艾媒咨询|2021年中国健身房行业市场现状及消费趋势调查研究报告

本报告涉及的案例/品牌/企业：威尔仕，中田，超级猩猩，一兆韦德

数据显示，中国健身房行业市场规模近几年不断增长，预计2021年市场规模将继续增长并达到3771亿元。 2020年中国健身房会员7029万人，渗透率为4.87%，而美国健身房会员的渗透率为19.0%，这意味着中国的健身房事业具有巨大的发展潜力。预计2025年我国的基础阶段体育健身人口可能会增长至3.25-3.5亿左右，在全国总体的体育健身人口中，可能达到65%-70%的占比，承接这一部分受众群体的健身需求，将会是未来线上健身房的主要功能。
Data show that the market size of China's gym industry has been growing in recent years, and it is expected that the market size will continue to grow in 2021 and reach 377.1 billion yuan. In 2020, there are 70.29 million gym members in China, with a penetration rate of 4.87%, while the penetration rate of American gym members is 19.0%, which means that China's gym industry has great potential for development. It is estimated that in 2025, my country’s basic-stage physical fitness population may grow to about 325-350 million. In the overall physical fitness population of the country, it may account for 65%-70%. To undertake the fitness needs of this part of the audience, it will Will be the main function of the online gym in the future.

艾媒报告 |2019全球及中国体育消费产业现状及发展趋势分析报告

本报告涉及企业/品牌包括：耐克、阿迪达斯、彪马、Fanatics、安踏、李宁、特步、KEEP、虎扑识货、阿里体育、腾讯体育、京东体育、优购、苏宁、恒大集团、智美体育、京东、乐刻、约教练、万达集团

从全球体育产业增长率情况看，美洲和欧洲体育产业2019-2021年平均增长率分别为6.0%和7.1%，未来体育产业趋于稳定； 2019-2021年亚洲地区平均增长率为7.9%，未来市场发展潜力大。美国方面，2017美国体育消费增加值占据体育产业总增加值75.6%，成为推动体育产业发展的动力来源；欧洲方面，体育产业跻身国民经济支柱产业前十，体育旅游成为欧洲体育消费增长最快的领域之一。从中国体育产业发展看，不断增长和参加锻炼的人群促使体育消费市场规模稳步增长，预计到2020年中国体育消费市场将达到1.5万亿元。数据显示，2017年中国体育用品和相关产品制造总产出占据体育产业总产出的61.4%，超过一半的体育产业产出由体育用品和相关产品制造带动。2018年阿里双十一体育消费总额达60亿元，同比增长17.6%。以安踏、李宁等中国本土运动品牌营收业绩看，得益于线上线下业务发展，2018安踏营业收入达到241.0亿元，相较2017增长44.4%；李宁集团电商业务收入营收占比约为21.0%，同时虎扑识货、KEEP等内容电商也逐渐崛起。艾媒北极星互联网产品分析系统数据显示，2019年3月KEEP APP月活用户数量超过1500万人，环比增幅4.9%；识货APP月活用户数量超100万人，环比增幅6.3%，中国体育消费新型业态发展迅猛。此外，场馆服务、体育培训、体育赛事总体规模不断扩大，“体育+”工程促进体育与传统旅游、文化产业的跨界融合都开始成为体育消费的新兴发力点。

From the growth rate of the global sports industry, the average growth rate of the sports industry in the Americas and Europe is 6.0% and 7.1% respectively in 2019-2021. The future sports industry tends to be stable; the average growth rate in Asia in the period of 2019-2021 is 7.9%. The market has great potential for development. In the United States, the added value of sports consumption in the United States in 2017 accounted for 75.6% of the total added value of the sports industry, and became the driving force for the development of the sports industry. In Europe, the sports industry ranks among the top ten pillar industries of the national economy, and sports tourism has become the fastest growing sports consumption in Europe. One of the areas. From the perspective of the development of China's sports industry, the growing and participating population has promoted the steady growth of the sports consumer market. It is estimated that by 2020, China's sports consumption market will reach 1.5 trillion yuan. Data show that in 2017, China's total output of sporting goods and related products accounted for 61.4% of the total output of the sports industry. More than half of the output of the sports industry was driven by the manufacture of sporting goods and related products. In 2018, the total consumption of Ali Shuangyi Sports reached 6 billion yuan, a year-on-year increase of 17.6%. According to the performance of China's local sports brands such as Anta and Li Ning, thanks to the development of online and offline business, 2018 Anta's operating income reached 24.10 billion yuan, an increase of 44.4% compared with 2017; Li Ning Group's e-commerce business revenue accounted for approximately At 21.0%, the e-commerce business such as Tigers and KEEP has gradually emerged. Ai Media Polaris Internet product analysis system data shows that in March 2019, the number of KEEP APP monthly users exceeded 15 million, an increase of 4.9% from the previous month; the number of monthly users of the APP APP exceeded 1 million, an increase of 6.3% from the previous month. The business has developed rapidly. In addition, the overall scale of venue services, sports training, and sports events has continued to expand. The “Sports+” project promotes the cross-border integration of sports and traditional tourism and cultural industries, and has begun to become an emerging force for sports consumption.

艾媒报告 |2018-2019中国体育产业发展及新兴业态融合分析报告

本报告研究涉及企业/品牌包括:中国中央电视台、咪咕、腾讯体育、优酷体育、宏远时代、新梦想体育、动吧体育、索福德体育、恒圣体育、熠帆钟玲、熠帆五方、德古体育、万国体育、优肯篮球、帝立奥巴、果辉足球、毅涛足球、趣游泳、界内体育、兰博文、中国男子篮球职业联赛、阿里体育

中国体育产业人口和产值保持增长趋势，预计2025年产业人口将达到5亿。iiMedia Research（艾媒咨询）监测发现，2018年融资金额与投资事件数量呈现下降趋势，一定程度地反映出体育行业布局现已趋于稳定，而对于投资新风口，大多数投资者仍处于观望状态。

The value added of China's sports industry output has increased year by year, reaching 781.1 billion yuan in 2017, and the growth momentum is obvious. At present, the sports industry has formed the upstream resource production, midstream industry operation and dissemination and downstream products to reach the complete industrial chain, at the same time, the integration of new business forms to form a new economic growth pole. However, in 2018, the amount of financing and the number of investment events showed a downward trend, indicating that the layout of the sports industry has now stabilized, and for investment in the new air outlet, most investors are still on the sidelines. Iimedia Research (AIDS consulting) monitoring found that the positive policy driven by the active transformation of competitive sports, venue services and other related industries, while the creation of smart scenes will also bring new opportunities for the sports industry.

艾媒咨询：2018年中国运动健身客户端数据监测分析报告

2013年起，运动健身类客户端进入快速增长期，专注不同细分领域的产品抢占市场先机，服务场景包括跑步、走路、健身，智能硬件对接等。在完成初期用户积累后，各APP逐渐进入盈利探索期，融入更多服务功能。但总体上各APP专注于特定领域精细化运营，如：视频教学、跑步计步、智能硬件、健康数据、企业服务等。艾媒咨询分析师认为，多品类的运动健身APP的兴起和普及已经较大程度满足现有用户的需求。下阶段，在寻求用户增量空间、拓宽市场领域的同时，各细分领域的精细化运营将继续成为各APP争夺用户的重要前提。