全球领先的新经济产业第三方数据挖掘与分析机构
关于“专卖店”的报告
艾媒报告|2018饿了么超级会员专题研究报告
中国消费者正在经历新一轮的消费升级,付费会员这类能提供升级权益的服务开始在在线外卖行业得到推广。iiMedia Research(艾媒咨询)数据显示,2018中国在线外卖会员规模超过8000万人。其中饿了么的超级会员用户更是呈现出消费能力强、品质外卖倾向性高的特点。
As the data of iiMedia Research showed, the scale of Chinese online take-out members reached more than 80 million in 2018. Among them, Eleme super member are showing strong consumption ability and higher intention for the quality take-out. As the data of iiMedia Research showed, 80% of the Eleme super members intend to order quality take-out.The paid membership business representing high-quality goods and services can bring value-added services and upgrade experiences to consumers. The paid membership business will grow at a high speed and become the development trend of the online catering and take-out platform industry.
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