艾媒咨询｜2024年中国互联网家居售后服务市场发展白皮书

全球家居市场规模在2010年至2025年间整体呈上升趋势，2023年已达5192.9亿美元，预计2025年达5546.6亿美元。互联网技术的不断演进正引领家居售后服务行业的数字化升级，促进供需双方更高效精准匹配，并促进了线上线下服务融合的新模式。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国互联网家居售后服务市场发展白皮书》数据显示，随着企业采用轻资产运营策略并依托第三方服务平台增强服务效能，服务效率成为46.7%消费者选择互联网家居服务平台的首要考量。面对消费者日益多元且个性化的服务需求，互联网家居售后服务平台在继续提供优质传统服务的基础上，正积极拓展服务边界，旨在全方位满足消费者瞬息万变的一站式个性化定制服务诉求，构建起更加契合时代潮流的家居售后服务生态。
The global home furnishing market has shown an overall upward trend from 2010 to 2025, reaching $519.29 billion in 2023 and is expected to reach $554.66 billion by 2025. The continuous evolution of Internet technology is leading the digital upgrading of the home after-sales service industry, promoting more efficient and accurate matching between supply and demand, and promoting a new model of online and offline service integration. According to the latest Research Report 2024 White Paper on the Development of China's Internet home after-sales service market Market released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry,as enterprises adopt asset light operation strategies and rely on third-party service platforms to enhance service efficiency, service efficiency has become the primary consideration for 46.7% of consumers to choose Internet home service platforms. In the face of consumers' increasingly diversified and personalized service needs, the Internet home after-sales service platform is actively expanding its service boundaries on the basis of continuing to provide high-quality traditional services, aiming to meet consumers' ever-changing demands for one-stop personalized customization services in an all-round way, and build a more responsive home after-sales service ecosystem.

艾媒咨询 | 2025年中国运动鞋服行业发展状况与消费行为调查数据

随着全民健康意识增强与运动生活方式的普及，消费者对运动鞋服的需求持续增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国运动鞋服行业发展状况与消费行为调查数据》显示，2024年中国运动鞋服行业市场规模为5425亿元，预计2030年将达到8963亿元。随着中国鞋服品牌登上国际时装周舞台以及国潮文化的流行，中国运动鞋服行业掀起“国潮热”，国货品牌纷纷开始崛起。未来行业将加速向智能化、功能化方向升级，通过强化科技研发、深化国潮文化内涵、拓展细分运动场景，构建更具竞争力和创新力的产业新生态。
中国消费者在选购运动鞋时，首要考虑因素为款式设计，占比达58.70%；专业度（涵盖安全性与科技含量）与舒适度紧随其后，分别占比54.20%和53.80%。在运动服方面，款式设计（61.30%）和舒适度（58.50%）同样是最受关注的因素，价格（51.80%）、功能用途（46.40%）及专业度（42.70%）也具备较高重要性。与此同时，2025年消费者在购买运动鞋服过程中遇到的最突出问题是“运动鞋码数不准”，占比高达61.00%，远高于其他问题；“运动鞋质量不佳”位列第二，占比54.30%；“售后服务不好”则以38.10%的占比居于第三。这表明中国消费者对运动鞋服的核心诉求聚焦于设计美感、穿着舒适与功能专业，而当前市场在产品尺码标准化、质量稳定性及售后服务体系方面仍存在显著短板。运动鞋服企业需进一步强化产品研发创新，完善质量管控体系，并提升服务水平，以精准对接消费需求，增强市场竞争力。
艾媒咨询分析师认为，中国运动鞋服行业未来将延续增长态势，核心驱动力来自全民健康意识提升与消费升级。在产品端，科技赋能日益成为核心竞争力，市场更加青睐功能性与时尚感兼具的创新单品。行业竞争重点也从营销层面，逐渐转向科技研发与供应链效率的深度比拼。在此背景下，国货品牌凭借不断提升的产品力及深厚的文化认同感，市场份额有望进一步扩大。此外，女性、儿童及专业运动等细分市场展现出巨大潜力，而绿色可持续与个性化定制，也将成为引领行业未来的重要增长方向。
With the enhancement of public health awareness and the popularization of a sports lifestyle, the demand for sports shoes and apparel continues to grow. According to the latest "2025 China Sports Shoes and Apparel Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis agency for the new economy industry, the market size of China's sports shoes and apparel industry was 542.5 billion yuan in 2024 and is expected to reach 896.3 billion yuan by 2030. With Chinese shoe and apparel brands making their mark on the international fashion week stage and the popularity of national trend culture, the "national trend fever" has swept through the Chinese sports shoes and apparel industry, and domestic brands have begun to rise. In the future, the industry will accelerate its upgrade towards intelligence and functionality, by strengthening technological research and development, deepening the connotation of national trend culture, and expanding into niche sports scenarios, to build a more competitive and innovative industrial ecosystem.
When Chinese consumers purchase sports shoes, the primary consideration is style design, accounting for 58.70%; professional quality (including safety and technological content) and comfort follow closely, with proportions of 54.20% and 53.80% respectively. For sports apparel, style design (61.30%) and comfort (58.50%) are also the most concerned factors, while price (51.80%), functional use (46.40%), and professional quality (42.70%) are also highly important. Meanwhile, the most prominent problem encountered by consumers in purchasing sports shoes and apparel in 2025 is "inaccurate shoe sizes", accounting for as high as 61.00%, far exceeding other issues; "poor quality of sports shoes" ranks second, with a proportion of 54.30%; "poor after-sales service" ranks third with a proportion of 38.10%. This indicates that Chinese consumers' core demands for sports shoes and apparel focus on design aesthetics, wearing comfort, and professional functionality, while the current market still has significant shortcomings in product size standardization, quality stability, and after-sales service systems. Sports shoes and apparel enterprises need to further strengthen product research and development innovation, improve quality control systems, and enhance service levels to precisely meet consumer demands and enhance market competitiveness.
Analysts from iiMedia Research believe that China's sports shoes and apparel industry will continue to grow in the future, with the core driving force coming from the improvement of public health awareness and consumption upgrades. On the product side, technology empowerment is increasingly becoming a core competitiveness, and the market is more inclined towards innovative products that combine functionality and fashion. The focus of industry competition is also gradually shifting from marketing to in-depth competition in technological research and development and supply chain efficiency. Against this backdrop, domestic brands, with their continuously improving product capabilities and deep cultural identity, are expected to further expand their market share. In addition, the female, children's, and professional sports markets show great potential, while green sustainability and personalized customization will also become important growth directions for the industry in the future.

艾媒咨询 | 2025年中国家电行业市场发展状况与消费行为调查数据

近年来，中国家电行业在消费升级与技术创新双重驱动下，呈现出多元化、智能化发展态势。同时在消费理念持续革新与科技浪潮迅猛奔涌的当下，中国家电行业正经历着深刻而快速的变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家电行业市场发展状况与消费行为调查数据》数据显示，2023年中国家电市场的成交额达到131.30亿元，随着居民收入水平提高和智能化、绿色化家电产品的推广，家电市场成交额有望继续增长。在2025年中国家电消费者首选家电品牌中，美的以34.00%的占比位居首位，小米的占比则为33.25%，海尔的占比为30.88%。这表明绝大部分用户在选择家电品牌时优先选择市面上耳熟能详的品牌。在对家电品牌认可的方面中，61.00%的消费者选择了“产品设计独特、人性化”，50.75%的消费者选择了“产品间能达成一键互联、智能操控”，说明在家电市场中消费者更倾向于选择具有个性化、人性化和智能感强，操控方便的家电产品。在消费者认为智能家电行业所处阶段的调查中，46.12%的消费者认为智能家电处于“初步应用”阶段，38.88%的消费者认为处于“快速成长”阶段。这说明大部分消费者认为中国智能家电市场还处于起步或快速发展阶段，市场潜力和前景均十分庞大。艾媒咨询分析师认为，未来中国家电行业需走精细化发展道路。企业要加大核心技术研发投入，优化产品功能与性能，提升用户体验；同时，需关注市场需求变化，抓住细分市场机遇，推动家电行业持续升级。
In recent years, driven by both consumption upgrade and technological innovation, China's home appliance industry has shown a diversified and intelligent development trend. At the same time, in the current era of continuous innovation in consumption concepts and the rapid advancement of the technological wave, China's home appliance industry is undergoing profound and rapid changes. According to the latest "iiMedia Report | Survey data on the market development status and consumer behavior of China's home appliance industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the transaction volume of China's home appliance market reached 13.13 billion yuan in 2023. In the future, with the increase in residents' income levels and the promotion of intelligent and green household appliances, the transaction volume of the household appliance market is expected to continue to grow. It indicates that the future prospects of the home appliance market in China are broad. In 2025, among the preferred home appliance brands of Chinese consumers, Midea ranked first with a share of 34.00%, followed by Xiaomi with 33.25% and Haier with 30.88%.This indicates that the vast majority of users give priority to well-known brands on the market when choosing home appliance brands. In terms of recognition of home appliance brands, 61.00% of consumers chose "unique product design and humanization", and 50.75% of consumers chose "one-click interconnection and intelligent control between products". The above survey indicates that in the home appliance market, consumers are more inclined to choose home appliances that are personalized, humanized, highly intelligent and easy to operate. Among the stages that consumers consider the smart home appliance industry to be in, 46.12% of them believe that smart home appliances are in the "initial application" stage, while 38.88% think they are in the "rapid growth" stage. This indicates that the majority of consumers believe that the smart home appliance market in China is still in its infancy or a stage of rapid development, with both huge market potential and prospects.Analysts from iiMedia Research believe that in the future, China's home appliance industry needs to follow a path of refined development. Enterprises should increase investment in core technology research and development, optimize product functions and performance, and enhance user experience. At the same time, it is necessary to pay attention to changes in market demand, seize opportunities in niche markets, and promote the continuous upgrading of the home appliance industry.

艾媒咨询 | 2025年中国智能硬件市场发展状况与用户行为调查数据

随着人工智能技术与物联网技术的深度融合，中国智能硬件市场近年来呈现爆发式增长，产品形态从智能家居、可穿戴设备向工业级、医疗级等领域快速拓展，市场规模持续攀升。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能硬件市场发展状况与用户行为调查数据》数据显示，2020年中国人工智能核心产业规模便达到1500亿元，预计2025年产业规模达到4000亿元。其中，2024年中国教育智能硬件市场规模为962亿元，预计2025年中国教育智能硬件市场规模可达1125亿元，说明以人工智能行业为核心的智能硬件市场发展前景广泛。在对智能硬件了解情况调查中，有57.75%的智能硬件用户选择了智能手机，这表明超过半数的智能硬件用户对智能手机了解程度最高。在智能家居购买情况中，44.44%的用户购买了智能电视，说明中国智能硬件用户对智能电视的需求最为旺盛。在可接受的智能可穿戴设备类型中，51.69%的智能硬件用户可以接受智能手表产品，43.07%的智能硬件用户可以接受智能手环类产品。在智能硬件产品（设备）具有的优点上，29.54%的智能硬件用户认为其提升了生活或工作效率。在智能硬件产品（设备）具有的缺点上，22.76%的智能硬件用户认为最突出的问题是价格虚高。艾媒咨询分析师认为，未来中国智能硬件行业需要精细化，各企业需要加强自身核心技术研发，优化智能硬件产品，提高智能硬件用户体验，同时关注政策导向，把握细分市场机遇。
With the deep integration of artificial intelligence technology and Internet of Things technology, China's smart hardware market has witnessed explosive growth in recent years. The product forms have rapidly expanded from smart home and wearable devices to industrial-grade, medical-grade and other fields, and the market size has continued to rise. According to the latest "iiMedia Report | Survey data of China's intelligent hardware market development and user behavior in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the scale of China's core artificial intelligence industry reached 150 billion yuan in 2020. It is estimated that the industrial scale will reach 400 billion yuan in 2025 and the core industrial scale of artificial intelligence in China will reach 1 trillion yuan in 2030. Among them, the market size of educational smart hardware in China was 96.2 billion yuan in 2024, and it is expected to reach 112.5 billion yuan in 2025. The above data and predictions are sufficient to demonstrate that the development prospects of the smart hardware market, with artificial intelligence and the smart hardware industry at its core, are broad. In the survey on the understanding of smart hardware, 57.75% of smart hardware users chose smart phones, which indicates that more than half of smart hardware users have the highest level of understanding of smart phones. In the purchase situation of smart home appliances, 44.44% of users bought smart TVS, indicating that the demand for smart TVS among Chinese smart hardware users is the most vigorous. Among the acceptable types of smart wearable devices, 51.69% of smart hardware users can accept smartwatch products, and 43.07% of smart hardware users can accept smart bracelet products. In terms of the advantages of smart hardware products (devices), 29.54% of smart hardware users believe that they have improved the efficiency of life or work. Among the shortcomings of smart hardware products (devices), 22.76% of smart hardware users believe that the most prominent issue is the inflated price.Analysts from iiMedia Research believe that in the future, China's smart hardware industry needs to be refined. Each enterprise should enhance its core technology research and development, optimize smart hardware products, improve the user experience of smart hardware, and at the same time pay attention to policy guidance and seize the opportunities in niche markets.

艾媒咨询 | 2025年中国互联网医疗行业消费行为调查数据

随着互联网医疗服务的深度融合创新，其应用场景持续拓展深化，广泛应用于以在线问诊、慢性病管理为代表的基础医疗领域，以健康咨询、药品配送为核心的便民服务领域，以及AI辅助诊断、远程多学科会诊等技术赋能领域。同时，用户需求驱动服务形态升级，覆盖从以智能预检分诊为主的诊前准备阶段，到以电子病历共享为核心的诊中协作阶段，再到以个性化康复指导为特色的诊后管理全流程。在技术支撑层面，5G+医疗、区块链电子处方等创新应用正重构医疗服务体系，形成线上线下协同发展的新型医疗生态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国互联网医疗行业消费行为调查数据》数据显示，89.77%的受访者都体验过互联网医疗服务，每周使用一次的互联网医疗用户占比达到50.77%，消费者大多通过社交媒体广告接触到互联网医疗，在消费者中有46.91%的人选择了健康管理服务。在互联网医疗用户选择的医疗平台中，丁香医生平台无论是在使用量还是评分上都位居榜首，但互联网医疗用户在使用这些在线医疗平台时也会有顾虑，比如医学信息真假难辨等问题。艾媒咨询分析师认为，政府应与相关平台负责人合作，共同落实完善在线医疗平台的法律法规和各种制度，了解互联网医疗用户使用在线医疗平台的痛点并针对性改善，探索更多互联网医疗用户的使用需求并满足，才能使这个新兴的市场逐步扩大。
With the deep integration and innovation of Internet medical services, its application scenarios continue to expand and deepen, and it is widely used in the basic medical field represented by online consultation and chronic disease management, the convenient service field with health consultation and drug distribution as the core, and the technology enabling field such as AI-assisted diagnosis and remote multidisciplinary consultation. At the same time, user demand drives the upgrading of service forms, covering the whole process from the pre-diagnosis preparation stage based on intelligent pre-examination and triage, to the consultation collaboration stage based on electronic medical record sharing, and then to the post-diagnosis management featuring personalized rehabilitation guidance. At the technical support level, innovative applications such as 5G+ medical treatment and blockchain electronic prescription are reconstructing the medical service system, forming a new medical ecology with coordinated development online and offline. According to the latest survey Data of China's Internet Medical Industry Consumption Behavior in 2025 released by iiMedia Research, Survey data of consumer behavior in China's internet medical industry in 2025, 89.77% of the respondents have experienced Internet medical services. The proportion of Internet medical users who use it once a week reaches 50.77%. Consumers are mostly exposed to Internet medical through social media advertisements, and 46.91% of them choose health management services. Among the medical platforms selected by Internet medical users, Lilac Doctor platform ranks first in terms of usage and score, but Internet medical users also have concerns when using these online medical platforms, such as the difficulty in distinguishing between true and false medical information. Imedia Consulting analysts believe that the government should cooperate with the relevant platform leaders to jointly implement and improve the laws and regulations and various systems of online medical platforms, understand the pain points of Internet medical users using online medical platforms and make targeted improvements, explore and meet the use needs of more Internet medical users, in order to gradually expand this emerging market.

艾媒咨询 | 2025年中国智能小家电典型企业研究与消费者调查数据

随着居民生活水平提升、消费观念转变，以及技术不断革新，智能小家电市场前景广阔，有望在未来持续拓展品类、提升智能化程度，满足消费者对便捷、健康、高品质生活的追求。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能小家电典型企业研究与消费者调查数据》显示，2024年市场规模达到2099亿元，预计2030年将进一步增长至3393亿元，表明智能小家电正处于高速增长期。消费者对这类产品的需求持续上扬，其市场前景极为广阔。
在中国智能小家电消费者中，93.07%的消费者表示愿意购买，而仅有6.93%的消费者表示不愿意购买；每周使用小家电的频率中，3-4次的使用频率最高，占比达到56.65%，5-7次占比25.66%，7次以上的使用频率为10.78%，而0-2次的使用频率仅为6.91%。体现智能小家电在中国市场的高度接受度和广泛的市场需求，市场潜力巨大，同时反映出小家电在中国家庭中的普及程度和使用频率较高。
艾媒咨询分析师指出，中国智能小家电行业未来发展前景乐观。消费端，随着居民生活水平提升，对生活品质愈发重视，追求便捷、高效、个性化的生活方式，智能小家电的智能化、多功能特性正好契合这一需求趋势。“一人经济”“银发经济” 兴起，促使对小型化、操作简易化智能小家电需求攀升，像迷你智能电饭煲、智能老人按摩仪等。同时，健康养生观念普及，消费者青睐具备健康功能的产品，如能精准控温、实现营养烹饪的智能电炖锅，以及可净化空气、监测水质的智能小家电，为行业开辟新增长点。技术层面，物联网、人工智能等技术持续进步，赋能智能小家电不断升级。政策上，“以旧换新” 等政策推动家电更新换代，刺激智能小家电市场需求释放。不过，行业也面临挑战，产品同质化严重，部分企业研发创新能力不足；市场竞争激烈，品牌众多，头部企业需巩固优势，中小企业要寻求差异化突围。
With the improvement of residents' living standards, the transformation of consumption concepts, and the continuous innovation of technology, the market prospects for smart small household appliances are broad. It is expected to continue to expand product categories and enhance the degree of intelligence in the future, meeting consumers' pursuit of a convenient, healthy and high-quality life. According to the latest "Research on Typical Enterprises of Smart Small Household Appliances in China in 2025 and Consumer Survey Data" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size will reach 209.9 billion yuan in 2024. It is expected to further increase to 339.3 billion yuan by 2030, indicating that smart small household appliances are in a period of rapid growth. The demand for such products from consumers continues to rise, and its market prospects are extremely broad.
Among Chinese consumers of smart small household appliances, 93.07% said they were willing to purchase, while only 6.93% said they were not. Among the weekly usage frequencies of small household appliances, those used 3 to 4 times have the highest proportion, reaching 56.65%, those used 5 to 7 times account for 25.66%, those used more than 7 times make up 10.78%, while those used 0 to 2 times only account for 6.91%. This reflects the high acceptance and extensive market demand of smart small household appliances in the Chinese market, with huge market potential. At the same time, it indicates the high popularity and usage frequency of small household appliances in Chinese households.
Analysts from iiMedia Research pointed out that the future development prospects of China's smart small household appliances industry are optimistic. On the consumer end, as residents' living standards improve, they are paying more and more attention to the quality of life and pursuing a convenient, efficient and personalized lifestyle. The intelligent and multi-functional features of smart small household appliances precisely meet this demand trend. The rise of the "one-person economy" and the "silver economy" has driven up the demand for small-sized and easy-to-operate smart small appliances, such as mini smart rice cookers and smart elderly massage devices. Meanwhile, with the popularization of health and wellness concepts, consumers favor products with health functions, such as smart electric stew POTS that can precisely control temperature and provide nutritious cooking, as well as smart small household appliances that can purify the air and monitor water quality, opening up new growth points for the industry. From a technical perspective, technologies such as the Internet of Things and artificial intelligence continue to advance, empowering the continuous upgrading of smart small household appliances. In terms of policy, policies such as "trade-in for new" have promoted the renewal of household appliances and stimulated the release of market demand for smart small household appliances. However, the industry also faces challenges, with severe product homogeneity and insufficient R&D and innovation capabilities in some enterprises. The market competition is fierce and there are numerous brands. Leading enterprises need to consolidate their advantages, while small and medium-sized enterprises should seek differentiated breakthroughs.

艾媒咨询 | 2025年中国智能客服市场发展状况与用户行为调查数据

随着人工智能技术的不断进步，中国智能客服市场近年来发展迅速，其服务边界持续拓展，市场规模不断扩大，智能客服系统在提升用户服务效率和服务质量方面表现出巨大潜力。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能客服市场发展状况与用户行为调查数据》数据显示，2025年中国人工智能核心产业规模预计达到4000亿元，说明以人工智能为核心的智能客服市场发展前景广泛。中国智能客服用户在使用智能客服时最关注智能客服自然语言理解，其次是个性化推荐，说明用户注重智能客服的使用优化舒适度。在服务效率方面，49.82%的用户在办理话费查询、套餐更换等手机业务会接触到智能客服，说明中国智能客服用户大部分接触智能客服的场景为日常琐事查询办理场景。77.62%的用户认为满意度客服形式是智能客服和人工客服搭配，56.88%的用户在使用智能客服遇到问题后选择直接联系人工客服，说明智能客服市场仍然存在智能化优化空间。服务质量方面，47.41%用户认为智能客服应具备分辨用户情绪并调整回应方式的能力，显示出智能客服未来在智能化、拟人化的方面仍然具备优化空间。51.03%用户希望未来智能客服可以提供更多个性化服务，45.08%用户希望未来智能客服能加强与人工客服的协同工作，表明用户对智能客服个性化和协同性的高度关注。艾媒咨询分析师认为，未来中国智能客服需要更加注重用户数据的分析和利用，以提升用户体验和服务质量；同时注重智能客服的迭代优化，进一步智能化、拟人化，推动行业技术进步，增加用户粘性，推动行业高质量发展。
With the continuous progress of artificial intelligence technology, China's intelligent customer service market has developed rapidly in recent years, its service boundary continues to expand, the market scale continues to expand, intelligent customer service system has shown great potential in improving user service efficiency and service quality. According to the latest "iiMedia Report | China's intelligent customer service market development and user behavior survey data in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution of new economy industry, the scale of China's artificial intelligence core industry is expected to reach 400 billion yuan in 2025. It shows that the intelligent customer service market with artificial intelligence as the core has broad prospects for development. Chinese intelligent customer service users pay most attention to intelligent customer service natural language understanding when using intelligent customer service, followed by personalized recommendation, indicating that users pay attention to the use of intelligent customer service optimization comfort. In terms of service efficiency, 49.82% of users will contact intelligent customer service when handling mobile phone services such as phone bill inquiry and package replacement, indicating that most of the scenarios for Chinese intelligent customer service users to contact intelligent customer service are daily trivia inquiry processing scenarios. 77.62% of users believe that the customer satisfaction form is the combination of intelligent customer service and manual customer service, and 56.88% of users choose to directly contact manual customer service after encountering problems with intelligent customer service, indicating that there is still intelligent optimization space in the intelligent customer service market. In terms of service quality, 47.41% of users believe that intelligent customer service should have the ability to distinguish user emotions and adjust the response mode, showing that intelligent customer service still has room for optimization in the future of intelligence and personification. 51.03% of users hope that intelligent customer service can provide more personalized services in the future, and 45.08% of users hope that intelligent customer service can strengthen the collaborative work with manual customer service in the future, indicating that users are highly concerned about the personalization and collaboration of intelligent customer service.iiMedia Consulting analysts believe that in the future, China's intelligent customer service needs to pay more attention to the analysis and utilization of user data to improve user experience and service quality; At the same time, we pay attention to the iterative optimization of intelligent customer service, further intelligent and personified, promote the technological progress of the industry, increase user stickiness, and promote the high-quality development of the industry.

艾媒咨询 | 2025年中国外卖行业市场消费行为分析报告

随着互联网技术的飞速发展和人们生活节奏的加快，外卖行业作为一种新兴的生活服务模式，在全球范围内迅速崛起。它不仅改变了人们的餐饮消费方式，还对餐饮行业的产业链和商业模式产生了深远影响。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国外卖行业市场消费行为分析报告》数据显示，饿了么在竞争激烈的中国外卖市场一骑绝尘，以 62.92% 的占比远超其他平台，稳居主导地位，这充分展现出其强大的市场影响力与广泛的用户基础。而在消费者选择外卖平台的考量因素中，平台信誉拔得头筹，占比高达 51.15%，成为消费者决策时最为关键的因素。这表明，在当下的外卖市场，消费者在选择平台时，更倾向于信赖信誉良好的平台，这也为外卖平台的发展指明了方向，注重信誉建设、提升服务质量是吸引和留住用户的关键。艾媒咨询分析师认为，外卖行业随着技术的进步、市场的成熟，以及行业的规范发展，未来仍具有广阔的发展前景。外卖平台、餐饮商家和配送服务商等各方参与者应积极应对挑战，抓住发展机遇，通过技术创新、服务升级、加强合作等方式，共同推动外卖行业朝着更加健康、高效、可持续的方向发展。
With the rapid development of Internet technology and the acceleration of people's pace of life, the take-out industry, as a new life service model, has risen rapidly around the world. It has not only changed the way people consume food and beverage, but also had a profound impact on the industry chain and business model of the catering industry. According to the latest "Analysis report on market consumption behavior of China's take-out industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Ele. me has taken a clean ride in the highly competitive Chinese takeout market, accounting for 62.92% far more than other platforms. It is firmly in a dominant position, which fully demonstrates its strong market influence and wide user base. Among the factors for consumers to choose takeaway platforms, the reputation of the platform won the first place, accounting for as much as 51.15%, which has become the most critical factor in consumer decision-making. This shows that in the current take-out market, consumers are more inclined to trust reputable platforms when choosing platforms, which also points out the direction for the development of take-out platforms, focusing on reputation construction and improving service quality is the key to attract and retain users. Imedia Consulting analysts believe that with the progress of technology, the maturity of the market and the standardized development of the industry, the takeaway industry still has broad development prospects in the future. Participants such as delivery platforms, catering businesses and delivery service providers should actively respond to challenges, seize development opportunities, and jointly promote the development of the food delivery industry towards a more healthy, efficient and sustainable direction through technological innovation, service upgrading, and strengthening cooperation.

艾媒咨询 | 2025年中国家居市场消费行为调查数据

当前家居行业呈现积极变化。政策大力扶持，2025年安排3000亿元支持消费品以旧换新，刺激消费潜力释放。消费者偏好智能、环保、适老化产品，企业加速全球化布局，借助 AI 提升效率与体验，整体市场复苏且升级态势明显。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家居市场消费行为调查数据》数据显示，消费者在选购软装家居产品时，更倾向于舒适性、材质质感和环保性；选购硬装家居产品时，更加关注产品质量、安全性和安装便捷性。在家居风格方面，现代简约风格以45.15%的占比成为2025年中国消费者最偏好的家居风格，远超其他风格。其次是传统中式风格，占比35.87%。与此同时，有49.45%的消费者表示已经购买并使用过智能家居产品，说明智能家居市场已经拥有一定的用户基础；40.85%的消费者表示有计划购买或使用智能家居，进一步印证了该市场潜在需求较大，未来增长空间广阔。其中，智能灯光控制系统和智能安全控制系统被认为是消费者最感兴趣的智能家居功能，分别占比35.40%和35.24%。消费者对智能家居功能的兴趣不仅反映了对便捷生活的追求，也体现了对家庭安全和舒适环境的重视。艾媒咨询分析师认为，消费者多元且明确的需求，不仅勾勒出市场的当下轮廓，更为家居行业未来发展铺就了清晰道路。随着技术的不断进步和成本的降低，智能家居产品的普及率也有望进一步提高，为消费者打造更加智能化、个性化的居住空间。
Currently, the home furnishings industry is showing positive changes. With strong policy support, 300 billion yuan was allocated in 2025 to support the trade-in of consumer goods, stimulating the release of consumption potential. Consumers prefer intelligent, environmentally friendly, and age-friendly products. Enterprises are accelerating their global layout and leveraging AI to enhance efficiency and user experience. The overall market shows a clear trend of recovery and upgrading.According to the latest "Survey data on the consumption behavior of China's home furnishing market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, when consumers purchase soft home furnishings products, they tend to prioritize comfort, material texture, and environmental protection. When purchasing hard home furnishings products, they pay more attention to product quality, safety, and installation convenience.In terms of home styles, the modern minimalist style, accounting for 45.15%, has become the most preferred home style among Chinese consumers in 2025, far surpassing other styles. The traditional Chinese style follows, accounting for 35.87%.At the same time, 49.45% of consumers said they have purchased and used smart home products, indicating that the smart home market already has a certain user base. 40.85% of consumers said they plan to purchase or use smart home products, further confirming that the market has great potential demand and broad growth space in the future. Among them, the intelligent lighting control system and the intelligent security control system are considered the smart home functions that consumers are most interested in, accounting for 35.40% and 35.24% respectively.Consumers' interest in smart home functions not only reflects their pursuit of a convenient life but also their emphasis on family safety and a comfortable environment. Analysts from iiMedia Research believe that consumers' diverse and clear demands not only outline the current picture of the market but also pave a clear path for the future development of the home furnishings industry. With the continuous advancement of technology and the reduction of costs, the penetration rate of smart home products is expected to further increase, creating a more intelligent and personalized living space for consumers.

艾媒咨询 | 2025年中国共享充电宝市场消费行为调查数据

随着共享充电宝服务网络的持续优化，其应用场景不断延伸拓展，逐步形成以商圈、交通枢纽、景区为代表的城市生活场景，以餐饮娱乐、商超购物为主的消费场景，以及以医院、政务中心为核心的公共服务场景三大应用矩阵。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享充电宝市场消费行为调查数据》数据显示，2025年中国消费者使用共享充电宝呈现高频偶发特征，59.61%用户选择偶尔使用，而32.36%用户形成几乎每天使用的稳定需求。在消费场景分布中，48.23%用户集中于外出时自带充电宝电量耗尽的应急场景，显示刚性需求特性。收费体系方面，63.80%用户最近一次使用支付3-4元/小时的费用，61.01%消费者认为当前价格尚可接受。艾媒咨询分析师认为，运营商需构建安全-体验-定价三角平衡体系，通过加密技术强化数据保护，依托动态定价模型优化成本结构，同时加大设备运维投入降低故障率，方能在需求增长与用户信任间实现可持续发展。With the continuous optimization of the shared charging bank service network, its application scenarios continue to extend and expand, and gradually form three application matrices: urban life scenes represented by business districts, transportation hubs and scenic spots, consumption scenes dominated by catering and entertainment and shopping malls, and public service scenes with hospitals and government affairs centers as the core. According to the latest "Consumer behavior survey data of China's shared charging treasure market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the use of shared charging treasure by Chinese consumers in 2025 presents a high-frequency and occasional feature. 59.61% of users chose occasional use, while 32.36% of users formed a stable demand for almost daily use. In the distribution of consumption scenarios, 48.23% of users concentrated on the emergency scenario of running out of power with their own charging bank when going out showing the rigid demand characteristics. In terms of the charging system, 63.80% of users pay 3-4 yuan/hour for the latest use, and 61.01% of consumers think that the current price is acceptable. iiMedia Research analysts believe that operators need to build a security-experience-pricing triangular balance system, strengthen data protection through encryption technology, optimize cost structure relying on dynamic pricing models, and increase equipment operation and maintenance investment to reduce the failure rate, in order to achieve sustainable development between demand growth and user trust.