艾媒咨询 | 2025年中国共享出行市场概况与用户行为调查数据

在技术创新与绿色出行理念的双重驱动下，中国共享出行市场正迎来结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享出行市场概况与用户行为调查数据》数据显示，2012-2025年中国共享经济市场规模呈现出持续增长的态势。2020年达到 84384 亿元。2021-2025年，市场规模进一步扩大，预计2025年将达到 134437 亿元，这表明共享经济在中国具有强大的发展活力和广阔的市场前景。在2025年中国共享出行用户最常骑行的共享单车品牌中，美团以54.33%的占比高居榜首，成为最受欢迎的共享单车品牌。哈啰以49.86%的占比紧随其后，位列第二。在2025年中国共享出行用户使用共享单车原因中，环保因素以50.84%的占比成为用户选择共享单车的最主要原因，显示出公众对环保意识的增强。锻炼身体以47.21%的占比紧随其后，反映出健康生活方式的普及。在2025年中国共享出行用户认为需要改进的方面中，提升单车性能，让骑行不费力的占比最高，达到63.83%。减少坏车，提升维护速度的占比为56.98%，位列第二。艾媒咨询分析师认为，未来，中国共享出行市场将朝着生态化、智能化、绿色化方向深度演进。各大相关企业需聚焦用户体验升级与技术场景落地，在城市智慧交通体系中打造更具竞争力的共享出行解决方案。
Driven by both technological innovation and the concept of green travel, China's shared mobility market is undergoing a structural transformation. According to the latest "iiMedia Report | Overview of China's shared mobility market and user behavior survey data in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's shared economy has shown a continuous growth trend from 2012 to 2025. It reached 8,438.4 billion yuan in 2020. From 2021 to 2025, the market size will further expand, and it is expected to reach 13,443.7 billion yuan in 2025. This indicates that the sharing economy has strong development vitality and broad market prospects in China. Among the most frequently ridden shared bike brands by Chinese shared mobility users in 2025, Meituan topped the list with a 54.33% share, becoming the most popular shared bike brand. Hello followed closely with a 49.86% share, ranking second. In 2025, among the reasons why Chinese shared mobility users chose shared bikes, environmental protection factors accounted for 50.84%, becoming the main reason for users to choose shared bikes, demonstrating the enhancement of the public's environmental awareness. Physical exercise followed closely with a proportion of 47.21%, reflecting the popularity of a healthy lifestyle.Among the aspects that Chinese shared mobility users believe need improvement in 2025, the proportion of enhancing the performance of bikes to make riding effortless is the highest, reaching 63.83%. The proportion of reducing broken vehicles and improving maintenance speed was 56.98%, ranking second. Analysts from iiMedia Research believe that in the future, China's shared mobility market will deeply evolve towards ecological, intelligent and green directions. All relevant enterprises need to focus on upgrading user experience and implementing technical scenarios to create more competitive shared mobility solutions in the urban smart transportation system.

艾媒咨询 | 2025年中国旅拍市场消费行为洞察分析报告

随着人们生活水平的提高和旅游消费观念的转变，旅拍作为一种融合旅游与摄影的新兴服务模式，近年来在市场上迅速崛起。它不仅满足了人们在旅行过程中记录美好瞬间的需求，还为游客提供了具有专业水准的摄影作品，成为旅游市场的新热点。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国旅拍市场消费行为洞察分析报告》数据显示，53.70% 的消费者将记录旅行中的美好瞬间作为旅拍首要目的，这体现出旅拍在满足消费者情感诉求与记忆留存方面的核心价值，也意味着旅拍行业应着重突出拍摄服务的纪念意义，提升消费者在旅行中的情感体验。而古迹 / 遗址、古典园林等历史人文景观以 54.37% 的占比成为旅拍首选，表明消费者对历史文化景观兴趣极高，这背后是大众对文化底蕴的追求。艾媒咨询分析师认为，旅拍市场作为旅游和摄影行业的新兴细分领域，具有广阔的发展前景和巨大的市场潜力。尽管目前面临着一些挑战，但随着市场的不断成熟、行业规范的逐步完善，以及技术的不断创新，旅拍市场将迎来更加健康、有序的发展。
With the improvement of people's living standard and the change of tourism consumption concept, travel photography, as a new service model integrating tourism and photography, has risen rapidly in the market in recent years. It not only meets the needs of people to record beautiful moments in the process of travel, but also provides tourists with professional photography, which has become a new hot spot in the tourism market. According to the latest "Analysis report on China travel photography market consumer behavior in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 53.70% of consumers will record the beautiful moments of travel as the primary purpose of travel photography. This reflects the core value of travel photography in satisfying consumers' emotional demands and retaining memories, and also means that the travel photography industry should focus on the commemorative significance of shooting services to enhance consumers' emotional experience in travel. Historical and cultural landscapes such as monuments/sites and classical gardens became the first choice for travel photography with 54.37%, indicating that consumers have a high interest in historical and cultural landscapes, which is behind the public's pursuit of cultural heritage. Analysts of IIMedia Consulting believe that the travel photography market, as an emerging segment of the tourism and photography industry, has broad development prospects and huge market potential. Although currently facing some challenges, with the continuous maturity of the market, the gradual improvement of industry norms and the continuous innovation of technology, the travel auction market will usher in a more healthy and orderly development.

中国广告主协会x艾媒咨询 | 2025-2026年中国绿色消费行为白皮书

绿色消费已成为全球可持续发展的重要议题，也是中国推动经济高质量发展、实现“双碳”目标的关键路径。随着消费者对生活品质要求的提升，以及可持续发展理念深入人心，产品的绿色环保属性成为消费者决策的重要因素之一。一方面，“十五五” 时期随着我国城镇化水平的大幅提升，大量农业转移人口进入城市将形成新的消费需求。另一方面，绿色智能家电、绿色有机食品、绿色健康养生服务越来越受到消费者的青睐。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国绿色消费行为白皮书》数据显示，超九成消费者意识到“绿色消费”的重要性，这充分彰显绿色消费已构筑起广泛的社会共识基础。在影响消费者购买绿色产品的决策因素中，个人/家庭健康需求以46.57%的占比处于首位，环保责任感以46.36%的微小差距紧随其后，显示健康意识与环保责任意识已成为两大核心驱动力。在食品消费、出行交通、日常购物等各类场景中，多数消费者在做出消费选择时会考虑环保/绿色因素，各场景平均有72.87%消费者会积极考虑环保因素，说明高环保意识在消费市场中展现出较强的渗透力，其中食品领域表现最突出。艾媒咨询分析师认为，绿色消费不仅是生活方式的转变，更是经济发展模式的革新。随着政策体系不断完善、技术水平持续提升和消费者意识日益增强，绿色消费将从现在的“新风尚”逐步发展为“新常态”，成为推动

艾媒咨询 | 2025年中国高精定位市场消费行为调查数据

随着高精定位技术的迭代优化，其应用范围也不断扩大，广泛应用于以车辆导航、自动驾驶为例的智慧出行领域，以基础设施监测为例的公共服务领域，以及电网、港口智能监测等产业升级领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国高精定位市场消费行为调查数据》数据显示，道路导航（包括骑行、步行等方式）以48.84%的占比位居首位，凸显了消费者对导航功能的高度依赖，进一步印证了高精定位技术在日常生活场景中的广泛应用。与此同时，“有助于高危行业（如矿业）更便利作业”以51.22%的占比成为消费者最认可的应用方向，表明高精定位技术在高危行业中的潜力备受期待，其提升作业效率和保障安全的特性得到了广泛认可。此外，技术进步与成本降低以50.39%的占比成为影响高精定位技术普及的最主要因素，反映了技术迭代和成本优化在推动市场发展中的关键作用，也为行业未来的创新方向提供了重要启示。艾媒咨询分析师认为，在全球经济迈向高质量发展的新背景下，公共基础设施的运行、行业的解决方案或是大众生活出行领域的数字化，都离不开以数据决策为基础。而高精定位作为精准位置数据获取的基础技术，将延伸更多元化的符合市场发展的数据技术产品和服务，市场需求将持续提升。
With the iterative optimization of high-precision positioning technology, its application scope is also expanding, and it is widely used in the field of intelligent travel with vehicle navigation and automatic driving as an example, in the field of public service with infrastructure monitoring as an example, and in the field of industrial upgrading such as power grid and port intelligent monitoring. According to the latest "Survey data of consumption behavior of China's High-Precision Positioning Market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, road navigation (including cycling, walking, etc.) ranks first with 48.84%. It highlights the high dependence of consumers on navigation functions, and further confirms the wide application of high-precision positioning technology in daily life scenes. At the same time, "help high-risk industries (such as mining) more convenient operation" accounted for 51.22% of consumers to become the most recognized application direction, indicating that the potential of high-precision positioning technology in high-risk industries is highly anticipated, and its characteristics of improving operational efficiency and ensuring safety have been widely recognized. In addition, technological progress and cost reduction accounted for 50.39% to become the most important factors affecting the popularity of high-precision positioning technology, reflecting the key role of technology iteration and cost optimization in promoting market development, and also providing important inspiration for the future innovation direction of the industry. Analysts from IIMedia Consulting believe that in the new context of the global economy moving toward high-quality development, the operation of public infrastructure, industry solutions or digital intelligence in the field of mass life and travel are inseparable from data-based decision-making. As the basic technology for accurate location data acquisition, high-precision positioning will extend more diversified data technology products and services in line with market development, and market demand will continue to increase.

艾媒咨询 | 2025-2026年中国本地生活服务市场竞争格局和消费调查研究报告

作为连接日常消费与商业服务的核心赛道，中国本地生活服务市场近年受消费升级、技术赋能驱动，正从“规模增长”转向“场景深耕”。近期高德推出“扫街榜”，聚焦线下特色小店，反映行业对“精准匹配消费需求”的探索。iiMedia Research（艾媒咨询）数据显示，2025年中国O2O市场规模将达38881.0亿元，同比增长17.6%，预计2028年将达59144.1亿元。
As a core track connecting daily consumption and commercial services, the local life service market in China has been driven by consumption upgrade and technological empowerment in recent years, shifting from "scale growth" to "in-depth scene cultivation". Recently, Autonavi launched the "Street Sweeping List", focusing on offline characteristic small stores, reflecting the industry's exploration of "precisely matching consumer demands". iiMedia Research data shows that the scale of China's O2O market will reach 3,888.1 billion yuan in 2025, with a year-on-year growth of 17.6%. It is expected to reach 5,914.41 billion yuan in 2028.

艾媒咨询 | 2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告

全球汽车电动化转型趋势愈演愈烈，各国正加速布局新能源汽车产业，全球新经济产业第三方数据挖掘和分析机构 iiMedia Research（艾媒咨询）最新发布的《2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告》数据显示，随着科技的发展和燃油车成本的上升，新能源汽车的消费需求逐渐增加，推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示，2023年中国新能源汽车市场规模为11.5千亿元，同比增长16.2%，2025年有望达到23.1千亿元。艾媒咨询分析师认为，中国市场需求强劲符合长期发展趋势，市场规模的高增长有望持续发展。消费者对新能源汽车的续航历程和安全性能有更高期望，长续航、轮胎安全、自动泊车成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓，下沉市场成为新能源车新发展机遇。
Global automotive electric transformation trend intensified, countries are accelerating the layout of new energy automobile industry, the global auto industry third-party data mining and analysis institutions “iiMedia Report | Monitoring and case study report of global and Chinese new energy vehicle industry from 2024 to 2025”according to data with the development of science and technology and the rising cost of fuel vehicles, new energy vehicles consumer demand is gradually increased, promote the manufacturer product force and the rapid growth of new energy vehicle sales.Data show that in 2023, China's new energy vehicle market size is 1.15 billion yuan, year-on-year growth of 16.2% and is expected to reach 2.31 billion yuan in 2025. iiMedia consulting analysts believe that the strong Chinese market demand is in line with the long-term development trend, the high growth of market size is expected to continue to develop. Consumers have higher expectations for the endurance process and safety performance of new energy vehicles. Long endurance, tire safety and automatic parking have become the key aspects that consumers consider when buying cars. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of the growth rate of the first-line market, the sinking market has become a new development opportunity for new energy vehicles.

艾媒咨询 | 2025-2026年中国冰淇淋行业消费趋势监测与案例研究报告

中国冰淇淋行业将迎来“需求驱动、创新引领、数字化赋能”的新阶段，机遇与挑战并存。iiMedia Research（艾媒咨询）数据显示， 2024年冰淇淋行业市场规模达1835亿元，预计到2030年规模将进一步增长至2334亿元。未来，随着行业集中度的逐步提升，传统企业需加速转型，拥抱数字化与创新；新品牌需强化差异化定位，聚焦细分需求；产业链上下游企业需加强协同，方能在激烈竞争中占据先机，实现长期稳健增长。
The Chinese ice cream industry is about to enter a new stage characterized by "demand-driven, innovation-led and digital-empowered", with both opportunities and challenges coexisting. iiMedia Research data shows that the market size of the ice cream industry reached 183.5 billion yuan in 2024 and is expected to further grow to 233.4 billion yuan by 2030. In the future, as the industry concentration gradually increases, traditional enterprises need to accelerate their transformation and embrace digitalization and innovation. New brands need to strengthen their differentiated positioning and focus on niche demands. Enterprises in the upstream and downstream of the industrial chain need to enhance coordination in order to gain the upper hand in fierce competition and achieve long-term stable growth.

艾媒咨询 | 2025年中国充电桩行业发展状况与消费者调查数据

在全球汽车产业加速向电动化转型的浪潮中，中国充电桩市场已进入高速发展与结构优化并重的新阶段。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国充电桩行业发展状况与消费者调查数据》显示，2024年中国公共充电桩保有量达到482.3台，预计2025年将达到654.3万台。这一增长不仅反映了新能源汽车市场的快速发展，也显示了中国在推动绿色能源转型方面的积极努力。随着新能源汽车补贴政策的实施和充电基础设施建设的加速，充电桩保有量增长速度明显加快。预计未来几年，随着技术进步和政策支持，中国公共充电桩保有量仍将保持快速增长。
在2025年中国消费者能接受的寻找充电桩时长中，占比最高的是“20-40分钟（含40分钟）”，达到54.17%；其次是“40-60分钟（含60分钟）”，占比为25.15%。此外，消费者对新能源汽车充电桩的期望中，占比最高的前三项分别为充电价格降低（36.61%）、“汽车充电宝”能普及使用（36.01%）和充电效率更高（34.08%）。整体来看，消费者能接受的寻找充电桩时长集中于1小时以内，这为充电桩网络布局与寻桩系统优化提供了明确指引。未来行业需通过加密网点覆盖、推进充电价格市场化调控、加速移动补能技术落地及升级快充设备，精准匹配用户需求。
艾媒咨询分析师认为，未来中国充电桩行业将沿“规模扩容、技术升级、布局优化、生态协同”逻辑加速演进。政策驱动下，充电设施数量将实现“三年倍增”，乡镇及农村地区实现全面覆盖，破解布局不均衡问题。技术层面，行业将朝大功率快充与双向充放电（V2G）等方向迭代，既满足用户快速补能需求，也支持电网互动。同时，行业将强化智能调度与价格市场化调控，聚焦用户对效率、成本的核心诉求，推动充电桩从孤立设施升级为智慧能源网络节点，形成“全域覆盖+高效便捷+生态联动”的发展格局，为新能源汽车市场增长筑牢支撑。
Amid the global automotive industry's accelerating shift towards electrification, China's charging pile market has entered a new stage characterized by both rapid growth and structural optimization. According to the latest report "2025 China Charging Pile Industry Development Status and Consumer Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy, the number of public charging piles in China reached 4.823 million in 2024 and is expected to reach 6.543 million in 2025. This growth not only reflects the rapid development of the new energy vehicle market but also demonstrates China's active efforts in promoting the green energy transition. With the implementation of new energy vehicle subsidy policies and the acceleration of charging infrastructure construction, the growth rate of charging pile ownership has significantly increased. It is expected that in the coming years, with technological progress and policy support, the number of public charging piles in China will continue to grow rapidly.
In terms of the acceptable time for Chinese consumers to find a charging pile in 2025, the highest proportion is "20-40 minutes (including 40 minutes)", reaching 54.17%; followed by "40-60 minutes (including 60 minutes)", accounting for 25.15%. Additionally, the top three expectations of consumers for new energy vehicle charging piles are, in order, lower charging prices (36.61%), the widespread use of "car power banks" (36.01%), and higher charging efficiency (34.08%). Overall, the acceptable time for consumers to find a charging pile is concentrated within one hour, providing clear guidance for the layout of the charging pile network and the optimization of the charging pile search system. In the future, the industry needs to increase the density of charging points, promote market-based regulation of charging prices, accelerate the implementation of mobile charging technologies, and upgrade fast-charging equipment to precisely match user demands.
Analysts from iiMedia Research believe that in the future, China's charging pile industry will accelerate its evolution along the logic of "scale expansion, technological upgrading, layout optimization, and ecological synergy". Driven by policies, the number of charging facilities will double in three years, achieving full coverage in towns and rural areas and resolving the issue of unbalanced distribution. Technologically, the industry will iterate towards high-power fast charging and bidirectional charging and discharging (V2G), meeting users' demands for rapid energy replenishment while supporting grid interaction. At the same time, the industry will strengthen intelligent dispatching and market-based regulation of prices, focusing on users' core demands for efficiency and cost, promoting the transformation of charging piles from isolated facilities to nodes of a smart energy network, and forming a development pattern of "full coverage + efficient and convenient + ecological linkage", providing a solid support for the growth of the new energy vehicle market.

艾媒咨询 | 2024年中国家装行业消费者需求调研报告

当前，随着生活水平的提升与消费需求的变化，家装行业已逐渐成为备受关注的消费领域，市场规模在不断增长。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家装行业消费行为调研报告》数据显示，超过七成的消费者在装修时既会考虑硬装又会考虑软装，足以看出消费者对其房屋装修的重视程度。在此背景下，家装市场吸引了众多参与者，各家机构和工作室争先恐后出不穷，其中最受消费者青睐的是半包装修（52.71%），其次是全包装修（32.76%）。就购买的家具类型而言，目前消费者最多购买支撑类家具（85.10%）、贮藏类家具（84.62%）等。在智能家装方面，中国消费者最感兴趣的是智能马桶的水温调节功能，高度关注智能门锁的指纹识别功能。艾媒咨询分析师认为，尽管家装市场前景广阔，但竞争也异常激烈，并且消费者对行业整体服务和智能化程度的要求也逐步增高。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新设计和材料，推出更多符合消费者期待的家装产品和服务。

At present, with the improvement of living standards and changes in consumer demand, the home improvement industry has gradually become a consumer field that has attracted much attention, and the market scale is growing. According to the latest "2024 China Home Decoration Industry Consumer Behavior Research Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, more than seventy percent of consumers will consider both hard and soft decoration when decorating, which is enough to see how many consumers attach importance to their home decoration. In this context, the home improvement market has attracted many participants, with various institutions and studios scrambling to emerge, among which the most popular among consumers is semi-packaged repair (52.71%), followed by full packaging repair (32.76%). In terms of the type of furniture purchased, at present, consumers buy the most support furniture (85.10%), storage furniture (84.62%), etc. In terms of smart home improvement, Chinese consumers are the most interested in the water temperature adjustment function of smart toilets, and they are highly concerned about the fingerprint recognition function of smart door locks. Ai Media Consulting analysts believe that although the home improvement market has broad prospects, the competition is also extremely fierce, and consumers' requirements for the overall service and intelligence of the industry are gradually increasing. In order to stand out in this market, companies need to continue to gain in-depth insight into consumer needs, continuously innovate designs and materials, and launch more home improvement products and services that meet consumer expectations.

艾媒咨询 | 2024年中国共享单车消费者行为调研分析报告

随着城市化进程的加快，共享单车已成为市民日常出行的重要选择。近年来，共享单车市场规模持续增长，用户数量激增，共享单车迅速席卷了城市的每一个角落。它们不仅重塑了人们的日常出行方式，更成为现代社会共享经济理念的生动实践。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国共享单车消费者行为调研分析报告》数据显示，2017至2023年间，中国共享电单车投放规模经历了显著增长，从2017年的15万辆起步，到2023年达到550万辆的峰值。这一增长趋势反映了共享电单车在解决城市交通问题、推动绿色出行方面的重要作用。
With the acceleration of urbanization, shared bicycles have become an important choice for citizens' daily travel. In recent years, the scale of the shared bicycle market has continued to grow, the number of users has surged, and shared bicycles have quickly swept every corner of the city. They not only reshape People's Daily travel methods, but also become a vivid practice of the concept of sharing economy in modern society. According to the latest "2024 China Shared Bicycle Consumer Behavior Research and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, between 2017 and 2023, the scale of China's shared electric bicycles has experienced significant growth, starting from 150,000 in 2017. It will peak at 5.5 million vehicles by 2023. This growth trend reflects the important role shared motorcycles play in solving urban transportation problems and promoting green mobility.