关于“中药材种植”的报告
艾媒咨询｜2024年中国养生茶饮行业现状研究及消费者洞察报告
国民健康需求的升级、养生文化的盛行、国家政策的支持与法令法规的准允，为药食同源产业的蓬勃发展提供了有力保障，也为养生茶饮的市场扩容注入了强劲动力。养生茶饮作为健康食疗的一种，结合了拥有数千年的历史底蕴与广大的群众基础的传统中医养生文化，被赋予着“寓医于食”的温和而个性化的天然优势。随着现代生活节奏加快和健康观念普及，养生茶饮成为了健康生活的新宠。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国养生茶饮行业现状研究及消费者洞察报告》数据显示，2023年中国养生茶饮市场规模为411.6亿元，同比增长27.3%；预计2028年将突破千亿元。超九成消费者在每月养生茶饮的消费支出上超过了50元，而消费者消费养生茶饮时最重视的因素为口感与口味，其比例为65.2%。在消费群体年轻化已成趋势、健康理念成消费升级新需求的大背景下，养生茶饮企业需加强产品创新与技术升级为产业提质升级，并扩宽渠道可能，同时努力开拓年轻化的健康消费市场，创新传承中医养生文化来迎合市场需求，方可扩大市场影响力，抓住赛道机遇。
The enhancement of national healthcare needs, the promotion of health culture, the backing of national policies and the enactment of laws and regulations provide a robust assurance for the dynamic growth of the pharmaceutical and food industry, as well as inject a powerful impetus for the market expansion of healthy herbal beverage industry. Healthy herbal beverage, as a form of nutritious diet, integrates traditional Chinese medicine health culture with millennia-old history and broad public support, and is endowed with the gentle and personalized natural advantages of "integrating medicine into food". With the accelerated pace of modern life and widespread adoption of health concepts, healthy herbal beverage has emerged as a new favorite in healthy living.According to the latest Research Report 2024 China Health Herbal Beverage Industry Status Research and Consumer Insight Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's healthy herbal beverage market size is projected to reach 41.16 billion yuan by 2023, representing a 27.3% increase. It is expected to surpass 100 billion yuan by 2028. Over 90% consumers spend more than 50 yuan per month on healthy herbal beverages, with taste being cited as the most important factor at 65.2%. Against this backdrop where younger consumer groups are gaining prominence and wellness concepts are driving consumption upgrades, healthy herbal beverage companies need to bolster product innovation and technological advancement to enhance quality while expanding potential channels. Simultaneously they should strive to tap into the younger demographic's interest in wellness products through innovative approaches that uphold traditional Chinese medicine culture in order to meet market demand effectively expand their influence.-
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艾媒咨询|2021年中国口腔医院产业细分领域及总趋势分析报告
本报告研究涉及企业/品牌/案例：Straumann，正畸，时代天使，通策医疗，泰康拜博口腔
2020年受疫情影响，口腔医疗行业整体营收有所下降。在此背景下，全国性口腔连锁扩张势头减缓，可能下沉到3、4线城市。同时，资本在布局口腔行业时将逐渐趋于理性，口腔行业现有经济泡沫会被有效挤出。总体口腔医疗行业集中度低，前五头部机构市占率较低。虽然受疫情影响，行业连锁扩张暂缓，但随着行业的不断发展，连锁口腔机构将继续成为口腔医疗机构发展重点。
In 2020, affected by the epidemic, the overall revenue of the oral medical industry decreased. In this context, the expansion momentum of national oral chain has slowed down and may sink to Tier 3 and 4 cities. At the same time, capital will gradually become rational in the layout of the dental industry, and the existing economic bubble in the dental industry will be effectively squeezed out. The overall concentration of the oral medical industry is low, and the market share of the top five institutions is low. Although the expansion of the industry chain is suspended due to the epidemic situation, with the continuous development of the industry, chain oral institutions will continue to become the focus of the development of oral medical institutions. -
艾媒咨询|2021全球茶叶产业运行大数据与中国茶业创新发展趋势研究报告
本报告研究涉及企业/品牌/案例：大益茶，澜沧古茶，天福茗茶，小罐茶
在疫情流行的背景下，中国茶园面积与茶叶产量仍保持微小增长，茶叶市场结构优化。2020年中国茶园种植面积为4747.7万亩，同比增加3.3%，增速有所放缓;中国茶叶产量达298.6万吨，同比增长6.9%，其中绿茶产量184.3万吨，占比超过6成，产量稳定。但在疫情影响下，2020年中国茶叶外销预冷，茶叶出口总量为34.9万吨，同比下降4.9%。而茶叶内销依然强劲，内销总量为220.16万吨，同比增长8.69%，成为拉动中国茶业经济增长的主动力源。
Under the background of epidemic situation, China's tea garden area and tea production still maintain a small growth, and the tea market structure is optimized. In 2020, China's tea plantation area will be 47.477 million mu, with a year-on-year increase of 3.3%, and the growth rate will slow down; China's tea production reached 2.986 million tons, an increase of 6.9% over the same period last year. Among them, the output of green tea was 1.843 million tons, accounting for more than 60% of the total. Export However, the domestic sales of tea are still strong, with a total domestic sales of 2.216 million tons, an increase of 8.69% over the same period of last year, which has become the driving force of China's tea industry's economic growth. -
艾媒咨询|2020年第三季度中国中药材行业数据监测季度报告
本报告研究涉及企业/品牌/案例：同仁堂、香雪制药、白云山。
数据显示，2020年第三季度，中药材价格指数迎来上涨周期。艾媒咨询分析师认为，受动物类等少数品种拉动影响，预计2020年10-11月中药材指数会持续走高，但是在12月维稳。据调查，绝大多数商户将会在2021年密切关注行业相关政策、谨慎经营，采取减少压货炒作等经营方式。因而，预计中药材市场在2020年末旺季会有一波行情的走高，但随着旺季结束，明年年初的价格会重新回落，随着疫情的常态化，中药材市场行情预期会呈周期性波动的态势。
Data show that in the third quarter of 2020, Chinese Herbal Medicine Price Index ushered in an upward cycle. iiMedia Research believe that by a small number of animals and other species pull the impact of October 2020-november Chinese herbal medicine index is expected to continue to rise, but stable in December. According to the survey, the vast majority of businesses in the 2021 will pay close attention to industry-related policies, prudent management, to reduce speculation and other business practices. As a result, the Chinese herbal medicine market is expected to see a wave of rising prices in the peak season at the end of 2020. However, as the peak season ends, prices will fall back early next year, and as the epidemic becomes more normal, chinese medicinal materials market is expected to be cyclical fluctuations in the situation.
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