艾媒咨询 | 2025年中国二手车行业市场消费行为调查数据

随着二手车产业数字化进程的持续升级，其价值链条不断延伸重构，立体化的发展格局正推动行业从传统价差模式向全周期汽车资产管理平台转型。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国二手车行业市场消费行为调查数据》数据显示，49.08%的消费者选择购买二手车的主要原因是“价格较便宜”，反映出高性价比仍是驱动市场增长的核心要素。在消费偏好方面，消费者更倾向选择一年以内车龄的二手车，该区间占比达59.88%，其较新的技术配置与合理折旧率形成显著吸引力。消费者决策时最关注养护成本（44.40%），但在交易过程中普遍担忧“信息真实性”（39.31%）与“定价合理性”（47.95%）问题。当前二手车市场仍面临车况信息透明度不足、定价机制缺乏标准、售后服务保障体系薄弱等发展瓶颈。艾媒咨询分析师建议，行业需构建区块链车况溯源系统强化信任基础，建立AI估值模型提升定价科学性，并通过线上线下融合服务网络完善售后保障体系，同时针对新能源二手车特性开发定制化检测标准，以技术赋能推动行业规范化发展。
With the continuous upgrading of the digitalization process of the used car industry, its value chain continues to extend and restructure, and the three-dimensional development pattern is promoting the transformation of the industry from the traditional price spread model to the full-cycle automotive asset management platform. According to the latest "Market consumption behavior survey data of China's second-hand car industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 49.08% of consumers choose to buy used cars mainly because of "cheaper prices". Reflecting that high cost performance is still the core factor driving market growth. In terms of consumption preference, consumers are more inclined to choose used cars less than one year old, which accounts for 59.88%, and its newer technical configuration and reasonable depreciation rate form a significant attraction. Consumers are most concerned about maintenance cost (44.40%), but they are generally concerned about "information authenticity" (39.31%) and "pricing rationality" (47.95%) during the transaction process. At present, the second-hand car market is still facing bottlenecks such as insufficient transparency of vehicle information, lack of standard pricing mechanism, and weak after-sales service guarantee system. iiMedia Research suggest that the industry needs to build a blockchain vehicle traceability system to strengthen the foundation of trust, establish an AI valuation model to enhance the scientific pricing, and improve the after-sales support system through the online and offline integration service network, while developing customized testing standards for the characteristics of new energy used cars, and promote the standardized development of the industry with technology enabling.

艾媒咨询 | 2025年中国电子烟行业市场发展状况与消费行为调查数据

近年来，中国电子烟行业在政策监管与市场需求的双重作用下加速结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国电子烟行业市场发展状况与消费行为调查数据》数据显示，中国电子烟行业内销市场规模呈现出显著的增长趋势。2024年电子烟市场规模达到598.1亿元，展现出该行业在国内市场强劲的发展势头与增长潜力。在2025年中国消费者购买电子烟情况中，有购买电子烟的消费者占比高达64.26%，而没有购买的消费者占比为35.74%，这一数据表明，电子烟在中国消费者中的普及率较高，大多数消费者选择购买电子烟。在2025年中国消费者选购电子烟时看重因素中，烟嘴材质以42.69%的占比成为消费者选购电子烟时最看重的因素；其次是清洗周期，占比37.87%。续航时间和焦油含量的占比也相对较高，分别为37.69%和37.52%，表明消费者在选购电子烟时，更关注烟嘴材质、续航时间及焦油含量等健康和使用体验相关的因素。
艾媒咨询分析师认为，未来中国电子烟行业在技术上AI将与大数据深度应用，通过用户身体数据分析提供定制化按摩方案；健康上，尼古丁盐配方优化与低温不燃烧技术加速迭代，推动产品减害性能升级；市场上，监管趋严下行业集中度提升，头部企业加速三、四线城市渠道下沉与海外市场布局。同时，健康化与个性化需求驱动草本提取物电子烟、可降解包装等创新品类崛起。企业需在合规框架内，通过技术创新、渠道精细化运营与差异化产品策略构建竞争壁垒，同时社会需强化未成年人保护与健康消费引导，促进行业可持续发展。
In recent years, China's e-cigarette industry has been accelerating its structural transformation under the dual influence of policy regulation and market demand. According to the latest "Survey Data on the market development status and consumer behavior of China's e-cigarette industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the domestic sales market size of China's e-cigarette industry shows a significant growth trend. In 2024, the market size of e-cigarettes reached 59.81 billion yuan, demonstrating the strong development momentum and growth potential of this industry in the domestic market. In the situation of Chinese consumers' purchase of e-cigarettes in 2025, the proportion of consumers who have purchased e-cigarettes is as high as 64.26%, while the proportion of consumers who have not purchased e-cigarettes is 35.74%. This data indicates that the penetration rate of e-cigarettes among Chinese consumers is relatively high, and the majority of consumers choose to purchase e-cigarettes. Among the factors that Chinese consumers consider when purchasing e-cigarettes in 2025, the material of the cigarette tip, accounting for 42.69%, became the most important factor for consumers when choosing e-cigarettes. The second is the cleaning cycle, accounting for 37.87%. The proportions of battery life and tar content are also relatively high, at 37.69% and 37.52% respectively, indicating that when consumers purchase e-cigarettes, they pay more attention to factors related to health and user experience such as the material of the cigarette tip, battery life and tar content.
Analysts from iiMedia Research believe that in the future, in China's e-cigarette industry, AI will be deeply applied with big data in terms of technology, providing customized massage solutions through the analysis of users' body data. In terms of health, the optimization of nicotine salt formulas and the accelerated iteration of low-temperature non-combustion technology have promoted the upgrade of the product's harm reduction performance. In the market, with stricter regulation, the industry concentration has increased, and leading enterprises are accelerating their channel penetration into third - and fourth-tier cities and overseas market layout. Meanwhile, the demands for health and personalization have driven the rise of innovative categories such as herbal extract e-cigarettes and degradable packaging. Enterprises need to build competitive barriers within the framework of compliance through technological innovation, refined operation of channels and differentiated product strategies. Meanwhile, society should strengthen the protection of minors and guidance on healthy consumption to promote the sustainable development of the industry.

艾媒咨询 | 2025年中国共享出行市场概况与用户行为调查数据

在技术创新与绿色出行理念的双重驱动下，中国共享出行市场正迎来结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享出行市场概况与用户行为调查数据》数据显示，2012-2025年中国共享经济市场规模呈现出持续增长的态势。2020年达到 84384 亿元。2021-2025年，市场规模进一步扩大，预计2025年将达到 134437 亿元，这表明共享经济在中国具有强大的发展活力和广阔的市场前景。在2025年中国共享出行用户最常骑行的共享单车品牌中，美团以54.33%的占比高居榜首，成为最受欢迎的共享单车品牌。哈啰以49.86%的占比紧随其后，位列第二。在2025年中国共享出行用户使用共享单车原因中，环保因素以50.84%的占比成为用户选择共享单车的最主要原因，显示出公众对环保意识的增强。锻炼身体以47.21%的占比紧随其后，反映出健康生活方式的普及。在2025年中国共享出行用户认为需要改进的方面中，提升单车性能，让骑行不费力的占比最高，达到63.83%。减少坏车，提升维护速度的占比为56.98%，位列第二。艾媒咨询分析师认为，未来，中国共享出行市场将朝着生态化、智能化、绿色化方向深度演进。各大相关企业需聚焦用户体验升级与技术场景落地，在城市智慧交通体系中打造更具竞争力的共享出行解决方案。
Driven by both technological innovation and the concept of green travel, China's shared mobility market is undergoing a structural transformation. According to the latest "iiMedia Report | Overview of China's shared mobility market and user behavior survey data in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's shared economy has shown a continuous growth trend from 2012 to 2025. It reached 8,438.4 billion yuan in 2020. From 2021 to 2025, the market size will further expand, and it is expected to reach 13,443.7 billion yuan in 2025. This indicates that the sharing economy has strong development vitality and broad market prospects in China. Among the most frequently ridden shared bike brands by Chinese shared mobility users in 2025, Meituan topped the list with a 54.33% share, becoming the most popular shared bike brand. Hello followed closely with a 49.86% share, ranking second. In 2025, among the reasons why Chinese shared mobility users chose shared bikes, environmental protection factors accounted for 50.84%, becoming the main reason for users to choose shared bikes, demonstrating the enhancement of the public's environmental awareness. Physical exercise followed closely with a proportion of 47.21%, reflecting the popularity of a healthy lifestyle.Among the aspects that Chinese shared mobility users believe need improvement in 2025, the proportion of enhancing the performance of bikes to make riding effortless is the highest, reaching 63.83%. The proportion of reducing broken vehicles and improving maintenance speed was 56.98%, ranking second. Analysts from iiMedia Research believe that in the future, China's shared mobility market will deeply evolve towards ecological, intelligent and green directions. All relevant enterprises need to focus on upgrading user experience and implementing technical scenarios to create more competitive shared mobility solutions in the urban smart transportation system.

艾媒咨询 | 2025年中国汽车消费市场调研与消费行为调查数据

近年来，在“双碳”目标持续推进、智能科技加速迭代与居民消费需求不断升级的时代背景下，中国汽车消费市场正经历前所未有的深刻变革与蓬勃发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国汽车消费市场调研与消费行为调查数据》数据显示，2024年中国民用汽车拥有量为35268.00万辆。未来，随着经济持续发展、交通基础设施不断完善以及汽车智能化、电动化的推进，民用汽车拥有量有望继续增加。在2025年中国汽车消费者购车行为中，51.36%的消费者表示为首次购车，37.19%的消费者表示为旧车置换新车。这表明中国汽车消费市场仍然存在大量潜在消费者，市场潜力依旧巨大。在购买/计划购买汽车动力系统类型中，44.04%的消费者选择电动，37.54%的消费者选择油电混合，说明在汽车市场消费者更倾向于选择更加环保节能的电动车和混动车。在汽车消费者购买/计划购买汽车预算中，40.85%的消费者预算为15-20万元，10-15万元的消费者占比也有25.62%。这说明大部分消费者在购买/计划购买汽车时选择的价位一般为中等价位或中低价位的汽车。艾媒咨询分析师认为，未来，中国汽车行业需聚焦技术创新与用户体验优化。车企应加大研发投入，提升新能源汽车续航、充电速度等关键性能，完善智能驾驶技术；同时，要优化销售与售后服务体系，满足消费者多元化需求，挖掘下沉市场潜力，推动汽车消费市场持续健康发展。
In recent years, against the backdrop of the continuous advancement of the dual carbon goals, the accelerated iteration of intelligent technologies, and the constant upgrading of residents' consumption demands, China's auto consumption market has been undergoing unprecedented profound changes and vigorous development. According to the latest "iiMedia Report | Research data on China's auto consumption market and consumer behavior survey in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the number of civilian vehicles in China will be 352.68 million in 2024. In the future, with the continuous economic development, the continuous improvement of transportation infrastructure, and the advancement of automotive intelligence and electrification, the number of civilian vehicles is expected to continue to increase. It indicates that the future prospects of the Chinese automotive market are broad. In the car purchase behavior of Chinese car consumers in 2025, 51.36% of the consumers indicated that it was their first car purchase, and 37.19% of the consumers indicated that they were trading in their old cars for new ones. This indicates that there are still a large number of potential consumers in China's auto consumption market, and the market potential remains huge.Among the types of automotive power systems purchased or planned to be purchased, 44.04% of consumers choose electric ones, and 37.54% of consumers choose hybrid ones. The above-mentioned survey indicates that in the automotive market, consumers are more inclined to choose electric vehicles and hybrid vehicles that are more environmentally friendly and energy-efficient. Among the budgets of car consumers for purchasing or planning to purchase a car, 40.85% of the consumers have a budget of 150,000 to 200,000 yuan, and the proportion of consumers with a budget of 100,000 to 150,000 yuan is also 25.62%. This indicates that the majority of consumers generally choose medium-priced or mid-to-low priced cars when purchasing or planning to purchase them.Analysts from iiMedia Research believe that in the future, China's automotive industry needs to focus on technological innovation and user experience optimization. Automakers should increase investment in research and development, enhance key performances such as the range and charging speed of new energy vehicles, and improve intelligent driving technologies. At the same time, it is necessary to optimize the sales and after-sales service system, meet the diversified demands of consumers, tap the potential of the lower-tier markets, and promote the sustained and healthy development of the automotive consumption market.

中国广告主协会x艾媒咨询 | 2025-2026年中国绿色消费行为白皮书

绿色消费已成为全球可持续发展的重要议题，也是中国推动经济高质量发展、实现“双碳”目标的关键路径。随着消费者对生活品质要求的提升，以及可持续发展理念深入人心，产品的绿色环保属性成为消费者决策的重要因素之一。一方面，“十五五” 时期随着我国城镇化水平的大幅提升，大量农业转移人口进入城市将形成新的消费需求。另一方面，绿色智能家电、绿色有机食品、绿色健康养生服务越来越受到消费者的青睐。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国绿色消费行为白皮书》数据显示，超九成消费者意识到“绿色消费”的重要性，这充分彰显绿色消费已构筑起广泛的社会共识基础。在影响消费者购买绿色产品的决策因素中，个人/家庭健康需求以46.57%的占比处于首位，环保责任感以46.36%的微小差距紧随其后，显示健康意识与环保责任意识已成为两大核心驱动力。在食品消费、出行交通、日常购物等各类场景中，多数消费者在做出消费选择时会考虑环保/绿色因素，各场景平均有72.87%消费者会积极考虑环保因素，说明高环保意识在消费市场中展现出较强的渗透力，其中食品领域表现最突出。艾媒咨询分析师认为，绿色消费不仅是生活方式的转变，更是经济发展模式的革新。随着政策体系不断完善、技术水平持续提升和消费者意识日益增强，绿色消费将从现在的“新风尚”逐步发展为“新常态”，成为推动

艾媒咨询｜2024年中国二手车行业消费者调研报告

在汽车市场快速增长的背景下，二手车市场作为其附属市场，其市场规模不断扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国二手车行业消费者调研报告》数据显示，中国基本型二手乘用车交易量显著增长，从2011年的低点逐年攀升至2019年98.19万辆。2016-2024年间，中国二手车转籍比例数据整体呈现波动上升趋势。
艾媒咨询分析师认为，在中国汽车市场规模不断扩大、政策支持力度加大等有利趋势下，中国二手车市场未来发展前景广阔。
In the context of the rapid growth of the automobile market, the second-hand car market as its subsidiary market, its market scale continues to expand. According to the latest "Consumer Research Report on China's Second-hand Car Industry in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of basic second-hand passenger cars in China has increased significantly, climbing year by year from a low point in 2011 to 981,900 in 2019. From 2016 to 2024, China's second-hand car registration ratio data showed a fluctuating upward trend as a whole.
Analysts from iiMedia Consulting believe that With the continuous expansion of the scale of China's automobile market and the strengthening of policy support and other favorable trends, China's used car market has broad prospects for future development.

艾媒咨询 | 2025年中国折叠屏手机行业数据与消费行为调查数据

在技术迭代与消费升级的双重驱动下，中国折叠屏手机市场呈现爆发式增长态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国折叠屏手机行业数据与消费行为调查数据》数据显示，2020-2025年中国国产折叠屏手机出货量呈现迅猛增长态势。2020年出货量仅为50.0万台，2024年出货量飙升至859.0万台，预计2025年将达到1490.3万台。未来，随着技术持续迭代、成本逐步降低及价格进一步下探，折叠屏手机有望进一步普及，出货量将持续增长。在2025年中国消费者对折叠屏手机品牌认知度中，华为以45.32%的占比在折叠屏手机品牌认知度中排名第一，远高于其他品牌。三星以31.15%的占比位居第二，小米以30.35%的占比位列第三。在2025年中国消费者购买折叠屏手机时关注方面中，占比最高的是手机电池能耗，占比达到33.69%；其次是手机质量，占比为32.62%。智能系统和外观形象也受到了较高关注，占比均为31.15%。在2025年中国消费者购买折叠屏手机的目的中，娱乐用途占比最高，达到79.46%，显示出折叠屏手机在娱乐领域的巨大吸引力。工具性用途如拍照、录像等占比为53.37%，位居第二，说明折叠屏手机在提升拍照和录像体验方面具有明显优势。艾媒咨询分析师认为，未来折叠屏手机将向 “技术平民化、体验场景化、服务生态化” 方向发展，企业需在屏幕折痕优化、续航提升及售后服务体系建设上持续发力，以推动市场渗透率进一步突破。
Driven by both technological iteration and consumption upgrade, the Chinese foldable phone market has shown an explosive growth trend. According to the latest "iiMedia Report | China's foldable phone industry data and consumer behavior survey data in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the shipment volume of domestic foldable phones in China showed a rapid growth trend from 2020 to 2025. The shipment volume was only 500,000 units in 2020, soared to 8.59 million units in 2024, and is expected to reach 14.903 million units in 2025. In the future, as technology continues to iterate, costs gradually decrease and prices further drop, foldable screen phones are expected to become more widespread and their shipment volumes will continue to grow. In the brand awareness of foldable phones among Chinese consumers in 2025, Huawei ranked first with a share of 45.32%, far exceeding other brands. Samsung ranked second with a share of 31.15%, and Xiaomi ranked third with a share of 30.35%.
Among the aspects that Chinese consumers pay attention to when purchasing foldable screen phones in 2025, the one with the highest proportion is the battery energy consumption of the phone, accounting for 33.69%. The second is the quality of mobile phones, accounting for 32.62%. Intelligent systems and appearance images have also received considerable attention, each accounting for 31.15%. Among the purposes for which Chinese consumers purchase foldable screen phones in 2025, entertainment uses account for the highest proportion, reaching 79.46%, demonstrating the huge appeal of foldable screen phones in the entertainment field. Tool uses such as taking photos and recording videos account for 53.37%, ranking second, indicating that foldable screen phones have obvious advantages in enhancing the experience of taking photos and recording videos. Analysts from iiMedia Research believe that in the future, foldable screen phones will develop in the direction of "technology popularization, experience scenario-based, and service ecosystem". Enterprises need to continuously make efforts in optimizing screen crease, improving battery life, and building after-sales service systems to further break through the market penetration rate.

艾媒咨询 | 2025年中国智能手表市场发展状况与消费行为调查数据

近年来，在技术迭代与健康需求增长的驱动下，中国智能手表市场发展迅猛。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia  Research（艾媒咨询）最新发布的《2025年中国智能手表市场发展状况与消费行为调查数据》数据显示，中国智能手表产量呈现稳中向好的趋势。2023年中国智能手表产量为7030.6万个；到2024年产量进一步增长，达到8095.4万个，反映出智能手表市场有一定的发展活力与增长潜力。在2025年中国消费者购买智能手表原因中，健康监测以45.48%的比例成为消费者购买智能手表的最主要原因，显示出消费者对健康功能的重视；产品设计精美有个性和记录运动情况分别以44.71%和43.44%的比例紧随其后，反映出消费者对智能手表外观和运动功能的看重。在2025年中国消费者购买智能手表渠道中，官方线上渠道占比最高，达到63.95%，表明消费者更倾向于通过线上官方渠道购买智能手表；其次是官方线下渠道，占比49.68%，说明官方直营和加盟店也是消费者的重要购买渠道。
艾媒咨询分析师认为，中国智能手表市场将在技术创新与场景拓展中迎来新突破：健康监测功能向医疗级精准化演进，微型生物传感器的普及有望实现疾病早期预警，推动与医疗健康体系的数据互通；场景细分领域持续深耕，专业运动手表在跑姿分析、训练计划定制等方面走向专业化，儿童产品则融合K12教育资源向学习陪伴平台升级；随着5G与AIoT技术成熟，智能手表将成为智能家居控制、AR 交互等场景的核心入口，通过万物互联生态构建差异化竞争力。企业需聚焦技术研发与用户需求，在医疗级功能落地、场景化产品矩阵构建及生态协同方面强化优势，以抢占市场先机。
In recent years, driven by technological iteration and the growth in health demands, the smartwatch market in China has developed rapidly. According to the latest "Survey data on the development status and consumer behavior of China's smartwatch market in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the output of smartwatches in China shows a stable and improving trend. In 2023, the production of smartwatches in China was 70.306 million. By 2024, production will further increase to 80.954 million units, reflecting that the smartwatch market has certain development vitality and growth potential. Among the reasons why Chinese consumers purchase smartwatches in 2025, health monitoring accounted for 45.48%, becoming the most important reason for consumers to buy smartwatches, demonstrating consumers' emphasis on health functions. The exquisite and distinctive product design and the recording of sports conditions followed closely with proportions of 44.71% and 43.44% respectively, reflecting consumers' emphasis on the appearance and sports functions of smartwatches. In 2025, among the channels for Chinese consumers to purchase smartwatches, the official online channels accounted for the highest proportion, reaching 63.95%, indicating that consumers are more inclined to purchase smartwatches through official online channels. Secondly, there are official offline channels, accounting for 49.68%, indicating that official direct sales and franchise stores are also important purchasing channels for consumers.
Analysts from iiMedia Research believe that the Chinese smartwatch market will achieve new breakthroughs in technological innovation and scenario expansion: health monitoring functions are evolving towards medical-grade precision, and the popularization of micro-biosensors is expected to enable early disease warnings and promote data intercommunication with the medical and health system. The segmented fields of scenarios continue to be deeply cultivated. Professional sports watches are moving towards specialization in aspects such as running posture analysis and customized training plans, while children's products are integrating K12 educational resources and upgrading to a learning and companionship platform. With the maturation of 5G and AIoT technologies, smartwatches will become the core entry point for scenarios such as smart home control and AR interaction, and build differentiated competitiveness through the Internet of Everything ecosystem. Enterprises need to focus on technological research and development and user demands, strengthen their advantages in the implementation of medical-grade functions, the construction of scenario-based product matrices, and ecological collaboration, in order to seize market opportunities.

艾媒咨询 | 2025年全球及中国动漫产业现状剖析及前景预判投资分析报告

随着文化消费水平的提升和市场需求的扩大，全球动漫IP特色化趋势明显，并逐渐衍生出“谷子经济”等产业。此外，中国动漫头部企业纷纷向产业链上下游延伸，打造全产业链动漫经济。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年全球及中国动漫产业现状剖析及前景预判投资分析报告》数据显示近年来本土动画实现突破式增长，中国动漫产业总值由2019年的760亿元增长至2023年的4000亿元。2025年中国泛二次元周边市场规模预计达6521亿元，2029年有望达8344亿元。中国动漫市场正值爆发式增长时期，本土动画亦受到正向影响。艾媒咨询分析师认为，中国动漫市场近年来经历了快速的发展和变革，呈现出“青年化”“IP化”和“数字化”的明显趋势。动漫市场要加强原创内容创作，深化IP开发和运营，推动数字化转型，通过跨界合作，实现资源共享和互利共赢，以此来实现持续健康发展。
With the improvement of cultural consumption level and the expansion of market demand, the trend of global animation IP characteristics is obvious, and gradually derived the "millet economy" and other industries. In addition, China's animation head enterprises have extended to the upstream and downstream of the industrial chain to build the animation economy of the whole industrial chain. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, recently released the "Investment analysis report on the status quo and prospects of global and Chinese animation industry from 2025 to 2026", which shows that local animation has achieved breakthrough growth in recent years. The total value of China's animation industry has increased from 76 billion yuan in 2019 to 400 billion yuan in 2023. In 2025, the scale of China's pan-secondary peripheral market is expected to reach 652.1 billion yuan, and it is expected to reach 834.4 billion yuan in 2029. Chinese animation market is in the period of explosive growth, and local animation is also affected positively.
Analysts from iMedia Consulting believe that Chinese animation market has experienced rapid development and change in recent years, showing a clear trend of "youth", "IP" and "digital". The animation market should strengthen original content creation, deepen IP development and operation, promote digital transformation, and realize resource sharing and mutual benefit and win-win through cross-border cooperation, so as to achieve sustainable and healthy development.

艾媒咨询 | 2024-2025年中国小屏手机市场趋势与消费行为需求研究报告

2011年至2023年，中国智能手机的出货量从最初的0.95亿台增长至2.76亿台，国内智能手机出货量呈现稳步增长态势，预计2024年将达到2.87亿台，同比增长3.6%。小屏手机受到消费者的青睐，超五成的消费者重点关注过小屏手机。小屏手机的核心优势是携带方便（73.5%）、操作便捷（54.4%）和握持舒适（45.2%）。消费者对小屏手机的满意度平均分为4.2分，目前小屏手机基本能做到满足消费者的全方位要求，市场前景广阔。随着技术的进步和消费者需求的多样化，小屏手机正逐渐从中端市场向高端市场迈进，成为智能手机市场的新亮点。技术创新是推动小屏手机高端化的关键因素。同时，随着技术的进步，小屏手机不再是一座孤岛，而是成为一个多设备互联互通的智能生态系统核心，这一趋势不仅增强了小屏手机的功能性，也为消费者带来了更加丰富和便捷的智能体验。
From 2011 to 2023, China's smartphone shipments increased from the initial 95 million units to 276 million units, and domestic smartphone shipments showed a steady growth trend and are expected to reach 287 million units in 2024, an increase of 3.6%. Small-screen mobile phones are favored by consumers, and more than 50% of consumers focus on small-screen mobile phones. The core advantages of small-screen mobile phones are easy to carry (73.5%), easy to operate (54.4%) and comfortable to hold (45.2%). Consumers' satisfaction with small-screen mobile phones averages 4.2 points. At present, small-screen mobile phones can basically meet the all-round requirements of consumers and have broad market prospects. With the advancement of technology and the diversification of consumer demand, small-screen mobile phones are gradually moving from the middle market to the high-end market, becoming a new bright spot in the smart phone market. Technological innovation is the key factor to promote the high-end of small-screen mobile phones. At the same time, with the progress of technology, small screen mobile phones are no longer an island, but become the core of a multi-device interconnection intelligent ecosystem, this trend not only enhances the functionality of small screen mobile phones, but also brings consumers a more rich and convenient intelligent experience.