数据说|2022年，中国餐饮食品 新风口在哪里？

2021年 vol.14

艾媒舆情| 3·15预热：食品安全问题事件舆情监测分析报告

近日，上海市工商局公布2017年度侵害消费者合法权益典型案例，公布85度C欺诈行为。85度C对外宣称用肉松制成面包，并且以肉松面包的价格对外销售,最终bei 依法处以15万元的罚款。艾媒大数据舆情监控系统数据显示，受到事件影响，“食品安全”相关负面言论在3月13日显著增加，并在3月15日持续发酵。

艾媒咨询 | 2025年中国方便粉面市场消费行为调查数据

随着消费需求升级，方便粉面食用场景持续扩展，覆盖以居家速食、户外旅行为核心的便捷餐饮领域，以健康低卡、区域风味为亮点的产品创新领域，以及预制浇头、自热技术等多元化解决方案场景。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国方便粉面市场消费行为调查数据》数据显示，56.40%的中国消费者每周食用方便粉面1-3次，高频消费集中于居家速食与校园场景。在消费习惯变迁方面，50.91%的消费者食用频率较以往增长10%以内，显示方便粉面正逐步融入常态化饮食结构。消费者偏好呈现多维特征：47.90%的购买者以满足日常充饥需求为主，其中学生群体贡献显著，学校宿舍场景消费占比达50.05%。产品选择标准中，50.59%的消费者优先关注配料质量，白象以38.21%的品牌偏好度领跑市场，红烧牛肉味以31.43%的占比成为最受欢迎口味。尽管58.33%的消费者对现有产品满意度较高，但行业痛点仍存：45.86%的消费者对食品安全保障提出改进诉求，同时，产品创新滞后问题凸显，同质化风味与单一功能属性制约消费潜力释放。艾媒咨询分析师认为，行业需构建“安全+创新”双轮驱动模式，通过强化原料溯源体系、开发低卡健康配方、融合地域特色风味提升产品竞争力。建议企业深化预制浇头、自热技术等多元场景解决方案，并依托电商大数据洞察年轻群体细分需求，以差异化策略巩固市场地位。
With the upgrading of consumer demand, the convenient noodle eating scene continues to expand, covering the convenient catering field with home fast food and outdoor travel as the core, the product innovation field with healthy low calorie and regional flavor as the highlight, and the diversified solution scene such as prefabricated toppings and self-heating technology. According to the latest "Survey data of consumption behavior of instant noodle market in China in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 56.40% of Chinese consumers eat instant noodles 1-3 times a week, and the high-frequency consumption is concentrated in home fast food and campus scenes. In terms of changes in consumption habits, the consumption frequency of 50.91% of consumers increased by less than 10%, showing that instant noodles are gradually integrating into the normal diet structure. Consumer preference presents multi-dimensional characteristics: 47.90% of buyers mainly meet the daily hunger needs, among which the student group makes a significant contribution, and the consumption of school dormitory scenes accounts for 50.05%. In terms of product selection criteria, 50.59% of consumers gave priority to ingredient quality, White Elephant led the market with 38.21% brand preference, and braised beef flavor became the most popular taste with 31.43%. Although 58.33% of consumers have a high degree of satisfaction with existing products, the industry pain points still exist: 45.86% of consumers put forward improvement demands for food safety and security, at the same time, the problem of lagging product innovation is prominent, and homogenized flavor and single functional attributes restrict the release of consumption potential. iiMedia Research believe that the industry needs to build a "safety + innovation" two-wheel drive model, by strengthening the raw material traceability system, the development of low-calorie health formula, and the integration of regional characteristics to enhance product competitiveness. It is recommended that enterprises deepen multi-scenario solutions such as prefabricated pouring and self-heating technology, and rely on e-commerce big data to gain insight into the segmented needs of young groups, and consolidate their market position with differentiation strategies.

艾媒咨询 | 2025年中国火锅行业发展现状及消费行为调查数据

近年来，中国火锅行业凭借强大韧性与创新活力稳健发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国火锅行业发展现状及消费行为调查数据》数据显示，中国火锅行业市场规模呈现先升后降再回升的态势。2024年中国火锅行业市场规模为6413亿元，2025年预计将攀升至6689亿元。整体来看，火锅行业市场规模虽有波动，但长期保持增长趋势，展现出较强的市场韧性和发展潜力。在2025年中国消费者喜欢吃火锅原因中，食材丰富、口味丰富，满足不同人的喜好占比最高，达到50.45%；其次是冬天吃火锅可以御寒养胃，驱除体内湿气，占比48.86%。这些数据显示，口味丰富可以满足不同人所喜好和个人养生是消费者喜爱吃火锅的主要原因。在2025年中国消费者选择火锅店时考虑因素中，特色菜品以35.34%的占比成为消费者选择火锅店时最重要的考虑因素。其次是价格优惠和品牌口碑，分别占比32.93%和32.71%，表明消费者对价格和品牌同样重视。就餐氛围和店内环境也较为重要，占比分别为32.60%和30.63%。
艾媒咨询分析师认为，未来火锅行业将在产品创新维度持续拓展，从食材、锅底到跨品类融合不断突破边界；随着健康饮食理念深入人心，清淡、养生锅底的市场份额将进一步扩大；供应链领域，企业与品牌的合作将从单纯供应向深度共创转变，加速新品研发与市场响应，有效缩短跨品类产品演变周期。企业需精准把握消费者需求变化，通过产品创新、供应链优化、提升性价比等方式构建竞争优势，同时也要积极应对价格战、同质化竞争以及食品安全监管等挑战。
In recent years, the Chinese hot pot industry has developed steadily by virtue of its strong resilience and innovative vitality. According to the latest "Survey data on the current development status and consumer behavior of China's hot pot industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of China's hot pot industry shows a trend of rising first, then falling, and finally recovering. The market size of China's hot pot industry was 641.3 billion yuan in 2024 and is expected to rise to 668.9 billion yuan in 2025. Overall, although the market size of the hot pot industry has fluctuated, it has maintained a long-term growth trend, demonstrating strong market resilience and development potential. Among the reasons why Chinese consumers like to eat hot pot in 2025, the proportion of rich ingredients and diverse flavors that meet the preferences of different people is the highest, reaching 50.45%. Secondly, eating hot pot in winter can help keep warm, nourish the stomach and eliminate dampness in the body, accounting for 48.86%. The rich flavors of these data can meet the preferences of different people and personal health preservation, which is the main reason why consumers love to eat hot pot. In 2025, among the factors that Chinese consumers consider when choosing a hot pot restaurant, specialty dishes will account for 35.34%, becoming the most important consideration for consumers when making a choice. Secondly, there are price discounts and brand reputation, accounting for 32.93% and 32.71% respectively, indicating that consumers attach equal importance to both price and brand. The dining atmosphere and the in-store environment are also quite important, accounting for 32.60% and 30.63% respectively.
Analysts from iiMedia Research believe that in the future, the hot pot industry will continue to expand in the dimension of product innovation, constantly breaking boundaries from ingredients, pot bases to cross-category integration. As the concept of healthy eating takes root in people's hearts, the market share of light and health-preserving pot bases will further expand. In the supply chain field, the cooperation between enterprises and brands will shift from simple supply to in-depth co-creation, accelerating the research and development of new products and market response, and effectively shortening the evolution cycle of cross-category products. Enterprises need to accurately grasp the changes in consumer demands, build competitive advantages through product innovation, supply chain optimization, and enhancing cost performance, etc. At the same time, they should also actively respond to challenges such as price wars, homogeneous competition, and food safety supervision.

艾媒咨询｜2024年中国即食肉类代餐食品消费市场洞察报告

全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即食肉类代餐食品消费市场洞察报告》数据显示，2017-2023年中国代餐市场规模持续增长，2023年已达1750.0亿元，预计2027年将达3534.9亿元。在消费者对健康食品认知度提高、健康需求逐渐细化情况下，将不断推动即食肉类代餐食品的创新迭代。中国即食肉类市场还处于品牌多而散的阶段，产业集中度较低。未来，即食肉类市场有望形成寡头企业，品牌将愈发分散，新兴企业需加强品牌创新，从而提高消费者对于品牌的信任度。口感、工艺、营养、原料等是即食肉类行业的竞争点，能同时保证这些关键点或者某方面有所长的即食肉类品牌将有着巨大的成长空间。
According to the latest "China's Ready-to-eat Meat Meal Replacement Food Consumption Market Insight Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's meal replacement market continues to grow from 2017 to 2023, reaching 175.0.0 billion yuan in 2023. It is expected to reach 353.49 billion yuan in 2027. In the case of increasing consumer awareness of health food and gradually refining health needs, the innovation iteration of ready-to-eat meat meal replacement food will be continuously promoted. China's ready-to-eat meat market is still in the stage of more brands but scattered, and the industrial concentration is low. In the future, the ready-to-eat meat market is expected to form an oligopoly, brands will become more dispersed, and emerging companies need to strengthen brand innovation, so as to improve consumers' trust in the brand. Taste, process, nutrition, raw materials, etc. are the competition points of the ready-to-eat meat industry, which can ensure that these key points or some aspects of the ready-to-eat meat brand will have a huge room for growth.

艾媒舆情|2020年10月中国食品餐饮行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2020年第三季度，全国消协组织受理商品类投诉91,790件。其中食品类共14,302件，位居商品类投诉第二，占商品投诉总量的15.6%。

艾媒咨询 | 2025年中国速冻食品行业市场消费行为洞察报告

速冻食品作为一种经过急速低温冻结处理的预包装食品，凭借其方便快捷、易于储存、品类丰富等特点，在全球食品市场中占据着重要地位。随着生活节奏的加快、消费观念的转变，以及冷链物流技术的发展，速冻食品市场近年来呈现出快速增长的态势。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国速冻食品行业市场消费行为洞察报告》数据显示，在消费者行为方面，高达 60.99% 的消费者经常购买速冻食品，这一比例表明速冻食品已深度融入中国消费者的日常生活，有着较高的接受度和频繁的消费频次，其方便快捷的特性契合了大众快节奏的生活方式。从产品品类偏好来看，其他速冻米面制品独占鳌头，占比达 43.24% ，其中速冻水饺、煎饺这类传统米面制品深受消费者喜爱，这既体现出传统美食的强大吸引力，也反映出消费者对熟悉口味和品类的依赖。这对速冻食品行业而言，在持续扩大市场份额时，一方面要巩固传统米面制品的优势，不断优化品质和口味；另一方面，可基于消费者对速冻食品的高接受度，拓展更多创新品类。艾媒咨询分析师认为，速冻食品市场作为食品行业的重要细分领域，具有广阔的发展前景和巨大的市场潜力。尽管目前面临着一些挑战，但随着技术的进步、市场的成熟，以及行业的规范发展，速冻食品市场将迎来新的发展机遇。速冻食品企业应抓住机遇，积极应对挑战，通过不断创新产品、提升品质、优化渠道、加强品牌建设等方式，提高企业的市场竞争力，实现可持续发展。
Quick-frozen food, as a kind of pre-packaged food that has undergone rapid cryogenic freezing treatment, occupies an important position in the global food market by virtue of its convenience, easy storage and rich categories. With the acceleration of the pace of life, the change of consumption concept and the development of cold chain logistics technology, the frozen food market has shown a rapid growth trend in recent years. According to the latest "Insight report on China frozen food industry market consumer behavior in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, as high as 60.99% of consumers often buy frozen food in terms of consumer behavior. This proportion indicates that frozen food has been deeply integrated into the daily life of Chinese consumers, with high acceptance and frequent consumption frequency, and its convenient and fast characteristics fit the fast-paced lifestyle of the public. In terms of product category preference, other frozen rice and noodle products take the lead, accounting for 43.24%, among which frozen dumplings and fried dumplings such traditional rice and noodle products are favored by consumers, which not only reflects the strong appeal of traditional food, but also reflects consumers' dependence on familiar tastes and categories. This for the frozen food industry, in the continuous expansion of market share, on the one hand to consolidate the advantages of traditional rice products, constantly optimize the quality and taste; On the other hand, more innovative categories can be expanded based on consumers' high acceptance of frozen foods. Imedia Consulting analysts believe that the frozen food market, as an important segment of the food industry, has broad development prospects and huge market potential. Although it is currently facing some challenges, with the progress of technology, the maturity of the market and the standardized development of the industry, the frozen food market will usher in new development opportunities. Frozen food enterprises should seize opportunities, actively respond to challenges, through continuous product innovation, improve quality, optimize channels, strengthen brand building and other ways to improve the market competitiveness of enterprises, to achieve sustainable development.

艾媒报告|2019-2020中国团餐产业细分市场运营及典型案例分析报告

本报告研究涉及企业/品牌/案例：鸿骏膳食,深圳中快,千喜鹤,华鼎团膳,雄伟科技,禧云国际,荷特宝,嘉兴海胜商务咨询合伙企业(有限合伙),杭州海邦新湖人才创业投资合伙企业(有限合伙）,蚂蚁金服 ,口碑网,鼎晖投资,安持资本,企源科技,安持资本,中国智能,华商欣谷,吃几顿,满客宝,怪蜀黍,哇鹰网络,有得食,平安云厨,正勤资本,天使湾（领投） ,杭州多牛资本 ,汇光资本,佳沃集团

2019年，中国团餐产业发展势头依旧，占据超过30%的餐饮行业市场份额，学校、企业和机关食堂是团餐市场的重点领域。（iiMedia Research）艾媒咨询预测，预计2020年中国团餐市场份额和市场规模都将再创新高，市场规模接近1.7万亿元。
目前中国团餐企业集中分布在东南沿海经济发达省市，以及高校分布较多的区域（如四川、河南、陕西、湖北等），其中，广东、江苏与上海位列前三。而西北、东北与西南区域受商业经济发达程度、人口密集程度与教育发展程度的影响分布较少。iiMedia Research（艾媒咨询）数据显示，约半数食堂餐受访用户认为食堂距离近且出餐快，价格优势明显，但品相、口味和摆盘等需要改进；而企业用户中，有过员工团餐、企业自助餐、下午茶茶歇、活动餐等团餐经历的受访者超过25%。艾媒咨询分析师认为，团餐作为某种形式的员工福利，未来的市场需求会逐渐扩大，团餐市场将持续发展壮大。
At present, Chinese group meal enterprises are concentrated in the economically developed provinces and cities along the southeast coast, as well as in regions with more universities (such as Sichuan, Henan, Shaanxi, Hubei, etc.), of which Guangdong, Jiangsu and Shanghai rank in the top three. However, the northwest, northeast and southwest regions are less affected by the degree of commercial economic development, population density and educational development. IiMedia Research shows that about half of the users interviewed for canteen meals believe that the canteen is close to each other and has fast food delivery and obvious price advantage, but the quality, taste and plate setting need to be improved. Among enterprise users, more than 25% of the interviewees had experienced group meals such as staff group meals, enterprise buffet meals, afternoon tea breaks and activity meals.
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艾媒研报 |2019H1三只松鼠运行状况与商业趋势研究报告

本报告研究涉及企业/品牌/案例：三只松鼠，良品铺子，百草味，来伊份，周黑鸭，恰恰，盐津铺子，绝味鸭脖，天喔，淘宝网，天猫，苏宁易购，京东，支付宝，财付通，百世汇通，中国邮政

中国居民收入水平持续提高以及互联网消费习惯逐渐形成，驱动了中国休闲食品行业的快速发展。iiMedia Research（艾媒咨询）数据显示，2018年中国休闲食品电商市场销售额为621.3亿元，预计2020年该数额将突破900亿元，届时休闲食品整体市场规模有望达到3万亿元。三只松鼠选择坚果赛道并借助电商平台红利快速增长，营收规模持续扩大，2016-2018年营收年均复合增长率达25.8%。经过7年的运营，其“三只松鼠”IP化的品牌形象在全国已拥有较高知名度，产品品类不断丰富，收入结构得到优化。但随着电商平台红利消失，公司的运营成本不断攀升，利润受到挤占，对第三方电商平台的依赖逐渐转变成制约公司发展的阻碍。未来，随着公司全渠道销售网络的拓展，以及公司品牌价值逐渐释放，公司产品有望迎来量价齐升的良好局面。

The continuous improvement of income level of Chinese residents and the gradual formation of Internet consumption habits have driven the rapid development of China's snack food industry. According to iiMedia Research, the sales volume of snack food e-commerce market in China was 62.13 billion yuan in 2018, which is expected to exceed 90 billion yuan in 2020, and the overall market size of snack food is expected to reach 3 trillion yuan by then. Three Squirrels chooses nuts track and used e-commerce platform to increase its dividends rapidly. The revenue scale continued to expand, with an average annual compound growth rate of 25.8% from 2016 to 2018. After seven years of operation, its “three squirrels“ IP brand image has a high reputation in the country, product categories continue to enrich, and income structure has been optimized. However, with the disappearance of the dividend of e-commerce platform, the company's operating costs continue to rise, profits are squeezed, and the dependence on third-party e-commerce platform has gradually become a hindrance to the company's development. In the future, with the expansion of the company's all-channel sales network and the gradual release of the company's brand value, the company's products are expected to usher in a good situation of rising volume and price.

艾媒咨询|2021年中国餐饮行业投融资研究报告

8月31日，艾媒新消费大讲堂第1期将在广州举行。活动由艾媒咨询主办，北京奥琦玮信息科技有限公司联合主办，艾媒餐饮研究院承办，将以“资本化浪潮下餐饮行业的发展机遇”为专场话题。艾媒咨询集团CEO兼首席分析师张毅先生将在论坛现场首发《2021年中国餐饮行业投融资研究报告》，报告围绕中国餐饮行业发展现状、投融资数据、消费者行为等进行全面分析，透过数据看未来餐饮行业的发展趋势，以及新消费趋势下餐饮业面临的机遇与挑战等问题。
On August 31, the first phase of AI media's new consumption lecture hall will be held in Guangzhou. Sponsored by AI media consulting, jointly sponsored by Beijing aoqiwei Information Technology Co., Ltd. and undertaken by AI media catering Research Institute, the event will focus on "development opportunities of catering industry under the wave of capitalization". Mr. Zhang Yi, CEO and chief analyst of AI media consulting group, will launch the Research Report on investment and financing of China's catering industry in 2021 at the forum. The report will comprehensively analyze the development status of China's catering industry, investment and financing data and consumer behavior, and see the development trend of the catering industry in the future through the data, And the opportunities and challenges faced by the catering industry under the new consumption trend.