关于“外卖点餐”的报告
艾媒咨询 | 2023年中国预制鸡排行业市场研究报告
iiMedia Research（艾媒咨询）数据显示，现代社会的生活节奏加快，方便快捷的食品成为消费者的优选。近年来，中国的网上外卖用户规模呈现上升趋势，在线外卖收入占比每年稳步上升，中国团餐市场规模的扩大也催生了对预制食品的需求，预制鸡排市场将迎来更多的发展机会，市场将进一步扩容。数据显示，2022年中国肉禽预制菜行业规模为1224亿元，同比增长25.3%，2026年肉禽预制菜市场规模有望达3289亿元。艾媒咨询分析师认为，预制鸡排的产品安全、口味与新鲜度是消费者关注重点，健康化、多元化成为消费趋势。随着预制鸡排市场规范化进一步提升和行业标准不断完善，市场将趋品牌化、规模化方向发展。
According to iiMedia Research data, the accelerated pace of modern life has made convenient and fast food the preferred choice for consumers. In recent years, the scale of online food delivery users in China has been on the rise, with the proportion of online food delivery revenue steadily increasing each year. The expansion of the Chinese group meal market has also generated a demand for prefabricated food, presenting more development opportunities for the prefabricated chicken cutlet market, which is expected to further expand. Data shows that in 2022, the scale of China's meat and poultry prefabricated food industry reached 122.4 billion yuan, with a year-on-year growth of 25.3%. It is anticipated that by 2026, the market size of meat and poultry prefabricated food will reach 328.9 billion yuan. Analysts from iMedia Consulting believe that product safety, taste, and freshness are the key concerns for consumers in the prefabricated chicken cutlet market, with a growing trend towards health and diversity. As the prefabricated chicken cutlet market becomes more standardized and industry standards continue to improve, the market will move towards branding and scale development.-
艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告
即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示，2018至2023年间中国移动电商市场交易额显著增长，从15.7万亿元起步，至2023年达到34.8万亿元，年均增长率约为21%。
艾媒咨询分析师认为，随着消费者对即时、省时的需求持续提升，即时配送将从传统外卖到家逐渐渗透至更多“微场景”，品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories. -
艾媒咨询 | 2024年中国在线外卖平台市场发展状况与消费行为调研分析报告
随着互联网技术的飞速发展和智能手机的普及，中国在线外卖平台市场在过去几年中经历了爆炸式的增长。这一新兴行业不仅深刻改变了餐饮行业的格局，也极大地便利了消费者的日常生活。特别是在快节奏的城市生活中，外卖服务成为许多上班族和学生党的首选。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国在线外卖平台市场发展状况与消费行为调查数据》数据显示，中国消费者整体点外卖频率较高，其中每周点5-10次（平均每天1-2次）外卖的消费者占比最高，达到32.34%。艾媒咨询分析师认为，生活节奏的加快、外卖平台的多样化选择、消费者需求的变化、技术进步的推动以及社会因素的影响等共同作用，推动了消费者点外卖频率的提升和外卖行业的快速发展。With the rapid development of Internet technology and the popularity of smartphones, China's online food delivery platform market has experienced explosive growth in the past few years. This emerging industry has not only profoundly changed the pattern of the catering industry, but also greatly facilitated the daily life of consumers. Especially in the fast-paced city life, food delivery service has become the first choice for many office workers and students. According to the latest "2024 China online food delivery platform market development status and consumer behavior survey data" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese consumers as a whole order takeout more frequently. Among them, consumers who order takeout 5-10 times a week (an average of 1-2 times a day) account for the highest proportion, reaching 32.34%. Analysts from Imedia Consulting believe that the acceleration of the pace of life, the diversification of delivery platforms, changes in consumer demand, the promotion of technological progress and the impact of social factors have all contributed to the increase in the frequency of consumers ordering takeaway food and the rapid development of the takeaway industry.
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艾媒咨询｜2023年中国预制菜产业发展蓝皮书
2024年3月15日，第二届中国国际（佛山）预制菜产业大会在广东佛山顺德开幕。来自全球10多个国家（地区）的客商，超千家预制菜全产业链企业及采购商参会。本次大会由广东省农业农村厅、佛山市人民政府主办，广东省农业对外经济与农民合作促进中心、佛山市农业农村局、佛山市顺德区人民政府承办。大会围绕“先进生产力”“创新”等关键词，聚焦预制菜产业的发展成果，总结发展思路，探讨发展方向，描绘预制菜产业发展蓝图。
活动现场，《2023年中国预制菜产业发展蓝皮书》（以下简称“《蓝皮书》”）正式发布。《蓝皮书》由第二届中国国际（佛山）预制菜产业大会组委会指导、艾媒咨询和南方农村报共同编写。
《蓝皮书》内容翔实、脉络清晰、数据丰富，共分七大部分，采用市场调查、深度访谈、桌面研究、大数据分析等方法，系统性阐释了中国预制菜行业发展背景、核心数据及模式分析、行业指数解读及省份案例、产业园区分析、企业发展状况研究、细分市场消费趋势研究和产业未来发展趋势。《蓝皮书》准确及时地反映了全国预制菜产业的发展态势，构筑了多维、立体、全面的产业发展图景。
2023年中央一号文件对乡村产业高质量发展作出具体部署，首次提出“提升净菜、中央厨房等产业标准化和规范化水平”“培育发展预制菜产业”。预制菜产业的高质量发展对于促进农村一二三产业融合发展、助力乡村振兴、推动餐饮零售化具有重要意义。数据显示，2023年中国预制菜产值超5000亿元，同比增长23.1%，预计2026年中国预制菜市场规模将突破万亿元。
《蓝皮书》对中国预制菜产业链上游、中游和下游的产业发展概况、企业案例分析、商业运行模式与创新发展趋势进行详细分析，通过对全国31个省（自治区、直辖市）的预制菜产业传播声量、企业数量和规模、产业园区建设、重点企业平台销量、政策扶持力度、高水平产业交流，并结合分析师团队评价等指标进行分析核算生成了《2023年年度中国各省预制菜产业发展水平排行榜》。其中，广东省作为预制菜的“策源地”，在政策、经济等多方面具备发展优势，2023年依然占据排行榜第一位。《蓝皮书》还选取了排行榜中发展水平较高的五个省份进行客观分析与评价。
报告全文内容共计375页、207126字、251个图表。 -
艾媒咨询｜2024-2025年中国餐饮服务商行业白皮书
随着全国各地促销费政策的持续发力，餐饮消费市场需求不断被激发，加速拓店和深入下沉市场成为各地餐饮品牌的重中之重，各餐企对餐饮服务商的需求进一步增加。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国餐饮服务商行业白皮书》数据显示，2023年中国餐饮收入达52890亿元，餐饮行业进入平稳发展期，预计2025年中国餐饮收入有望达56712亿元。餐饮服务商通过为餐企提供多元化解决方案、数智化全方位服务等助力餐饮企业降本增效，完成数字化转型。2018-2023年中国餐饮连锁率持续提升，各中大型餐企纷纷计划出海甚至已经出海，含小微型企业在内的餐饮企业对餐饮服务商的需求进一步扩大，69.0%的餐饮企业有数字化意向或计划。2024年，信息管理系统割裂（38.7%）与营销推广及运营能力较弱（36.1%）问题成为餐饮企业实施数字化布局的主要难题；餐饮企业倾向选择行业通用的数智化产品服务商与注重产品服务便携性和成本控制的服务商。随着数字化进程不断加快，餐饮服务商正加速布局一体化服务，行业已涌现多家头部企业。此外，国内餐饮市场逐渐饱和倒逼餐企和餐饮服务商寻求第二增长曲线，“出海”成为新发展机遇。
With the continuous force of the promotion fee policy across the country, the demand for food and beverage consumption market has been continuously stimulated, accelerating the expansion of stores and deepening the sinking market has become the top priority of catering brands around the country, and the demand for catering service providers has further increased. According to the latest Research Report on the Development of China's catering service Provider Industry White Paper from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the income of China's catering industry will reach 5,289 billion yuan in 2023, and the catering industry will enter a period of stable development. It is expected that the income of China's catering industry will reach 5,671.2 billion yuan in 2025. Catering service providers help catering enterprises reduce costs and increase efficiency by providing diversified solutions and all-round services of digital intelligence for catering enterprises, and complete digital transformation. From 2018 to 2023, China's restaurant chain rate continues to increase, and medium-sized and large restaurant enterprises have planned to go to sea or even have gone to sea, and catering enterprises including small and micro enterprises have further expanded their demand for catering service providers, and 69.0% of catering enterprises have digital intentions or plans. In 2024, the fragmentation of the information management system (38.7%) and the weak marketing promotion and operation ability (36.1%) have become the main problems in the implementation of digital layout of catering enterprises; Catering enterprises tend to choose the service providers of digital intelligent products that are common in the industry and those that pay attention to the portability of products and services and cost control. As the digitization process continues to accelerate, catering service providers are accelerating the layout of integrated services, and a number of leading enterprises have emerged in the industry. In addition, the gradual saturation of the domestic catering market has forced catering companies and catering service providers to seek a second growth curve, and "going to sea" has become a new development opportunity. -
艾媒咨询｜2024年中国新春年菜消费市场研究报告
2023年中国年菜行业市场规模为1291.3亿元，同比增长81.0%。企业通过开发年菜新产品体系，营造新消费场景，市场呈现高速增长势头， 预计2024年中国年菜行业市场规模为1708.1亿元，2026年市场规模有望达2626.4亿元。随着现代化技术的发展及消费观念的改变，年菜演变成新兴零售商品，能节省制作时间，让消费者能够便捷食用。在保证食品安全、营养、美味的同时，年菜也注入时尚元素和创新思维，巧妙结合不同地域的菜式特色，紧随时代潮流推陈出新。“年菜经济”全产业链的互联互通，促进农产品稳产保供，利于引领春节消费“新食尚”，促成新消费欲望。目前，年菜市场仍处于蓝海阶段，行业有很大的扩容空间。市场整体呈现出快速扩张、需求旺盛的态势。未来，烹饪加工技术和冷链物流技术应用逐渐成熟，将带动年菜行业向标准化、规范化迈进。
In 2023, the market size of China's New Year dish industry will be 129.13 billion yuan, an increase of 81.0%. Enterprises through the development of New Year dish new product system, create a new consumption scene, the market shows a rapid growth momentum, is expected in 2024, China's New Year dish industry market size of 170.81 billion yuan, 2026 market size is expected to reach 262.64 billion yuan. With the development of modern technology and the change of consumption concepts, New Year dishes have evolved into new retail goods, which can save production time and allow consumers to easily eat. While ensuring food safety, nutrition and taste, the New Year cuisine also infuses fashion elements and innovative thinking, cleverly combining the cuisine characteristics of different regions and following the trend of The Times. The interconnection of the whole industrial chain of the "New Year vegetable economy" and the promotion of stable production and supply of agricultural products are conducive to leading the "new food" consumption during the Spring Festival and promoting new consumption desire. At present, the New Year food market is still in the blue ocean stage, and the industry has great room for expansion. The market as a whole is showing a rapid expansion and strong demand. In the future, the application of cooking processing technology and cold chain logistics technology is gradually mature, which will drive the New Year dish industry to standardization and standardization. -
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艾媒咨询｜2023-2024年中国机动车头盔行业商业前景分析报告
随着中国经济持续增长和城市化进程的加速，机动车已成为人们出行的主要方式之一。人们交通安全意识提高，机动车头盔作为机动车驾驶者及乘客安全的重要保障日益受到关注，相关政策亦加强对头盔佩戴的宣传和规定。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国机动车头盔行业商业前景分析报告》数据显示，2023年7月1日落实《摩托车、电动自行车乘员头盔》政策以来，中国头盔行业需求量急剧增长，2023年中国摩托车头盔市场规模达202.4亿元，并将保持稳定增长，预计到2025年，中国摩托车头盔市场规模将突破250亿元。消费者方面，超七成摩托车或电动车使用者表示经常或一直戴头盔，超八成被访者对《摩托车、电动自行车乘员头盔》政策有所了解。
艾媒咨询分析师认为，随着现代头盔制造技术不断进步和消费者对行车安全的愈发重视，机动车头盔行业将迎来新一轮的发展。
With the continuous growth of the Chinese economy and the acceleration of urbanization, motor vehicles have become one of the main ways for people to travel. People's awareness of traffic safety has increased, and motor vehicle helmets, as an important guarantee for the safety of motor vehicle drivers and passengers, are receiving increasing attention. Relevant policies have also strengthened the promotion and regulation of helmet wearing. According to the latest "2023-2024 Business Outlook Analysis Report on China's Motor Vehicle Helmet Industry" released by iiMedia Research, a third-party data mining and analysis agency in the global new economy industry, since the implementation of the "Motorcycle and Electric Bicycle Passenger Helmets" policy on July 1, 2023, the demand for China's helmet industry has increased sharply. In 2023, the size of China's motorcycle helmet market reached 20.24 billion yuan and will continue to grow steadily. It is expected that by 2025, the size of China's motorcycle helmet market will exceed 25 billion yuan. On the consumer side, over 70% of motorcycle or electric bike users reported frequently or consistently wearing helmets, and over 80% of respondents had some understanding of the policy on motorcycle and electric bicycle passenger helmets.
iiMedia Research analysts believe that with the continuous progress of modern helmet manufacturing technology and the increasing attention of consumers to driving safety, the motor vehicle helmet industry will usher in a new round of development. -
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