关于“SAAS”的报告
艾媒咨询 | 2025年中国在线考试SaaS消费者行为调查数据
在线考试 SaaS 平台，是基于软件即服务（SaaS）这一云计算服务模式搭建的平台。通过互联网，以浏览器为载体，将在线考试相关应用程序交付给终端用户。近年来，人工智能、大数据等前沿技术的融入，进一步推动平台在智能监考、精准学情分析等方面取得突破，应用场景不断拓展至职业资格认证、大规模招生考试等严肃场景。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国在线考试SaaS用户行为调查数据》数据显示，32.06% 的用户高频使用在线考试功能，凸显其作为平台核心功能的地位，反映出用户对在线考试这一基础且关键功能的强烈依赖，也意味着企业要持续优化该功能，确保考试流程顺畅、体验良好。而产品功能与需求匹配度以 26.84% 占比居首，直接表明用户挑选产品时，实用价值远超其他因素。这警示企业在产品研发与迭代时，需深度调研不同用户群体需求，无论是教育机构、企业还是政府部门，都要做到功能精准对接，避免功能冗余或缺失，通过精准匹配需求来提升产品竞争力与用户忠诚度。艾媒咨询分析师认为，中国市场凭借庞大教育与企业用户基数、政策支持、技术进步等优势，增长潜力巨大。尽管面临技术瓶颈、安全隐患、市场竞争等挑战，但随着智能化、个性化、跨行业融合、国际化等趋势推进，行业有望在规范中持续创新发展。
Online exam SaaS platform, is based on the software as a service (SaaS) this cloud computing service model built platform. Through the Internet, with the browser as the carrier, the online exam related applications are delivered to the end user. In recent years, the integration of cutting-edge technologies such as artificial intelligence and big data has further promoted the platform to make breakthroughs in intelligent invigilation and accurate learning analysis, and the application scenarios have been continuously expanded to serious scenarios such as professional qualification certification and large-scale enrollment exams. According to the latest "Data from the China online exam SaaS user behavior survey in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 32.06% of users frequently use online exam function, highlighting its status as a core function of the platform. Reflecting users' strong reliance on this fundamental and critical function of online testing, it also means that enterprises must continue to optimize this function to ensure a smooth test process and a good experience. The matching degree of product function and demand takes the first place with 26.84%, which directly indicates that when users choose products, the practical value far exceeds other factors. This warns enterprises that in product development and iteration, it is necessary to deeply investigate the needs of different user groups, whether it is educational institutions, enterprises or government departments, to achieve accurate functional docking, avoid functional redundancy or loss, and enhance product competitiveness and user loyalty by accurately matching needs. Analysts from IIMedia Consulting believe that the Chinese market has huge growth potential with its huge education and enterprise user base, policy support, technological progress and other advantages. Despite the challenges such as technical bottlenecks, security risks, and market competition, the industry is expected to continue to innovate and develop in the norms with the advancement of intelligent, personalized, cross-industry, integration, and internationalization.
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艾媒咨询｜2024年中国SaaS行业发展研究报告
随着云计算、5G等技术的不断创新，SaaS行业加速发展。大多数企业进行数字转型升级，纷纷涌入SaaS行业赛道。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国SaaS行业发展研究报告》数据显示，2023年中国SaaS行业市场规模达555.1亿元，预计2027年将超过1500亿元。
艾媒咨询分析师认为，受社会环境的影响，SaaS的应用更加广泛。随着企业的商业模式的不断变化，SaaS企业的业务体系呈现多元化，推动着SaaS行业的市场规模不断扩大。
With the continuous innovation of cloud computing, 5G and other technologies, the SaaS industry is accelerating its development. Most enterprises are undergoing digital transformation and upgrading, and are flocking to the SaaS industry track.According to the latest "Research Report on the Development of China's SaaS Industry in 2024" released by iiMedia Research, the market size of China's SaaS industry reached 55.51 billion yuan in 2023, and it is expected to exceed 150 billion yuan by 2027.
iiMedia Research analysts believe that Due to the influence of social environment, the application of SaaS has become more widespread. With the continuous changes in the business model of enterprises, the business system of SaaS enterprises has diversified, driving the market size of the SaaS industry to continuously expand. -
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艾媒咨询|2021年中国企业级SaaS服务行业发展及标杆案例研究报告
本报告涉及的案例/品牌/企业：开创云，飞书深诺
随着国内企业体量不断增多，进一步扩大了SaaS行业服务市场主体规模，而互联网技术的发展为SaaS产品带来了深刻变革，企业间相互协作也深化了对SaaS服务的需求，促使国内SaaS行业市场规模呈现稳定增长态势。在政策及社会多种因素利好下，SaaS服务商数量持续增加，iiMedia Research(艾媒咨询)数据显示，2021年中国SaaS行业市场规模达322.6亿元，预计到2023年，中国SaaS行业市场规模将达555.1亿元。行业竞争愈发激烈的环境下，产品质量和用户体验有助于提升品牌口碑，建立自身技术和服务壁垒，提升品牌价值。With the increasing number of domestic enterprises, the main body scale of SaaS industry service market has been further expanded, and the development of Internet technology has brought profound changes to SaaS products. The mutual cooperation among enterprises has also deepened the demand for SaaS services, promoting the stable growth of the market scale of domestic SaaS industry. Under the favorable policies and social factors, the number of SaaS service providers continues to increase. According to the data of iimedia research, the market scale of China's SaaS industry will reach 32.26 billion yuan in 2021. It is expected that by 2023, the market scale of China's SaaS industry will reach 55.51 billion yuan. In the environment of increasingly fierce industry competition, product quality and user experience help to improve brand reputation, establish their own technical and service barriers and enhance brand value. -
艾媒咨询 | 2021年中国协同办公行业趋势及标杆案例研究
本报告涉及的案例/品牌/企业：360织语，钉钉，飞书，360亿方云，联想，有道云笔记
iiMedia Research（艾媒咨询）数据显示，2021年中国协同办公市场规模达264.2亿元，市场持续稳步增长。中国数字经济助推高质量发展，企业数字化转型已成定势。预计2021-2023年，中国协同办公行业将保持每年10%以上的增长率，2023年的市场规模将达330.1亿元。艾媒咨询分析师认为，在企业降本增效诉求不断凸显的环境下，低代码和零代码开发平台迎来增量市场，互联网头部厂商纷纷入局，钉钉、360织语等平台化产品顺势而起，率先进入3.0模式，进一步推动政企数字化转型的进程，低代码、零代码成为协同办公的价值增长点。
According to the data of iiMedia research, the market size of Collaborative office in China will reach 26.42 billion yuan in 2021, and the market will continue to grow steadily. Chinese digital economy has boosted high-quality development, and digital transformation of enterprises has become a foregone conclusion. It is expected that Chinese collaborative office industry will maintain an annual growth rate of more than 10% from 2021 to 2023, and the market size will reach 33.01 billion yuan in 2023. iiMedia consulting analysts believe that in the environment where enterprises' demands for cost reduction and efficiency increase are constantly highlighted, low-code and zero-code development platforms embrace incremental market, and Internet leading manufacturers have entered the market one after another. Platform products such as DingTalk and 360Zhiyu have taken the lead in entering the 3.0 mode, further promoting the process of government and enterprise digital transformation. Low code and zero code become the value growth point of collaborative office. -
艾媒咨询|2021年中国数字化营销行业研究报告
本报告涉及的案例/品牌/企业：利欧股份，热云数据
数字化营销是使用数字传播渠道为产品和服务进行推广的实践活动，从而以一种及时、相关、定制化和节省成本的方式与消费者进行沟通。iiMedia Research(艾媒咨询)数据显示， 2021年中国数字化广告行业的投融资金额达37.71亿元。在细分领域中，资本在2021年主要倾向整合营销，其次是互联网及移动广告。传统广告发展受到了数字化广告行业冲击，兼容传统形式与数字化形式的整合营销模式是广告主关注重点。
Digital marketing is a practical activity that uses digital communication channels to promote products and services, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. According to iiMedia Research, the investment and financing amount of China's digital advertising industry reached 3.771 billion yuan in 2021.In the subdivided fields, capital mainly tends to integrated marketing in 2021, followed by Internet and mobile advertising. The development of traditional advertising has been impacted by the digital advertising industry. The integrated marketing model compatible with traditional and digital forms is the focus of advertisers. -
艾媒咨询|2021年中国电子签名行业年度发展研究报告
本报告涉及的案例/品牌/企业：e签宝，法大大，契约锁
中国企业加速自身数字化转型的步伐，电子签名对企业的赋能效果不断凸显，进而推动电子签名技术不断迭代升级。特别在新冠疫情常态化的背景下，线上办公愈发普遍，企业对电子签名运用程度逐步加深，进一步拓宽电子签名的应用范围和场景。中国电子签名行业市场规模将持续上升，预计2024年达404.2亿元。
Chinese enterprises accelerate the pace of their own digital transformation, and the enabling effect of electronic signature on enterprises continues to highlight, thus promoting the continuous iterative upgrading of electronic signature technology. Especially in the context of COVID-19 normalization, online office is becoming more and more popular. The degree of application of electronic signatures is gradually deepened, and the application scope and scene of electronic signature are further widened. The market scale of China's electronic signature industry will continue to rise and is expected to reach 40.42 billion yuan in 2024. -
艾媒咨询| 2021年中国银行业数字化转型赋能组织成长趋势研究报告
本报告涉及的案例/品牌/企业：腾讯乐享，平安知鸟，时代光华
党中央、国务院高度重视数字经济发展，作出一系列重大决策部署。数字经济是全球未来的发展方向，要大力发展数字经济，加快推进数字产业化、产业数字化，推动数字经济和实体经济深度融合。iiMedia Research(艾媒咨询)数据显示，2022年上半年个人移动手机银行渗透率预计达75%，2024年上半年中国移动互联网用户规模预计达11.2亿人。此外，以大数据、云计算、人工智能、区块链以及移动互联为引领的新的工业革命与科技革命，将导致金融业的边界、研究范式不断被打破和被重构。以银行业为代表的金融业数字化组织变革中，企业学习数字化转型将是重点工作之一。
The CPC Central Committee and the State Council attached great importance to the development of digital economy and made a series of major decisions and arrangements. Digital economy is the future development direction of the world. We should vigorously develop digital economy, accelerate digital industrialization and industrial digitization, and promote the deep integration of digital economy and real economy. According to iiMedia Research, the penetration rate of personal mobile phone banking is expected to reach 75% in the first half of 2022, and the number of mobile Internet users in China is expected to reach 1.12 billion in the first half of 2024. In addition, the new industrial revolution and technological revolution led by big data, cloud computing, artificial intelligence, blockchain and mobile Internet will lead to the continuous breaking and reconstruction of the boundaries and research paradigms of the financial industry. In the digital organizational transformation of the financial industry represented by the banking industry, enterprise learning digital transformation will be one of the key tasks.
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