艾媒报告 |2019上半年中国第三方手机输入法专题研究报告

有您的支持，我们的分析师会做的更好 ！

本报告研究涉及企业/品牌/案例：百度输入法，搜狗输入法，讯飞输入法，QQ输入法，2345王牌输入法，谷歌输入法

伴随智能终端的普及，手机输入法用户规模逐年上涨。预计到2020年，中国第三方手机输入法用户规模将达到7.43亿人。2019上半年，搜狗输入法和百度输入法用户份额排名前二，占比分别达45.5%和41.0%，双巨头竞争格局保持稳定，同时，各个平台在AI技术应用上的竞争同样激烈。iiMedia Research（艾媒咨询）数据显示，百度输入法的AI创新功能打造技术领先行业，已成为业内搭载了最多AI功能的输入法。在AI语音功能关注上，36.4%用户关注多语种混输。在AI技术其他功能的应用上，输入预测和智能纠错受到50.1%用户的关注。中英混合输入功能渗透率达28.0%，属于手机输入法语音输入的重要进阶功能。在语音输入方面，百度输入法用户语音输入准确度以及语音输入体验感评分排名均居行业首位，凭借在语音输入功能上的深度打造和技术优化，百度输入法语音用户占比持续保持行业第一。现如今，百度输入法围绕全感官交互、搜狗输入法深耕以语言为核心AI产品，讯飞则推出全方位升级识别模型。未来，围绕人工智能技术升级以及输入场景延展适配，行业将展开更加激烈的争夺。AI将成为手机输入法行业发展变革最大的推动力，打造更加智能的手机输入法，将成为平台竞争重心。

With the popularity of smart terminals, the number of mobile phone input method users is increasing year by year. It is estimated that the number of third-party mobile phone input method users in China will reach 743 million by 2020. In the first half of 2019, Sogou Input Method and Baidu Input Method ranked second in user share, accounting for 45.5% and 41.0% respectively. The competition pattern of the two giants remained stable. At the same time, the competition of various platforms in the application of AI technology was also fierce. According to iiMedia Research, Baidu's AI innovation function has become the most AI input method in the industry. In terms of AI voice function, 36.4% of users pay attention to multilingual mixing. In the application of other functions of AI technology, input prediction and intelligent error correction are concerned by 50.1% of users. The permeability of Chinese-English mixed input function is 28.0%, which belongs to the important advanced function of French voice input for mobile phone. In terms of voice input, Baidu Input Method users rank first in the industry in terms of accuracy of voice input and voice input experience score. With the deep creation and technical optimization of voice input function, Baidu Input French voice users continue to occupy the first place in the industry. Nowadays, Baidu's input method focuses on full sensory interaction, Sogou's input method deeply cultivates AI products with language as the core, while Xunfei has launched an all-round upgraded recognition model. In the future, the industry will compete more fiercely around the upgrading of AI technology and the extension and adaptation of input scenarios. AI will become the greatest driving force for the development and transformation of mobile phone input method industry. Building smarter mobile phone input method will become the focus of platform competition.ition.