艾媒咨询｜2024年中国新春礼盒消费者行为洞察报告

随着人们对节日仪式感的愈加重视和送礼需求的不断赠长，中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示，2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元，呈逐年递增趋势；预计2027年中国礼物经济市场规模将增至16197亿元。近年来，从零食坚果到服装配饰，从文创产品到老字号品牌，众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣，推出“国潮”系列商品，吸引了一众年轻消费者。随着国民文化自信的不断增强，消费市场国潮趋势将日益明显。从购买产品种类来看，消费者对健康与养生需求的增加，进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health.

艾媒咨询 | 2023年中国酸菜鱼预制菜行业研究报告

iiMedia Research（艾媒咨询）数据显示，2022年中国酸菜鱼预制菜市场规模达103.9亿元，预计2025年有望达204.7亿元，增长态势显著。目前，酸菜鱼预制菜产业品质升级趋势逐渐显现，营养健康的食品更受消费者青睐。酸菜鱼预制菜企业应当紧跟市场需求和消费趋势，推动技术升级与创新，加强品牌形象，提高生产效率，实现可持续发展。

艾媒咨询｜2022年全国预制菜产业发展竞争状况与年度百强企业研究报告

随着国家、地方政策的颁布，预制菜成为地方政府搞活经济，助力农产品深加工的重要抓手。大量的社会资源和社会资本涌入预制菜产业，行业业态逐渐呈现多元化发展态势。数据显示，2022年中国预制菜市场规模达4196亿元，同比增长21.3%，预计未来中国预制菜市场保持较高的增长速度，2026年预制菜市场规模将达10720亿元。

艾媒咨询｜2022年中国酸菜鱼预制菜消费者洞察报告

酸菜鱼预制菜市场火爆，吸引多商家入局，渠道效率和供应链效率将成为酸菜鱼预制菜市场的竞争优势。对于酸菜鱼预制菜品牌而言，具有较高的品牌势能和全渠道渗透能力，在未来能够吸引更多的潜在客户。

艾媒咨询|2021年中国在线音频行业发展及用户行为研究报告

本报告涉及的案例/品牌/企业：荔枝，喜马拉雅，懒人听书，Clubhouse

得益于内容的创新和多元化的应用场景，在线音频市场规模近年均呈现快速上升态势。iiMedia Research(艾媒咨询)数据显示，2021年中国在线音频市场规模将达到220.0亿元，同比增长67.9%。随着“在线音频+同好社交”模式的兴起，用户越来越重视双向互动，未来在线音频行业将会朝更多元化领域方向发展，社交属性功能逐步加强。
Thanks to the innovation of content and diversified application scenarios, the scale of online audio market has increased rapidly in recent years. According to iimedia research, China's online audio market will reach 22 billion yuan in 2021, a year-on-year increase of 67.9%. With the rise of the "online audio + social networking" model, users pay more and more attention to two-way interaction. In the future, the online audio industry will develop in a more diversified field, and the social attribute function will be gradually strengthened.

艾媒咨询|2021年中国新经济独角兽&准独角兽标杆企业研究报告

本报告研究涉及企业/品牌/案例：丁香园，全域医疗，网易云音乐，懒人听书，SheIn，凯普乐-海豚家，阿里云，客一客，朴朴电商，喜茶，大疆创新，创邻科技，京东科技，猿力教育，云学堂

在产业数字化和政策带动经济高质量发展的前提下，新经济产业发展迅猛，培育出越来越多独角兽及准独角兽企业。在2021年中国新经济独角兽及准独角兽top200榜单中，京沪粤三地企业合计占比分别达到69.0%和72.0%。北上广深作为超一线城市，经济发达程度领先，营商环境优越，人才和资本配套充足，为优秀企业成长提供充足的动力。iiMedia Research(艾媒咨询)数据显示，在200强名单中，企业服务领域分布了25家独角兽企业及59家准独角兽企业，体现出在新经济发展环境下，更多市场主体对企业服务存在需求，也推动更多企业服务企业跻身独角兽/准独角兽行列。
Under the premise of industry digitalization and high-quality economic development driven by policies, the new economic industry develops rapidly, and more and more unicorn and quasi Unicorn enterprises are cultivated. In the top 200 list of Unicorn and quasi unicorn in China's new economy in 2021, enterprises in Beijing, Shanghai and Guangdong account for 69.0% and 72.0% respectively. As a super first tier city, Beijing, Shanghai, Guangzhou and Shenzhen have advanced economic development, superior business environment, and sufficient talents and capital to provide sufficient power for the growth of excellent enterprises. According to the data of iimedia research, in the top 200 list, 25 Unicorn enterprises and 59 quasi Unicorn enterprises are distributed in the enterprise service field, which shows that in the new economic development environment, more market entities have demand for enterprise services and promote more enterprise service enterprises to join the unicorn / quasi Unicorn industry.

艾媒咨询|2021H1中国在线音频产业运行监测调研报告

本报告研究涉及企业/品牌/案例：喜马拉雅，Clubhouse，蜻蜓FM，荔枝

随着线上娱乐发展以及音频技术的创新，以及线上音频社交的逐渐兴起，在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示，2020年中国在线音频用户规模达5.7亿人，预计2022年整体用户规模达到6.9亿人。目前，在线音频行业正向全生态发展，内容布局也不断拓展广泛，未来在线音频行业将逐渐精细化，头部平台将更有机会提供优质资源，在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition.

艾媒咨询|2020-2021年中国快递物流行业发展现状及典型案例研究报告

本报告研究涉及企业/品牌/案例：顺丰控股，京东物流，德邦物流

iiMedia Research(艾媒咨询)数据显示，2020年，全年实物商品网上零售额97590亿元，增长14.5%;2020年中国快递服务业务量以30.7%的增速增长至830亿件，较上年上升 5.4 个百分点。艾媒咨询分析师认为，快递物流是电商体系得以顺利运转的重要基础设施，因而快递物流与电商发展相辅相成，未来随着线下消费向线上转移，网络零售的渗透率将进一步提升，物流将会成为电商平台竞争的关键。此外，随着农村电商的快速发展，并且在国家鼓励建设便捷高效的“工业品下乡”和“农产品进城”双向渠道的利好政策推动下，农村电商物流也将迎来发展良机。
According to the data of iimedia research, in 2020, the annual online retail sales of physical goods reached 9759 billion yuan, an increase of 14.5%; in 2020, the business volume of China's express service increased by 30.7% to 83 billion pieces, an increase of 5.4 percentage points over the previous year. AI media consulting analysts believe that express logistics is an important infrastructure for the smooth operation of the e-commerce system, so the development of express logistics and e-commerce complement each other. In the future, with the transfer of offline consumption to online, the penetration rate of online retail will be further improved, and logistics will become the key to the competition of e-commerce platform. In addition, with the rapid development of rural e-commerce, and under the favorable policy of encouraging the construction of convenient and efficient "industrial products to the countryside" and "agricultural products to the city", rural e-commerce logistics will also usher in a good opportunity for development.

艾媒报告|2019-2020年中国在线音频专题研究报告

本报告研究涉及企业/品牌/案例：荔枝FM,蜻蜓FM,喜马拉雅FM,懒人听书

中国在线音频行业迎“耳朵经济”蓬勃发展新时期。iiMedia Research（艾媒咨询）数据显示，预计到2020年，中国在线音频用户规模将达5.42亿。2020年“耳朵经济”有望进一步激发，内容生态建设仍是发展之关键。
iiMedia Research（艾媒咨询）数据显示， 2019年中国在线音频市场用户规模达4.89亿人，随着在线音频平台的资源投入和品质内容供给，2020年“耳朵经济”有望进一步激发。艾媒咨询分析师认为，在线音频行业发展核心仍然是内容生态的建设，未来三到五年内，内容建设将持续推进，日益向细分化、场景化发展。内生于用户年轻态、热衷表达的UGC模式，将不同于知识付费背景下的PGC模式，由用户参与、携手主播共建内容生态，具有更灵活、更人性化的特点，在优质内容驱动下将更高效赋能行业发展。此外， 5G技术的发展将进一步加速，在线音频行业若能顺利迎接5G+物联网的时代变革，未来在线音频将有望开辟出新的发展空间。
Data from iiMedia Research shows that the number of users in China's online audio market reached 489 million in 2019. With the resource input and quality content supply of online audio platforms, the “ear economy“ is expected to be further stimulated in 2020. Imedia consulting analysts believe that the core of the development of the online audio industry is still the construction of content ecology, in the next three to five years, content construction will continue to promote, increasingly to a fine differentiation, scene development. The UGC model with young users and keen expression will be different from the PGC model under the background of knowledge payment, with users' participation and co-construction of content ecology by anchors. It will be more flexible and more user-friendly, and will be more efficient in enabling the development of the industry driven by high-quality content. In addition, the development of 5G technology will be further accelerated. If the online audio industry can successfully embrace the era change of 5G+ Internet of things, it is expected to open up new development space for online audio in the future.

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艾媒报告 |2019上半年中国在线音频市场研究报告

本报告研究涉及企业/品牌/案例：荔枝，喜马拉雅FM，蜻蜓FM，懒人听书，酷我听书，听书神器，企鹅FM,kilakila，百度，华为，vivo,今日头条，小米，阅文听书、猫耳FM，B站，凤凰FM

在线音频是指通过网络流媒体播放、下载等方式收听的音频内容，主要包括有声读物、网络电台、语音直播、互动娱乐等形式。随着在线音频内容的进一步开放，以及用户场景需求得到进一步挖掘，在线音频市场有望保持稳定快速增长态势。iiMedia Research(艾媒咨询)数据显示，2018年中国在线音频市场用户规模达4.25亿人。预计到2020年，中国在线音频用户规模将达5.42亿。2019上半年中国有过半网民使用过在线音频APP，其中常收听语音直播的人群比例为46.2%。在这些用户中，主播的声音、直播内容的质量是用户比较关注的因素。另外，多数语音直播听众在收听时有过付费行为，语音直播内容付费有着较大的潜力。但是内容违规和版权问题依旧是行业痛点，市场竞争格局也愈发激烈。未来在线音频市场将会继续加强优质内容和内容生态的打造，借助技术的发展，深耕用户场景需求，使业务更加多元化

Online audio refers to audio content listened through network streaming media, including audio books, network radio, audio live broadcast, interactive entertainment and other forms.With the further opening of online audio content and the further mining of user scenarios, the market of online audio is expected to maintain a steady and rapid growth. According to iiMedia Research, China's online audio market had 425 million users in 2018.China's online audio users are expected to reach 542 million by 2020.More than half of China's Internet users have used online audio apps in the first half of 2019, and 46.2% of them often listen to voice broadcast.Among these users, the sound of anchors and the quality of live broadcast content are the factors that users pay more attention to.In addition, most listeners of voice broadcast have paid for listening, so there is great potential to pay for the content of voice broadcast.However, content violations and copyright issues are still pain points in the industry, and the market competition is becoming increasingly fierce.In the future, the online audio market will continue to strengthen the creation of high-quality content and content ecology, with the help of the development of technology, deeply explore the needs of user scenarios, and make the business more diversified.