全球领先的新经济产业第三方数据挖掘与分析机构
- 全部
- 互联网
- 快消品
- 战略新兴产业
- 电子信息产业
- 新零售
- 新金融
- 新出行
- 智慧物流
- 旅游酒店
- 大健康
- 大文娱
- 未来教育
- 体育
- 餐饮
- 纺织服装
- 家电家居
- 服务业
- 其他
艾媒咨询 | 2025年中国旅拍市场消费行为洞察分析报告
随着人们生活水平的提高和旅游消费观念的转变,旅拍作为一种融合旅游与摄影的新兴服务模式,近年来在市场上迅速崛起。它不仅满足了人们在旅行过程中记录美好瞬间的需求,还为游客提供了具有专业水准的摄影作品,成为旅游市场的新热点。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国旅拍市场消费行为洞察分析报告》数据显示,53.70% 的消费者将记录旅行中的美好瞬间作为旅拍首要目的,这体现出旅拍在满足消费者情感诉求与记忆留存方面的核心价值,也意味着旅拍行业应着重突出拍摄服务的纪念意义,提升消费者在旅行中的情感体验。而古迹 / 遗址、古典园林等历史人文景观以 54.37% 的占比成为旅拍首选,表明消费者对历史文化景观兴趣极高,这背后是大众对文化底蕴的追求。艾媒咨询分析师认为,旅拍市场作为旅游和摄影行业的新兴细分领域,具有广阔的发展前景和巨大的市场潜力。尽管目前面临着一些挑战,但随着市场的不断成熟、行业规范的逐步完善,以及技术的不断创新,旅拍市场将迎来更加健康、有序的发展。
With the improvement of people's living standard and the change of tourism consumption concept, travel photography, as a new service model integrating tourism and photography, has risen rapidly in the market in recent years. It not only meets the needs of people to record beautiful moments in the process of travel, but also provides tourists with professional photography, which has become a new hot spot in the tourism market. According to the latest "Analysis report on China travel photography market consumer behavior in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 53.70% of consumers will record the beautiful moments of travel as the primary purpose of travel photography. This reflects the core value of travel photography in satisfying consumers' emotional demands and retaining memories, and also means that the travel photography industry should focus on the commemorative significance of shooting services to enhance consumers' emotional experience in travel. Historical and cultural landscapes such as monuments/sites and classical gardens became the first choice for travel photography with 54.37%, indicating that consumers have a high interest in historical and cultural landscapes, which is behind the public's pursuit of cultural heritage. Analysts of IIMedia Consulting believe that the travel photography market, as an emerging segment of the tourism and photography industry, has broad development prospects and huge market potential. Although currently facing some challenges, with the continuous maturity of the market, the gradual improvement of industry norms and the continuous innovation of technology, the travel auction market will usher in a more healthy and orderly development.艾媒咨询 | 2025年全球及中国主题公园运行大数据及行业升级趋势报告
随着全球旅游市场回暖,全球主题公园亦得到了更好的发展和助力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年全球及中国主题公园运行大数据及行业升级趋势报告》数据显示2024年第一季度至第三季度,中国出游人数达42.4亿人,同比增长15.30%。艾媒咨询分析师认为,随着旅游产业的复苏,中产阶级人口增加及亲子游趋势加强,中国主题公园行业亦受到正面影响。艾媒咨询分析师认为,相较于国际知名主题公园如迪士尼、环球影城等,中国大部分主题公园所涉及的产业链条短,收入结构相对单一,产品附加值较低。中国主题公园应着力开发多种商业模式,以应对未来不同的市场需求。
With the recovery of the global tourism market, the global theme parks has also been better developed and assisted. The latest "Global and China theme park operation big data and industry upgrade trends report 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from the first quarter to the third quarter of 2024, the number of Chinese travelers reached 4.24 billion people, an increase of 15.30%. Analysts from IIMedia Consulting believe that with the recovery of the tourism industry, the increase of the middle class population and the strengthening of the trend of parent-child travel, China's theme park industry has also been positively affected. Analysts from iMedia Consulting believe that compared with internationally renowned theme parks such as Disney and Universal Studios, most theme parks in China involve a short industrial chain, relatively single income structure, and low added value of products. Chinese theme parks should focus on developing a variety of business models to cope with different market demands in the future.
- 1
- 2
- 3
- 4
- 5
- 6
- 19