艾媒咨询|2020年中国数字中台行业市场趋势与头部企业布局研究报告

随着中国数字经济的蓬勃发展以及企业SaaS服务驶入快车道，中国企业数字中台发展前景向好。在此背景下，腾讯、百度、字节跳动、京东、美团等互联网巨头接连引入中台战略，行业市场规模持续扩大，iiMedia Research(艾媒咨询)数据显示，2020年中国企业数字中台预计攀升至72.5亿元。数字中台在企业中有着广泛的应用场景，开始从企业零售向生产设计、内部运营和供应链等上游业务渗透，加速数据到价值的服务产生过程，未来有望演变成为企业的组织单元。

With the rapid development of China's Digital Economy and Saas Service of enterprises entering the Fast Lane, the development prospect of China's enterprise digital center is promising. In this context, Internet giants such as tencent, Baidu, bytedance, Jd.com and Meituan have successively introduced the china-taiwan strategy, and the industry market has continued to expand, As the data of iiMedia Research showed, by 2020, the number of Chinese enterprises in Taiwan is expected to climb to 7.25 billion yuan. Digital Zhongtai has a wide range of applications in enterprises, starting from the enterprise retail to production design, internal operations and supply chain upstream business penetration, to speed up the data to the value of the service generation process, the future is expected to evolve into the organizational unit of the enterprise.

艾媒咨询 | 2024年中国数字中台市场研究报告

随着云计算、大数据、物联网、人工智能等技术的创新发展，传统产业数字化转型不断加快，数据安全和隐私问题成为用户和企业的关切点，企业对灵活、高效解决方案的需求持续增加，生态合作将成为行业发展趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国数字中台市场研究报告》数据显示，2022年中国数字经济总体规模达50.2万亿元，同比增长10.3%。随着传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，预计2025年达70.8万亿元。中国零售企业在物料管理、销售管理中使用到信息系统较多；零售企业使用的数字化工具主要有数字系统（75.9%）和数字营销（57.6%）；有75.4%的零售企业在接受数字中台服务商服务后经营效率提升6%-25%。数字中台市场集中度较高，大厂技术设施健全，优势明显。当前中台的行业格局由竞争转向竞合，以协同生态为核心，集众所长，企业中台趋向云化、智能化、生态化、全渠道化。
With the innovative development of cloud computing, big data, Internet of Things, artificial intelligence and other technologies, the digital transformation of traditional industries is accelerating, data security and privacy issues have become the concern of users and enterprises, and enterprises' demand for flexible and efficient solutions continues to increase, and ecological cooperation will become the development trend of the industry. According to the latest China digital market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the overall scale of China's digital economy reached 50.2 trillion yuan in 2022, with a year-on-year growth of 10.3%. As the digital transformation of traditional industries continues to accelerate, the digital economy infrastructure has achieved leapfrog progress, and it is expected to reach 70.8 trillion yuan by 2025. Chinese retail enterprises utilize a wide range of information systems in material management and sales management. The primary digital tools employed by retail enterprises include digital systems (75.9%) and digital marketing (57.6%). After receiving services from digital middle-platform service providers, 75.4% of retail enterprises have witnessed a 6% to 25% increase in operational efficiency. The digital middle-platform market exhibits a high degree of concentration, with large companies boasting comprehensive technical facilities and notable advantages. Currently, the middle-platform industry landscape is shifting from competition to cooperation, centered on collaborative ecosystems. It integrates the strengths of various parties, driving enterprise middle-platforms towards cloudification, intelligence, ecologization, and omni-channel development.

艾媒咨询|2020中国数字阅读行业创新趋势专题研究报告

本报告研究涉及企业/品牌/案例：中文在线。

随着互联网技术的发展，大众阅读不断变革升级。iiMedia Research(艾媒咨询)数据显示，2019年中国数字阅读行业市场规模达292.8亿元，受疫情影响，居家在线阅读需求的增加，预计2020年中国数字阅读市场将达372.1亿元，环比增长27.1%。预计2020年全年中国数字阅读行业作者规模将超1700万人，2020年全年中国网络文学作品累计规模将超2500万部。数字阅读载体由文本发展到音频，有声书市场已呈现出较为稳定的良性循环。免费阅读作为一种新的运作模式，凭借不直接向用户收费的变现模式，成功做到市场下沉，开展移动阅读盈利新探索。行业生态越趋完善，行业发展逐步深化的大背景下，在线阅读行业的头部企业正在着手产业创新，有声书布局、免费阅读生态布局、打造多元 IP、开拓国际市场等将是在线阅读行业未来发展的创新趋势。

With the development of Internet technology, public reading is constantly changing and upgrading. As the data of iiMedia Research showed, the market size of China's digital reading industry will reach 29.28 billion yuan in 2019. Affected by the epidemic situation, the demand for home-based online reading will increase. It is estimated that China's digital reading market will reach 37.21 billion yuan in 2020, with a 27.1% month on month increase. It is estimated that the number of authors in China's digital reading industry will exceed 17 million in 2020, and the total number of online literary works in China will exceed 25 million in 2020. With the development of digital reading carrier from text to audio, audio book market has shown a relatively stable virtuous circle. Free reading as a new operation mode, with the realization mode of not charging users directly, has successfully achieved the market sinking and launched a new exploration of mobile reading profit. Under the background that the industry ecology is becoming more and more perfect and the development of the industry is gradually deepening, the leading enterprises in the online reading industry are embarking on industrial innovation. The layout of audio books, the ecological layout of free reading, the creation of multiple IP and the development of international market will be the innovative trends of the future development of online reading industry.

数据说|“屏幕经济”如火如荼 数字文娱方兴未艾

2020年 vol.08

艾媒咨询| 2021年中国银行业数字化转型赋能组织成长趋势研究报告

本报告涉及的案例/品牌/企业：腾讯乐享，平安知鸟，时代光华

党中央、国务院高度重视数字经济发展，作出一系列重大决策部署。数字经济是全球未来的发展方向，要大力发展数字经济，加快推进数字产业化、产业数字化，推动数字经济和实体经济深度融合。iiMedia Research(艾媒咨询)数据显示，2022年上半年个人移动手机银行渗透率预计达75%，2024年上半年中国移动互联网用户规模预计达11.2亿人。此外，以大数据、云计算、人工智能、区块链以及移动互联为引领的新的工业革命与科技革命，将导致金融业的边界、研究范式不断被打破和被重构。以银行业为代表的金融业数字化组织变革中，企业学习数字化转型将是重点工作之一。
The CPC Central Committee and the State Council attached great importance to the development of digital economy and made a series of major decisions and arrangements. Digital economy is the future development direction of the world. We should vigorously develop digital economy, accelerate digital industrialization and industrial digitization, and promote the deep integration of digital economy and real economy. According to iiMedia Research, the penetration rate of personal mobile phone banking is expected to reach 75% in the first half of 2022, and the number of mobile Internet users in China is expected to reach 1.12 billion in the first half of 2024. In addition, the new industrial revolution and technological revolution led by big data, cloud computing, artificial intelligence, blockchain and mobile Internet will lead to the continuous breaking and reconstruction of the boundaries and research paradigms of the financial industry. In the digital organizational transformation of the financial industry represented by the banking industry, enterprise learning digital transformation will be one of the key tasks.

艾媒咨询｜2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告

随着数字经济和数字技术的蓬勃发展，数字化转型已成为各行各业转型升级的重要驱动力。数字金融作为数字经济的重要组成部分，正日益凸显其重要性。近年来，大数据、人工智能、区块链、云计算等前沿技术在证券行业得到广泛应用，加速了证券行业数字化转型，为证券行业高质量发展提供了强大助力，证券行业正迎来全面数字化转型的重要机遇期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告》数据显示，2023年中国证券行业全年实现营收4059.02亿元，同比增长2.77%，向好态势进一步巩固，证券行业经营情况整体较为稳定；2023年中国数字经济市场规模达56.1万亿元，同比增长10.3%，增速明显，预计2025年达70.8万亿元。2024年，69.1%的从业者所在公司正在经历数字化转型，数字化转型程度较低和转型程度中等的公司分别占比38.9%和34.6%；近八成证券业从业者对数字金融业务的发展前景持乐观态度，近九成个人投资者持相同态度。随着生成式AI大模型等新兴技术的落地商用，证券行业能够利用新兴技术手段提升服务质量和水平，更好地服务实体经济以及满足用户的多样性、个性化需求。证券行业将加快数字化进程，逐步达成“融入产业、走进客户，提供精准、高效、便捷服务，实现集约化、平台化、数字化运营”的总目标。
With the vigorous development of digital economy and digital technology, digital transformation has become an important driving force for the transformation and upgrading of all walks of life. As an important part of the digital economy, digital finance is becoming increasingly important. In recent years, big data, artificial intelligence, blockchain, cloud computing and other technologies have been widely used in the securities industry, and the application of cutting-edge technologies has accelerated the digital transformation of the securities industry, providing a strong boost for the high-quality development of the securities industry, and the securities industry is ushering in an important period of opportunities for comprehensive digital transformation. According to the latest Research report on the Status and Development Trend of digital financial business in China's securities Industry from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's securities industry achieved annual revenue of 405.902 billion yuan in 2023, an increase of 2.77%, further consolidating the good trend, and the overall operation situation of the securities industry is relatively stable; In 2023, the market size of China's digital economy will reach 56.1 trillion yuan, an increase of 10.3% year-on-year, and the growth rate is obvious, and it is expected to reach 70.8 trillion yuan in 2025. In 2024, 69.1% of practitioners work for companies undergoing digital transformation, 38.9% for companies with low digital transformation and 34.6% for companies with medium digital transformation. Nearly 80% of securities industry practitioners are optimistic about the development prospects of digital financial business, and nearly 90% of individual investors hold the same attitude. With the commercialization of emerging technologies such as generative AI large models, the securities industry can use emerging technologies to improve the quality and level of service, better serve the real economy and meet the diversity and individual needs of users. The securities industry will speed up the digitization process, and gradually achieve the overall goal of "integrating into the industry, entering the customer, providing accurate, efficient and convenient services, and realizing intensive, platform-based and digital operations".

中国信息通信研究院：中国数字经济发展白皮书2017

2016 年，中国数字经济规模达到22.6 万亿，同比增长18.9%，占GDP比重达到30.3%，数字经济基础设施实现跨越式发展数字经济基础部分增势稳定，结构优化，新业态新模式蓬勃发展，传统产业数字化转型不断加快，融合部分成为增长主要引擎，面向数字经济的社会治理模式在摸索中不断创新。数字经济在各行业中的发展出现较大差异，数字经济占本行业增加值比重呈现出三产高于二产、二产高于一产的典型特征。

艾媒咨询｜ 2022-2023年中国数字藏品运行状况及投资消费行为监测报告

随着数字藏品热度的上升，众多新企业、传统企业（上市公司）和国外企业竞相在该领域争相布局。但由于数字藏品具有一定的虚拟属性、金融属性，尚未有统一的监管规范标准，甚至可能影响信息安全、造成金融风险，建议参与者谨慎入局，政府和平台及时制定规则建立良性监管和行业规制。（声明：本报告仅限学术研究范围，不构成对行业及研究案例背书或推荐，请阅读者理性判断。）

艾媒咨询 | 2024-2025年中国无人自助台球消费行业市场研究报告

iiMedia Research（艾媒咨询）数据显示，数据显示，2023年中国新增台球相关企业数量达到106641家，同比增长54.1%；2024年1-10月，中国新增台球相关企业数量达到113994家。此外，中国24小时无人自助台球厅数量持续上升，2024年4月同比增速达到25.0%。无人自助台球厅凭借其24小时营业和自主服务的特点，成为休闲娱乐领域的新宠。数据显示，40.6%的无人自助台球消费者每周光顾台球厅达3-4次，每周光顾台球厅5-6次的消费者占比达22.6%。随着科技的飞速发展和消费者对智能化产品需求的日益增长，台球行业正迅速迈向AI智能化时代。部分无人自助台球厅通过提供全屋智能软硬件设备代替人工管理，实现24小时营业，还引入AI教练、AI裁判等功能提升用户体验。
iiMedia Research data shows that the number of new billiards related enterprises in China in 2023 reached 106,641, an increase of 54.1%; From January to October 2024, the number of new billiards related enterprises in China reached 113,994. In addition, the number of 24-hour unmanned self-service pool halls in China continues to rise, with a year-on-year growth rate of 25.0% in April 2024. The unmanned self-service billiard hall has become a new favorite in the field of leisure and entertainment by virtue of its 24-hour operation and independent service. According to the data, 40.6% of self-service billiards consumers patronize the billiard hall 3-4 times a week, and the proportion of consumers patronizing the billiard hall 5-6 times a week is 22.6%. With the rapid development of science and technology and the increasing demand of consumers for intelligent products, the billiards industry is rapidly moving towards the era of AI intelligence. Some unmanned self-service billiards halls achieve 24-hour operation by providing whole-house intelligent hardware and software equipment instead of manual management, and also introduce AI coach, AI referee and other functions to improve user experience.

艾媒咨询|2021上半年云计算行业研究报告

本报告研究涉及企业/品牌/案例：阿里云，青云科技

2020年中国云计算市场规模达到1776.4亿人民币，2021年有望增至2330.6亿人民币。首先是新基建、数据化进程的推进，使行业得到新的发展动能。其次，新冠肺炎疫情的出现和延续，缩短了市场云服务的应用周期，行业迎来全面大爆发。iiMedia Research(艾媒咨询)数据显示，2020年全球企业更大程度地集中布局混合云领域，布局企业高达87%。艾媒咨询分析师认为，传统型企业、互联网企业的业务边界被打破的同时，传统型企业和私有云、互联网企业与公有云之间原有的紧密关系也随之被打破，混合云成为了大势所趋。同时，青云科技成功上市，映射了混合云市场价值被逐步释放。此外，云计算将全面覆盖于全行业，成为基础设施。同时，云计算将大面积与各产业之间进行深度融合，构建新的数字生产力，发挥协同效应，为企业和社会的发展提供新的动力。
The size of China's cloud computing market will reach 177.64 billion RMB in 2020, and is predicted to reach 233.06 billion RMB in 2021. First of all, the new infrastructure and the advancement of digitalization have given the industry new momentum of development. Secondly, the novel coronavirus pneumonia epidemic situation and the continuation, shortened the cycle of cloud service application in the market, the industry will be a full-scale explosion. As the data of iiMedia Research showed, 87% global enterprises invested in the field of hybrid cloud in 2020. The consulting analyst of iiMedia Research believe that while the business boundaries of traditional enterprises and Internet enterprises are broken, the original close relationship between traditional enterprises and private cloud has been broken and the relationship between Internet enterprises and public cloud has also been broken. Hybrid cloud has become the general trend in the industry of cloud computing. At the same time, the company called Qingyun technology successfully landed on STAR Market , which reflects the gradual release of hybrid cloud market value. In addition, cloud computing become an infrastructure in a whole industry. At the same time, cloud computing will be deeply integrated with various industries in a large area, build new digital productivity, create a synergistic effect, and provide new power for the development of enterprises and society.