艾媒报告|2019中国智能电视开机广告热点监测报告

本报告研究涉及企业/品牌/案例：创维，小米，海信，夏普，TCL，海尔，康佳，长虹，乐视，飞利浦，三星，华为，东芝

iiMedia Research（艾媒咨询）数据显示，2018年中国智能电视销售额达5202亿元，预计未来三年将保持稳定增长，2020年销售额将突破6000亿元。智能电视开机广告广泛存在，涉嫌侵权的现象也较为常见。84.3%的受访者表示其使用的智能电视含有开机广告； 59.9%的受访者透露购买时商家未履行告知义务；43.8%受访者表示智能电视开机广告全程无法关闭。除了缺少“一键关闭”功能，智能电视开机广告在内容上还存在单一、夸大、无法产生共鸣等问题，导致用户体验极差，无奈之下56.0%的受访者表示愿意付费免除广告。艾媒咨询分析师认为，智能电视厂商试图通过开机广告换取硬件降价空间从而让利消费者的本意是值得肯定的，但在具体实施层面，却忽略了开机广告本身带给用户的一系列不良体验会消耗用户对品牌的信任，造成本末倒置。此次约谈整改事件有利于智能电视行业规范经营，有助于智能电视厂商回归用户本身，多维度持续改善用户体验。

According to iiMedia Research, the sales of smart TVs in China reached 520.2 billion yuan in 2018. It is expected to maintain steady growth in the next three years. In 2020, sales will exceed 600 billion yuan. Smart TV boot ads are widespread, and alleged infringement is also common. 84.3% of respondents indicated that their smart TVs contain boot ads; 59.9% of respondents revealed that the merchants did not fulfill their obligation to inform when they purchased; 43.8% of respondents said that smart TV boot ads could not be closed. In addition to the lack of “one-button off“ feature, smart TV boot ads still have problems such as single, exaggerated, and irresonable content, resulting in a very poor user experience. In desperation, 56.0% of respondents indicated that they are willing to pay for advertising. iiMedia consulting analysts believe that the intention of smart TV manufacturers to try to make profits for consumers by exchanging the hardware price reduction space through the power on advertising is positive, but in the specific implementation level, they ignore that the power on advertising itself brings users a series of bad experiences that will consume users' trust in the brand and cause the cart before the horse. The interview and rectification incident is conducive to the standardized operation of the smart TV industry, which helps the smart TV manufacturers to return to the users themselves and continuously improve the user experience in multiple dimensions.

艾媒报告|2019中国企业图片字体版权纠纷专题研究报告

2019年4月视觉中国因黑洞及国旗国徽图片导致的版权维权争议事件，引发了公众对“版权碰瓷”这一企业行为的关注。事件发生后，视觉中国品牌形象一落千丈。艾媒大数据商情舆情监测系统数据显示，视觉中国的言值指数由4月10日的44.3降至4月16日的8.2，网络口碑呈现一面倒的负面态势。iiMedia Research(艾媒咨询)数据显示，78.8%的受访企业认为，视觉中国的维权方式属于敲诈。而超过四分之三的受访企业解决版权纠纷耗时在3个月以上，且69.0%的受访企业认为处理“版权碰瓷”纠纷已对企业造成负担。企业滥用维权导致“版权碰瓷”现象愈加频繁，对于社会秩序已造成严重干扰，这类企业缺乏社会责任感的行为也引来公众愤慨之情，72.4%的受访网民认为行业频发的版权纠纷问题是涉事企业故意而为，38.3%的受访网民认为该类行为已触及公众底线。

In April 2019, the controversy over copyright protection of VisualChina caused by pictures of black holes and of national flag and emblem has triggered public concern about the corporate behavior of copyright infringement. After the dispute, the brand image of VisualChina fell sharply. As the data of iiMedia Public Opinion Monitoring System showed, the Yanzhi Index of VisualChina dropped from 44.3 on April 10th to 8.2 on April 16th, and its comments on the Internet showed a negative trend. As the data of iiMedia Research showed, 78.8% of the interviewed enterprises believed that the way of rights protection acts of VisualChina was blackmail. More than three quarters of the interviewed enterprises took more than three months to resolve copyright disputes, and 69.0% of the interviewed enterprises believed that dealing with copyright infringement disputes had caused a burden on enterprises. The abuse of rights of copyright protection by enterprises leads to the phenomenon of copyright infringement becoming more and more frequent, which has caused serious interference to social order. The lack of social responsibility of such enterprises has also aroused public outrage. 72.4% of the interviewed netizen think that the frequent copyright disputes in the industry are deliberately caused by the enterprises involved. 38.3% of the interviewed netizen think that such acts have touched the bottom line of the public.

艾媒舆情|“维权” 还是碰瓷？ 视觉中国“黑洞”版权事件舆情监测报告

2019年4月11日，视觉中国声称“黑洞”的版权归属该公司所有，其他公开使用需支付版权费用，这一言论及行为引发轩然大波。4月11日下午15时许，共青团中央发布微博质疑“国旗、国徽的版权也是贵公司的？”，将视觉中国推向舆论的风口浪尖；随后南京苏宁、百度、凤凰网科技、360清理大师、新浪游戏、贵州茅台等官方微博账号也纷纷跟进，质疑自己的Logo成为视觉中国版权。艾媒大数据商情舆情系统（yq.iimedia.cn）监测发现，北京、广东和上海地区最关注本次事件发展情况，视觉中国的言值指数由此前的44.3降至16.3，网络口碑呈现一面倒的负面态度，视觉中国品牌形象一落千丈；随着负面舆情持续发酵，图片版权问题成为热议。

On April 11, 2019, Visual China claimed that the copyright of “black hole“ belonged to their company, and other public should pay fees if they use this subject . This remark and behavior caused an uproar. At 15 o'clock on the afternoon of April 11, the Central Committee of the Communist Youth League issued a microblog questioning that “the copyright of the national flag and national emblem is also your company?“, pushing visual China to the cusp of public opinion; then Nanjing Suning, Baidu, Phoenix Network Technology, 360 Cleanup Master Official Sina Weibo accounts such as Sina Games and Guizhou Maotai have also followed up, questioning their logo as a visual Chinese copyright. iiMedia Public Opinion Consultation System (yq.iimedia.cn found that Beijing, Guangdong and Shanghai are most concerned about the development of this event. The visual China index has dropped to 16.3 from the previous 44.3, and the Internet word of mouth has been turned downside. The visual Chinese brand image has plummeted as the negative public sentiment continues to ferment, the picture copyright issue has become hotly debated.

中国信息通信研究院：虚拟现实白皮书（2017）

本白皮系统提出了虚拟现实内涵形态、体验进阶层次、技术架 构、细分体系及技术发展路标，并将我国典型本土虚拟现实企业按 照产业链重点环节归纳总结，形成了我国虚拟现实产业细分地图， 据此提出相关发展建议。

艾媒报告|2018-2019中国短视频行业专题调查分析报告

本报告研究涉及企业/品牌包括:逗拍、VUE、小影、快剪辑、LIKE短视频、极拍、抖音、秒拍、快手、西瓜视频、梨视频、微视、美拍、蘑菇视频、小拍、全民K歌、火秀运动、英火小视频、小红唇、短酷

2018年中国短视频行业商业化进程加速。iiMedia Research 数据显示，2018年中国短视频用户规模达到5.01亿人，市场规模依然有较大的上升空间。短视频行业中MCN机构增长迅速，营销模式也更为多样化。在发展势头强劲的情况下，短视频行业侵权现象严重，艾媒大数据舆情商情监控系统数据显示，中国东南沿海省成为“短视频版权”热度相对集中的区域。

In 2018, the commercialization process of China’s short video industry has accelerated. As the data of iiMedia Research, the number of short Video users in China reached 501million in 2018，and there is still room for growth in the market. The number of MCN organizations growing and marketing models are more diversified. Under this circumstance, the infringement is serious. According to the data of iiMedia Big Data Public Opinion Monitoring System showed, the southeast coastal of China has become a relatively concentrated area of infringement of short video.

艾媒咨询：2015年中国虚拟现实行业研究报告

艾媒咨询最新发布了《2015年中国虚拟现实行业研究报告》。报告显示，2015年中国虚拟现实行业市场规模为15.4亿元，预计2016年将达到56.6亿元，2020年市场规模预计将超过550亿元。

易尚展示2021年第三季度报告

捷安高科：2021年第三季度报告

中国信通院-2017年中国网络版权保护年度报告

2017年是全面落实国家“十三五”规划实施承上启下的关键之年。党的十九大报告明确提出，倡导创新文化，强化知识产权创造、保护、运用，这为版权事业的发展指明了方向。与此同时，互联网的“颠覆性创新”也在不断影响着版权内容的创作、传播与保护方式。在创新与变革的推动下，网络版权保护各项工作取得重大进展，形成网络版权保护新态势。各种新型版权保护问题也给网络版权保护工作带来一定挑战。本报告从网络版权的立法保护、司法保护、社会保护和行政保护等多个层面，向社会各界展示2017年我国网络版权保护状况，阐明网络版权保护对净化版权环境、促进科技进步文化繁荣的重要作用。

艾媒报告丨2016上半年虚拟现实行业研究报告(游戏内容篇)

iiMedia Research(艾媒咨询)权威发布《2016上半年虚拟现实行业研究报告(游戏内容篇)》。报告显示，预计2016年中国虚拟现实行业市场规模将达到56.6亿元，2020年市场规模预计将达到556.3亿元。