关于“外出”的报告
艾媒咨询 | 2025年中国共享充电宝市场消费行为调查数据
随着共享充电宝服务网络的持续优化，其应用场景不断延伸拓展，逐步形成以商圈、交通枢纽、景区为代表的城市生活场景，以餐饮娱乐、商超购物为主的消费场景，以及以医院、政务中心为核心的公共服务场景三大应用矩阵。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享充电宝市场消费行为调查数据》数据显示，2025年中国消费者使用共享充电宝呈现高频偶发特征，59.61%用户选择偶尔使用，而32.36%用户形成几乎每天使用的稳定需求。在消费场景分布中，48.23%用户集中于外出时自带充电宝电量耗尽的应急场景，显示刚性需求特性。收费体系方面，63.80%用户最近一次使用支付3-4元/小时的费用，61.01%消费者认为当前价格尚可接受。艾媒咨询分析师认为，运营商需构建安全-体验-定价三角平衡体系，通过加密技术强化数据保护，依托动态定价模型优化成本结构，同时加大设备运维投入降低故障率，方能在需求增长与用户信任间实现可持续发展。With the continuous optimization of the shared charging bank service network, its application scenarios continue to extend and expand, and gradually form three application matrices: urban life scenes represented by business districts, transportation hubs and scenic spots, consumption scenes dominated by catering and entertainment and shopping malls, and public service scenes with hospitals and government affairs centers as the core. According to the latest "Consumer behavior survey data of China's shared charging treasure market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the use of shared charging treasure by Chinese consumers in 2025 presents a high-frequency and occasional feature. 59.61% of users chose occasional use, while 32.36% of users formed a stable demand for almost daily use. In the distribution of consumption scenarios, 48.23% of users concentrated on the emergency scenario of running out of power with their own charging bank when going out showing the rigid demand characteristics. In terms of the charging system, 63.80% of users pay 3-4 yuan/hour for the latest use, and 61.01% of consumers think that the current price is acceptable. iiMedia Research analysts believe that operators need to build a security-experience-pricing triangular balance system, strengthen data protection through encryption technology, optimize cost structure relying on dynamic pricing models, and increase equipment operation and maintenance investment to reduce the failure rate, in order to achieve sustainable development between demand growth and user trust.
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艾媒咨询|2021-2022年中国夜间经济监测及典型城市案例分析
本报告研究涉及企业/品牌/案例：抖音，美团点评，小红书，淼鑫猪肚鸡，淼福猪肚鸡，海底捞，陈记顺和，传记潮发牛肉店，大龙焱，八合里海记，谭鸭血火锅，福鑫猪肚鸡，贤合庄卤味火锅
夜间经济的消费者不仅有助于拉动本地居民的内需，还能延长外地游客、商务办公者等的留存时间，带动当地经济发展。疫情期间，欧洲、美洲等地的大型活动基本取消，夜间经济活动几乎停滞。中国方面，在疫情防控常态化下，全国各地纷纷出台政策鼓励夜间经济的发展，推动夜间消费供应和消费需求的增长，预计2021年中国夜间经济发展规模将增至36万亿元。其中，北京、上海、广州等城市大力推进夜间经济的发展，通过夜间消费提质升级挖掘消费潜能，成为发展夜间经济的标杆城市。虽然受制于气候等因素，中国夜间经济整体呈现“南强北弱”的特点，但线上经济的繁荣为高纬度城市发展夜间经济带来了机遇。
The consumers of night economy not only help to stimulate the domestic demand of local residents, but also extend the retention time of foreign tourists and business office workers, and promote the development of local economy. During the epidemic period, large-scale activities in Europe, America and other places were basically cancelled, and economic activities at night almost stopped. On the Chinese side, under the normalization of epidemic prevention and control, various parts of the country have issued policies to encourage the development of night economy and promote the growth of night consumption supply and consumption demand. It is estimated that the development scale of China's night economy will increase to 36 trillion yuan in 2021. Among them, Beijing, Shanghai, Guangzhou and other cities vigorously promote the development of night economy, tap the consumption potential through the upgrading of night consumption, and become benchmark cities for the development of night economy. Although constrained by climate and other factors, China's night economy is "strong in the South and weak in the north" as a whole, the prosperity of online economy has brought opportunities for the development of night economy in high latitude cities.
