全球领先的新经济产业第三方数据挖掘与分析机构
关于“家政”的报告
艾媒咨询 | 2025年中国家政行业发展状况与消费者行为调研数据
中国家政行业正处于需求爆发式增长与转型升级并行的发展阶段，春节等节点的季节性消费热潮尤为显著。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国家政行业发展状况与消费者行为调研数据》数据显示，2025年中国家政服务市场规模已达12847亿元，预计2027年将进一步增长至13855亿元。人口老龄化加深与家庭结构持续变化，催生出家政服务的刚性消费需求，而政策推动下的行业规范化发展与专业化升级，更在持续释放市场的增长潜力。从消费选择来看，2025年中国消费者挑选家政服务时，40.91%的受访者最看重工作质量，38.01%关注收费价格，另有34.47% 会重视服务人员的个人情况，消费决策更趋理性与务实。艾媒咨询分析师认为，当下消费者对便捷、专业的生活服务需求日益旺盛，家政行业亟需抓住数字化转型与品质升级的时代机遇，通过标准化服务与差异化创新提升用户体验，满足多元化的家庭服务需求，精细化与智能化也将成为行业未来的核心竞争方向。
The domestic housekeeping industry in China is currently in a stage of explosive growth in demand and concurrent transformation and upgrading. The seasonal consumption boom during festivals and other events is particularly significant. The latest report titled "Research Data on the Development Status and Consumer Behavior of the Domestic Service Industry in China in 2025" released by iiMedia Research (iResearch), a global leading third-party data mining and analysis institution in the new economy industry, shows that the market size of domestic housekeeping services in China has reached 1,284.7 billion yuan in 2025, and is expected to further increase to 1,385.5 billion yuan by 2027. The deepening of population aging and the continuous changes in family structure have given rise to the rigid consumption demand for domestic housekeeping services. Moreover, the industry's standardized development and professional upgrading driven by policies are continuously releasing the growth potential of the market. From the perspective of consumption choices, in 2025, when Chinese consumers select domestic housekeeping services, 40.91% of the respondents consider work quality the most important factor, 38.01% pay attention to the charging price, and another 34.47% will value the personal situation of the service personnel. The consumption decisions have become more rational and pragmatic. Analysts from iResearch believe that at present, consumers' demand for convenient and professional life services is increasingly旺盛. The domestic housekeeping industry urgently needs to seize the opportunities of digital transformation and quality upgrade in this era， by providing standardized services and differentiated innovations to enhance user experience and meet diversified family service needs. Precision and intelligence will also become the core competitive direction of the industry in the future.-
艾媒咨询 | 2024年中国家政行业发展状况与消费者行为数据分析报告
随着社会经济不断发展、三孩生育政策实施以及人口老龄化程度加快，家政服务业市场需求日益增长，行业服务细分凸显，新技术新模式的结合日益紧密。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家政行业发展状况与消费者行为数据分析报告》数据显示，2015-2027年间中国家政服务市场规模呈现整体上升趋势。2023年中国家政服务市场达到11641万元，预计2027年达到13855万元。这一情况反映了中国家政服务市场中需求量不断增加。
艾媒咨询分析师认为，随着中国社会老龄化的逐步加深，中国家政行业将迎来更广阔的市场。
With the continuous development of social economy, the implementation of the three-child policy and the acceleration of population aging, the market demand for domestic service industry is growing day by day, the industry service segmentation is highlighted, and the combination of new technologies and new models is becoming closer. According to the latest "2024 China Domestic Service Industry Development Status and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's domestic service market shows an overall upward trend from 2015 to 2027. In 2023, China's domestic service market reached 116.41 million yuan, and is expected to reach 138.55 million yuan in 2027. This situation reflects the increasing demand in China's domestic service market.
Analysts from iiMedia Consulting believe that with the gradual deepening of China's aging society, China's domestic industry will usher in a broader market. -
艾媒咨询｜2024-2025年中国银发经济投资前景分析报告
随着中国逐步迈入老龄化社会，老年人的衣食住行行业逐渐得到了社会广泛的关注和政府的扶持。发展银发经济是解决中国老年人衣食住行，提升其生活品质的重要途径之一，同时亦有助于带动中国经济发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国银发经济投资前景分析报告》数据显示，2023年中国养老产业市场规模为12.0万亿元，同比增长16.50%，预计2024年中国养老产业市场规模为13.9万亿元，2027年市场规模有望达20万亿元以上。
艾媒咨询分析师认为，新一代中老年人受教育程度普遍较高，退休后更加注重生活品质和社交需求，普遍愿意为自己的兴趣爱好买单，为银发经济市场的发展提供了良好的条件。
With China gradually entering the aging society, the clothing, food, housing and transportation industry of the elderly has gradually received extensive social attention and government support. Developing the silver economy is one of the important ways to solve the problem of clothing, food, housing and transportation of the elderly in China, improve their quality of life, and also help to promote China's economic development.According to the latest "Analysis Report on Investment Prospects of China's Silver Economy from 2024 to 2025" released by iiMedia Research, in 2023, the market size of China's pension industry will be 12.0 trillion yuan, an increase of 16.50%. It is expected that the market size of China's pension industry will be 13.9 trillion yuan in 2024, and the market size is expected to reach more than 20 trillion yuan in 2027.
Analysts from iMedia Consulting believe that the new generation of middle-aged and elderly people generally have a higher education level, pay more attention to the quality of life and social needs after retirement, and are generally willing to pay for their interests and hobbies, which provides good conditions for the development of the silver economic market. -
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艾媒咨询|2021中国家政服务行业发展剖析及行业投资机遇分析报告
本报告研究涉及企业/品牌/案例：苏宁帮客，e家洁，天鹅到家
随着中国城镇化进程推进、家庭小型化、人口老龄化、全面二孩政策等社会变迁因素为家政服务业提供潜在的消费需求，加上居民购买力提升，中国家政行业市场规模持续扩大。数据显示，中国家政行业市场规模由2015年的2776亿元上升至2020年的8782亿元，预计2021年市场规模将超过万亿元。当前，家政行业已经形成了上游为家政服务/工具供应商、中游家政公司/O2O平台、下游为消费者的产业链，并细分出员工型和平台型两种商业模式，在推动第三产业经济发展、吸纳社会就业等方面具有较高的社会效益，成为国家出台政策扶持的重点服务产业之一。
With the advancement of China's urbanization process, family miniaturization, population aging, comprehensive two-child policy and other social change factors, the domestic service industry has provided potential consumer demand. Coupled with the increase in the purchasing power of residents, the market scale of China's government industry continues to expand. The data shows , The market size of China's government industry has risen from 277.6 billion yuan in 2015 to 878.2 billion yuan in 2020. It is expected that the market size will exceed one trillion yuan in 2021. At present, the housekeeping industry has formed an industrial chain in which the upstream is housekeeping service/tool suppliers, the midstream housekeeping company/O2O platform, and the downstream is consumers. Two business models have been subdivided into employee-based and platform-based business models to promote the tertiary industry. It has high social benefits in terms of economic development and absorbing social employment, and has become one of the key service industries supported by national policies. -
艾媒报告 |2019全球及中国家政服务行业新兴市场及发展前景分析报告
本报告研究涉及企业/品牌/案例：51家庭管家，好慷在家，e家洁，阿姨来了，家政无忧，家庭管家，阿姨帮，苏宁帮客，58到家
家政服务行业在2019年受到政策的关注，将会从教育、立法、监管上得以完善。目前，家政服务业在母婴护理和养老护理两个业态上蓬勃发展，推动家政服务业市场规模不断扩大。但供需结构失衡、从业人员素质水平较低、企业规模化程度较低等问题将会阻碍家政服务业的产业升级。艾媒咨询分析师认为，未来消费的升级将刺激家政服务需求不断增长，政策将助推家政服务体制机制逐渐完善，家政服务企业也将在向互联网转型的过程中提高服务效率和质量。
The domestic service industry has received policy attention in 2019 and will be perfected from education, legislation, and supervision. At present, the domestic service industry is booming in the two formats of maternal and child care and old-age care, and the market for the domestic service industry is expanding. However, the imbalance between supply and demand structure, the low level of quality of employees, and the low scale of enterprises will hinder the industrial upgrading of the domestic service industry. Ai Media Consulting analysts believe that the future consumption upgrade will stimulate the growing demand for domestic services, the policy will promote the improvement of the domestic service system and mechanism, and the domestic service enterprises will also improve the service efficiency and quality in the process of transforming to the Internet. -
艾媒报告 |2019中国家政服务行业发展剖析及行业投资机遇分析报告
本报告研究涉及企业/品牌包括:阿姨来了、家政无忧、e家洁、好慷在家、家庭管家、阿姨帮、苏宁帮客、无忧保姆、悠洗洗衣、轻松妈妈、妈妈派育儿、菩提果、八楼月嫂、包拯、秦笛、Wag、urbansitter、爱君、爱侬、阳光大姐、58到家
中国家政服务业处于快速发展阶段，iiMedia Research(艾媒咨询)数据显示，2018年中国家政服务行业市场规模将达5540亿元，其中，母婴护理已成为家政服务行业市场份额占比最大业态，达31.4%，一线城市金牌育儿嫂平均月薪达15000元。目前，中国家政服务业已形成包括员工型和平台型两种主要商业模式和成熟的产业链，但同时也面临着供需结构失衡、规模化程度低、服务人员资质认定不健全等发展题。
Driven by favorable policies, economic development and market demand, China domestic services industry has developed rapidly. According to iiMedia Research, the market size of China domestic services industry will reach 554 billion yuan in 2018, and it is expected to exceed 870 billion yuan in 2020. Maternal and child care has become an important branch of China domestic services industry. In 2018, maternal and child care revenues have steadily occupied more than 30% of the revenues of China domestic services industry. The economically developed areas in the east are more concerned about the political service industry in China. The netizens most value the quality of the work of domestic service personnel, followed by the work of housekeeping service personnel experience, accounting for 63.6% and 54.6% respectively. At present, the China domestic services enterprises are in the process of transforming to the Internet. They have formed two main business models, namely employee-type and platform-type. The industry has broad prospects for development, but at the same time it faces development problems such as imbalance of supply and demand structure and low scale. iiMedia Consulting analysts believe that the professionalism and standardization of future domestic services will be further improved, and the domestic service industry will continue to transform to the Internet and integrate with other industries.
