艾媒报告 |2019年中国移动社交行业研究报告

本报告研究涉及企业/品牌包括:QQ、微博、人人网、陌陌、微信、抖音、快手、探探、一直播、多闪、聊天室、QQ空间、百度贴吧、知乎、豆瓣、脉脉、超级课程表、Soul、小红书、抖音

iiMedia Research(艾媒咨询)数据显示， 2018年12月，微信月活用户数10.2亿，QQ月活用户数6.5亿，微博月活用户数3.2亿，三者仍是市场主流应用。艾媒咨询分析师认为，随着技术发生变革，社交产品结合视频发展将成为行业大趋势。未来能够抓住技术变革契机，在社交+视频方面有突出表现的社交产品将对移动社交头部产品形成较大冲击。

According to iiMedia Research data, in December 2018, Wechat had 1.0 billion monthly active users, 645 million QQ monthly active users and 320 million Weibo monthly active users, which are still the mainstream applications in the market. iiMedia consultancy analysts believe that with technological changes, social products combined with video development will become a major trend in the industry. In the future, social products that can seize the opportunity of technological change and have outstanding performance in social + video will have a great impact on mobile social head products.

艾媒咨询：2015年中国“互联网+”社区研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

艾媒咨询|2021上半年中国移动社交行业研究报告

本报告研究涉及企业/品牌/案例：爱聊，陌陌，探探，Soul，派派

iiMedia Research(艾媒咨询)数据显示，2020年中国移动社交用户规模已然达到9.24亿人，预计2022年中国移动社交用户整体突破10亿人。随着5G时代的来临，在原有用户基础上，中国移动社交平台产品的创新将进一步释放社交价值。其次，随着政策推动和大众对社交效率的要求越趋提升，真人社交需求得到激发。真人社交能帮助用户解除移动社交身份顾虑，同时助推婚恋等社交需求效率。iiMedia Research(艾媒咨询)数据显示，66.6%的受访者表示会优先选择有完备实名制认证流程的平台。艾媒咨询分析师认为，真人社交能让用户拥有更良好的移动社交安全感，所以更受用户青睐。此外，在满足用户当下、实时社交需求的同时，移动社交平台将加入更多差异化、个性化功能到产品中，提高用户留存度、形成产品核心竞争功能和优势。移动社交平台将从“发现新关系的工具”转变为用户选择在其载体上进行深入交流的社交平台。
As to the data of iiMedia Research, the number of China's mobile social users has reached 924 million in 2020, and it is estimated that the total number of China's mobile social users will exceed 1 billion in 2022. With the advent of 5g era, the innovation of China mobile social platform products will further release social value based on the original users. Secondly, with the promotion of policy and the increasing demand of the public for social efficiency, the demand for real social interaction has been stimulated. Real person social networking can help users relieve their concerns about mobile social identity, and boost the efficiency of social needs such as marriage and love. As to the data of iiMedia Research, 66.6% of the respondents said that they would give priority to the platform with complete real name certification process. The consulting analyst of iiMedia Research believes that real social can make users have a better sense of mobile social security, so it is more popular with users. In addition, while meeting the current and real-time social needs of users, mobile social platform will add more differentiated and personalized functions to the products, improve the retention of users, and form the core competitive function and advantages of products. Mobile social platform will change from "tools for discovering new relationships" to social platforms where users choose to communicate deeply on their carriers.

艾媒报告 |2018-2019中国社区团购行业及企业竞争力分析报告

本报告研究涉及企业/品牌包括:小区乐、你我您、石荟团、食享会、呆萝卜、邻邻壹、考拉精选、虫妈邻里团、小美鲜生、兴盛优选、每日一淘、兴盛优选、微信支付、有赞、蓝店、顺丰速运、德邦物流、货拉拉、生鲜传奇、阿里巴巴、拼多多

iiMedia Research(艾媒咨询)数据显示，2018年中国通过小程序购物的用户规模达1.32亿人，小程序开启电商模式，助推社区团购爆发。社区具备“物以类聚人以群分”特性的生活场景，可以方便掌握某个群体生活特性和消费习惯，有利于社区团购企业锁定目标消费人群。然而，团长易流失，产品质量难以标准化，产品同质化问题严重，场景有限和门槛不高这些因素制约社区团购行业进一步发展。

Community Groupon is a form of Spell Shopping. Spell Shopping make use of the social + groupon mode to quickly obtain traffic for merchants. Community Groupon further applies the mode of Spell Shopping to the community scene. According to iiMedia Research, the number of Spell Shopping users in China reached 332 million in 2018. The potential user scale of Community Groupon is huge. Community Groupon meets the needs of consumption classification and stratification, satisfies the pursuit of cost performance of some consumers and complies with shopping socialization trend. In essence, the outbreak of Community Groupon mode is the innovation of fresh food sales channel mode through e-commerce.

2014-2015年中国“互联网+”研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

艾媒咨询 | 2025年中国小程序电商用户消费行为调查数据

小程序电商的发展与移动互联网及社交媒体的普及紧密相关。随着平台对小程序电商的扶持政策不断出台，如开放更多流量入口、优化支付体系等，服饰品牌开始纷纷入驻小程序电商平台。从最初简单的商品展示与销售，逐渐发展到如今融合直播带货、社交互动、会员管理等多元功能的综合性电商平台，小程序电商在服饰行业的影响力日益扩大。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国小程序电商用户消费行为调查数据》数据显示，在众多社区团购平台中，美团买菜以 34.92% 的占比一骑绝尘，荣登榜首之位，成为消费者最为青睐的社区团购平台。而在商品品类方面，生鲜蔬果的占比高达 37.24%，拔得头筹，这一数据直观且有力地彰显出消费者对于新鲜食品的强烈渴求。艾媒咨询分析师认为，服饰行业小程序电商竞争激烈，呈现多元化态势。在产品方面，品牌不断推陈出新，以满足消费者日益多样化的需求。快时尚品牌通过小程序快速上新，保持产品的新鲜感和时尚度，吸引追求潮流的消费者。
The development of small program e-commerce is closely related to the popularity of mobile Internet and social media. With the continuous introduction of the platform's support policies for small program e-commerce, such as opening more traffic entrances, optimizing the payment system, etc., clothing brands have begun to enter the small program e-commerce platform. From the initial simple commodity display and sales, it has gradually developed to a comprehensive e-commerce platform integrating live delivery, social interaction, member management and other functions, and the influence of small program e-commerce in the clothing industry is expanding. According to the latest "Consumer behavior survey data of China's small program e-commerce users in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Meituanmai topped the list with 34.92% of the many community group-buying platforms. Become the most popular community group-buying platform for consumers. In terms of product categories, the proportion of fresh vegetables and fruits is as high as 37.24%, winning the first place, which intuitively and powerfully demonstrates the strong desire of consumers for fresh food. Ai media consulting analysts believe that the apparel industry small program e-commerce competition is fierce, showing a diversified trend. In terms of products, brands are constantly innovating to meet the increasingly diverse needs of consumers. Fast fashion brands through small programs to quickly new, to maintain the freshness and fashion of products, to attract the pursuit of fashion consumers.

艾媒咨询 | 2023-2024年中国城市商圈发展深度洞察与分析报告

近年来，商务部提出将商圈划分为核心商圈、区域商圈、社区商圈三类，对城市商圈建设进行因地制宜的规划。目前，商业业态同质化导致商圈发展竞争不断加剧，商圈吸引力快速下降，商圈客群粘性进一步降低。在消费升级背景下，“商圈+”模式蓬勃发展，推动旅游消费导向型城市商业转型升级。

艾媒咨询|2020年中国养老产业典型模式及城市案例数据监测分析

本报告研究涉及企业/品牌/案例：上海养老模式、北京养老模式、重庆养老模式。

2020年6月5日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国养老产业典型模式及城市案例数据监测分析》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对上海、北京、重庆等养老产业进行典型案例分析，并且结合美国、日本等西方发达国家经验，对当前中国的养老产业进行全面分析，判断2020-2021年中国养老产业的发展趋势。当前全球老龄化形式严峻，未来中国老龄化程度会进一步加大。国家越来越重视养老产业的发展，发布了一系列政策，支持社区养老模式革新、医养结合深化、智慧养老推进和养老金融市场开放等多个方向改革与开发，推动了养老产业发展。

As the aging population worsens, China's old-age dependency ratio (which shows how many older people per 100 working-age people) is 19.6% in 2019, the largest increase in 11 years. In 2019, the number of provinces with deep aging increased to seven, with Shanghai the most aging.

艾媒咨询|2020上半年中国社区团购行业专题研究报告

本报告研究涉及企业/品牌/案例：美团优选、十荟团、兴盛优选。

随着物流体系的成熟发展，在后疫情时代中国社区团购市场进入爆发式增长阶段，在2020年社区团购市场发展增长率超过百分之百，市场规模达到650亿。随着社区团购的不断成熟发展，诸多企业、资本都在积极开拓市场、深化布局，中国社区团购市场规模也将保持高增长趋势，预计到2022年中国社区团购市场规模将超过1220亿元，增长率达到28.4%。与传统电商相比，社区团购的运营模式更为轻，借助微信等社交流量入口，具有用户社区化易传播、商家集中化管理以及线上线下相结合的特点。iiMedia Research（艾媒咨询）调研数据显示，将近一半的用户选择社区团购平台的主要因素是商品物美价廉及购买方式便利，方便省时、送货上门也成为社区团购代替线下消费的主要优势。未来，不同品类的商家加入社区团购的行业，社区团购生鲜领域市场潜力大，“团长”运营和服务水平的提高成为社区团购发展的重要因素。

With the mature development of the logistics system, the community group-buying market in China has entered the stage of explosive growth in the post-epidemic era. In 2020, the growth rate of community group-buying market will exceed 100%, and the market size will reach 65 billion yuan. With the continuous mature development of community group-buying, many enterprises and capital are actively exploring the market and deepening the layout, and the scale of community group-buying market in China will also keep a high growth trend. It is estimated that the scale of community group-buying market in China will exceed 122 billion yuan by 2022, with a growth rate of 28.4%. Compared with traditional e-commerce, community group buying has a lighter operation mode. With the help of WeChat and other social traffic portals, it has the characteristics of easy dissemination of user community, centralized management of merchants and combination of online and offline. As the data of iiMedia Research showed, the main factors for nearly half of the users to choose the community group purchase platform are the high quality and low price of commodities and the convenience of purchasing methods. Convenient and time-saving, door-to-door delivery have also become the main advantages of community group purchase instead of offline consumption. In the future, businesses of different categories will join the industry of community group-buying. The fresh products of community group-buying has great market potential, and the improvement of "leader" operation and service level will become an important factor for the development of community group-buying.

艾媒咨询 | 2025年中国农村电商行业发展状况与消费行为调查数据

随着农村电商生态持续完善，其发展格局呈现多元化特征，涵盖以短视频平台、社区团购为代表的销售渠道，以及合作社直供、加工企业联动的供应链整合模式。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国农村电商行业发展状况与消费行为调查数据》数据显示，在销售渠道方面，抖音网店以29.79%占比成为农村经营者首选平台，说明农村电商行业比较依赖于抖音网店。食品生鲜类商品以超五成占比主导销售结构，本地采购供应链模式占比达53.72%，说明农村电商行业倾向于自产自销。然而53.19%的经营者面临客户拓展难题，物流信息滞后、配送成本高成为主要运营障碍。消费者端数据显示，智能手机以66.90%占比成为主要上网设备，淘宝与拼多多构成双强格局，51-100元中等价位商品占据45.92%市场份额，社交电商以54.08%偏好度领跑消费模式。说明消费者倾向于用手机在淘宝等APP上消费，消费主要集中在中低端价格的产品，并且喜欢与人分享消费经历。艾媒咨询分析师认为，需通过行业协会引导优化供应链协作，强化冷链物流基建以降低损耗成本，同时建立区域电商培训体系提升运营能力，借助内容电商模式激活下沉市场消费潜力。
With the continuous improvement of rural e-commerce ecology, its development pattern shows diversified characteristics, including sales channels represented by short video platforms and community group buying, as well as the supply chain integration model of direct supply by cooperatives and linkage of processing enterprises. According to the latest "Survey data of development status and consumer behavior of China's rural e-commerce industry in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution of new economy industry, in terms of sales channels, Tiktok online store has become the preferred platform for rural operators with 29.79%. It shows that the rural e-commerce industry is more dependent on the Tiktok online store. Fresh food products accounted for more than 50% of the dominant sales structure, and the local procurement supply chain model accounted for 53.72%, indicating that the rural e-commerce industry tends to produce and sell by itself. However, 53.19% of operators face the problem of customer expansion, logistics information lag, high distribution costs become the main operational obstacles. Consumer data show that smart phones accounted for 66.90% of the main Internet equipment, Taobao and Pinduoduo formed a dual strong pattern, 51-100 yuan medium-price goods accounted for 45.92% of the market share, social e-commerce with 54.08% preference leading the consumption mode. This shows that consumers tend to use mobile phones to consume on Taobao and other apps, and their consumption is mainly concentrated in the middle and low price products, and they like to share their consumption experience with others.iiMedia Research believe that it is necessary to optimize supply chain collaboration through industry associations, strengthen cold chain logistics infrastructure to reduce loss costs, and establish regional e-commerce training systems to enhance operational capabilities, and activate the consumption potential of sinking markets with the help of content e-commerce models.