艾媒咨询｜2024-2025年中国上门按摩服务平台市场研究报告

居民可支配收入的提高、数字经济的蓬勃发展、以及上门按摩需求的增长都为上门按摩服务平台的发展提供了为消费升级提供了有力支撑，也为平台的市场扩容注入了强劲动力。上门按摩服务平台的市场空间迅速增长，带来了便利和创新的服务模式，也同时也催生了一系列行业乱象，如平台多次陷入“涉黄”争议，以及与旗下技师劳动关系复杂等，这些乱象急需各方面力量的共同努力来解决和规范。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国上门按摩服务平台市场研究报告》数据显示，61.4%的上门按摩服务平台用户为男性，家中环境舒适与干净为消费者选择上门按摩的主要原因。64.2%受访者认为上门按摩服务存在欺诈风险，服务质量宣传过高为服务中主要存在的问题。上门按摩行业正进入提质扩容的阶段，按摩服务选择也逐渐细化丰富。但目前服务平台技师的专业水平和服务质量仍参差不齐，且发展过程中的法律纠纷、涉黄交易与安全隐患也为平台带来了一系列的大众质疑。相关平台应尽快建立标准化服务流程，并努力打破舆论质疑，构建完善监管体系与重塑消费者信任。
The improvement of residents' disposable income, the booming development of the digital economy, and the growing demand for in-home massage services have provided strong support for the upgrading of consumption and injected strong momentum into the expansion of the market for in-home massage service platforms. The market space for in-home massage service platforms has grown rapidly, bringing convenient and innovative service models, but also giving rise to a series of industry malpractices, such as the platform repeatedly being embroiled in "involving prostitution" controversies, as well as complex labor relations with its technicians. These malpractices urgently need the joint efforts of various forces to resolve and standardize.According to the latest Research Report 2024-2025 China In-Home Massage Service Platforms Market Research Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, 61.4% of users of in-home massage service platforms are male, and the comfortable and clean home environment is the main reason why consumers choose in-home massage services. 64.2% of respondents believe that in-home massage services have fraud risks, and excessive promotion of service quality is the main problem in the service. The in-home massage industry is entering a stage of quality improvement and expansion. The choice of massage services is gradually becoming more diverse and refined. However, the professional level and service quality of technicians on service platforms are still uneven, and the legal disputes, prostitution transactions, and safety risks during the development process have brought a series of public doubts to the platform. Relevant platforms should establish standardized service processes as soon as possible and strive to break through the public's doubts to build a comprehensive regulatory system and restore consumer trust.

艾媒咨询｜ 2022-2023年中国数字藏品运行状况及投资消费行为监测报告

随着数字藏品热度的上升，众多新企业、传统企业（上市公司）和国外企业竞相在该领域争相布局。但由于数字藏品具有一定的虚拟属性、金融属性，尚未有统一的监管规范标准，甚至可能影响信息安全、造成金融风险，建议参与者谨慎入局，政府和平台及时制定规则建立良性监管和行业规制。（声明：本报告仅限学术研究范围，不构成对行业及研究案例背书或推荐，请阅读者理性判断。）

艾媒咨询｜2022年中国灵活用工行业市场调研分析报告

数据显示，2020年中国灵活就业从业人员规模达2亿左右，灵活用工行业在很大程度上，缓解了劳动者生计问题和城镇就业压力，成为了吸纳就业蓄水池。目前，思维活跃、擅长创新的大学生毕业群体成为灵活就业的主力军，2020-2021年全国高校毕业生的灵活就业率均超过16%。

艾媒咨询|2022中国化妆品行业新业态大数据趋势报告

1月13日下午，由中国国际贸易促进委员会汕头市委员会、汕头市化妆品行业协会主办，汕头国际商会、汕头市万邦化妆品有限公司承办，国家洗涤护肤用品质量检验检测中心（广东）协办的“中国化妆品产业发展·汕头峰会”在广东汕头召开。
在本次活动现场，艾媒咨询CEO兼首席分析师张毅重磅发布了《2022中国化妆品行业新业态大数据趋势报告》，透过大数据看中外化妆品市场。报告围绕化妆品行业市场规模、进出口金额数量、投融资事件与融资金额、消费者行为监测等方面进行分享，为化妆品行业发展带来新观点、新视角和新机遇。

艾媒咨询|2021年中国商业查询行业研究报告

本报告研究涉及企业/品牌/案例：天眼查，企查查，启信宝

政府对数据公开和社会诚信体系建设的深入，推动着中国商业查询市场扩大。且随着商业查询行业盈利模式逐渐明晰，其规模稳定增长。2020年中国商业查询用户规模达到4.79亿人，2022年有望增至5.89亿人。商业查询行业经过多年发展，竞争形势逐渐明朗，天眼查等老牌商业查询平台市场竞争优势明显。目前中国商业查询平台已走向差异化竞争阶段，头部平台对于行业的深耕经验以及技术的不断开发能更好地体现数据的深层价值，为他们构筑起平台护城河。
The government's deepening of data disclosure and the establishment of a social credit system has promoted the expansion of China's business inquiry market. And as the profit model of the business query industry gradually becomes clear, its scale has grown steadily. In 2020, the number of business query users in China will reach 479 million, and it is expected to increase to 589 million in 2022. After years of development in the business query industry, the competitive situation has gradually become clearer, and established commercial query platforms such as Tianyancha have obvious competitive advantages in the market. At present, China's commercial query platform has moved towards a stage of differentiated competition. The deep industry experience and continuous development of technology of the head platform can better reflect the deep value of data and build a platform moat for them.

艾媒咨询|2021年第一季度中国潮玩行业发展现状及市场调研分析报告

本报告研究涉及企业/品牌/案例：泡泡玛特,Sanrio,奥飞娱乐,乐高,52Toys,金运激光

2021年2月26日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年第一季度中国潮玩行业发展现状及市场调研分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国的潮玩进行了全面的分析，并且具体针对盲盒、手办、模型三大细分领域进行深度调研分析，结合用户调研数据对潮玩行业发展及进入提出新思路。

艾媒咨询|快手IPO及发展前景调研分析报告

从营收数据看，2017-2019年期间，快手营业收入持续增长，但是净利润却持续为负值，总体处于增收不增利的现状。从用户数据看，快手月活达到亿级，但2021年1月，仅有17.9%的网民表示每日最常用的短视频平台是快手，而超过4成网民表示正在减少使用甚至几乎不使用快手。无论是营收还是用户，快手都面临着较大的发展挑战，未来如何提高平台用户粘性并持续优化收入结构、加快平台商业化进程成为快手当前急需解决的问题。

From the revenue data, Kwai Chung operating income continued to grow for 2017-2019 years, but net profit continued to be negative, and it was in the current situation of increasing profits and not increasing profits. Kwai Kwai's monthly activity is up to 100 million from the user data. But in January 2021, only 17.9% of netizens said that the most commonly used short video platform was Kwai Fu, while over 4 of netizens said they were using less or less fast. Whether it is revenue or users, Kwai Kwai is facing greater challenges. How to improve the platform's user stickiness and optimize the income structure continuously and accelerate the commercialization of platform will become a problem that needs to be solved urgently.

艾媒咨询|2020上半年中国移动支付行业研究报告

本报告研究涉及企业/品牌/案例：华为钱包、美团支付。

随着数字化转型的加速和移动支付技术的发展创新，移动支付逐渐成为社会主流支付模式。数据显示，2019年中国移动支付用户规模为7.33亿人，市场渗透率不断加大，预计2020年规模将达7.90亿人。在新冠疫情的影响下，中国移动支付交易规模增速明显下降，2020年第一季度交易规模为90.8万亿元，同比增速4.8%，但长期来看消费服务线上化将促进规模持续增长。iiMedia Research（艾媒咨询）数据显示，中国移动支付平台用户最常使用移动支付平台的三个场景分别为餐饮消费、小型实体店/便利店消费和电商平台网购，移动支付场景呈现细分多元化发展。在选择移动支付平台时，62.4%的用户优先考虑支付便捷性，提供高效便捷的服务成为移动支付平台发展的关键。

With the acceleration of digital transformation and the development and innovation of mobile payment technology, mobile payment has gradually become the mainstream payment mode in society. Data shows that in 2019, the scale of mobile payment users in China was 733 million, and the market penetration rate is increasing. It is expected that the scale will reach 790 million in 2020. Under the influence of the COVID-19, the growth rate of China mobile payment transaction scale has dropped significantly. In the first quarter of 2020, the transaction scale was 90.8 trillion yuan, with a year-on-year growth rate of 4.8%, but in the long run, consumption and services to online will promote continuous growth in scale. As the data of iiMedia Research showed, the three most common payment scenarios of China mobile payment platform users are catering consumption, small physical store/convenience store consumption, and online shopping on e-commerce platforms. The mobile payment scenario presents a segmented and diversified development. When choosing a mobile payment platform, 62.4% of users give priority to payment convenience. Providing efficient and convenient services has become the key to the mobile payment platforms development.

艾媒咨询|2020中国智能音箱产业及产品竞争力评价分析报告

本报告研究涉及企业/品牌/案例：百度小度、天猫精灵。
其他企业/品牌：苹果、亚马逊、阿里巴巴、百度、小米、谷歌、BeSound、音磅、华美兴泰、旷世音箱、乐韵瑞、crazybaby、猫王收音机、国声国学、佳禾智能、小米小爱、索尼、华为、叮咚音箱、腾讯叮当等。
2020年6月3日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国智能音箱产业及产品竞争力评价分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在智能音箱的行业发展进行分析，结合全球智能音箱的发展情况以及中国智能音箱的发展情况进行深度分析，并且针对百度小度、天猫精灵等产品进行深度分析，判断2020-2021年智能音箱行业的发展趋势。iiMedia Research(艾媒咨询)数据显示，预计2022年全球智能音箱供应市场收入将达到278亿美元，比2018年增长135.6%。智能音箱厂商开始布局多样化的产品矩阵，以满足不同用户群体需求，但是各矩阵产品定位还不是很清晰，功能同质化较高。
According to iiMedia Research, global smart speaker shipments in the first quarter of 2019 were 20.7 million units, with U.S. shipments still leading the way, accounting for 51.2% of the global total, and China shipped 5.0 million units, up 177.8 percent year-on-year. Ai media consulting analysts believe that smart speakers in 2020 to become a popular industry, China's smart speaker industry is in the rapid development stage, smart speakers out to sea has become the current typical model.

艾媒报告|2019中国智能电视开机广告热点监测报告

本报告研究涉及企业/品牌/案例：创维，小米，海信，夏普，TCL，海尔，康佳，长虹，乐视，飞利浦，三星，华为，东芝

iiMedia Research（艾媒咨询）数据显示，2018年中国智能电视销售额达5202亿元，预计未来三年将保持稳定增长，2020年销售额将突破6000亿元。智能电视开机广告广泛存在，涉嫌侵权的现象也较为常见。84.3%的受访者表示其使用的智能电视含有开机广告； 59.9%的受访者透露购买时商家未履行告知义务；43.8%受访者表示智能电视开机广告全程无法关闭。除了缺少“一键关闭”功能，智能电视开机广告在内容上还存在单一、夸大、无法产生共鸣等问题，导致用户体验极差，无奈之下56.0%的受访者表示愿意付费免除广告。艾媒咨询分析师认为，智能电视厂商试图通过开机广告换取硬件降价空间从而让利消费者的本意是值得肯定的，但在具体实施层面，却忽略了开机广告本身带给用户的一系列不良体验会消耗用户对品牌的信任，造成本末倒置。此次约谈整改事件有利于智能电视行业规范经营，有助于智能电视厂商回归用户本身，多维度持续改善用户体验。

According to iiMedia Research, the sales of smart TVs in China reached 520.2 billion yuan in 2018. It is expected to maintain steady growth in the next three years. In 2020, sales will exceed 600 billion yuan. Smart TV boot ads are widespread, and alleged infringement is also common. 84.3% of respondents indicated that their smart TVs contain boot ads; 59.9% of respondents revealed that the merchants did not fulfill their obligation to inform when they purchased; 43.8% of respondents said that smart TV boot ads could not be closed. In addition to the lack of “one-button off“ feature, smart TV boot ads still have problems such as single, exaggerated, and irresonable content, resulting in a very poor user experience. In desperation, 56.0% of respondents indicated that they are willing to pay for advertising. iiMedia consulting analysts believe that the intention of smart TV manufacturers to try to make profits for consumers by exchanging the hardware price reduction space through the power on advertising is positive, but in the specific implementation level, they ignore that the power on advertising itself brings users a series of bad experiences that will consume users' trust in the brand and cause the cart before the horse. The interview and rectification incident is conducive to the standardized operation of the smart TV industry, which helps the smart TV manufacturers to return to the users themselves and continuously improve the user experience in multiple dimensions.