全球领先的新经济产业第三方数据挖掘与分析机构
关于“上门服务”的报告
艾媒咨询 | 2024年中国线上快递行业消费者调研报告
在当前便捷的生活方式下,线上快递已成为众多消费者的首选方式,他们普遍认为线上寄件具有节约时间和费用的双重优势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国线上快递行业消费者调研报告》数据显示,众多快递品牌中,顺丰凭借其高效的服务质量和可靠的物流体系,备受广大消费者的青睐。纵观整个行业,超过九成的消费者对当前的快递寄件服务持正面评价。在寄件方式的选择上,消费者则最偏爱蜂巢/菜鸟驿站智能寄件(48.74%),其次是上门取件服务(33.02%)。艾媒咨询分析师认为,在线上快递蓬勃兴起的背景下,快递公司需优化服务流程,特别是在物流信息的实时更新、上门服务的准时性等方面,以提升消费者的整体体验。同时,为进一步抢占市场份额与促进行业协调发展,各快递公司应充分利用自身在大件、中小件以及文件运输中的专业优势,不断创新服务模式,以满足消费者日益多样化、个性化的需求。
In the current convenient lifestyle, online courier has become the preferred choice for many consumer, who generally believe that online parcel delivery has the dual advantages of saving time and money. The latest "2024 China online express industry consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that among many courier brands, SF Express has won the favor of a large number of consumers with its efficient service quality and reliable logistics system. Over 90% of consumers surveyed hold a positive view of the current courier delivery service. In terms of parcel delivery methods, consumers are most partial to smart parcel delivery via hive/AliExpress Station (48.74%), followed by home delivery service (33.02%). Analysts from iimedia Research believe that in the background of the booming online courier industry, courier companies need to optimize their service processes, especially in real-time updates of logistics information and punctuality of home delivery services, to enhance the overall consumer experience. At the same time, in order to further seize market share and promote coordinated development of the industry, courier companies should fully utilize their professional advantages in handling large, medium and small parcels and documents, and continuously innovate service models to meet the increasingly diverse and individualized needs of consumers.艾媒咨询|2024-2025年中国上门按摩服务平台市场研究报告
居民可支配收入的提高、数字经济的蓬勃发展、以及上门按摩需求的增长都为上门按摩服务平台的发展提供了为消费升级提供了有力支撑,也为平台的市场扩容注入了强劲动力。上门按摩服务平台的市场空间迅速增长,带来了便利和创新的服务模式,也同时也催生了一系列行业乱象,如平台多次陷入“涉黄”争议,以及与旗下技师劳动关系复杂等,这些乱象急需各方面力量的共同努力来解决和规范。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国上门按摩服务平台市场研究报告》数据显示,61.4%的上门按摩服务平台用户为男性,家中环境舒适与干净为消费者选择上门按摩的主要原因。64.2%受访者认为上门按摩服务存在欺诈风险,服务质量宣传过高为服务中主要存在的问题。上门按摩行业正进入提质扩容的阶段,按摩服务选择也逐渐细化丰富。但目前服务平台技师的专业水平和服务质量仍参差不齐,且发展过程中的法律纠纷、涉黄交易与安全隐患也为平台带来了一系列的大众质疑。相关平台应尽快建立标准化服务流程,并努力打破舆论质疑,构建完善监管体系与重塑消费者信任。
The improvement of residents' disposable income, the booming development of the digital economy, and the growing demand for in-home massage services have provided strong support for the upgrading of consumption and injected strong momentum into the expansion of the market for in-home massage service platforms. The market space for in-home massage service platforms has grown rapidly, bringing convenient and innovative service models, but also giving rise to a series of industry malpractices, such as the platform repeatedly being embroiled in "involving prostitution" controversies, as well as complex labor relations with its technicians. These malpractices urgently need the joint efforts of various forces to resolve and standardize.According to the latest Research Report 2024-2025 China In-Home Massage Service Platforms Market Research Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, 61.4% of users of in-home massage service platforms are male, and the comfortable and clean home environment is the main reason why consumers choose in-home massage services. 64.2% of respondents believe that in-home massage services have fraud risks, and excessive promotion of service quality is the main problem in the service. The in-home massage industry is entering a stage of quality improvement and expansion. The choice of massage services is gradually becoming more diverse and refined. However, the professional level and service quality of technicians on service platforms are still uneven, and the legal disputes, prostitution transactions, and safety risks during the development process have brought a series of public doubts to the platform. Relevant platforms should establish standardized service processes as soon as possible and strive to break through the public's doubts to build a comprehensive regulatory system and restore consumer trust.艾媒咨询|2021中国景区门票预约服务专题研究报告
本报告研究涉及企业/品牌/案例:故宫博物院,敦煌莫高窟,上海迪士尼度假区,泰山风景名胜区,上海海昌海洋公园
iiMedia Research(艾媒咨询)数据显示,2020年,电影票、飞机票以及火车票的预约购买线上化率均在九成左右。在线上化率实现明显提升后,各场景在购票服务、取票入闸等服务流程的质量把控上有明显优化。而当前景区门票线上化率仅为22.4%,服务数字化程度仍有待提高。艾媒咨询分析师认为,景区门票预约将成为预约旅游建设的首要抓手,将持续帮助产业和景区优化升级。其次,超七成游客认可景区门票预约服务方式,认为出游前应提前做好细致安排。大众通过景区门票预约服务,提升出游计划可控性,优化旅游出行体验。此外,预约旅游助力景区实现三大主要目标,分别是提升安全性、改善游客体验以及提高景区运营效率。艾媒咨询分析师认为,明确在线预约预订等建设规范,引导旅游景区开发数字化体验产品,可以有效解决景区现存的三大主要问题。
As to the data of iiMedia Research, the online booking rate of movie tickets, air tickets and train tickets will be nearly 90% in 2020. After the significant improvement of online rate, the quality control of service processes such as ticket purchase service, ticket collection and gate entry has been significantly optimized. At present, the online rate of tickets in scenic spots is only 22.4%, and the digital level of service still needs to be improved. The consulting analyst of iiMedia Research believe that booking tickets in scenic spots will become the first priority in booking tourism construction, and will continue to help optimize and upgrade the industry and scenic spots. Secondly, more than 70% of the tourists agree with the ticket booking service mode of the scenic spots and careful arrangements should be made in advance before traveling. The public can improve the controllability of travel plan and optimize the travel experience through the ticket booking service. In addition, three main goals of scenic spots achieved by booking tourism are to improve safety, to improve tourist experience and to improve operational efficiency. The consulting analyst of iiMedia Research believes that clear online booking and other construction norms, guide the development of digital experience products in scenic spots, can effectively solve the three main problems existing in scenic spots.
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