全球领先的新经济产业第三方数据挖掘与分析机构
关于““懒人经济””的报告
艾媒报告|2019-2020年中国在线音频专题研究报告
本报告研究涉及企业/品牌/案例：荔枝FM,蜻蜓FM,喜马拉雅FM,懒人听书
中国在线音频行业迎“耳朵经济”蓬勃发展新时期。iiMedia Research（艾媒咨询）数据显示，预计到2020年，中国在线音频用户规模将达5.42亿。2020年“耳朵经济”有望进一步激发，内容生态建设仍是发展之关键。
iiMedia Research（艾媒咨询）数据显示， 2019年中国在线音频市场用户规模达4.89亿人，随着在线音频平台的资源投入和品质内容供给，2020年“耳朵经济”有望进一步激发。艾媒咨询分析师认为，在线音频行业发展核心仍然是内容生态的建设，未来三到五年内，内容建设将持续推进，日益向细分化、场景化发展。内生于用户年轻态、热衷表达的UGC模式，将不同于知识付费背景下的PGC模式，由用户参与、携手主播共建内容生态，具有更灵活、更人性化的特点，在优质内容驱动下将更高效赋能行业发展。此外， 5G技术的发展将进一步加速，在线音频行业若能顺利迎接5G+物联网的时代变革，未来在线音频将有望开辟出新的发展空间。
Data from iiMedia Research shows that the number of users in China's online audio market reached 489 million in 2019. With the resource input and quality content supply of online audio platforms, the “ear economy“ is expected to be further stimulated in 2020. Imedia consulting analysts believe that the core of the development of the online audio industry is still the construction of content ecology, in the next three to five years, content construction will continue to promote, increasingly to a fine differentiation, scene development. The UGC model with young users and keen expression will be different from the PGC model under the background of knowledge payment, with users' participation and co-construction of content ecology by anchors. It will be more flexible and more user-friendly, and will be more efficient in enabling the development of the industry driven by high-quality content. In addition, the development of 5G technology will be further accelerated. If the online audio industry can successfully embrace the era change of 5G+ Internet of things, it is expected to open up new development space for online audio in the future.
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艾媒报告 |2019上半年中国在线音频市场研究报告
本报告研究涉及企业/品牌/案例：荔枝，喜马拉雅FM，蜻蜓FM，懒人听书，酷我听书，听书神器，企鹅FM,kilakila，百度，华为，vivo,今日头条，小米，阅文听书、猫耳FM，B站，凤凰FM
在线音频是指通过网络流媒体播放、下载等方式收听的音频内容，主要包括有声读物、网络电台、语音直播、互动娱乐等形式。随着在线音频内容的进一步开放，以及用户场景需求得到进一步挖掘，在线音频市场有望保持稳定快速增长态势。iiMedia Research(艾媒咨询)数据显示，2018年中国在线音频市场用户规模达4.25亿人。预计到2020年，中国在线音频用户规模将达5.42亿。2019上半年中国有过半网民使用过在线音频APP，其中常收听语音直播的人群比例为46.2%。在这些用户中，主播的声音、直播内容的质量是用户比较关注的因素。另外，多数语音直播听众在收听时有过付费行为，语音直播内容付费有着较大的潜力。但是内容违规和版权问题依旧是行业痛点，市场竞争格局也愈发激烈。未来在线音频市场将会继续加强优质内容和内容生态的打造，借助技术的发展，深耕用户场景需求，使业务更加多元化
Online audio refers to audio content listened through network streaming media, including audio books, network radio, audio live broadcast, interactive entertainment and other forms.With the further opening of online audio content and the further mining of user scenarios, the market of online audio is expected to maintain a steady and rapid growth. According to iiMedia Research, China's online audio market had 425 million users in 2018.China's online audio users are expected to reach 542 million by 2020.More than half of China's Internet users have used online audio apps in the first half of 2019, and 46.2% of them often listen to voice broadcast.Among these users, the sound of anchors and the quality of live broadcast content are the factors that users pay more attention to.In addition, most listeners of voice broadcast have paid for listening, so there is great potential to pay for the content of voice broadcast.However, content violations and copyright issues are still pain points in the industry, and the market competition is becoming increasingly fierce.In the future, the online audio market will continue to strengthen the creation of high-quality content and content ecology, with the help of the development of technology, deeply explore the needs of user scenarios, and make the business more diversified. -
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艾媒报告|2018-2019中国有声书市场专题研究报告
作为数字阅读的延伸，有声书提高了受众对碎片化时间的利用程度，表现出强大的市场潜力。iiMedia Research(艾媒咨询)数据显示，2019年中国有声书用户规模有望增至4.78亿。在有声书行业发展加速的同时，用户对深度读物偏好度也呈现明显上升趋势。相较2018年第一季度，目前偏好励志生活和人物传记类有声书的用户占比上升最快，分别达到12.3%和9.8%。
As the data of iiMedia Research showed, the scale of China Audiobook users is expected to increase to 478 million in 2019. With the rapid development of audiobook industry, users’ preference for in-depth reading also shows an obvious upward trend. Compared with the first quarter of 2018, the proportion of users who prefer inspirational life and biographical audiobooks has increased fastest, reaching 12.3% and 9.8% respectively. -
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艾媒咨询｜2024年中国新春礼盒消费者行为洞察报告
随着人们对节日仪式感的愈加重视和送礼需求的不断赠长，中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示，2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元，呈逐年递增趋势；预计2027年中国礼物经济市场规模将增至16197亿元。近年来，从零食坚果到服装配饰，从文创产品到老字号品牌，众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣，推出“国潮”系列商品，吸引了一众年轻消费者。随着国民文化自信的不断增强，消费市场国潮趋势将日益明显。从购买产品种类来看，消费者对健康与养生需求的增加，进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health. -
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