With the gradual promotion of the paid study room, the user market will gradually enhance the acceptance of the paid study room. The user structure of the paid study room will gradually evolve from the original single white-collar workers and students to the user groups with various uses and needs. According to the survey data, nearly 7% of the paid study room users become non student users, and 48.6% of them go to the paid study room to prepare for the job. However, the impact of COVID-19 on the tuition study room is relatively large, and the growth of users in the tuition learning room is slowing down. According to the data of iimedia research, the growth rate of user scale in 2019 and 2020 will be 170.6% and 34.8% respectively, and the growth rate will narrow. However, with the expansion of vaccination population, it is estimated that in 2021, the number of users in paid study rooms will return to the trend of rapid growth, with the number of users exceeding 5 million, an increase of 74.4%.
According to the iiMedia Research survey, more than 70% of consumers approve of paid self-study rooms, while 62.9 per cent of those who have experienced paid self-study rooms have experienced more than one. iiMedia Research believes that the current pay-for-study room consumption habits have not yet been fully formed, how to further cultivate the consumer market, retain and maximize the frequency of user consumption, is the industry urgently need to solve the important issues.
This report mainly summarizes and analyzes the current status of the development model of the knowledge payment industry in China. It monitors the background of the industry development, industry core data, and important links in the knowledge payment industry chain. Research on paid user behavior (sample size 1750), and focus on different types of knowledge payment platforms such as acquisition, fluency in English, Zhihu, Himalayan, etc. as a typical business situation analysis, interpret the overall development trend of the industry and study its business operations Model, predicting the development trend and operating model of China's knowledge payment industry in 2021.
With the return to rationality of the shared mobility capital market, the era of endless capital investment in shared mobility industry has come to an end. In recent years, the financing events and total amount in shared mobility industry have declined. In 2019, there were 26 financing events involving 9.3 billion yuan of shared mobility industry in China. In the face of the barbaric growth stage of the market, shared mobility enterprises also work together with other organizations to standardized and improve safety, and the results are gradually showing. As the data of iiMedia Research showed, 69.0% of the interviewed shared bikes users are satisfied with its standardization level. And 68.1% of the online car hailing users are confident with the current security measures for services. In the future, in addition to more standardized market operation, shared mobility enterprises will also develop in the direction of regionalization and intelligence, seeking profits and positive circulation through refined operation.
China Shared Power Bank Industry, which has gone through the development stages of outbreak and precipitation despite queries, has entered the period of standardized development in 2019. Even though it is affected by the COVID-19 in 2020, the overall development trend of the industry will not change. As the data of iiMedia Research showed, the user scale of China Shared Power Bank industry is expected to reach 229 million in 2020. However, in the short term, the impact of COVID-19 on the industry can’t be ignored. 80% of the interviewees reflected that their use habits of shared power bank has changed due to the impact of COVID-19. Specifically, the usage frequency are reduced and the time is shortened, especially for the usage of shared power bank in travel scenario and the ones in large cabinet. The industry competition also ushered in variables. Meituan launched the shared power bank business at the beginning of the year. Relying on its advantages of accumulated offline business resources and better product experiences, Meituan avoided the problem of high entry threshold for new competitors, and having an impact on the leading enterprises in the industry.
本报告研究涉及企业/品牌/案例：氪空间,优客工场,梦想加,Bee+,纳什空间,ATLAS 寰图,wework中国,WE+酷窝,SOHO 3Q,滴滴出行,字节跳动,快手,新氧美容,五粮液,中粮集团,顺丰速递,中民投,IDG资本,普思资本,前海梧桐,鸥翎,愉悦资本,M31 Management,山东国惠,丝路华创,高瓴资本,泛大西洋,景荣控股,路劲产业,全明星投资,易凯资本,龙熙房地产,IDG资本,歌斐资本,逸星资本,Ocean Link ,珠海大横琴集团
According to the data of iiMedia Research, the market size of the Joint Office Industry is about 126.72 billion yuan, and it will exceed 400 billion yuan in 2022. In 2019, the Joint Office Industry in China has undergone in-depth reshuffle. The industry has shifted from a large-scale expansion to a refined operation stage. Brands are showing a trend of differentiation. The stronger the refined operation management capabilities, the greater the brand's development potential. In terms of comprehensive competitiveness, Mydreamplus, Ucommune, and Wework China are among the top three. In the survey of the reasons for tenants using co-working products, 66.7% of the interviewed tenants stated that high efficiency was the main reason; 40.2% of the tenants chose co-working products for its flexibility and convenience; 30.4% of the tenants revealed that cost savings are the main reason for using co-working products. iiMedia consulting analysts believe that in the future, with the improvement of product and service quality, the acceptance of co-working market tends to rise. With the blessing of intelligent technology, the office environment will move towards efficient and intelligent.
With economic transformation and upgrading in China, the sharing economy has become a new driving force for social and economic development with the advantages of Internet technology and policy bonus.In 2018, more than 760 million people in China participated in the sharing economy, of which about 75 million were service providers.The sharing economy covers a wide range of fields, from the life service such as travel and accommodation to industrial production, agriculture and other production.The shared bicycles, shared charging treasures, and shared accommodation are all products of the sharing economy. As the data of iiMedia Research showed, Chinese netizens generally have higher satisfaction with the use of shared economic products in 2019. The proportion of users who are very satisfied and satisfied is more than 50%.The sharing economy has developed over a long time,which is recognized by most users.In the future, with the gradual maturity of the sharing economy model, the enterprise service and the application of 5G technology will become a new development direction.
本报告研究设计企业/品牌/案例：街电，未来科技，云充吧，怪兽充电，小电，飞毛腿，ZMI,Panasonic, tuyo,TEXAS INSTRUMENTS, 租电
In the first half of 2019, the shared-charge treasure industry has been developing well. There is still huge room for development in the future.According to iiMedia Research, the main partners of the shared-charge treasure enterprises are restaurants and other catering businesses, followed by hotels and other accommodation places.The main reasons why most businesses cooperate with the shared-charge treasure are to get the profit and keep in line with the competitors.In addition, 35.6 percent of merchants are satisfied with the shared-charge treasure enterprises, while 42.2 percent are neutral. IiMedia consulting analysts believe that demand for shared-charge treasure will explode further due to the increased power consumption of devices brought by 5G.With the rapid growth of users, security needs to be paid attention to and continue to improve.At the same time, shared-charge treasure enterprises should actively explore diversified profit channels, give full play to the entrance function, and accelerate the establishment of their own resource advantages. Iimedia consulting analysts predict that the resources of the shared-charge treasure industry will further integrate into the head enterprises.
The data shows that in 2018, the number of Chinese market entities was 110 million, of which the number of SMEs exceeded 70 million. They have a large demand for office space. Along with the economic development and the change of concept, the demand for office space of enterprises gradually shows the characteristics of cost reduction and experience upgrade. In this context, the joint office space upgrades and replaces traditional commercial real estate with a model that can better address user pain points and meet user needs, and gradually exhibits rigid characteristics. It is estimated that the scale of China's joint office market will exceed 200 billion yuan in 2020. . At present, China's joint office enterprises mainly focus on Internet-based start-ups and some real estate brands, which are widely distributed in first-tier cities and continue to radiate to second-tier cities. In terms of market share, head players have already occupied a third of the country's share, and market concentration is expected to increase further. As a unicorn enterprise in the joint office field in China, Ucommune has great potential for development due to its own resource integration capability and scale advantage, but its single revenue structure, unstable cash flow, and operational management capabilities will be the major problems that need to be solved to overcome its opponents.
2018年共享单车行业去泡沫化特点明显，行业发展进入下半场。iiMedia Research(艾媒咨询)数据显示，2018年中国共享单车用户规模达到2.35亿人，用户规模渐趋稳定。共享单车主要用于解决用户短途通勤需求，iiMedia Research(艾媒咨询)数据显示，36.8%受访用户使用共享单车出于通勤目的。但单车质量是行业发展一大痛点，近四成用户曾遇到过共享单车质量问题。
As the data of iiMedia Research showed, the scale of China Shared Bikes users has reached 0.235 billion people in 2018, and it has gradually stabilized. Shared bikes are mainly used to meet users’ short-distance commuting needs. As the data of iiMedia Research showed, 36.8% of the interviewed users use shared bikes for commuting purpose. However, bicycle quality is a major pain point in the development of the industry. Nearly 40% of the users had encountered the problem of low shared bicycles quality.