艾媒咨询|2021中国家政服务行业发展剖析及行业投资机遇分析报告

本报告研究涉及企业/品牌/案例：苏宁帮客，e家洁，天鹅到家

随着中国城镇化进程推进、家庭小型化、人口老龄化、全面二孩政策等社会变迁因素为家政服务业提供潜在的消费需求，加上居民购买力提升，中国家政行业市场规模持续扩大。数据显示，中国家政行业市场规模由2015年的2776亿元上升至2020年的8782亿元，预计2021年市场规模将超过万亿元。当前，家政行业已经形成了上游为家政服务/工具供应商、中游家政公司/O2O平台、下游为消费者的产业链，并细分出员工型和平台型两种商业模式，在推动第三产业经济发展、吸纳社会就业等方面具有较高的社会效益，成为国家出台政策扶持的重点服务产业之一。
With the advancement of China's urbanization process, family miniaturization, population aging, comprehensive two-child policy and other social change factors, the domestic service industry has provided potential consumer demand. Coupled with the increase in the purchasing power of residents, the market scale of China's government industry continues to expand. The data shows , The market size of China's government industry has risen from 277.6 billion yuan in 2015 to 878.2 billion yuan in 2020. It is expected that the market size will exceed one trillion yuan in 2021. At present, the housekeeping industry has formed an industrial chain in which the upstream is housekeeping service/tool suppliers, the midstream housekeeping company/O2O platform, and the downstream is consumers. Two business models have been subdivided into employee-based and platform-based business models to promote the tertiary industry. It has high social benefits in terms of economic development and absorbing social employment, and has become one of the key service industries supported by national policies.

艾媒咨询 | 2023-2024年中国家政服务行业发展剖析及行业投资机遇分析报告

随着社会人口老龄化及三胎政策开放的影响，用户消费需求不断增加，中国家政服务行业作为朝阳产业、民生产业，对于吸纳就业、促进乡村振兴具有重大推动力，发展前景可观。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国家政服务行业发展剖析及行业投资机遇分析报告》数据显示，中国家政行业近年来始终保持高速的增长态势，2022年市场规模为10890亿元，预计2027年有望突破13000亿元。

艾媒报告 |2019中国家政服务行业发展剖析及行业投资机遇分析报告

本报告研究涉及企业/品牌包括:阿姨来了、家政无忧、e家洁、好慷在家、家庭管家、阿姨帮、苏宁帮客、无忧保姆、悠洗洗衣、轻松妈妈、妈妈派育儿、菩提果、八楼月嫂、包拯、秦笛、Wag、urbansitter、爱君、爱侬、阳光大姐、58到家

中国家政服务业处于快速发展阶段，iiMedia Research(艾媒咨询)数据显示，2018年中国家政服务行业市场规模将达5540亿元，其中，母婴护理已成为家政服务行业市场份额占比最大业态，达31.4%，一线城市金牌育儿嫂平均月薪达15000元。目前，中国家政服务业已形成包括员工型和平台型两种主要商业模式和成熟的产业链，但同时也面临着供需结构失衡、规模化程度低、服务人员资质认定不健全等发展题。

Driven by favorable policies, economic development and market demand, China domestic services industry has developed rapidly. According to iiMedia Research, the market size of China domestic services industry will reach 554 billion yuan in 2018, and it is expected to exceed 870 billion yuan in 2020. Maternal and child care has become an important branch of China domestic services industry. In 2018, maternal and child care revenues have steadily occupied more than 30% of the revenues of China domestic services industry. The economically developed areas in the east are more concerned about the political service industry in China. The netizens most value the quality of the work of domestic service personnel, followed by the work of housekeeping service personnel experience, accounting for 63.6% and 54.6% respectively. At present, the China domestic services enterprises are in the process of transforming to the Internet. They have formed two main business models, namely employee-type and platform-type. The industry has broad prospects for development, but at the same time it faces development problems such as imbalance of supply and demand structure and low scale. iiMedia Consulting analysts believe that the professionalism and standardization of future domestic services will be further improved, and the domestic service industry will continue to transform to the Internet and integrate with other industries.

艾媒咨询｜2022-2023年中国家政服务行业发展剖析及行业投资机遇分析报告

由于中国社会的家庭小型化、人口老龄化进程加快，加之二胎政策、三孩政策的推行，大量潜在的家政服务需求被创造。中国家政服务业市场规模增长较快，2021年已增至10149亿元，进入万亿级市场行列。在政策推动行业规范化发展、居民消费水平提高、市场对育儿和养老服务需求明显增加等因素的共同推动下，中国家政服务市场的前景将更加广阔，预计2022年市场规模将达到10890亿元。

艾媒咨询 | 2024年中国家政行业发展状况与消费者行为数据分析报告

随着社会经济不断发展、三孩生育政策实施以及人口老龄化程度加快，家政服务业市场需求日益增长，行业服务细分凸显，新技术新模式的结合日益紧密。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家政行业发展状况与消费者行为数据分析报告》数据显示，2015-2027年间中国家政服务市场规模呈现整体上升趋势。2023年中国家政服务市场达到11641万元，预计2027年达到13855万元。这一情况反映了中国家政服务市场中需求量不断增加。
艾媒咨询分析师认为，随着中国社会老龄化的逐步加深，中国家政行业将迎来更广阔的市场。
With the continuous development of social economy, the implementation of the three-child policy and the acceleration of population aging, the market demand for domestic service industry is growing day by day, the industry service segmentation is highlighted, and the combination of new technologies and new models is becoming closer. According to the latest "2024 China Domestic Service Industry Development Status and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's domestic service market shows an overall upward trend from 2015 to 2027. In 2023, China's domestic service market reached 116.41 million yuan, and is expected to reach 138.55 million yuan in 2027. This situation reflects the increasing demand in China's domestic service market.
Analysts from iiMedia Consulting believe that with the gradual deepening of China's aging society, China's domestic industry will usher in a broader market.

艾媒咨询｜2024-2025年中国家政服务业发展及行业投资机遇分析报告

随着社会经济不断发展、三孩生育政策实施以及人口老龄化程度加快，家政服务业市场需求日益增长，行业服务细分凸显，新技术新模式的结合日益紧密。《促进家政服务业提质扩容2024年工作要点》政策的颁布，引发了社会各界高度关注和广泛热议，成为事关“调结构、稳增长、促就业、优民生”的新业态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国家政服务行业发展及行业投资机遇分析报告》显示，中国家政服务行业市场规模近年来始终保持稳定的增长态势，2023年市场规模为11641亿元，预计2026年有望突破13000亿元。随着行业发展逐渐规范化，未来家政服务将向着服务需求多样化、服务质量标准化、需求即时化的方向发展。
With the continuous development of social economy, the implementation of the three-child policy and the acceleration of population aging, the market demand for domestic service industry is growing day by day, the industry service segmentation is highlighted, and the combination of new technologies and new models is becoming closer. The promulgation of the policy of "Promoting the Key Points of Improving the Quality and Expansion of the Domestic Service Industry in 2024" has aroused high attention and heated discussion from all sectors of society, and has become a new business form related to "structural adjustment, stabilizing growth, promoting employment and improving people's livelihood". The latest "2024-2025 China Domestic Service Industry Development and Industry Investment Opportunity Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that China's  domestic service industry market size has maintained a steady growth trend in recent years, in 2023 market size is 1.164.1 billion yuan, is expected to exceed 1.30 billion yuan in 2026. With the gradual standardization of the industry, the domestic service will develop towards the direction of diversified service demand, standardization of service quality and instant demand in the future.

艾媒咨询 | 2025年中国投资者股票市场投资行为分析报告

股票市场作为金融市场的重要组成部分，不仅是企业融资的关键渠道，更是投资者实现财富增值的重要场所。其波动不仅反映了宏观经济的运行状况，也受到众多微观因素的影响。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国投资者股票市场投资行为分析报告》数据显示，在股票投资领域，中国投资者的行为和偏好呈现出鲜明特点。41.83% 的中国投资者将资金投入科技创新板/创业板，这一占比最高，彰显出他们对科技股的浓厚兴趣。同时，偏好长期投资的投资者占比达34.96% ，体现出部分投资者稳健的投资理念。而超六成投资者认为国家总体经济形势及其持续增长态势对投资决策影响最大，并且他们期望未来能加大对创新型科技板块的投资。艾媒咨询分析师认为，科技股在投资者心中占据重要地位，经济形势是投资决策的关键考量，创新型科技板块投资前景较为广阔。
As an important part of the financial market, the stock market is not only a key channel for corporate financing, but also an important place for investors to realize wealth appreciation. Its fluctuation not only reflects the running state of macro economy, but also is affected by many micro factors. According to the latest "Analysis report on investment behavior of Chinese investors in stock market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the behavior and preferences of Chinese investors in the field of stock investment show distinctive characteristics. 41.83% of Chinese investors put their money into the technology innovation Board/GEM, the highest proportion, highlighting their strong interest in technology stocks. At the same time, investors who prefer long-term investment accounted for 34.96%, reflecting the stable investment concept of some investors. More than 60% of investors believe that the country's overall economic situation and its continued growth have the greatest impact on investment decisions, and they expect to increase investment in innovative technology sectors in the future. Imedia Consulting analysts believe that technology stocks occupy an important position in the hearts of investors, the economic situation is a key consideration in investment decisions, and the investment prospects of innovative technology sectors are broad.

艾媒咨询｜2024年中国家政服务行业发展状况及消费洞察报告

近年来，中国出台了一系列相关政策来促进家政服务行业发展。2024年3月，国家发展改革委等部门发布《促进家政服务业提质扩容2024年工作要点》，聚焦家政服务“提质”，建设“巾帼家政”服务品牌、建设“工益家政”服务品牌来增加家政服务需求交易量。此外，三孩政策的放开，使得家政服务的潜在需求增加，为行业创造了较大的发展空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家政服务行业发展状况及消费洞察报告》数据显示，已婚已育的女性成为家政消费群体的主力军，随着家政服务的多元化发展，传统的线下消费渠道和线上渠道成为家政服务行业的重要获客途径。消费渠道线上化驱动着各大家政品牌数字化转型升级。
In recent years, China has introduced a series of relevant policies to promote the development of the domestic service industry. In March 2024, the National Development and Reform Commission and other departments issued the "Key Points of Promoting the Quality Improvement and Expansion of homemaking Service Industry in 2024", focusing on "improving the quality" of homemaking service, building the service brand of "female homemaking" and the service brand of "industrial housekeeping" to increase the demand and transaction volume of homemaking service. In addition, the liberalization of the three-child policy has increased the potential demand for domestic services and created a large space for the development of the industry The latest "2024 China's domestic service industry development status and consumption insight report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, according to the married women become the main force of domestic consumer groups, with the diversified development of domestic service, traditional offline consumption channels and online channels become an important way of domestic service industry. Online consumption channels are driving the digital transformation and upgrading of all political brands.

艾媒咨询｜2024-2025年中国银发经济投资前景分析报告

随着中国逐步迈入老龄化社会，老年人的衣食住行行业逐渐得到了社会广泛的关注和政府的扶持。发展银发经济是解决中国老年人衣食住行，提升其生活品质的重要途径之一，同时亦有助于带动中国经济发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国银发经济投资前景分析报告》数据显示，2023年中国养老产业市场规模为12.0万亿元，同比增长16.50%，预计2024年中国养老产业市场规模为13.9万亿元，2027年市场规模有望达20万亿元以上。
艾媒咨询分析师认为，新一代中老年人受教育程度普遍较高，退休后更加注重生活品质和社交需求，普遍愿意为自己的兴趣爱好买单，为银发经济市场的发展提供了良好的条件。
With China gradually entering the aging society, the clothing, food, housing and transportation industry of the elderly has gradually received extensive social attention and government support. Developing the silver economy is one of the important ways to solve the problem of clothing, food, housing and transportation of the elderly in China, improve their quality of life, and also help to promote China's economic development.According to the latest "Analysis Report on Investment Prospects of China's Silver Economy from 2024 to 2025" released by iiMedia Research, in 2023, the market size of China's pension industry will be 12.0 trillion yuan, an increase of 16.50%. It is expected that the market size of China's pension industry will be 13.9 trillion yuan in 2024, and the market size is expected to reach more than 20 trillion yuan in 2027.
Analysts from iMedia Consulting believe that the new generation of middle-aged and elderly people generally have a higher education level, pay more attention to the quality of life and social needs after retirement, and are generally willing to pay for their interests and hobbies, which provides good conditions for the development of the silver economic market.

艾媒咨询 | 2025年中国家居市场消费行为调查数据

当前家居行业呈现积极变化。政策大力扶持，2025年安排3000亿元支持消费品以旧换新，刺激消费潜力释放。消费者偏好智能、环保、适老化产品，企业加速全球化布局，借助 AI 提升效率与体验，整体市场复苏且升级态势明显。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家居市场消费行为调查数据》数据显示，消费者在选购软装家居产品时，更倾向于舒适性、材质质感和环保性；选购硬装家居产品时，更加关注产品质量、安全性和安装便捷性。在家居风格方面，现代简约风格以45.15%的占比成为2025年中国消费者最偏好的家居风格，远超其他风格。其次是传统中式风格，占比35.87%。与此同时，有49.45%的消费者表示已经购买并使用过智能家居产品，说明智能家居市场已经拥有一定的用户基础；40.85%的消费者表示有计划购买或使用智能家居，进一步印证了该市场潜在需求较大，未来增长空间广阔。其中，智能灯光控制系统和智能安全控制系统被认为是消费者最感兴趣的智能家居功能，分别占比35.40%和35.24%。消费者对智能家居功能的兴趣不仅反映了对便捷生活的追求，也体现了对家庭安全和舒适环境的重视。艾媒咨询分析师认为，消费者多元且明确的需求，不仅勾勒出市场的当下轮廓，更为家居行业未来发展铺就了清晰道路。随着技术的不断进步和成本的降低，智能家居产品的普及率也有望进一步提高，为消费者打造更加智能化、个性化的居住空间。
Currently, the home furnishings industry is showing positive changes. With strong policy support, 300 billion yuan was allocated in 2025 to support the trade-in of consumer goods, stimulating the release of consumption potential. Consumers prefer intelligent, environmentally friendly, and age-friendly products. Enterprises are accelerating their global layout and leveraging AI to enhance efficiency and user experience. The overall market shows a clear trend of recovery and upgrading.According to the latest "Survey data on the consumption behavior of China's home furnishing market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, when consumers purchase soft home furnishings products, they tend to prioritize comfort, material texture, and environmental protection. When purchasing hard home furnishings products, they pay more attention to product quality, safety, and installation convenience.In terms of home styles, the modern minimalist style, accounting for 45.15%, has become the most preferred home style among Chinese consumers in 2025, far surpassing other styles. The traditional Chinese style follows, accounting for 35.87%.At the same time, 49.45% of consumers said they have purchased and used smart home products, indicating that the smart home market already has a certain user base. 40.85% of consumers said they plan to purchase or use smart home products, further confirming that the market has great potential demand and broad growth space in the future. Among them, the intelligent lighting control system and the intelligent security control system are considered the smart home functions that consumers are most interested in, accounting for 35.40% and 35.24% respectively.Consumers' interest in smart home functions not only reflects their pursuit of a convenient life but also their emphasis on family safety and a comfortable environment. Analysts from iiMedia Research believe that consumers' diverse and clear demands not only outline the current picture of the market but also pave a clear path for the future development of the home furnishings industry. With the continuous advancement of technology and the reduction of costs, the penetration rate of smart home products is expected to further increase, creating a more intelligent and personalized living space for consumers.