艾媒咨询｜2024年中国蒜蓉酱行业创新及消费洞察研究报告

乡村大蒜产业的发展、食品工业化进程的加快、预制菜产业的迅猛发展与B端餐饮市场的不断壮大，进一步推动了调味品的需求增长，为蒜蓉酱细分市场的需求增长注入强劲动力。iiMedia Research（艾媒咨询）的调研指出，消费者购买蒜蓉酱的主要动机是为了增加食物风味（72.4%），有60.0%的消费者表示倾向于选择有益健康的蒜蓉酱产品；在口味偏好上，辣味蒜蓉酱（41.0%）和原味蒜蓉酱（36.3%）受到消费者的欢迎。随着消费者对蒜蓉酱产品品质、健康属性及便捷性要求的不断提升，企业可通过科技创新，推出低盐、无添加、富含天然成分的健康型蒜蓉酱，同时利用智能化生产与绿色包装技术，响应市场对便捷与可持续性的新需求，实现行业内部的精细分化与高质量发展。
The development of the rural garlic industry, the acceleration of the food industrialization process, the rapid development of the prefabricated food industry and the continuous growth of the B-end catering market, the demand for condiments has been further promoted, and the demand growth of the garlic sauce market segment has injected strong momentum. According to iiMedia Research, the main motivation of consumers to buy garlic sauce is to increase the flavor of food (72.4%), and 60.0% of consumers said they prefer to choose healthy garlic sauce products. In terms of taste preferences, spicy garlic sauce (41.0%) and plain garlic sauce (36.3%) were popular among consumers. With the continuous improvement of consumers' requirements for the quality, health attributes and convenience of garlic sauce products, enterprises can launch healthy garlic sauce with low salt, no additives and rich natural ingredients through scientific and technological innovation, and at the same time use intelligent production and green packaging technology to respond to the new market demand for convenience and sustainability, and achieve fine differentiation and high-quality development within the industry.

艾媒咨询｜2024-2025年中国方便食品市场发展及消费能力洞察报告

随着经济的不断发展，消费者对食品安全和健康饮食的关注度日益提升，多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示，2023年中国方便食品市场规模已达6736亿元，预制菜赛道异军突起，方便食品的产品品类得以扩充，预计2026年中国方便食品行业市场规模有望突破万亿元。2024年，消费者最常购买的方便食品为方便面、方便米饭等，占比达63.1%；网上商城（58.3%）是消费者购买方便食品的主要渠道；成分安全、无添加剂（51.2%）是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升，消费者在食品方面的消费支出也随之增加，营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现，方便食品行业越发细分化和多元，品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich.

艾媒咨询 | 2024-2025年中国企业出海发展研究白皮书

近年来，在数字化技术推动下，中国经济已步入高质量发展的新时代，应经济转型升级需求，越来越多的中国企业开始将目光投向海外市场，寻求更广阔的发展空间。2024年11月，国务院印发的《关于促进外贸稳定增长的若干政策措施》提出九个方面促进外贸平稳发展，中国企业出海已成时代发展必然趋势。在全球经济一体化的大背景下，中国企业出海不仅是为应对国内市场的饱和和竞争压力，更是为了在全球范围内优化资源配置，提升企业的国际竞争力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国企业出海发展研究白皮书》数据显示，2024年前三季度中国货物贸易进出口总值达32.33万亿元，同比增长5.3%，总体趋势稳中向好。尽管面临全球需求收缩、供给冲击、预期转弱三重压力，中国外贸进出口仍展现出较强韧性，助力中国外贸实现新的突破，增强企业出海信心。艾媒咨询分析师认为，愈多企业正加速从“爆款打造”向“品牌延伸”转型，寻求品牌效应，通过打造有辨识度的品牌与消费者建立更为紧密的联系和拥有更稳固的市场份额。目前，中国企业“走出去”正以价值链为导向，不断建立自上而下、步调统一的全球化战略及适应全球化经营的运营模式，出海企业经营朝合规化、精细化、本土化方向发展。
In recent years, driven by digital technology, China's economy has entered a new era of high-quality development.Because of the needs of economic transformation and upgrading, more and more Chinese enterprises have begun to seek a broader space for development in overseas markets. In November 2024, the "Several Policies and Measures on Promoting Stable Growth of Foreign Trade" issued by The State Council proposed nine aspects to promote stable development of foreign trade, and Chinese enterprises to go overseas has become an inevitable trend of the development of The Times. In the context of global economic integration, Chinese enterprises go overseas not only to cope with the saturation and competitive pressure of the domestic market, but also to optimize the allocation of resources on a global scale and enhance the international competitiveness of enterprises. According to the latest "White paper on the development of Chinese enterprises going overseas from 2024 to 2025" released by iiMedia Research, data show that in the first three quarters of 2024, the total value of China's import and export of goods is 32.33 trillion yuan, an increase of 5.3% year-on-year, and the overall trend is stable and good. Despite the triple pressures of shrinking global demand, supply shocks, and weakening expectations, China's foreign trade imports and exports have shown strong resilience, helping China's foreign trade achieve new breakthroughs and enhancing enterprises' confidence in going overseas. The iiMedia consulting analysts believe that more and more enterprises are accelerating the transformation from "explosive creation" to "brand extension", seeking brand effect, and establishing a closer relationship with consumers and having a more stable market share by creating recognizable brands. Nowadays, Chinese enterprises "going out" is guided by the value chain, and constantly establish a top-down, unified globalization strategy and an operating model that ADAPTS to global operations, and the management of overseas enterprises is developing in the direction of compliance, refinement and localization.

艾媒咨询 | 2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告

中国一次性卫生用品行业正处在高速发展的关键时期，市场呈现出蓬勃的发展态势。随着人们生活水平的提高、健康意识的增强，以及消费观念的转变，消费者对于一次性卫生用品的需求持续攀升。这一需求的转变不仅体现在产品使用频率的增加上，也对产品的品质、功能、安全性和环保性等方面提出了更为严格的要求。随着2025年央视315晚会中，卫生巾翻新黑产链的曝光，对于中国一次性卫生用品行业的质量和安全性再次引发社会的热议。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告》数据显示2022年开始中国一次性卫生用品市场规模呈现上升回暖趋势，2024年中国一次性卫生用品市场规模达到1296亿元，预计2030年中国一次性卫生用品市场规模将达1713亿元。艾媒咨询分析师认为，随着人们生活水平的提高和对卫生的关注度日益增强，一次性卫生用品的消费需求呈现出持续增长的趋势。消费者对一次性卫生用品品质、功能、设计、安全性、环保性等方面都有着更为严格的标准。
The Chinese disposable hygiene products industry is currently in a period of rapid development, with the market showing a vigorous growth trend. With the improvement of people's living standards, the enhancement of health awareness, and the transformation of consumption concepts, the demand for disposable hygiene products among consumers has continued to rise. This change in demand is not only reflected in the increased frequency of product use but also in more stringent requirements for product quality, functionality, safety, and environmental friendliness. The exposure of the black production chain of refurbished sanitary napkins during the 2025 CCTV 315 Gala has once again sparked public debate on the quality and safety of the Chinese disposable hygiene products industry. According to the latest report "Report on the Current Situation and Consumer Demand of China's Disposable Hygiene Products Industry from 2025 to 2030" released by iiMedia Research, a global third-party data mining and analysis agency for the new economy, the market size of China's disposable hygiene products began to show an upward recovery trend in 2022. It is projected that the market size will reach 129.6 billion yuan in 2024 and is expected to reach 171.3 billion yuan by 2030.Analysts from iiMedia Research believe that as people's living standards improve and their attention to hygiene increases, the demand for disposable hygiene products shows a continuous growth trend. Consumers have stricter standards for the quality, functionality, design, safety and environmental friendliness of disposable hygiene products.

（演讲版）中国广告主协会X艾媒咨询 | 2024-2025年中国企业出海发展研究白皮书

近年来，在数字化技术推动下，中国经济已步入高质量发展的新时代，应经济转型升级需求，越来越多的中国企业开始将目光投向海外市场，寻求更广阔的发展空间。2024年11月，国务院印发的《关于促进外贸稳定增长的若干政策措施》提出九个方面促进外贸平稳发展，中国企业出海已成时代发展必然趋势。在全球经济一体化的大背景下，中国企业出海不仅是为应对国内市场的饱和和竞争压力，更是为了在全球范围内优化资源配置，提升企业的国际竞争力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国企业出海发展研究白皮书》数据显示，2024年前三季度中国货物贸易进出口总值达32.33万亿元，同比增长5.3%，总体趋势稳中向好。尽管面临全球需求收缩、供给冲击、预期转弱三重压力，中国外贸进出口仍展现出较强韧性，助力中国外贸实现新的突破，增强企业出海信心。艾媒咨询分析师认为，愈多企业正加速从“爆款打造”向“品牌延伸”转型，寻求品牌效应，通过打造有辨识度的品牌与消费者建立更为紧密的联系和拥有更稳固的市场份额。目前，中国企业“走出去”正以价值链为导向，不断建立自上而下、步调统一的全球化战略及适应全球化经营的运营模式，出海企业经营朝合规化、精细化、本土化方向发展。
In recent years, driven by digital technology, China's economy has entered a new era of high-quality development.Because of the needs of economic transformation and upgrading, more and more Chinese enterprises have begun to seek a broader space for development in overseas markets. In November 2024, the "Several Policies and Measures on Promoting Stable Growth of Foreign Trade" issued by The State Council proposed nine aspects to promote stable development of foreign trade, and Chinese enterprises to go overseas has become an inevitable trend of the development of The Times. In the context of global economic integration, Chinese enterprises go overseas not only to cope with the saturation and competitive pressure of the domestic market, but also to optimize the allocation of resources on a global scale and enhance the international competitiveness of enterprises. According to the latest "White paper on the development of Chinese enterprises going overseas from 2024 to 2025" released by iiMedia Research, data show that in the first three quarters of 2024, the total value of China's import and export of goods is 32.33 trillion yuan, an increase of 5.3% year-on-year, and the overall trend is stable and good. Despite the triple pressures of shrinking global demand, supply shocks, and weakening expectations, China's foreign trade imports and exports have shown strong resilience, helping China's foreign trade achieve new breakthroughs and enhancing enterprises' confidence in going overseas. The iiMedia consulting analysts believe that more and more enterprises are accelerating the transformation from "explosive creation" to "brand extension", seeking brand effect, and establishing a closer relationship with consumers and having a more stable market share by creating recognizable brands. Nowadays, Chinese enterprises "going out" is guided by the value chain, and constantly establish a top-down, unified globalization strategy and an operating model that ADAPTS to global operations, and the management of overseas enterprises is developing in the direction of compliance, refinement and localization.

艾媒咨询 | 2025年中国单身经济市场消费行为调查数据

单身经济市场正随着单身人群的扩大和消费观念的转变而迅速崛起，其核心特点是注重个性化、品质化和便利性，涵盖餐饮、娱乐、旅游、家居等多个领域。单身人群更倾向于为自我提升、情感陪伴和便捷生活买单，推动了“一人食”、迷你家电、宠物经济等细分市场的蓬勃发展。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国单身经济市场消费行为调查数据》数据显示，“工作环境或生活环境不利于恋爱（如经常出差、加班等）”以30.53%的占比成为单身的主要原因，凸显了现代社会中工作和环境因素对个人情感生活的显著影响。在消费领域，餐饮美食以39.97%的占比高居榜首，成为单身群体每月消费的核心支出，反映出他们对饮食品质和体验的重视。此外，生活日用品和休闲娱乐分别以35.51%和34.31%的占比紧随其后，表明单身群体在日常生活便利性和娱乐休闲方面表现出强劲的消费力，进一步印证了单身经济在提升生活品质和满足个性化需求方面的巨大潜力。艾媒咨询分析师认为，未来，单身经济将朝着更加精细化、场景化和情感化的方向发展，品牌需抓住单身人群的消费心理，提供个性化、高品质的产品和服务，以在这一快速增长的市场中占据先机。
The single economic market is rising rapidly with the expansion of the single population and the change of consumption concept, its core feature is to pay attention to personalization, quality and convenience, covering catering, entertainment, tourism, home and other fields. Single people are more inclined to pay for self-improvement, emotional companionship and convenient life, which has promoted the vigorous development of market segments such as "one-person food", mini household appliances and pet economy. According to the latest "Survey data of consumption behavior of China's single economy market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, "The working environment or living environment is not conducive to love (such as frequent business trips, overtime work, etc.)" was the main reason for singleness, accounting for 30.53%, highlighting the significant impact of work and environmental factors on personal emotional life in modern society. In terms of consumption, food and beverage topped the list with 39.97% of the total, becoming the core expenditure of single people's monthly consumption, reflecting their emphasis on food quality and experience. In addition, daily necessities and leisure and entertainment followed closely with 35.51% and 34.31% respectively, indicating that the single group showed strong spending power in the convenience of daily life and entertainment and leisure, further confirming the great potential of the single economy in improving the quality of life and meeting individual needs. Analysts from Imedia Consulting believe that in the future, the single economy will develop in a more refined, scenario-based and emotional direction, and brands need to seize the consumer psychology of single people and provide personalized, high-quality products and services to take the lead in this rapidly growing market.

艾媒咨询 | 2024年全球及中国抗衰老市场环境分析与消费行为分析报告

随着中国消费者健康意识的觉醒以及“她经济”的崛起，消费者愈发重视抗衰老的相关产品。在消费结构升级、审美观念和悦己意识增强等多种因素的推动下，中国抗衰老市场消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年全球及中国抗衰老市场环境分析与消费行为分析报告》数据显示，2014至2023年，中国大健康产业营收从2.5万亿元稳步增长至8.6万亿元，年均增长率显著。这一上升趋势反映了健康产业的快速发展和市场潜力。
艾媒咨询分析师认为，抗衰老已成为大部分中国消费者普遍关心的话题，市场对抗衰老产品和服务的需求较大。
With the awakening of Chinese consumers' health awareness and the rise of "her economy", consumers are paying more attention to anti-aging related products. Driven by multiple factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, the consumption of China's anti-aging market continues to grow. According to the latest "2024 Global and China Anti-aging Market Environment Analysis and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, from 2014 to 2023, the revenue of China's big health industry has grown steadily from 2.5 trillion yuan to 8.6 trillion yuan. The average annual growth rate is remarkable. This upward trend reflects the rapid development and market potential of the health industry.
Analysts from iiMedia Consulting believe that anti-aging has become a topic of general concern for most Chinese consumers, and the market has a large demand for anti-aging products and services.

艾媒咨询 | 2024-2025年中国化妆品市场运行状况及发展趋势研究报告

在消费结构升级、审美观念和悦己意识增强等多种因素的推动下，国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国化妆品市场运行状况及发展趋势研究报告》数据显示，2023年中国化妆品行业市场规模约为5169.0亿元，同比增长6.4%，2025年有望增至5791.0亿元。近年来，国产化妆品品牌凭借高性价比与渠道精细化运营实现了迅速增长。在消费者对高端国际品牌整体祛魅的趋势下，国货品牌应将产品与营销的转型创新视为企业发展及再增长的关键，以满足市场的需求，提高企业竞争力。
Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest "Research Report on the Operation Status and Development Trend of China's Cosmetics Market in 2024-2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's cosmetics industry in 2023 is about 516.09 billion yuan, an increase of 6.4%. It is expected to increase to 579.10 billion yuan by 2025. In recent years, domestic cosmetics brands have achieved rapid growth with high cost performance and refined channel operation. Under the trend of consumers' overall disenchantment of high-end international brands, domestic brands should regard the transformation and innovation of products and marketing as the key to the development and re-growth of enterprises, so as to meet the needs of the market and improve the competitiveness of enterprises.

艾媒咨询｜2024年中国新春礼盒消费者行为洞察报告

随着人们对节日仪式感的愈加重视和送礼需求的不断赠长，中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示，2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元，呈逐年递增趋势；预计2027年中国礼物经济市场规模将增至16197亿元。近年来，从零食坚果到服装配饰，从文创产品到老字号品牌，众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣，推出“国潮”系列商品，吸引了一众年轻消费者。随着国民文化自信的不断增强，消费市场国潮趋势将日益明显。从购买产品种类来看，消费者对健康与养生需求的增加，进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health.

艾媒咨询 | 2025年中国能量饮料行业发展状况与消费行为调查数据

随着健康消费理念深化，能量饮料应用场景加速延伸，形成以工作学习提效为核心的功能需求圈层，以运动健身、长途驾驶为延伸的活力补给场景，以及依托口味创新与包装迭代驱动的年轻消费生态。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国能量饮料行业发展状况与消费行为调查数据》数据显示，消费者消费频率呈现规律化特征，41.25%消费者每周饮用1-2次。工作/学习场景以31.21%占比位居消费动因首位，功能性诉求显著。市场格局呈现典型头部效应，红牛以46.54%市占率稳居榜首，罐装包装以38.81%偏好度成为主流载体。44.10%消费者接受7-8元价格带，42.47%首选250-400ml规格，41.66%将口味作为核心选购标准。渠道选择呈现双轨特征，综合电商平台和线下小型零售终端各有优势。行业升级面临双重挑战：36.91%消费者期待价格优化，36.09%关注功效提升，反映性价比与产品力协同不足。买一送一促销形式以39.62%偏好度彰显价格敏感特征。艾媒咨询分析师认为，企业应构建功能强化+体验升级双维竞争力：一方面开发7-9元黄金价格带专属产品，强化250-500ml规格矩阵；另一方面深化电商渠道大数据应用，针对不同消费者创新不同品类。
With the deepening of the concept of healthy consumption, the application scenarios of energy drinks accelerate the extension, forming a functional demand circle with the efficiency of work and study as the core, a vitality supply scene with sports fitness and long-distance driving as the extension, and a young consumer ecology driven by taste innovation and packaging iteration. According to the latest "China energy drink industry status and consumption behavior survey data in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis organization for the new economy industry Consumption frequency showed regular characteristics, 41.25% of consumers drank once or twice a week, work/study scene accounted for 31.21% of consumption motivation, functional appeal was significant. The market pattern presents a typical head effect, with Red Bull ranking first with a market share of 46.54%, and canned packaging becoming the mainstream carrier with a preference of 38.81%. 44.10% of consumers accept the 7-8 yuan price band, 42.47% prefer 250-400ml specifications, 41.66% will taste as the core selection criteria. Channel selection presents dual-track characteristics, and both integrated e-commerce platforms and offline small retail terminals have their own advantages. Industry upgrading faces dual challenges: 36.91% of consumers expect price optimization, 36.09% pay attention to efficiency improvement, reflecting the lack of coordination between cost performance and product power. The form of buy one get one free promotion shows the price-sensitive characteristics with 39.62% preference. iiMedia Research believe that enterprises should build function enhancement + experience upgrade dual-dimensional competitiveness: on the one hand, develop 7-9 yuan gold price belt exclusive products, strengthen 250-500ml specification matrix; On the other hand, deepen the application of big data in e-commerce channels and innovate different categories for different consumers.