全球领先的新经济产业第三方数据挖掘与分析机构
关于“中宝云”的报告
艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告
随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。 在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.-
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艾媒舆情|2020年中行 “原油宝”爆仓事件舆情态势及投资者情绪监测报告
本报告研究涉及企业/品牌/案例：原油宝；中国银行；
“原来只是投资了12万元本金，结果平仓损益为-41万元，还欠银行几十万，这么多钱我怎么还？”据媒体报道，有的投资者一夜之间巨亏上百万元。一时间，不少投资者直呼“措手不及”，还有人表示要“集体诉讼”，要求“给个说法”。很多投资者“认亏不认宰”，他们认为是中国银行原油宝设计规则存在重大缺陷，导致了这次的巨额亏损。对此，质疑声不断。
"I only invested 120000 yuan in the principal, but the closing profit and loss was - 410000 yuan. I still owe hundreds of thousands to the bank. How can I repay so much money?" According to media reports, some investors lost millions of Yuan overnight. For a while, many investors called for "unprepared", others said they wanted "class action" and asked for "a statement". Many investors "accept losses but not kill", they think that there are major defects in the Bank of China's crude oil treasure design rules, resulting in the huge loss this time. In this regard, there are many questions. -
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艾媒报告 |2019上半年中国共享充电宝行业研究报告
本报告研究设计企业/品牌/案例：街电，未来科技，云充吧，怪兽充电，小电，飞毛腿，ZMI,Panasonic, tuyo,TEXAS INSTRUMENTS, 租电
2019上半年，共享充电宝行业发展状况良好，未来仍有巨大的发展空间。iiMedia Research(艾媒咨询)数据显示，共享充电宝品牌主要的合作伙伴是餐馆等餐饮行业的商家，其次是酒店、旅店等住宿场所的商家。获得分成和与同行竞争者保持一致是大部分商家表示与共享充电宝合作主要原因。此外，35.6%商家对合作的共享充电宝品牌表示满意，42.2%商家持中立态度。艾媒咨询分析师认为，由于5G带来设备耗电量增加，共享充电宝需求将进一步爆发。随着用户的迅速增长，安全保障需加以重视并继续提升。同时，共享充电宝企业还应积极探索多元化盈利渠道，充分发挥入口功能，并且加速建立自己的资源优势。艾媒咨询分析师预测，共享充电宝行业的资源将进一步往头部企业整合。
In the first half of 2019, the shared-charge treasure industry has been developing well. There is still huge room for development in the future.According to iiMedia Research, the main partners of the shared-charge treasure enterprises are restaurants and other catering businesses, followed by hotels and other accommodation places.The main reasons why most businesses cooperate with the shared-charge treasure are to get the profit and keep in line with the competitors.In addition, 35.6 percent of merchants are satisfied with the shared-charge treasure enterprises, while 42.2 percent are neutral. IiMedia consulting analysts believe that demand for shared-charge treasure will explode further due to the increased power consumption of devices brought by 5G.With the rapid growth of users, security needs to be paid attention to and continue to improve.At the same time, shared-charge treasure enterprises should actively explore diversified profit channels, give full play to the entrance function, and accelerate the establishment of their own resource advantages. Iimedia consulting analysts predict that the resources of the shared-charge treasure industry will further integrate into the head enterprises. -
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