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艾媒咨询|2021-2022年中国互联网证券市场研究报告
iMedia Research(艾媒咨询)数据显示,中国证券APP用户规模增长迅速,从2015年的4000万人增长至2021年的1.5亿人,平均增速46.7%。2021—2022年中国互联网证券公司共拥有APP数量418个,微信公众号(不含营业部公众号)604个,微博账号139个,小程序138个。超过半数(54.8%)投资者手机上下载了2个证券APP。在证券APP的众多功能中,看K线图、资金流向等技术指标的使用率最高,31.5%的投资者表示几乎每天都会使用这一功能。艾媒咨询分析师认为,随着5G、人工智能等互联网信息技术的不断升级,中国互联网证券行业将加速迭代发展赢得新的市场红利。
According to data from iiMedia Research, the number of Chinese securities APP users has grown rapidly, from 40 million in 2015 to 150 million in 2021, with an average growth rate of 46.7%. From 2021 to 2022, China Internet securities companies have a total of 418 APPs, 604 WeChat public accounts (excluding business department public accounts), 139 Weibo accounts, and 138 small programs. More than half (54.8%) of investors have downloaded two securities apps on their mobile phones. Among the many functions of the securities APP, the use of technical indicators such as K-line chart and capital flow is the highest. 31.5% of investors said that they use this function almost every day. iiMedia Research has analyzed that with the continuous upgrading of Internet information technologies such as 5G and artificial intelligence, China's Internet securities industry will accelerate iterative development to win new market dividends.
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