全球领先的新经济产业第三方数据挖掘与分析机构
关于“宅经济”的报告
-
-
-
艾媒报告|2019中国互联网群体经济用户与消费行为研究报告
本报告研究涉及企业/品牌/案例：腾讯视频，QQ音乐，饿了么，猫眼电影，美团，大众点评，美颜相机，美图秀秀，大姨妈，美柚，妈妈网，考拉海购，爱奇艺，芒果TV，宝宝树孕育，淘宝，微信，今日头条，懒人听书，喜马拉雅，西瓜视频，糖豆广场舞，网易新闻，春雨医生，丁香医生，滴滴出行，百度地图，AcFun，Soul，哔哩哔哩，全民K歌，虎牙直播，前程无忧，斗鱼TV，安居客，汽车之家，齐家网，央视新闻，同花顺，Keep，旅航纵横，携程
截至2019年6月，中国互联网普及率已经达到61.2%，网民规模突破8.5亿人，整体发展进入成熟阶段。与此同时，互联网整体人口红利基本消失，各企业开始将竞争的焦点转移至垂直群体市场。群体经济市场消费者具有同类特点，对于企业而言，其推广成本更低、收益更明显、商业模式更加清晰。iiMedia Research（艾媒咨询）数据显示，2020年预计她经济市场规模将达4.8万亿元、老年市场总体规模达4.6万亿元，小镇青年、Z世代、单身人群群体规模超亿人，各类群体经济均进入万亿级市场。但不同群体间需求差异也十分明显，新中产人群追求品质生活，而Z世代人群个性化消费需求则更为明显，垂直群体对产品适配性要求高，因此服务各群体市场的产品也需要更具针对性。
By June 2019, China Internet Penetration Rate has reached 61.2%, and the scale of netizens has exceeded 850 million, and the development of Internet industry has entered a mature stage. Meanwhile, the bonus of general netizens basically disappeared, and the enterprises began to shift the focus of competition to the vertical demographic-oriented market. The consumers of demographic-oriented market have similar characteristics. For enterprises, the promotion cost would be lower, the revenue would be higher, and the business model would be clearer. As the data of iiMedia Research showed, in 2020, the market scale of She-conomy in China is expected to reach 4.8 trillion yuan, the overall scale of elderly market is expected to reach 4.6 trillion yuan. The population size of town youth, generation Z, and singles exceeds 100 million respectively. The economy of different demographic groups have entered the market of trillion level. However, the demand difference among different groups is obvious. The new middle class pursue quality life, while the personalized consumption demand of generation Z is more obvious. The vertical demographic groups have high requirements for product adaptability, and therefore the products serving each demographic group market also need to be more targeted. -
-
-
-
艾媒咨询|2020-2021年中国快递物流行业发展现状及典型案例研究报告
本报告研究涉及企业/品牌/案例：顺丰控股，京东物流，德邦物流
iiMedia Research(艾媒咨询)数据显示，2020年，全年实物商品网上零售额97590亿元，增长14.5%;2020年中国快递服务业务量以30.7%的增速增长至830亿件，较上年上升 5.4 个百分点。艾媒咨询分析师认为，快递物流是电商体系得以顺利运转的重要基础设施，因而快递物流与电商发展相辅相成，未来随着线下消费向线上转移，网络零售的渗透率将进一步提升，物流将会成为电商平台竞争的关键。此外，随着农村电商的快速发展，并且在国家鼓励建设便捷高效的“工业品下乡”和“农产品进城”双向渠道的利好政策推动下，农村电商物流也将迎来发展良机。
According to the data of iimedia research, in 2020, the annual online retail sales of physical goods reached 9759 billion yuan, an increase of 14.5%; in 2020, the business volume of China's express service increased by 30.7% to 83 billion pieces, an increase of 5.4 percentage points over the previous year. AI media consulting analysts believe that express logistics is an important infrastructure for the smooth operation of the e-commerce system, so the development of express logistics and e-commerce complement each other. In the future, with the transfer of offline consumption to online, the penetration rate of online retail will be further improved, and logistics will become the key to the competition of e-commerce platform. In addition, with the rapid development of rural e-commerce, and under the favorable policy of encouraging the construction of convenient and efficient "industrial products to the countryside" and "agricultural products to the city", rural e-commerce logistics will also usher in a good opportunity for development. -
-
- 1
- 2
- 3
- 4
- 5
- 6
- 33
