艾媒咨询 | 2023-2024年中国互联网汽车金融发展专题研究报告

数据显示，2023年1-6月中国汽车销售量达1324万辆，同比增长9.8%，二手车交易量达877万辆，同比增长15.6%，汽车销售发展为互联网汽车金融提供坚实发展基础。中国汽车产业不断完善，新一代消费群体对金融和互联网服务接受程度更高，传统车企与新能源车企纷纷拓展汽车金融业务领域，互联网汽车金融行业规模有望实现进一步扩张。

艾媒报告|2018-2019中国在线租房行业专题报告

随着置业成本增高和政府政策支持，在线租房行业发展进入高速发展新时期。iiMedia Research(艾媒咨询)数据显示，2018年中国在线短租用户规模达到1.47亿人，较2017年增长83.0%，2020年用户规模有望突破3亿人。但高速发展的租房市场因涉及多方利益，容易产生纠纷，仍存在大量问题。

As the data of iiMedia Research showed, the scale of online short-term rental users has reached 147 million people, showing an increase of 83.0% over 2017, and the scale is expected to exceed 300 million in 2020. However, the rapid development of the house-rental market is prone to disputes as it involves multiple interests, and there are still a lot of problems. As the data of iiMedia Research showed, more than a half of the interviewed users had experienced long-term apartment rental disputes.

艾媒报告|2019上半年中国企业采购行业研究报告

本报告研究涉及企业/品牌/案例：京东,阿里,苏宁，工品汇，工业超市，西域，网易严选，海尔，华为商城，天猫，亚马逊，钉钉，蚂蚁金服，菜鸟，阿里云

iiMedia Research（艾媒咨询）数据显示，2018年中国B2B市场交易规模达21.37万亿元，预计2019年增至25.94万亿元。随着个人消费互联网逐渐触达天花板，产业互联网发展趋势明显，而企业采购则成为电商2B产业的重要入口。在此背景下，近年中国采购线上市场呈现增长趋势，企业采购在全渠道方向发展迅速。iiMedia Research（艾媒咨询）数据显示，2019上半年55.4%的受访企业偏好线下采购，44.6%的受访企业则更偏好线上采购。而线上线下采购行为也呈现明显差异化特点，如机械、制造、交通、物流、零售、贸易、金融等行业更倾向于在线下采购，互联网企业则主要在线上进行采购。未来线上线下采购渠道之间融合发展将成为趋势，通过整合全渠道满足企业各方面的采购需求是采购电商平台之间角逐的关键。

As the data of iiMedia Research showed, the scale B2B market transactions in China reached 21.37 trillion yuan in 2018, and is expected to increase to 25.94 trillion yuan in 2019. With the personal consumption Internet gradually reaching the ceiling, the development trend of industrial Internet is obvious, and enterprise procurement has become an important entrance to the ‘to B’ industry of e-commerce. In such a case, the online enterprise procurement market in China has shown a growing trend in recent years, and enterprise procurement has developed rapidly in the direction of omni-channel. As the data of iiMedia Research showed, 55.4% of the interviewed enterprises preferred offline purchasing in the first half of 2019, while 44.6% preferred online purchasing. The online and offline enterprise procurement behavior also shows distinct differences. For example, enterprises from machinery, manufacturing, transportation, logistics, retailing, trading, finance, etc. are more inclined to online purchasing, while enterprise from Internet industry are mainly purchasing online. In the future, the integration of online and offline procurement channels will become a trend. It is the key to compete among procurement e-commerce platforms to meet the different procurement needs of enterprises through the integration of omni-channels.

艾媒舆情 |自如甲醛房事件舆情监测及分析报告

2018年8月31日，媒体曝出疑因自如长租公寓因租房甲醛超标，至一租客患白血病。艾媒舆情（yq.iimedia.cn）监测发现，事件刷屏令自如面临严重舆情危机，媒体、网民口碑短期内难恢复；舆论进一步发酵，牵连推高房价、租房贷、乱收费等行业其他问题，致长租公寓遭遇行业危机；甚至，事件引起社会各界对逾2亿租房人士的安全担忧，成为重要的企业社会危机事件。

艾媒咨询 | 2025年中国汉服产业消费行为调查数据

随着汉服文化的普及与市场成熟，其消费研究维度不断深化，涵盖以消费者认知与态度（如了解程度、文化传播认同）为例的文化渗透领域，以消费行为与产品偏好（如购买频率、价格敏感度、材质倾向）为例的市场决策领域，以场景应用（如日常穿着、租借体验、展览参与）为例的生态拓展领域，以及行业争议（山寨接受度、形制设计争议）。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国汉服产业消费行为调查数据》数据显示，56.83%的汉服消费者对汉服比较了解，57.845%的消费者比较能接受汉服，消费者多以社交媒体的方式了解到汉服，占比达到38.62%，并且有54.97%的消费者比较关注汉服的展览，可以看出汉服在国内有一定的流行度和关注度。但购买过汉服的消费者仅有35.92%，其中48.36%的消费者是在大型商场或购物中心中购买的，他们在购买时会多考虑款式、价格等因素。经常穿汉服的场景为传统节日时或者拍个人艺术照时。有30%的人认为汉服太引人注目了，有25.38%的人认为汉服穿起来繁琐，不太实用，不会去购买，而相比购买，大多数人会选择租借汉服，占比来到了60.71%，或者去汉服体验店，去过的消费者占比有62.06%。艾媒咨询分析师认为，在汉服逐渐流行的新背景下，更多地关注汉服市场，了解消费者的相关需求，是占领汉服市场至关重要的一步。
With the popularization and market maturation of Hanfu culture, the research dimensions of its consumption have been continuously deepened, covering cultural infiltration areas such as consumers' cognition and attitude (such as understanding degree, cultural dissemination recognition), market decision-making areas such as consumption behavior and product preference (such as purchase frequency, price sensitivity, material preference), ecological expansion areas such as scene application (such as daily wear, rental experience, exhibition participation), and industry controversy areas such as the acceptance of counterfeits and disputes over shape design.According to the latest "2025 China Hanfu Industry Consumption Behavior Survey Data" released by iiMedia Research (iimedia research), a global third-party data mining and analysis agency for the new economy industry, 56.83% of Hanfu consumers have a relatively good understanding of Hanfu, and 57.845% of consumers are relatively receptive to Hanfu. Consumers mostly learn about Hanfu through social media, accounting for 38.62%, and 54.97% of consumers are relatively concerned about Hanfu exhibitions. This shows that Hanfu has a certain degree of popularity and attention in China. However, only 35.92% of consumers have purchased Hanfu, among which 48.36% of consumers bought it in large shopping malls or shopping centers, and they would consider factors such as style and price when purchasing. The common scenes for wearing Hanfu are during traditional festivals or when taking personal artistic photos. 30% of people think Hanfu is too eye-catching, and 25.38% think it is too complicated to wear and not very practical, so they will not purchase it. Compared with purchasing, most people choose to rent Hanfu, accounting for 60.71%, or go to Hanfu experience stores, with 62.06% of consumers having visited. Analysts from iiMedia Research believe that in the new context of the gradual popularity of Hanfu, paying more attention to the Hanfu market and understanding the relevant needs of consumers is a crucial step to occupy the Hanfu market.

艾媒报告 | 2017-2018年中国互联网汽车发展白皮书

iiMedia Research（艾媒咨询）数据显示，2017年，中国汽车产销量分别为2902万辆和2888万辆， 同比增长3.2%和3.1%。汽车行业未来仍有一定的发展空间与市场潜力但同时面临着一定的压力和挑战。在万物互联的浪潮下，汽车产业正成为“互联网＋”的下一个目标，智能化、网联化是汽车产业发展的重要趋势。

艾媒报告丨2016-2017中国互联网汽车分时租赁市场研究报告

2016年中国互联网汽车分时租赁市场规模达4.3亿元。预计到2020年，整体市场规模将达92.8亿元。

艾媒报告|2019-2020中国企业采购行业研究报告

本报告研究涉及企业/品牌/案例：阿里企业购，苏宁B2B，京东企业购，其他提及企业/品牌：苏宁物流，苏宁科技，苏宁金融，天猫企业购，京东企业狗，淘宝企业服务，1688大企业采购，Amazon Business，钉钉智连，1688淘工厂，1688企业汇采，1688产业带，1688工业品牌，1688超级店，菜鸟驿站，阿里云，蚂蚁金服，京东云，京东金融，京东物流

中国B2B市场交易规模近五年来一直保持稳步增长，iiMedia Research（艾媒咨询）数据显示，2019年中国B2B市场交易规模达到25.94万亿元，预计2020年交易规模达31.19万亿元，年增长率均在20%以上。艾媒咨询分析师认为，受政策利好、市场需求、技术环境的影响，B端市场发展迅速，未来企业采购规模将持续扩大，发展前景良好。根据iiMedia Research（艾媒咨询）数据显示，2019年中国企业采购看重的因素中，商品质量与商品价格名列第一、第二，后续是商家物流、口碑、售后等服务因素。并且，2019年企业采购呈现智能化、数字化、全球化、标准化发展的特点。受政策利好、市场需求、技术环境的影响，B端市场发展迅速，未来企业采购规模将持续扩大，发展前景良好，一体化采购平台或将迎来重大发展。

The transaction scale of China's B2B market has been growing steadily in the past five years. According to the data of iiMedia Research, the transaction scale of China's B2B market in 2019 reached 25.94 trillion yuan, and it is expected to reach 31.19 trillion yuan in 2020, with an annual growth rate of more than 20%. iiMedia consulting analysts believe that under the influence of favorable policies, market demand and technical environment, the B-end market develops rapidly, and the enterprise procurement scale will continue to expand in the future, with a good prospect. According to the data of iiMedia Research, among the factors that Chinese enterprises value in purchasing in 2019,the quality and price of goods rank first and second, followed by the logistics, reputation, after-sales and other service factors. In addition, in 2019, the enterprise procurement shows the characteristics of intelligent, digital, global and standardized development. Influenced by favorable policies, market demand and technical environment, the B-end market develops rapidly. In the future, the enterprise procurement scale will continue to expand, with a good prospect. The integrated procurement platform may usher in significant development.

自如长租公寓再现“隔断房”事件舆情监测报告

本报告研究涉及企业/品牌/案例：自如长租公寓
在“隔断房”整治行动过去一年半后，有记者通过调查暗访发现，自如长租公寓平台依然在“打游击”“碰运气”，大量隔断房“卷土重来”，有自如管家甚至称，不被举报就能继续住，查得不严就可以打隔断
In the past year and a half after the “partition house“ renovation operation, some reporters through investigation and secret interviews found that the freely long-rented apartment platform is still “guerrilla“ and “lucky“, a large number of partition houses “return to earth“, and even said that freely housekeepers can continue to live without being reported, and can be interrupted if the investigation is not rigorous.

渤海租赁：2021年第三季度报告