全球领先的新经济产业第三方数据挖掘与分析机构
关于“搬家服务”的报告
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艾媒咨询|2021中国家政服务行业发展剖析及行业投资机遇分析报告
本报告研究涉及企业/品牌/案例：苏宁帮客，e家洁，天鹅到家
随着中国城镇化进程推进、家庭小型化、人口老龄化、全面二孩政策等社会变迁因素为家政服务业提供潜在的消费需求，加上居民购买力提升，中国家政行业市场规模持续扩大。数据显示，中国家政行业市场规模由2015年的2776亿元上升至2020年的8782亿元，预计2021年市场规模将超过万亿元。当前，家政行业已经形成了上游为家政服务/工具供应商、中游家政公司/O2O平台、下游为消费者的产业链，并细分出员工型和平台型两种商业模式，在推动第三产业经济发展、吸纳社会就业等方面具有较高的社会效益，成为国家出台政策扶持的重点服务产业之一。
With the advancement of China's urbanization process, family miniaturization, population aging, comprehensive two-child policy and other social change factors, the domestic service industry has provided potential consumer demand. Coupled with the increase in the purchasing power of residents, the market scale of China's government industry continues to expand. The data shows , The market size of China's government industry has risen from 277.6 billion yuan in 2015 to 878.2 billion yuan in 2020. It is expected that the market size will exceed one trillion yuan in 2021. At present, the housekeeping industry has formed an industrial chain in which the upstream is housekeeping service/tool suppliers, the midstream housekeeping company/O2O platform, and the downstream is consumers. Two business models have been subdivided into employee-based and platform-based business models to promote the tertiary industry. It has high social benefits in terms of economic development and absorbing social employment, and has become one of the key service industries supported by national policies. -
艾媒报告 |2019中国家政服务行业发展剖析及行业投资机遇分析报告
本报告研究涉及企业/品牌包括:阿姨来了、家政无忧、e家洁、好慷在家、家庭管家、阿姨帮、苏宁帮客、无忧保姆、悠洗洗衣、轻松妈妈、妈妈派育儿、菩提果、八楼月嫂、包拯、秦笛、Wag、urbansitter、爱君、爱侬、阳光大姐、58到家
中国家政服务业处于快速发展阶段，iiMedia Research(艾媒咨询)数据显示，2018年中国家政服务行业市场规模将达5540亿元，其中，母婴护理已成为家政服务行业市场份额占比最大业态，达31.4%，一线城市金牌育儿嫂平均月薪达15000元。目前，中国家政服务业已形成包括员工型和平台型两种主要商业模式和成熟的产业链，但同时也面临着供需结构失衡、规模化程度低、服务人员资质认定不健全等发展题。
Driven by favorable policies, economic development and market demand, China domestic services industry has developed rapidly. According to iiMedia Research, the market size of China domestic services industry will reach 554 billion yuan in 2018, and it is expected to exceed 870 billion yuan in 2020. Maternal and child care has become an important branch of China domestic services industry. In 2018, maternal and child care revenues have steadily occupied more than 30% of the revenues of China domestic services industry. The economically developed areas in the east are more concerned about the political service industry in China. The netizens most value the quality of the work of domestic service personnel, followed by the work of housekeeping service personnel experience, accounting for 63.6% and 54.6% respectively. At present, the China domestic services enterprises are in the process of transforming to the Internet. They have formed two main business models, namely employee-type and platform-type. The industry has broad prospects for development, but at the same time it faces development problems such as imbalance of supply and demand structure and low scale. iiMedia Consulting analysts believe that the professionalism and standardization of future domestic services will be further improved, and the domestic service industry will continue to transform to the Internet and integrate with other industries. -
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艾媒咨询｜2024-2025年中国家政服务业发展及行业投资机遇分析报告
随着社会经济不断发展、三孩生育政策实施以及人口老龄化程度加快，家政服务业市场需求日益增长，行业服务细分凸显，新技术新模式的结合日益紧密。《促进家政服务业提质扩容2024年工作要点》政策的颁布，引发了社会各界高度关注和广泛热议，成为事关“调结构、稳增长、促就业、优民生”的新业态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国家政服务行业发展及行业投资机遇分析报告》显示，中国家政服务行业市场规模近年来始终保持稳定的增长态势，2023年市场规模为11641亿元，预计2026年有望突破13000亿元。随着行业发展逐渐规范化，未来家政服务将向着服务需求多样化、服务质量标准化、需求即时化的方向发展。
With the continuous development of social economy, the implementation of the three-child policy and the acceleration of population aging, the market demand for domestic service industry is growing day by day, the industry service segmentation is highlighted, and the combination of new technologies and new models is becoming closer. The promulgation of the policy of "Promoting the Key Points of Improving the Quality and Expansion of the Domestic Service Industry in 2024" has aroused high attention and heated discussion from all sectors of society, and has become a new business form related to "structural adjustment, stabilizing growth, promoting employment and improving people's livelihood". The latest "2024-2025 China Domestic Service Industry Development and Industry Investment Opportunity Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that China's domestic service industry market size has maintained a steady growth trend in recent years, in 2023 market size is 1.164.1 billion yuan, is expected to exceed 1.30 billion yuan in 2026. With the gradual standardization of the industry, the domestic service will develop towards the direction of diversified service demand, standardization of service quality and instant demand in the future. -
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