艾媒咨询 | 2023年中国新锐企业家白酒消费洞察白皮书

中小微企业已成为中国数量最大的企业群体，是中国国民经济的重要支柱。该群体具有较高的收入且商务社交频繁，对白酒需求量大，是白酒消费市场的主力军。iiMedia Research（艾媒咨询）调研数据显示，在白酒香型偏好上，30.8%的白酒消费者偏好酱酒；在商务宴请场景中，新锐企业家最常喝酱香型白酒（48.5%）。随着核心消费人群传播能力和示范效应的扩大，酱酒的市场容量和消费人群仍在持续增长中，酱香型白酒成为行业大单品。

艾媒咨询｜2022年中国品牌电商服务行业研究报告

国家统计局数据显示，2021年中国网上零售额已达130883亿元，网络购物已成为主要的零售渠道之一，电商行业发展日趋成熟。近年来，国家发布一系列政策扶持电子商务行业的发展，并在“十四五规划”中对电子商务行业做出明确的发展要求，鼓励电子商务企业与服务商合作，推动电子商务新业态、新模式的发展，进一步推动了品牌电商服务商行业的壮大。

艾媒咨询|2021年上半年新中式面馆行业趋势及消费者行为洞察报告

本报告研究涉及企业/品牌/案例：西贝莜面村

2021年中国中式面馆市场营收规模将达3120.9亿元，预计2024年营收规模将突破4300亿元，在消费升级和产品多元化的带动下，行业呈现快速发展的势头。面馆行业投融资状况活跃，2021年1-8月面馆行业融资超13亿。艾媒咨询分析师认为，中国新式面馆行业在资本的助推下，同质化竞争已逐步呈现，如何在品质、价格、品牌及便利等因素中迅速赢得消费者青睐，扩大市场份额，是未来资本获利的关键。
In 2021, the revenue scale of China's Chinese noodle market will reach 312.09 billion yuan. It is expected that the revenue scale will exceed 430 billion yuan in 2024. Driven by consumption upgrading and product diversification, the industry shows a momentum of rapid development. The investment and financing status of noodle restaurant industry is active. From January to August 2021, the financing of noodle restaurant industry exceeded 1.3 billion. AI media consulting analysts believe that with the help of capital, homogeneous competition has gradually emerged in China's new noodle restaurant industry. How to quickly win the favor of consumers and expand market share among factors such as quality, price, brand and convenience is the key to capital profit in the future.

艾媒咨询|2021年中国婚庆行业市场及消费行为调研报告

本报告研究涉及企业/品牌/案例：周大福，花嫁丽舍，铂爵旅拍

目前中国20-40岁的适婚人口总量约为4.47亿人，大量的适婚人口，为中国婚庆市场增加了潜在客户。数据显示，2020年的婚庆行业市场规模有小幅度下跌，但随着国内疫情逐渐得到控制，婚庆市场将会重回增长态势，预计2022年中国狭义婚庆行业市场规模将突破4万亿元，广义市场规模将超过24万亿元。如今，“速食”备婚成为了年轻新人的刚需，加上当代年轻人更加遵从自己的喜好，一站式、个性化主题婚礼或将受到年轻新人的欢迎。
At present, the total number of marriageable people aged 20-40 in China is about 447 million. A large number of marriageable people have added potential customers to China's wedding market. The data show that the market scale of the wedding industry decreased slightly in 2020, but with the gradual control of the domestic epidemic, the wedding market will return to the growth trend. It is expected that the market scale of China's narrow wedding industry will exceed 4 trillion yuan and the broad market scale will exceed 2.4 trillion yuan in 2022. Nowadays, "fast food" wedding preparation has become the just need of young couples. In addition, contemporary young people are more in line with their preferences. One stop and personalized theme wedding may be welcomed by young couples.

艾媒咨询|2020-2021年中国快销食品行业发展现状及消费者行为洞察报告

本报告研究涉及企业/品牌/案例：康师傅、三只松鼠、旺旺、桃李面包、大白兔、周黑鸭。

快销食品行业是推动国内外经济双循环的重要环节。当前，快销食品也积极追求健康化、品质化、高端化的发展趋势，并且积极利用直播、短视频等模式催化线上经济的发展。iiMedia Research（艾媒咨询）分析认为2019年中国休闲食品行业市场规模达到10556亿元，同比增长6.10%，预计2020年将超过11000亿元。

The fast-moving food industry is an important link in promoting the double cycle of domestic and foreign economies. At present, fast-moving foods are also actively pursuing the development trend of health, quality and high-end, and actively use live broadcast, short video and other modes to catalyze the development of the online economy. According to iiMedia Research's analysis, the market size of China's snack food industry reached 1,055.6 billion yuan in 2019, an increase of 6.10% year-on-year, and it is expected to exceed 1,100 billion yuan in 2020.

艾媒咨询|2020年5-6月中国母婴行业运行状况及企业商情动态双月度报告

本报告研究涉及企业/品牌/案例：贝因美、飞鹤、英式、健合集团。

2019年中国婴幼儿配方奶粉进口34.55万吨，同比增长6.5%。艾媒咨询分析师认为，婴幼儿奶粉及辅食基本是刚性需求，特别是在电商、跨境电商和直播带货等形式的普及下，中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。

In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic.

艾媒咨询|2020年5-6月中国化妆品行业运行数据监测双月报告

本报告研究涉及企业/品牌/案例：拉芳家化、上海家化、御家汇。

2020年受疫情影响，全国化妆品行业市场规模将有所下降，预计为3958亿元。从进出口看，2020年1-5月，中国美容化妆品及洗护用品累计出口量同比下降2.2%，进口量同比增长3.0%。艾媒咨询分析师认为，随着“颜值经济”的崛起，中国居民对化妆品的消费将持续上升，化妆品行业将依然处于红利期。

Affected by the epidemic in 2020, the size of the national cosmetics industry market will decline, which is expected to be 395.8 billion yuan. In terms of imports and exports, from January to May 2020, the cumulative export volume of China's beauty cosmetics and toiletries decreased by 2.2% year-on-year, and the import volume increased by 3.0% year-on-year. iiMedia Research believes that with the rise of the "value economy", Chinese residents' consumption of cosmetics will continue to rise, and the cosmetics industry will remain in a period of dividends.

艾媒报告|2019-2021年中国再生资源行业动向及趋势分析报告

本报告研究涉及企业/品牌/案例：启迪环境，格林美，贵研铂业，山鹰纸业，东江环保，葛洲坝集团绿园科技有限公司，大连环嘉集团，爱回收，奥北环保，盈创回收，收荒匠，爱博绿，闲豆回收，小黄狗，回收宝，远洋集团，江苏霞客环保色纺股份有限公司

随着再生资源产业的逐步发展，中国再生资源市场需求旺盛，拥有完善回收网络和渠道的再生资源回收企业拥有议价权。因此，如启迪环境、格林美、豫光金铅等再生资源上市公司营收稳定增长，具有很好的经济效益。特别是互联网+的发展背景下，资本市场对“互联网+再生资源”行业看好，爱回收、闲豆回收、小黄狗、回收宝等企业都获得亿元以上的融资规模。艾媒咨询分析师认为，在政策大力扶持下，再生资源产业发展前景继续看好，再生资源市场将持续加温。

With the gradual development of renewable resources industry, China's market demand for renewable resources is strong, with a perfect recycling network and channels of renewable resources recycling enterprises have bargaining power. Therefore, such as TUS-EST, GEM, Yuguang Gold&Lead and other renewable resources listed companies revenue growth, with good economic benefits. In particular, in the context of the development of the Internet, the capital market is optimistic about the “Internet and renewable resources“ industry, Aihuishou, Xiandou Recycling, Xiaohuanggou, Huishoubao and other enterprises have obtained more than 100 million yuan of financing scale. iiMedia Research analyze that, under the strong support of policy, renewable resources industry development prospects continue to be optimistic, renewable resources market will continue to warm up.

艾媒报告|2019-2024年中国化妆品电子商务行业发展模式研究与投资战略分析报告

本报告研究涉及企业/品牌/案例：天猫，京东，淘宝，唯品会，蘑菇街，苏宁易购，贝贝，蜜芽，咸鱼，瓜子二手车交易网，拼多多，云集，支付宝，顺丰，EMS，小红书，洋码头，网易考拉，每日优鲜，人人车，1号店，返利网，折800，聚美优品，当当，优信二手车，慧聪集团，科通芯城，上海钢联，焦点科技，生意宝，转转，亚马逊，乐峰，云闪付，欧莱雅，宝洁，雅诗兰黛，花王，资生堂，高丝，爱茉莉太平洋，LG生活健康，安利，LVMH，娇韵诗，联合利华，百雀羚，上海上美，上海家化，环亚，韩后，丹姿，丸美，玛丽黛佳

iiMedia Research（艾媒咨询）数据显示，2012年至2018年，中国化妆品市场规模呈稳定增长态势，年复合增长率达8.0%。特别是“颜值经济”的崛起进一步激发了中国网民对化妆品的消费热情。从网民关注度看，广东地区的网民最关注化妆品相关的资讯，其次是浙江、山东、湖北等地。总体来看中国消费者对于日常必备的化妆品需求量较大、购买频次高、发展潜力大，但面临着高端市场被国际品牌主导、同质化竞争激烈、企业溢价困难等问题。化妆品企业需要进一步了解消费者市场，抓住颜值经济、他经济的趋势，开拓社交电商的转化渠道，进行更精细化的产品销售。

IiMedia Research data show that from 2012 to 2018, the scale of China's cosmetics market showed a stable growth trend, with an annual compound growth rate of 8.0%. In particular, the rise of “Yan-value economy“ has further stimulated the enthusiasm of Chinese netizens for cosmetics consumption. Judging from the attention of netizens, netizens in Guangdong pay most attention to cosmetics-related information, followed by Zhejiang, Shandong, Hubei and other places. Generally speaking, Chinese consumers have large demand, high purchase frequency and great development potential for daily essential cosmetics. However, they are faced with such problems as the high-end market being dominated by international brands, intense homogenization competition, and difficulty in premium payment for enterprises. Cosmetic companies need to further understand the consumer market, seize the trend of Yan-value economy and other economies, open up channels for social e-commerce transformation, and conduct more refined product sales.

艾媒研报 |丽人丽妆：化妆品电商蓬勃发展，线上代运营进入量质转化阶段

本报告研究涉及企业/品牌/案例：丽人丽妆、卡尼尔、小护士、希思黎、奥伦纳素、雪花秀、兰芝、施华蔻、相宜本草、兰芝、雪花秀、雅漾、芙丽芳丝、巴黎欧莱雅、雪肌精、Crescent Lily、上海丽仁、Milestone、Asia-Pacific、阿里巴巴、Crescent Group、麦顿投资、汉理资本、唯品会、聚美优品、欧莱雅集团、爱茉莉太平洋贸易有限公司、汉高集团、佳丽宝化妆品（中国）有限公司、上药康德乐（上海）医药有限公司、上海相宜云商电子商务有限公司、杭州悠可、网创科技、宝尊电商、若羽臣

　　随着社会、经济、文化的快速变迁，中国居民的价值观和消费习惯逐渐发生变化，人们对形象的要求和认知逐步提高。化妆品不再是年轻女性的专属，越来越多的男性开始注重自身形象管理，他们对化妆品的关注程度不断上升，年轻男性尤为活跃，消费潜力十足。在消费人群不断拓展、消费能力逐渐提升、以及销售渠道多元化等多重因素作用下，中国化妆品行业景气度持续上涨，化妆品市场规模稳步扩张。2018年，中国限额以上企业化妆品销售额达到2619.0亿元，同比增长4.2%，化妆品消费额占社会消费品零售总额的比例上升至1.6%。丽人丽妆是较早成立的阿里系化妆品电商零售服务商，受益于阿里系电商平台的流量红利，发展较为快速。但随着传统电商平台用户数量趋于饱和以及新兴电商平台的分流作用，线上获客成本不断攀升，公司的运营成本压力骤增。此外，电商环境以及消费者偏好的变化也影响着化妆品品牌的销售渠道策略，在面对这些不确定性因素时，公司目前单一运营渠道的隐患也逐渐暴露，增长趋缓。

　　With the rapid changes of society, economy and culture, the values and consumption habits of Chinese residents have gradually changed, and people's image requirements and perceptions have gradually improved. Cosmetics are no longer exclusive to young women. More and more men begin to pay attention to their image management. They pay more attention to cosmetics. Young men are especially active and have full consumption potential. With the continuous expansion of the consumer population, the gradual improvement of consumption capacity and the diversification of sales channels, the prosperity of China's cosmetics industry continues to rise, and the scale of the cosmetics market has steadily expanded. In 2018, the cosmetics sales of Enterprises above the quota reached 261.9 billion yuan, an increase of 4.2% over the same period last year, and the proportion of cosmetics consumption in the total retail sales of consumer goods rose to 1.6%. Lily&Beauty is an early established Ali cosmetics e-commerce retail service provider, benefiting from the flow dividend of Ali e-commerce platform, which develops rapidly. However, as the number of users of traditional e-commerce platforms tends to be saturated and the diversion role of emerging e-commerce platforms, the cost of online customer acquisition keeps rising, and the pressure of operating costs of the company increases sharply. In addition, changes in e-commerce environment and consumer preferences also affect the marketing channel strategy of cosmetics brands. In the face of these uncertainties, the company's current single channel of operation has gradually exposed the hidden dangers, slowing down the growth.