全球领先的新经济产业第三方数据挖掘与分析机构
关于“口感”的报告
艾媒咨询|2024年中国调味食品行业市场研究报告
随着经济的不断发展以及中西方饮食文化的交融,消费者对调味食品的需求越来越多元化。此外,健康饮食观念的普及使得消费者更加注重调味食品的营养成分和健康属性,为中国调味食品行业的发展提供了巨大机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国调味食品行业市场研究报告》数据显示,2024年中国调味食品消费者选购产品时主要关注的因素是口感口味和质量安全,分别占比47.4%、43.9%。当前,调味食品的主要销售渠道是线下商超和综合电商平台,其他销售渠道正在被逐渐渗透。随着健康理念在消费者选购产品时逐渐占据重要地位,调味食品行业正迎来以低钠低糖为核心理念的新消费需求。此外,拓宽销售渠道和推广渠道也将成为企业强化市场地位的新机遇。
With the continuous development of economy and the integration of Chinese and western food culture, consumers' demand for flavored food is becoming more and more diversified. In addition, the popularity of the concept of healthy eating makes consumers pay more attention to the nutritional composition and health attributes of flavored foods, which provides great opportunities for the development of China's flavored food industry. According to the latest Research Report on the Development of China seasoning food industry market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, It is expected that in 2024, the scale of China's condiment market will reach 687.1 billion yuan. In 2024, the main factors that Chinese consumers pay attention to when purchasing products are taste, taste and quality and safety, accounting for 47.4% and 43.9% respectively. At present, the main sales channels of flavored food are offline supermarkets and integrated e-commerce platforms, and other sales channels are gradually being penetrated. As the health concept gradually occupies an important position in the purchase of products by consumers, the flavored food industry is ushering in new consumer demand with low sodium and low sugar as the core concept. In addition, broadening sales channels and promotion channels will also become a new opportunity for enterprises to strengthen their market position.艾媒咨询 | 2025年中国口腔医疗行业发展状况与消费行为调查数据
随着口腔健康科普的推广,居民对口腔健康的重视程度不断提高,中国口腔医疗服务行业正处于快速发展阶段,未来将在技术、政策、市场需求等多因素驱动下,呈现出数字化智能化发展、医保与监管优化、需求分层细化等趋势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国口腔医疗行业发展状况与消费行为调查数据》显示,2024年中国口腔医疗服务市场规模为2498亿元,预计2030年将突破4300亿元,说明居民生活水平提高,健康意识增强,不再仅满足于“有病治病”,对预防保健、高端医疗服务等需求增加。中国消费者中,85.64%的消费者表示会定期进行口腔健康检查的情况中,只有14.36%的消费者表示“否”;在接受的口腔医疗类型中,健康维护类占比最高,达到72.50%,美容类占比为53.90%,疾病类和修复类占比分别为41.86%和21.07%,反映出中国消费者在口腔健康方面的自我保健意识较强,且大多数健康维护和美容类口腔医疗服务更受消费者青睐。
艾媒咨询分析师认为,在消费升级与老龄化背景下,口腔行业市场规模持续扩大,需求从基础治疗向美容修复、预防保健延伸,推动行业从“疾病治疗”向“健康管理”转型。未来,行业将向“专业化、数字化、连锁化”深度融合方向发展,头部企业通过整合资源、优化服务模式构建竞争壁垒。政策协同、人才培育与技术创新成为破局关键,率先实现生态整合与价值提升的企业将主导行业变革。
With the promotion of oral health science popularization, residents' awareness of oral health has been continuously increasing. China's oral medical service industry is currently in a stage of rapid development. In the future, driven by multiple factors such as technology, policy, and market demand, it will present trends such as digital and intelligent development, optimization of medical insurance and supervision, and stratification and refinement of demands. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's Oral Healthcare Industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of oral healthcare services in China will be 249.8 billion yuan in 2024. It is expected that by 2030, it will approach 430 billion yuan, indicating that residents' living standards have improved and their health awareness has strengthened. They are no longer content with merely "treating diseases when they are ill", and the demand for preventive health care and high-end medical services has increased. Among Chinese consumers, 85.64% of them said they would have regular oral health check-ups, while only 14.36% said "no". Among the types of oral medical care received, health maintenance accounts for the highest proportion, reaching 72.50%, beauty care accounts for 53.90%, disease care and restoration care account for 41.86% and 21.07% respectively, reflecting that Chinese consumers have a strong self-care awareness in terms of oral health. Moreover, most health maintenance and beauty oral medical services are more favored by consumers.
Analysts from iiMedia Research pointed out that under the background of consumption upgrade and aging, the market size of the dental industry has continued to expand, and the demand has extended from basic treatment to beauty restoration and preventive health care, driving the industry to transform from "disease treatment" to "health management". In the future, the industry will develop in the direction of deep integration of "specialization, digitalization and chain operation", and leading enterprises will build competitive barriers by integrating resources and optimizing service models. Policy coordination, talent cultivation and technological innovation will be the key to breaking the deadlock. Enterprises that take the lead in achieving ecological integration and value enhancement will lead the industry transformation.艾媒咨询 | 2025年中国肉制休闲零食行业发展状况与消费行为调查数据
在健康化趋势与即食需求的双重推动下,中国肉制休闲零食行业保持增长态势,消费场景也逐步从传统零食向户外休闲、佐餐搭配等多维度延伸。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国肉制休闲零食行业发展状况与消费行为调查数据》显示,2024年中国肉类产量达到9779.90万吨;2025年中国休闲食品行业规模为11804亿元,2027年预计将达到12378亿元。中国肉类产量的持续增长为肉制休闲零食行业提供了充足的原料保障与成本优化空间,上游供给扩容直接助推即食肉制品创新升级。企业应把握原料优势,深耕产品研发与品质提升,以满足消费者对高品质肉制零食的增量需求。
在2025年中国消费者购买肉制休闲零食时,最关注的因素是味道口感是否喜欢,占比高达49.73%。其次是价格是否合理,占比45.27%。消费场景集中于“休闲娱乐”,如追剧、游戏等,占比达70.68%;“朋友聚会”场景也较为常见,占53.78%。反映出该品类以满足日常休闲与社交需求为主。这表明当前消费者的决策仍以感官满足与性价比为核心导向,显示肉制零食的“休闲属性”与“情感陪伴”功能突出。企业需在优化风味与成本控制的基础上,进一步围绕高频的居家娱乐及社交场景进行产品创新与精准营销,以巩固消费黏性。
艾媒咨询分析师认为,未来中国肉制休闲零食行业将呈现以下发展趋势。一是健康化升级加速,低脂、低钠、高蛋白产品受到青睐,清洁标签与功能性添加成为创新重点;二是风味与形态持续多元化,地域特色与国际口味融合,满足消费者尝鲜需求;三是消费场景进一步细分,除了休闲娱乐与社交场景外,运动健康、办公室补给等场景渗透加深;四是品牌竞争转向供应链把控与可持续能力,可追溯原料与环保包装将逐渐成为行业标配。
Driven by the dual forces of health trends and the demand for ready-to-eat products, the Chinese meat-based snack industry has maintained a growth momentum, with consumption scenarios gradually expanding from traditional snacks to multiple dimensions such as outdoor leisure and meal accompaniments. According to the latest "2025 China Meat-Based Snack Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, China's meat production reached 97.799 million tons in 2024; the scale of China's snack industry is expected to be 1.1804 trillion yuan in 2025 and 1.2378 trillion yuan in 2027. The continuous growth of China's meat production provides sufficient raw material guarantees and cost optimization space for the meat-based snack industry, and the expansion of upstream supply directly promotes the innovation and upgrading of ready-to-eat meat products. Enterprises should leverage the raw material advantages, focus on product research and development and quality improvement, to meet the increasing demand for high-quality meat-based snacks from consumers.
When Chinese consumers purchase meat-based snacks in 2025, the most concerned factor is whether they like the taste and texture, accounting for as high as 49.73%. The second factor is whether the price is reasonable, accounting for 45.27%. The consumption scenarios are mainly concentrated in "leisure and entertainment", such as watching TV series and playing games, accounting for 70.68%; "friend gatherings" are also common, accounting for 53.78%. This reflects that the category mainly meets the daily leisure and social needs. This indicates that current consumers' decisions are still centered on sensory satisfaction and cost-effectiveness, highlighting the "leisure attribute" and "emotional companionship" functions of meat-based snacks. Enterprises need to optimize flavors and cost control, and further carry out product innovation and precise marketing around frequent home entertainment and social scenarios to consolidate consumer stickiness.
Analysts from iiMedia Research believe that the following trends will emerge in the Chinese meat-based snack industry in the future. First, the pace of health upgrades will accelerate, with low-fat, low-sodium, and high-protein products favored, and clean labels and functional additives becoming the focus of innovation; second, flavors and forms will continue to diversify, with the integration of regional characteristics and international flavors to meet consumers' desire for novelty; third, consumption scenarios will be further segmented, with the penetration of scenarios such as sports and health, and office supplies deepening in addition to leisure and entertainment and social scenarios; fourth, brand competition will shift to supply chain control and sustainable capabilities, with traceable raw materials and eco-friendly packaging gradually becoming industry standards.艾媒咨询|2021年中国口腔医院产业细分领域及总趋势分析报告
本报告研究涉及企业/品牌/案例:Straumann,正畸,时代天使,通策医疗,泰康拜博口腔
2020年受疫情影响,口腔医疗行业整体营收有所下降。在此背景下,全国性口腔连锁扩张势头减缓,可能下沉到3、4线城市。同时,资本在布局口腔行业时将逐渐趋于理性,口腔行业现有经济泡沫会被有效挤出。总体口腔医疗行业集中度低,前五头部机构市占率较低。虽然受疫情影响,行业连锁扩张暂缓,但随着行业的不断发展,连锁口腔机构将继续成为口腔医疗机构发展重点。
In 2020, affected by the epidemic, the overall revenue of the oral medical industry decreased. In this context, the expansion momentum of national oral chain has slowed down and may sink to Tier 3 and 4 cities. At the same time, capital will gradually become rational in the layout of the dental industry, and the existing economic bubble in the dental industry will be effectively squeezed out. The overall concentration of the oral medical industry is low, and the market share of the top five institutions is low. Although the expansion of the industry chain is suspended due to the epidemic situation, with the continuous development of the industry, chain oral institutions will continue to become the focus of the development of oral medical institutions.艾媒咨询|2023年中国无骨鸡爪消费市场研究报告
2023年无骨鸡爪市场在消费回暖背景下迅速发展。2024年1月11日,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)发布了《2023年中国无骨鸡爪消费市场研究报告》,报告显示,2023年中国无骨鸡爪行业线上市场规模为49.8亿元,同比增长16.5%,2028年其市场规模有望达77.6亿元。在“宅经济”和快节奏的现代生活等多重影响下,无骨鸡爪消费场景逐渐增多,行业将持续扩容。在C端市场,无骨鸡爪的发展潜力巨大,线上渠道如抖音等在品牌推广与消费转化方面表现优秀。无骨鸡爪食品行业产品质量存在参差不齐的现象,未来随着企业竞争白热化,无骨鸡爪市场将进入平稳发展阶段,高品质、多种类、全渠道发展的高性价比产品更能脱颖而出。为保持竞争优势,企业需关注产品质量、品牌建设和销售渠道的拓展。
In 2023, the boneless chicken feet market developed rapidly in the context of consumption recovery. On January 11, 2024, iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, released the Research Report on China's boneless Chicken feet Consumption Market in 2023, which showed that the online market size of China's boneless chicken feet industry in 2023 was 4.98 billion yuan, an increase of 16.5%. Its market size is expected to reach 7.76 billion yuan in 2028. Under the multiple influence of the "house economy" and the fast-paced modern life, the consumption scene of boneless chicken feet has gradually increased, and the industry will continue to expand. In the C-end market, the development potential of boneless chicken feet is huge, and online channels such as Douyin perform well in brand promotion and consumption transformation. The product quality of the boneless chicken feet food industry is uneven, and in the future, with the fierce competition among enterprises, the boneless chicken feet market will enter a stage of stable development, and the cost-effective products with high quality, multiple types and all-channel development will stand out. In order to maintain a competitive advantage, enterprises need to focus on product quality, brand building and the expansion of sales channels.
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