全球领先的新经济产业第三方数据挖掘与分析机构
关于“仙鹤”的报告
艾媒报告 |2018-2019中国医疗器械产业研究与投资分析报告
iiMedia Research(艾媒咨询)数据显示,2017年中国医疗器械市场规模达到758.8亿美元,规模增长速度高于世界水平,在经济和技术的发展以及政策的支持下,中国医疗器械行业发展态势良好。然而,医疗器械产业拥有国产化趋势等机遇外,仍然存在企业规模普遍偏小,投资力度不足等问题。
As the data of iiMedia Research showed, during the year of 2011 to 2017, the market scale of Chinese medical apparatus and instruments industry has increased at the speed of more than twice the world, but it still has a lot to do compared with the world. With the excellent economy, technology, policy and society environment, medical apparatus and instruments industry grows so well that many companies got financial investment; four Chinese companies ranked TOP 10 in a TOP 20 the most concerned medical apparatus and instruments companies ranking in the first half of 2018. Although the industry has an amount of development opportunities because of localization trend and industry upgrading, it is facing a series of problems, such as the decrease of trade surplus, the deficiency of R&D investment , the big amount of small companies and so on.艾媒咨询|2021年上半年中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:喜茶,蜜雪冰城,奈雪的茶,茶颜悦色,一点点,贡茶,CoCo都可,鹿角巷,ChaTime,一杯茶,Boba Time,茶太,Tea Station,伴伴堂,Cup of Joy,益禾堂,快乐柠檬,古茗,沪上阿姨,书亦烧仙草,乐乐茶,喜小茶,卡旺卡
iiMedia Research(艾媒咨询)数据显示,超过六成新式用户年龄位于26-40岁, 33.8%的用户每周消费一次新式茶饮,16.0%每天消费一次,新式茶饮逐渐成为中青年群体的高频消费品,这也推动了新式茶饮市场快速发展。截至2021年2月11日,喜茶门店超过700家,一点点门店超过4000家,蜜雪冰城门店超过11000家,可见新式茶饮品牌行业品牌众多,竞争异常激烈,但行业尚未定局,仍有变化的可能。
According to the data of iimedia research, more than 60% of the new customers are 26-40 years old. 33.8% of them consume new tea once a week and 16.0% consume it once a day. New tea has gradually become a high-frequency consumer goods for young and middle-aged people, which has also promoted the rapid development of new tea market. As of February 11, 2021, there are more than 700 Xicha stores, more than 4000 yidiandian stores and more than 11000 mixue Bingcheng stores. It can be seen that there are many new tea brands in the industry, and the competition is extremely fierce. However, the industry is still uncertain, and there is still the possibility of change.艾媒咨询|2021年中国乳业行业运行大数据及市场趋势研究报告
本报告涉及的案例/品牌/企业:蒙牛乳业、伊利集团、光明乳业、飞鹤乳业
随着消费升级的到来和国民健康意识的日益普及,人均乳制品消费量逐渐提高,乳制品消费结构发生转变,消费者的多样需求为乳制品市场注入新的发展动力。数据显示,2021年牛奶产量达3683.0万吨,同比增长7.1%;2021年中国乳品进口量达394.7万吨,同比增长18.5%。艾媒咨询分析师认为,中国乳制品市场空间广阔,行业赛道将更加细分,乳企需加快奶源基地建设与上游产业整合,为企业发展降本提效,加强研发创新能力以满足消费市场需求。
With the arrival of consumption upgrade and the increasing popularity of national health awareness, the per capita consumption of dairy products has gradually increased, the structure of dairy consumption has changed, and the diverse needs of consumers have injected new impetus for the development of dairy products market. The data shows that milk production in 2021 reached 36.830 million tons, an increase of 7.1% year-on-year; Chinese dairy imports in 2021 reached 3.947 million tons, an increase of 18.5% year-on-year. iiMedia Research analyst believes that Chinese dairy market space is vast, the industry track will be more segmented, dairy enterprises need to accelerate the construction of milk source base and upstream industry integration, for the development of enterprises to reduce costs and improve efficiency, strengthen R&D and innovation capabilities to meet the needs of the consumer market.艾媒咨询|2021年5-6月中国母婴行业运行双月报
本报告研究涉及企业/品牌/案例:君乐宝,贝因美,妈妈网,宝宝树
2021上半年,母婴产业持续吸引资本进入,有超过10起超过12亿元的投资项目。同时,三孩政策的落地进一步推动了母婴产业发展,进一步利好妈妈网等母婴平台。但从母婴群体消费情况来看,中国家庭依然相对相信海外产品,特别是奶粉等食用品。
In the first half of 2021, the mother infant industry continued to attract capital, with more than 10 investment projects of more than 1.2 billion yuan. At the same time, the implementation of the three child policy has further promoted the development of mother and child industry and further benefited mother and child platforms such as mother network. However, judging from the consumption of mother and child groups, Chinese families still relatively believe in overseas products, especially food products such as milk powder.艾媒咨询 | 2025年中国肉制休闲零食行业发展状况与消费行为调查数据
在健康化趋势与即食需求的双重推动下,中国肉制休闲零食行业保持增长态势,消费场景也逐步从传统零食向户外休闲、佐餐搭配等多维度延伸。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国肉制休闲零食行业发展状况与消费行为调查数据》显示,2024年中国肉类产量达到9779.90万吨;2025年中国休闲食品行业规模为11804亿元,2027年预计将达到12378亿元。中国肉类产量的持续增长为肉制休闲零食行业提供了充足的原料保障与成本优化空间,上游供给扩容直接助推即食肉制品创新升级。企业应把握原料优势,深耕产品研发与品质提升,以满足消费者对高品质肉制零食的增量需求。
在2025年中国消费者购买肉制休闲零食时,最关注的因素是味道口感是否喜欢,占比高达49.73%。其次是价格是否合理,占比45.27%。消费场景集中于“休闲娱乐”,如追剧、游戏等,占比达70.68%;“朋友聚会”场景也较为常见,占53.78%。反映出该品类以满足日常休闲与社交需求为主。这表明当前消费者的决策仍以感官满足与性价比为核心导向,显示肉制零食的“休闲属性”与“情感陪伴”功能突出。企业需在优化风味与成本控制的基础上,进一步围绕高频的居家娱乐及社交场景进行产品创新与精准营销,以巩固消费黏性。
艾媒咨询分析师认为,未来中国肉制休闲零食行业将呈现以下发展趋势。一是健康化升级加速,低脂、低钠、高蛋白产品受到青睐,清洁标签与功能性添加成为创新重点;二是风味与形态持续多元化,地域特色与国际口味融合,满足消费者尝鲜需求;三是消费场景进一步细分,除了休闲娱乐与社交场景外,运动健康、办公室补给等场景渗透加深;四是品牌竞争转向供应链把控与可持续能力,可追溯原料与环保包装将逐渐成为行业标配。
Driven by the dual forces of health trends and the demand for ready-to-eat products, the Chinese meat-based snack industry has maintained a growth momentum, with consumption scenarios gradually expanding from traditional snacks to multiple dimensions such as outdoor leisure and meal accompaniments. According to the latest "2025 China Meat-Based Snack Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, China's meat production reached 97.799 million tons in 2024; the scale of China's snack industry is expected to be 1.1804 trillion yuan in 2025 and 1.2378 trillion yuan in 2027. The continuous growth of China's meat production provides sufficient raw material guarantees and cost optimization space for the meat-based snack industry, and the expansion of upstream supply directly promotes the innovation and upgrading of ready-to-eat meat products. Enterprises should leverage the raw material advantages, focus on product research and development and quality improvement, to meet the increasing demand for high-quality meat-based snacks from consumers.
When Chinese consumers purchase meat-based snacks in 2025, the most concerned factor is whether they like the taste and texture, accounting for as high as 49.73%. The second factor is whether the price is reasonable, accounting for 45.27%. The consumption scenarios are mainly concentrated in "leisure and entertainment", such as watching TV series and playing games, accounting for 70.68%; "friend gatherings" are also common, accounting for 53.78%. This reflects that the category mainly meets the daily leisure and social needs. This indicates that current consumers' decisions are still centered on sensory satisfaction and cost-effectiveness, highlighting the "leisure attribute" and "emotional companionship" functions of meat-based snacks. Enterprises need to optimize flavors and cost control, and further carry out product innovation and precise marketing around frequent home entertainment and social scenarios to consolidate consumer stickiness.
Analysts from iiMedia Research believe that the following trends will emerge in the Chinese meat-based snack industry in the future. First, the pace of health upgrades will accelerate, with low-fat, low-sodium, and high-protein products favored, and clean labels and functional additives becoming the focus of innovation; second, flavors and forms will continue to diversify, with the integration of regional characteristics and international flavors to meet consumers' desire for novelty; third, consumption scenarios will be further segmented, with the penetration of scenarios such as sports and health, and office supplies deepening in addition to leisure and entertainment and social scenarios; fourth, brand competition will shift to supply chain control and sustainable capabilities, with traceable raw materials and eco-friendly packaging gradually becoming industry standards.
- 1
- 2
- 3