艾媒咨询 | 2025年中国移动通信行业发展状况与消费行为调查数据

随着移动通信行业的发展，其服务边界持续拓展，规模不断扩大，消费者们越来越关注诸如消费体验、线下销卡、信息安全和流量套餐选择等问题。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动通信行业发展状况与消费行为调查数据》数据显示，2024年的中国电信业务收入达到1.98万亿元，说明移动通信行业市场规模在不断扩大。消费者选择运营商时最关注信号与网速，其次为资费透明度及套餐性价比，说明消费者比较注重消费的体验与性价比。在消费行为方面，43.65%消费者每月话费支出集中于101-200元区间，且35.89%消费者倾向于每1-2年更换套餐，反映出市场存在持续服务优化空间。尽管80.43%消费者理解线下销卡流程的必要性，但61.54%消费者对手续复杂繁琐表达不满，凸显服务便捷性亟待提升。信息安全领域，67.94%消费者深受骚扰电话困扰，36.21%消费者对运营商推销电话过多提出批评，显示消费者权益保护机制需强化。流量套餐方面，35.78%消费者认为资费优惠不足，同时套餐同质化和流量结转限制成主要痛点。值得注意的是，41.90%消费者对未来通信技术发展最期待的是资费价格降低，其次为网络稳定性提升及信息安全强化。艾媒咨询分析师认为，运营商应重点优化网络质量与资费结构，建立差异化套餐体系，通过简化业务流程提升消费者体验。同时需加强消费者隐私保护机制，降低营销干扰，以增值服务生态构建增强消费者粘性，推动行业高质量发展。
With the development of the mobile communication industry, its service boundary continues to expand, and the scale continues to expand, consumers are increasingly concerned about issues such as consumption experience, offline card cancellation, information security and traffic package selection. According to the latest "Survey data of China's mobile communication industry development and consumer behavior in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution for the new economy industry, China's telecom business revenue in 2024 will reach 1.98 trillion yuan. It shows that the market scale of mobile communication industry is constantly expanding. When consumers choose operators, they pay most attention to signal and network speed, followed by tariff transparency and package cost performance, indicating that consumers pay more attention to consumption experience and cost performance. In terms of consumer behavior, 43.65% of consumers' monthly phone bill expenditure is concentrated in the range of 101-200 yuan, and 35.89% of consumers tend to change plans every 1-2 years, reflecting the existence of continuous service optimization space in the market. Although 80.43% of consumers understood the necessity of offline card cancellation process, 61.54% of consumers expressed dissatisfaction with complicated and cumbersome procedures, highlighting the urgent need to improve the convenience of services. In the field of information security, 67.94% of consumers were troubled by harassing calls, and 36.21% of consumers criticized the excessive sales calls of operators, indicating that the protection mechanism of consumer rights and interests needs to be strengthened. In terms of traffic packages, 35.78% of consumers believe that tariff concessions are insufficient, while the homogenization of packages and traffic carry-over restrictions are major pain points. It is worth noting that 41.90% of consumers are most looking forward to the future development of communication technology is the reduction of tariff prices, followed by the improvement of network stability and information security. iiMedia Research believe that operators should focus on optimizing network quality and tariff structure, establish a differentiated package system, and enhance consumer experience by simplifying business processes. At the same time, it is necessary to strengthen the consumer privacy protection mechanism, reduce marketing interference, and enhance consumer stickiness with the construction of value-added service ecology to promote the high-quality development of the industry.

艾媒咨询 | 2024年中国云游戏市场发展状况与消费偏好数据分析报告

随着“互联网+文化消费”的不断发展，云游戏社会认知度不断提高，得到市场消费者的广泛认可。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国云游戏市场发展状况与消费偏好数据分析报告》数据显示，在市场环境方面，中国电子竞技行业市场规模显著增长，从2016年458.3亿元稳步攀升至2020年1365.6亿元，而中国云游戏用户规模亦从2018年初的0.63亿人稳步攀升至2023年初的6.58亿人。这反映出了电子竞技行业的蓬勃发展和巨大潜力和电子竞技在中国文化娱乐产业中的重要地位。
艾媒咨询分析师认为，云游戏市场拥有强劲的动力和巨大的潜力，随着技术进步和市场推广，云游戏用户规模将继续扩大。
With the continuous development of "Internet + cultural consumption", the social awareness of cloud games continues to improve and is widely recognized by consumers in the market. The latest "2024 China Cloud Game Market Development Status and Consumer Preference Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that in terms of market environment, the market size of China's e-sports industry has grown significantly, steadily climbing from 45.83 billion yuan in 2016 to 136.56 billion yuan in 2020, while the number of cloud game users in China has also steadily climbed from 63 million in early 2018 to 658 million in early 2023. This reflects the booming development and huge potential of the e-sports industry and the important position of e-sports in China's cultural and entertainment industry.
Analysts from iiMedia Consulting believe that the cloud gaming market has strong momentum and huge potential, and with technological progress and marketing promotion, the scale of cloud gaming users will continue to expand.

艾媒咨询｜2021年中国信创行业发展状况及竞争格局研究报告

数据显示，中国信创产业规模在2020年突破万亿，2021年信创产业规模达13758.8亿元，预计未来将保持高速增长态势。在iiMedia Ranking艾媒金榜最新发布的《 2021年中国信创企业排行榜Top30 》中，前三十名企业覆盖领域主要以IT基础设施为主。榜单以多个维度针对品牌进行综合评价与排名，华为以96.56的金榜指数排行第一，综合实力较强。

艾媒咨询｜2022年中国个人网盘市场研究报告

随着各类型智能终端的发展运用，用户对于备份同步和在线文件管理的需求增加，数据显示，2021年中国个人云存储的用户规模达4.41亿人，预计2022年达4.89亿人。目前，政府相关政策出台，要求网盘企业确保免费用户的下载速率满足基本需求。随着消费观念的转变，用户逐渐习惯为虚拟产品付费，个人网盘用户的付费比例将不断增加。丰富的网盘功能将会吸引更多的潜在用户。

艾媒咨询｜2022年中国互联网招聘行业研究报告

数据显示，2021年中国互联网招聘行业市场规模达198.6亿元。在中国求职者的求职和企业招聘的主要方式中，互联网招聘占比高达到85.1%。艾媒咨询分析师认为，受到疫情影响，线上招聘相较于线下而言优势更加突出，成为众多求职者与企业的首选方式。但恰逢春招旺季时期的停工停产，给网络招聘服务企业主体的营收带来了一定冲击，使得行业总体市场规模相较于往年有所回落。

艾媒咨询｜2021-2022年中国云计算行业发展报告

随着信息技术的快速发展，以及网络带宽速率的日益提高，人们对于计算和数字存储的要求越来越高。在此背景下，云计算技术迅速发展，满足了大量企业或个人用户对于高性能计算能力的应用需求。数据显示，2021年中国云计算市场规模达到2330.6亿元，预计2022年达到2983.4亿元。

艾媒咨询｜2021-2022年中国视频会议行业发展及标杆案例研究报告

iiMedia Research（艾媒咨询）数据显示，2021年中国视频会议市场规模达148.2亿元，同比增长18.3%。在疫情防控常态化背景下，中国视频会议行业市场需求持续增长，产品逐步广泛应用于小微企业及个人用户，市场规模进一步扩大，预计2025年视频会议市场规模达304.1亿元。

艾媒咨询|2021年广州市互联网新经济发展报告

本报告研究涉及企业/品牌/案例：荔枝，TT语音，艾可机器人，PadBot派宝机器人，蓝海机器人

2021年10月20日，“2021广州互联网+新经济峰会”将在广州四季酒店举行，以“发力数字新经济，引领高质量发展”为主题，搭建一个开放、合作、共享的平台，力邀百位政府领导、高校学者、数字经济领域企业代表等嘉宾，聚一堂而谋发展。
艾媒咨询CEO兼首席分析师张毅受邀出席本次大会，并将在现场发布《2021年广州互联网新经济发展报告》。该报告利用艾媒大数据决策和智能分析系统的数据挖掘结果，洞察广州互联网行业发展现状，并从数字文娱、数字创意、新科技经济三大领域做了详细的分析解读，共同展望未来互联网新经济发展趋势。
On October 20, 2021, the "2021 Guangzhou Internet + New Economy Summit" will be held at Four Seasons Hotel Guangzhou. With the theme of "Strengthening the Digital New Economy, Leading High-quality Development", it will build an open, cooperative, and shared platform. Invite hundreds of government leaders, university scholars, and business representatives in the digital economy field to gather for development.
Zhang Yi, CEO and chief analyst of iiMedia Consulting, was invited to attend this conference and will release the "2021 Guangzhou Internet New Economic Development Report" on the spot. The report uses the data mining results of iiMedia’s big data decision-making and intelligent analysis system to gain insights into the development status of the Internet industry in Guangzhou, and makes detailed analysis and interpretation from the three major areas of digital entertainment, digital creativity, and new technology and economy, and jointly looks forward to the future of the Internet Economic development trends.

艾媒咨询|2021年中国国潮品牌崛起研究报告

本报告研究涉及企业/品牌/案例：安踏，李宁，回力，完美日记，花西子，华为，大疆，小米，李子柒品牌

2021年5月7日，由广州市广告行业协会联合时代华商商学院品牌发展协会共同举办的“2021品牌发展高峰论坛”成功举行。论坛以“驱动品牌新格局·引领市场新消费”为主题，邀请学术界、企业界代表作主题交流、报告发布、圆桌讨论，共同探讨在国内新消费升级的大背景下品牌如何布局发展，寻找新消费环境下的品牌新机遇、新动能。
论坛中，艾媒咨询集团CEO兼首席分析师张毅发布了《2021中国国潮品牌崛起研究报告》，报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国国潮经济发展背景、现状、模式等进行全面分析，并结合用户调研数据及典型国潮品牌发展介绍，为2021年国潮品牌的发展方向提供了参考和借鉴。
On May 7, 2021, the "2021 Brand Development Summit Forum" jointly organized by the Guangzhou Advertising Industry Association and the Time China Business School Brand Development Association was successfully held. The theme of the forum is "Drive the new brand pattern and lead the new consumption of the market". Representatives from academia and business circles are invited to make thematic exchanges, report releases, and roundtable discussions to discuss how to develop the brand in the context of new domestic consumption upgrades, and to find new ones. Brand new opportunities and new momentum in the consumer environment.
In the forum, Zhang Yi, CEO and chief analyst of iiMedia Consulting Group, released the "2021 China National Tide Brand Rise Research Report", which is based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Sentiment and Public Opinion Data Monitoring System. , A comprehensive analysis of China’s Guochao’s economic development background, current situation and model, combined with user survey data and introduction of typical Guochao brand development, provides reference and reference for the development direction of Guochao’s brand in 2021.

艾媒咨询|2020-2021中国第三方手机输入法行业年度研究报告

本报告研究涉及企业/品牌/案例：搜狗，百度，讯飞，王者荣耀，诛仙手游，网易云音乐，剑网3，屈臣氏

2020年中国第三方手机输入法用户规模达到7.55亿人，同比增长3.6%，且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展，中国移动互联网用户规模已达9.89亿人，为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化，在线办公和在线教育成为增长最迅速的场景，AI键盘输入功能使用渗透率也持续攀升，有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示，AI语音输入功能已成为用户高效输入的重要方式，超六成用户偏好使用。与此同时，用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展，用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中，输入法一直扮演着必备应用的角色。作为市场刚需，未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI ​​voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology.