全球领先的新经济产业第三方数据挖掘与分析机构
关于“企业运营”的报告
艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告
本报告研究涉及企业/品牌/案例:IFOffice、创富港、ATLAS寰图。
2020年新冠疫情对全球经济造成严重冲击,中小企业经营困难,加上线上办公发展,联合办公行业也受到了影响。iiMedia Research(艾媒咨询)数据显示,45.4%的受访联合办公用户认为相较疫情前,空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓,市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡,其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务,为客户提供垂直化服务,寻求盈利模式转变,摆脱目前“承租运营”商业模式的局限。
Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model.艾媒咨询 | 2025年中国第三方网络招聘平台使用行为调查数据
第三方网络招聘平台是一种依托互联网技术构建的中介服务平台,旨在连接企业与求职者两端。随着移动互联网普及,招聘 APP 大量涌现,极大提升招聘效率。当下,人工智能、大数据等前沿技术深度融入,平台实现精准匹配、智能推荐、人才测评等功能升级,向智能化、个性化方向加速迈进。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国第三方网络招聘平台使用行为调查数据》数据显示,智联招聘和Boss直聘以 55.11% 的占比并列第一,凸显出这两大平台在招聘市场的绝对优势地位。凭借其品牌影响力、庞大用户基数、成熟功能体系及优质服务,成为企业与求职者的首选,市场集中度较高,头部平台效应显著。企业对工作经验(35.07%)、工作态度(34.45%)、解决问题能力(34.33%)和专业技能(34.20%)的高要求,表明企业在人才选拔时,不仅注重专业技能,更看重员工能否快速适应工作场景、高效解决实际问题,以及具备积极投入工作的态度。艾媒咨询分析师认为,第三方网络招聘平台市场在全球范围内呈现蓬勃发展态势,中国市场凭借庞大劳动力人口基数、政策支持、技术进步等优势,增长潜力巨大,并且随着智能化、个性化、跨行业融合、国际化等趋势推进,行业有望在规范中持续创新发展。
The third-party online recruitment platform is an intermediary service platform built on the basis of Internet technology, aiming at connecting enterprises and job seekers. With the popularization of mobile Internet, a large number of recruitment apps have emerged, greatly improving the efficiency of recruitment. At present, cutting-edge technologies such as artificial intelligence and big data are deeply integrated, and the platform realizes the upgrading of functions such as accurate matching, intelligent recommendation, and talent evaluation, accelerating towards the direction of intelligence and individuation. According to the latest Survey data on the use of third-party online recruitment platforms in China in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Zhaopin and Boss Zhipin tied for the first place with 55.11%. It highlights the absolute dominance of these two platforms in the recruitment market. With its brand influence, huge user base, mature functional system and quality services, it has become the first choice of enterprises and job seekers, with high market concentration and significant head platform effect. Enterprises have high requirements for work experience (35.07%), work attitude (34.45%), problem-solving ability (34.33%) and professional skills (34.20%), indicating that enterprises not only pay attention to professional skills when selecting talents, but also pay more attention to whether employees can quickly adapt to work scenarios, efficiently solve practical problems, and have a positive attitude towards work. Imedia Consulting analysts believe that the third-party online recruitment platform market is showing a booming trend in the world, the Chinese market with a large labor population base, policy support, technological progress and other advantages, the growth potential is huge, and with the intelligent, personalized, cross-industry integration, internationalization and other trends, the industry is expected to continue to innovate and develop in the standard.
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