艾媒咨询|2020-2021年中国电竞直播行业发展专题研究报告

本报告研究涉及企业/品牌/案例：虎牙,斗鱼,快手,bilibili

近年中国电竞行业迎来良好的发展环境，政策鼓励、资本关注、大众接受程度提高，市场呈现爆发式增长。iiMedia Research(艾媒咨询)数据显示，2020年中国电竞市场规模达到1365.6亿元。在电竞行业带动下，电竞直播平台也迎来发展红利，2020年用户规模达到2.36亿人，且将保持快速增长态势，2022年将超过2.7亿人。随着电竞直播平台覆盖用户群体扩大，其提供的内容类型也更趋多样化，包括赛事直播、解说、综艺节目、日常直播等，也为用户带来良好的平台体验，八成受访电竞直播用户满意目前平台的内容丰富度。
In recent years, China E-sports industry has ushered in a good development environment. With policy encouragement, capital concern and public acceptance improved, the market has shown explosive growth. As the data of iiMedia Research showed, the scale of China's E-sports market will reach 136.56 billion yuan in 2020. Driven by the e-sports industry, the e-sports live-streaming platform also ushers in development bonus. In 2020, its user scale will reach 236 million, and will maintain a rapid growth trend, exceeding 270 million in 2022. With the expansion of E-sports live-streaming platform's coverage of user groups, its content types are becoming more diversified, including game live-streaming, commentary, variety show, daily live-streaming, etc., which also brings users a good platform experience. 80% of the interviewed E-sports live-streaming users are satisfied with the content richness of the current platform.