelligence and other technologies in scenarios such as risk control, censorship and financial security. -
艾媒报告|2018-2019中国线下零售交易现金与网络支付行为状况调查
2018年12月,盒马鲜生因“拒收现金”被央行约谈。iiMedia Research(艾媒咨询)数据显示,预计2019年中国移动支付用户将超7亿人,中国移动支付交易规模将持续增长。在移动支付普及的情况下,部分商家“拒收现金”问题凸显。过半受访网民外出仍选择携带少量现金,银行卡绑定、支付平台操作成60后移动支付使用重要门槛。
As the data of iiMedia Research showed, it is estimated that China Mobile will have more than 700 million mobile payment users in 2019, and the scale of China Mobile payment transactions will continue to grow. In the case of the popularity of mobile payments, the problem of “rejecting cash” by some merchants is highlighted. More than half of the Internet users surveyed still choose to carry a small amount of cash, bank card binding, payment platform operation intoPost-60s mobile payment use important threshold. -
艾媒报告|2018-2019中国金融科技专题研究报告
本报告研究涉及企业/品牌包括:支付宝、财付通、Apple Pay、广发基金、平安证券、华泰证券、Betterment、理财魔方、谱蓝、NEW BANKER、诺亚财富、宜人财富、陆金所、百融金服、平安银行、度小满金融、花呗、任性贷、京东白条、任性付、苏宁金融、京东金融、蚂蚁金服、拍拍贷、融360、易鑫集团、乐信集团、点牛金融、汇付天下、维信金科、51信用卡、灿谷金服、小赢科技、品钛科技、泛华金融、360金融
2018年金融科技成为全球资本青睐的热点产业,发展进入3.0时代。数据显示,截至2018上半年,全球金融科技投资额达580亿元。金融科技在细分领域的应用也得到进一步发展,iiMedia Research(艾媒咨询)数据显示,超六成受访用户认为在使用消费金融产品后消费频率得到提升,而对移动支付产品的覆盖场景完善度表示满意的用户也超过八成。
As the data of iiMedia Research showed, over 60% of the interviewed users thought that their consumption frequency was increased after using consumer financial products. Moreover, more than 80% of the interviewed users show satisfaction for the integrity of the mobile payment products` scenario covering.
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