艾媒咨询 | 2025-2026年中国低空经济市场发展趋势洞察报告

低空经济是以低空空域为依托，以各种有人驾驶和无人驾驶航空器的各类低空飞行活动为牵引，辐射带动相关领域融合发展的综合性经济形态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国低空经济市场发展趋势洞察报告》数据显示，2022-2024年中国低空经济市场规模数据呈现上升趋势，2025年中国低空经济市场规模预计达5615亿元，预测2035年有望突破3.5万亿元。艾媒咨询分析师认为，2024年是低空经济发展的元年，随着政策的落实和相关措施的不断落地，低空经济将在未来呈现爆发式增长。
Low-altitude economy is a comprehensive economic form that relies on low-altitude airspace and is towed by various low-altitude flight activities of manned and unmanned aircraft, and radiates the integrated development of related fields. The latest "China's low-altitude economic market development trend Insight report 2025-2026" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size data of China's low-altitude economy shows an upward trend in 2022-2024. The market size of China's low-altitude economy is expected to reach 561.5 billion yuan in 2025, and is expected to exceed 3.5 trillion yuan in 2035. Analysts from iMedia Consulting believe that 2024 is the first year of the development of low-altitude economy. With the implementation of policies and the continuous landing of relevant measures, low-altitude economy will show explosive growth in the future.

艾媒咨询 | 2025年中国高考志愿填报及就业前景大数据分析报告

近年来，随着中国经济在复苏进程中加速结构调整，国内外产业格局与人才需求发生深刻变革。在数字化转型、绿色低碳发展等国家战略驱动下，高等教育体系正经历新一轮专业重塑。2025年教育部新增的智能分子工程、航空运动、低空技术与工程、数字演艺设计等29个专业，精准对接人工智能科技、航空航天、数字艺术等前沿领域，标志着高校专业设置与市场需求的高度协同。iiMedia Research（艾媒咨询）数据显示，中国高等教育资源主要集中在发达城市，集聚效应明显，传统一线城市高校仍是考生首选，新一线城市报考热度也在不断提升，但学校实力仍然是考生非常关注的因素。中国正处于“工程师红利”释放期，产业融合趋势或已影响新一代人才的知识结构布局。
In recent years, as China's economy has accelerated its structural adjustment during the recovery process, profound changes have taken place in the domestic and international industrial patterns and talent demands. Driven by national strategies such as digital transformation and green and low-carbon development, the higher education system is undergoing a new round of professional reshaping. In 2025, the Ministry of Education added 29 new majors, including Intelligent Molecular Engineering, Aviation Sports, low-altitude technology and engineering, and Digital Performance Design, which precisely align with cutting-edge fields such as artificial intelligence technology, aerospace, and digital art, marking a high degree of synergy between the professional Settings of universities and market demands. iiMedia Research data shows , China's higher education resources are mainly concentrated in developed cities, with a significant agglomeration effect. Traditional first-tier city universities remain the top choice for candidates, and the application enthusiasm in new first-tier cities is also on the rise. China is currently in a period of releasing the "engineer dividend", and the trend of industrial integration may have already influenced the knowledge structure layout of the new generation of talents.

艾媒咨询 | 2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告

2025年中国人工智能市场正迎来发展新机遇。随着“DeepSeek”的发布，重新改变了市场对开源大模型的认知。DeepSeek的快速发展正在深刻影响着各行各业的未来发展，推动各行业向智能化、数字化方向加速转型。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告》数据显示全球人工智能市场规模和人工智能芯片市场规模均呈现显著的增长趋势。预计到2025年，全球人工智能市场规模将达到36885亿美元。艾媒咨询分析师认为，身处变革浪潮中的DeepSeek，正迎来机遇与挑战并存的关键发展阶段。随着人工智能技术的突飞猛进，在应用领域，其展现出强劲的发展潜力，有望在更多行业实现突破，逐步成长为引领人工智能技术进步的中坚力量。
The Chinese artificial intelligence market is embracing new opportunities in 2025. With the release of "DeepSeek", the market's perception of open-source large models has been fundamentally altered. The rapid development of Deepseek is profoundly influencing the future of various industries, accelerating their transformation towards intelligence and digitalization. The latest report "2025-2026 DeepSeek's Business Opportunities and Layout Strategies in the Industrial Chain" released by iiMedia Research, a global third-party data mining and analysis institution for the new economy industry, shows that both the global artificial intelligence market size and the artificial intelligence chip market size are experiencing significant growth trends. It is projected that by 2025, the global artificial intelligence market size will reach 3,688.5 billion US dollars. Analysts from iiMedia Research believe that DeepSeek, which is in the midst of the wave of change, is now at a critical stage of development where opportunities and challenges coexist. With the rapid advancement of artificial intelligence technology, it has demonstrated strong development potential in application fields and is expected to achieve breakthroughs in more industries, gradually growing into a key force leading the progress of artificial intelligence technology.

艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告

人工智能行业作为当今科技领域最具活力和潜力的前沿阵地，依托于大数据、云计算和算法技术的迅猛发展，重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界，开始在各行各业发挥着至关重要的作用，并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示，2018-2024年，中国人工智能行业市场规模快速扩张，2024年达7470亿元，同比增长41.0%，预计2025年规模达到10457亿元，占全球比重达20.9%。相较2021年，2023年中国人工智能在互联网（89%）、电信（68%）、政务（65%）、金融（64%）等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大，且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为，技术创新与突破是人工智能发展的核心驱动力。算法优化，尤其是深度学习和强化学习的进步，显著提升了AI的智能性、效率和准确性，使其能够应对更复杂的任务。多模态融合技术的发展，让AI能够整合文本、图像、语音等不同数据类型，从而实现更全面的感知和理解，为各行各业带来创新应用的可能性。人工智能正深度融入各行业，为其带来诸多积极改变，推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.

艾媒咨询 | 2025年中国短故事市场发展趋势报告

短故事凭借其节奏快、适配碎片阅读的特点，正从传统长文生态中突围，成为网文平台内容创新与用户增长的新引擎。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国短故事市场发展趋势报告》显示，2024年中国网络文学市场规模达495.5亿元，同比上升29.4%。艾媒咨询分析师认为，网络文学市场规模的上升，在内容供给、受众转化、资本支持及运营推广等方面为短故事的发展创造了有利条件，推动短故事行业持续繁荣。随着AIGC技术的发展，短故事行业将突破传统生产模式的瓶颈，实现内容生态的智能化升级与商业模式的创新拓展。
Short stories, with their fast-paced nature and suitability for fragmented reading, are breaking through the traditional long-form literature ecosystem and becoming a new engine for content innovation and user growth on online literature platforms. According to the latest "2025 China Short Story Market Development Trend Report" released by iiMedia Research, a leading global third-party data mining and analysis agency for the new economy industry, the scale of China's online literature market reached 49.55 billion yuan in 2024, up 29.4% year-on-year. Analysts from iiMedia Research believe that the growth of the online literature market has created favorable conditions for the development of short stories in terms of content supply, audience conversion, capital support, and operation promotion, driving the continuous prosperity of the short story industry. With the development of AIGC technology, the short story industry will break through the bottlenecks of traditional production models, achieving intelligent upgrades in the content ecosystem and innovative expansions in business models.

艾媒咨询 | 2025-2026年中国智能平板学习机市场趋势研究报告

随着技术的不断发展，智能平板学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国智能平板学习机市场趋势研究报告》数据显示，2024年中国智能平板学习机市场规模达270.72亿元，同比增长48.27%，预计2027年中国智能平板学习机市场规模将超500亿元。艾媒咨询分析师认为，中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性，人工智能等新兴技术与教育的深度融合，是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, intelligent tablet learning machine product technology is increasingly mature, widely used in a number of education and learning scenarios, its broad application prospects will promote the rapid growth of China's intelligent learning machine industry. According to the latest "China's smart tablet learning machine market trend Research Report from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's smart tablet learning machine in 2024 will reach 27.072 billion yuan, an increase of 48.27%. It is expected that the market size of China's smart tablet learning machine will exceed 50 billion yuan in 2027. Analysts from iMedia Consulting believe that China's educational intelligent products are bringing more possibilities and innovation to traditional educational methods, and the deep integration of emerging technologies such as artificial intelligence and education is an important step for the high-quality development of the intelligent learning machine field in the future.

艾媒咨询 | 2025年中国素质教育及其细分行业发展状况数据

随着公众教育观念的升级与新兴品牌崛起的速度加快，在政策支持与市场需求的双重驱动下，中国素质教育行业整体呈现出规模持续扩大的良好发展态势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国素质教育及其细分行业发展状况数据》显示，2013-2024年中国居民人均教育、文化和娱乐消费支出比例中，整体呈现“长期上升、阶段波动、结构优化”的趋势。2024年占比为11.2%。未来，随着收入增长、政策支持和技术创新，这一比例有望继续提升，消费模式将更趋多元化、品质化。
城乡差距的缩小和消费场景的拓展，将成为推动消费升级的关键动力。在中国素质教育培训消费者中，90.86%的消费者表示愿意为孩子报名素质教育课程，只有9.14%的消费者表示不愿意为孩子；选择的素质教育课程类型中科技类课程占比最高，达到41.44%，艺术类课程占比39.87%，体育运动类和文化类课程分别占比37.65%和35.69%，素养类课程占比35.29%，游学类课程占比最低，仅为21.96%。反映出大多数消费者中国消费者普遍重视孩子的素质教育，愿意投入资源来提升孩子的综合素质；课程选择上更倾向于为孩子选择科技、艺术和体育类课程，以培养孩子的综合素质。
艾媒咨询分析师指出，未来中国素质教育行业下沉市场需求释放，三线以下城市潜力凸显，但行业竞争加剧，头部企业与跨界巨头抢占市场，中小机构生存压力增大；监管越发严格，合规成本上升，部分机构面临资质与运营调整压力；课程同质化严重，优质师资短缺问题突出。企业应深耕课程研发，结合技术打造差异化内容，建立师资培养体系；强化合规运营，完善资质备案与收费监管，筑牢经营根基；渠道下沉与生态合作并行，通过县域合作拓展市场，与校内教育协同构建服务闭环，实现可持续发展。
With the upgrading of public education concepts and the accelerated rise of emerging brands, driven by both policy support and market demand, the overall quality education industry in China has shown a favorable development trend of continuous expansion in scale. According to the latest "Data on the Development Status of Quality Education and Its Sub-sectors in China in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, in the proportion of per capita education, culture and entertainment consumption expenditure of Chinese residents from 2013 to 2024, Overall, it shows a trend of "long-term upward movement, phased fluctuations, and structural optimization". The proportion in 2024 is 11.2%. In the future, with income growth, policy support and technological innovation, this proportion is expected to continue to rise, and consumption patterns will become more diversified and of higher quality.
The narrowing of the gap between urban and rural areas and the expansion of consumption scenarios will become the key driving forces for promoting consumption upgrading. Among Chinese consumers of quality education and training, 90.86% of them said they were willing to sign their children up for quality education courses, while only 9.14% said they were unwilling to do so. Among the types of quality education courses selected, science and technology courses have the highest proportion, reaching 41.44%, art courses account for 39.87%, sports and cultural courses account for 37.65% and 35.69% respectively, quality courses account for 35.29%, and study tour courses have the lowest proportion, only 21.96%. This reflects that the majority of Chinese consumers generally attach great importance to their children's quality education and are willing to invest resources to enhance their children's overall quality. In terms of course selection, we tend to choose science and technology, art and sports courses for children to cultivate their comprehensive qualities.
Analysts from iiMedia Research pointed out that in the future, the demand for the lower-tier markets in China's quality education industry will be released, and the potential of cities below the third-tier will be highlighted. However, industry competition will intensify, with leading enterprises and cross-industry giants vying for the market, increasing the survival pressure on small and medium-sized institutions. With increasingly strict regulation and rising compliance costs, some institutions are under pressure to adjust their qualifications and operations. There is a serious homogenization of courses and a prominent shortage of high-quality teachers. Enterprises should focus on course development, create differentiated content by integrating technology, and establish a teacher training system. Strengthen compliance operations, improve qualification filing and fee supervision, and consolidate the foundation of business operations; Channel penetration and ecological cooperation are carried out in parallel. The market is expanded through county-level cooperation, and a service loop is constructed in collaboration with in-school education to achieve sustainable development.

（演讲版）中国广告主协会X艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告

人工智能行业作为当今科技领域最具活力和潜力的前沿阵地，依托于大数据、云计算和算法技术的迅猛发展，重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界，开始在各行各业发挥着至关重要的作用，并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示，2018-2024年，中国人工智能行业市场规模快速扩张，2024年达7470亿元，同比增长41.0%，预计2025年规模达到10457亿元，占全球比重达20.9%。相较2021年，2023年中国人工智能在互联网（89%）、电信（68%）、政务（65%）、金融（64%）等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大，且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为，技术创新与突破是人工智能发展的核心驱动力。算法优化，尤其是深度学习和强化学习的进步，显著提升了AI的智能性、效率和准确性，使其能够应对更复杂的任务。多模态融合技术的发展，让AI能够整合文本、图像、语音等不同数据类型，从而实现更全面的感知和理解，为各行各业带来创新应用的可能性。人工智能正深度融入各行业，为其带来诸多积极改变，推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.

艾媒咨询 | 2025-2028年中国情绪消费与宠物产业生态商机研究报告

中国宠物经济产业正快速发展，其核心驱动力在于消费升级背景下，宠物角色从“功能性动物”向“情感陪伴家庭成员”转变，叠加人口结构变化带来的陪伴需求提升，推动涵盖食品、医疗、美容、训练、保险、殡葬等环节的产业链不断延伸和升级，未来增长潜力巨大，是中国消费市场中极具活力的新兴“蓝海”。iiMedia Research（艾媒咨询）数据显示，2025年中国宠物经济产业规模达8114亿元，同比增长15.7%，预计到2028年有望突破11500亿元。
China's pet economy industry is developing rapidly. The core driving force lies in the fact that under the background of consumption upgrade, the role of pets is transforming from "functional animals" to "emotional companions for family members". Coupled with the increased demand for companionship brought about by changes in population structure, this has driven the continuous extension and upgrading of the industrial chain covering food, medical care, beauty care, training, insurance, funeral services and other links. The future growth potential is huge. It is a highly dynamic emerging "blue ocean" in China's consumer market. iiMedia Research data shows that the scale of China's pet economy industry reached 811.4 billion yuan in 2025, with a year-on-year growth of 15.7%. It is expected to exceed 1.150 billion yuan by 2028.

艾媒咨询 | 2025年中国运动鞋服行业发展状况与消费行为调查数据

随着全民健康意识增强与运动生活方式的普及，消费者对运动鞋服的需求持续增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国运动鞋服行业发展状况与消费行为调查数据》显示，2024年中国运动鞋服行业市场规模为5425亿元，预计2030年将达到8963亿元。随着中国鞋服品牌登上国际时装周舞台以及国潮文化的流行，中国运动鞋服行业掀起“国潮热”，国货品牌纷纷开始崛起。未来行业将加速向智能化、功能化方向升级，通过强化科技研发、深化国潮文化内涵、拓展细分运动场景，构建更具竞争力和创新力的产业新生态。
中国消费者在选购运动鞋时，首要考虑因素为款式设计，占比达58.70%；专业度（涵盖安全性与科技含量）与舒适度紧随其后，分别占比54.20%和53.80%。在运动服方面，款式设计（61.30%）和舒适度（58.50%）同样是最受关注的因素，价格（51.80%）、功能用途（46.40%）及专业度（42.70%）也具备较高重要性。与此同时，2025年消费者在购买运动鞋服过程中遇到的最突出问题是“运动鞋码数不准”，占比高达61.00%，远高于其他问题；“运动鞋质量不佳”位列第二，占比54.30%；“售后服务不好”则以38.10%的占比居于第三。这表明中国消费者对运动鞋服的核心诉求聚焦于设计美感、穿着舒适与功能专业，而当前市场在产品尺码标准化、质量稳定性及售后服务体系方面仍存在显著短板。运动鞋服企业需进一步强化产品研发创新，完善质量管控体系，并提升服务水平，以精准对接消费需求，增强市场竞争力。
艾媒咨询分析师认为，中国运动鞋服行业未来将延续增长态势，核心驱动力来自全民健康意识提升与消费升级。在产品端，科技赋能日益成为核心竞争力，市场更加青睐功能性与时尚感兼具的创新单品。行业竞争重点也从营销层面，逐渐转向科技研发与供应链效率的深度比拼。在此背景下，国货品牌凭借不断提升的产品力及深厚的文化认同感，市场份额有望进一步扩大。此外，女性、儿童及专业运动等细分市场展现出巨大潜力，而绿色可持续与个性化定制，也将成为引领行业未来的重要增长方向。
With the enhancement of public health awareness and the popularization of a sports lifestyle, the demand for sports shoes and apparel continues to grow. According to the latest "2025 China Sports Shoes and Apparel Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis agency for the new economy industry, the market size of China's sports shoes and apparel industry was 542.5 billion yuan in 2024 and is expected to reach 896.3 billion yuan by 2030. With Chinese shoe and apparel brands making their mark on the international fashion week stage and the popularity of national trend culture, the "national trend fever" has swept through the Chinese sports shoes and apparel industry, and domestic brands have begun to rise. In the future, the industry will accelerate its upgrade towards intelligence and functionality, by strengthening technological research and development, deepening the connotation of national trend culture, and expanding into niche sports scenarios, to build a more competitive and innovative industrial ecosystem.
When Chinese consumers purchase sports shoes, the primary consideration is style design, accounting for 58.70%; professional quality (including safety and technological content) and comfort follow closely, with proportions of 54.20% and 53.80% respectively. For sports apparel, style design (61.30%) and comfort (58.50%) are also the most concerned factors, while price (51.80%), functional use (46.40%), and professional quality (42.70%) are also highly important. Meanwhile, the most prominent problem encountered by consumers in purchasing sports shoes and apparel in 2025 is "inaccurate shoe sizes", accounting for as high as 61.00%, far exceeding other issues; "poor quality of sports shoes" ranks second, with a proportion of 54.30%; "poor after-sales service" ranks third with a proportion of 38.10%. This indicates that Chinese consumers' core demands for sports shoes and apparel focus on design aesthetics, wearing comfort, and professional functionality, while the current market still has significant shortcomings in product size standardization, quality stability, and after-sales service systems. Sports shoes and apparel enterprises need to further strengthen product research and development innovation, improve quality control systems, and enhance service levels to precisely meet consumer demands and enhance market competitiveness.
Analysts from iiMedia Research believe that China's sports shoes and apparel industry will continue to grow in the future, with the core driving force coming from the improvement of public health awareness and consumption upgrades. On the product side, technology empowerment is increasingly becoming a core competitiveness, and the market is more inclined towards innovative products that combine functionality and fashion. The focus of industry competition is also gradually shifting from marketing to in-depth competition in technological research and development and supply chain efficiency. Against this backdrop, domestic brands, with their continuously improving product capabilities and deep cultural identity, are expected to further expand their market share. In addition, the female, children's, and professional sports markets show great potential, while green sustainability and personalized customization will also become important growth directions for the industry in the future.