关于“字体侵权”的报告
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艾媒报告|2019中国智能电视开机广告热点监测报告
本报告研究涉及企业/品牌/案例：创维，小米，海信，夏普，TCL，海尔，康佳，长虹，乐视，飞利浦，三星，华为，东芝
iiMedia Research（艾媒咨询）数据显示，2018年中国智能电视销售额达5202亿元，预计未来三年将保持稳定增长，2020年销售额将突破6000亿元。智能电视开机广告广泛存在，涉嫌侵权的现象也较为常见。84.3%的受访者表示其使用的智能电视含有开机广告； 59.9%的受访者透露购买时商家未履行告知义务；43.8%受访者表示智能电视开机广告全程无法关闭。除了缺少“一键关闭”功能，智能电视开机广告在内容上还存在单一、夸大、无法产生共鸣等问题，导致用户体验极差，无奈之下56.0%的受访者表示愿意付费免除广告。艾媒咨询分析师认为，智能电视厂商试图通过开机广告换取硬件降价空间从而让利消费者的本意是值得肯定的，但在具体实施层面，却忽略了开机广告本身带给用户的一系列不良体验会消耗用户对品牌的信任，造成本末倒置。此次约谈整改事件有利于智能电视行业规范经营，有助于智能电视厂商回归用户本身，多维度持续改善用户体验。
According to iiMedia Research, the sales of smart TVs in China reached 520.2 billion yuan in 2018. It is expected to maintain steady growth in the next three years. In 2020, sales will exceed 600 billion yuan. Smart TV boot ads are widespread, and alleged infringement is also common. 84.3% of respondents indicated that their smart TVs contain boot ads; 59.9% of respondents revealed that the merchants did not fulfill their obligation to inform when they purchased; 43.8% of respondents said that smart TV boot ads could not be closed. In addition to the lack of “one-button off“ feature, smart TV boot ads still have problems such as single, exaggerated, and irresonable content, resulting in a very poor user experience. In desperation, 56.0% of respondents indicated that they are willing to pay for advertising. iiMedia consulting analysts believe that the intention of smart TV manufacturers to try to make profits for consumers by exchanging the hardware price reduction space through the power on advertising is positive, but in the specific implementation level, they ignore that the power on advertising itself brings users a series of bad experiences that will consume users' trust in the brand and cause the cart before the horse. The interview and rectification incident is conducive to the standardized operation of the smart TV industry, which helps the smart TV manufacturers to return to the users themselves and continuously improve the user experience in multiple dimensions. -
艾媒报告|2019中国企业图片字体版权纠纷专题研究报告
2019年4月视觉中国因黑洞及国旗国徽图片导致的版权维权争议事件，引发了公众对“版权碰瓷”这一企业行为的关注。事件发生后，视觉中国品牌形象一落千丈。艾媒大数据商情舆情监测系统数据显示，视觉中国的言值指数由4月10日的44.3降至4月16日的8.2，网络口碑呈现一面倒的负面态势。iiMedia Research(艾媒咨询)数据显示，78.8%的受访企业认为，视觉中国的维权方式属于敲诈。而超过四分之三的受访企业解决版权纠纷耗时在3个月以上，且69.0%的受访企业认为处理“版权碰瓷”纠纷已对企业造成负担。企业滥用维权导致“版权碰瓷”现象愈加频繁，对于社会秩序已造成严重干扰，这类企业缺乏社会责任感的行为也引来公众愤慨之情，72.4%的受访网民认为行业频发的版权纠纷问题是涉事企业故意而为，38.3%的受访网民认为该类行为已触及公众底线。
In April 2019, the controversy over copyright protection of VisualChina caused by pictures of black holes and of national flag and emblem has triggered public concern about the corporate behavior of copyright infringement. After the dispute, the brand image of VisualChina fell sharply. As the data of iiMedia Public Opinion Monitoring System showed, the Yanzhi Index of VisualChina dropped from 44.3 on April 10th to 8.2 on April 16th, and its comments on the Internet showed a negative trend. As the data of iiMedia Research showed, 78.8% of the interviewed enterprises believed that the way of rights protection acts of VisualChina was blackmail. More than three quarters of the interviewed enterprises took more than three months to resolve copyright disputes, and 69.0% of the interviewed enterprises believed that dealing with copyright infringement disputes had caused a burden on enterprises. The abuse of rights of copyright protection by enterprises leads to the phenomenon of copyright infringement becoming more and more frequent, which has caused serious interference to social order. The lack of social responsibility of such enterprises has also aroused public outrage. 72.4% of the interviewed netizen think that the frequent copyright disputes in the industry are deliberately caused by the enterprises involved. 38.3% of the interviewed netizen think that such acts have touched the bottom line of the public. -
艾媒报告|2019中国网络游戏企业社会责任感专题研究报告
本报告研究涉及企业/品牌包括：腾讯游戏、网易游戏、三七互娱、完美世界、多益网络、巨人网络、昆仑万维、盛趣游戏、游族网络、世纪华通、英雄互娱、掌趣科技、游久游戏、龙图游戏、吉比特、光线传媒、中文传媒、乐元素、网龙、欢悦互娱、天神娱乐、浙数文化、中手游、恺英网络、冰川网络、顺网科技、云游控股、华清飞扬、第七大道、柠檬微趣、盛天网络、电广传媒、奥飞娱乐、IGG、全科文化、金山软件、际动网络、铁血科技、天舟文化、凯撒文化、拓维信息、乐游科技控股、掌中飞天、塔人网络、深海软件、迅游科技、博雅互动、宝通科技、人人游戏、云畅游戏
iiMedia Research （艾媒咨询）数据显示，2018年中国手机游戏市场规模接近1500亿元，较2017年增长26.4%，而对于游戏行业整体而言，2018年增速仅为5.3%。近年游戏行业发展繁荣主要由手机游戏高速增长所致，目前行业头部企业如腾讯游戏、网易游戏均在手游领域投入巨大。2018年收入前50手游新品中，腾讯、网易研发的游戏合计收入占比达到44.4%。近年来，中国游戏企业重视企业形象和社会责任，iiMedia Research （艾媒咨询）数据显示，社会责任感TOP50网络游戏企业中，三分之二来自于北上广深一线城市。在企业上市情况方面，A股上市企业占比高达56.0%，经济效益对于企业发挥社会责任感起到关键作用。腾讯游戏、多益网络社会责任感得分分别为上市企业和非上市企业之首，头部企业更需发挥行业领头作用，树立良好业内形象。
As the data of iiMedia Research showed, the scale of China mobile game market in 2018 is close to 150 billion yuan, with an increase of 26.4% over 2017. While for the whole game industry, the growth rate in 2018 is only 5.3%. In recent years, the development and prosperity of the game industry is mainly caused by the rapid growth of mobile games market. At present, leading enterprises in the industry, such as Tencent games and Netease games, have invested tremendous amounts in the field of mobile games. Tencent and Netease accounted for 44.4% of the total revenue of the top 50 mobile games in 2018. In recent years, Chinese game companies attach great importance to corporate image and social responsibility. As the data of iiMedia Research showed, two-thirds of TOP50 online game companies with most social responsibility come from first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen. As for the listing situation of enterprises, the proportion of A-share listed enterprises is as high as 56.0%. Economic benefits play a key role in the social responsibility of enterprises. Tencent Game and Duoyi Network have the highest scores of social responsibility for listed and non-listed enterprises respectively. Head enterprises need to play a leading role in the industry and establish a good image in the industry. -
艾媒报告|2018-2019中国短视频行业专题调查分析报告
本报告研究涉及企业/品牌包括:逗拍、VUE、小影、快剪辑、LIKE短视频、极拍、抖音、秒拍、快手、西瓜视频、梨视频、微视、美拍、蘑菇视频、小拍、全民K歌、火秀运动、英火小视频、小红唇、短酷
2018年中国短视频行业商业化进程加速。iiMedia Research 数据显示，2018年中国短视频用户规模达到5.01亿人，市场规模依然有较大的上升空间。短视频行业中MCN机构增长迅速，营销模式也更为多样化。在发展势头强劲的情况下，短视频行业侵权现象严重，艾媒大数据舆情商情监控系统数据显示，中国东南沿海省成为“短视频版权”热度相对集中的区域。
In 2018, the commercialization process of China’s short video industry has accelerated. As the data of iiMedia Research, the number of short Video users in China reached 501million in 2018，and there is still room for growth in the market. The number of MCN organizations growing and marketing models are more diversified. Under this circumstance, the infringement is serious. According to the data of iiMedia Big Data Public Opinion Monitoring System showed, the southeast coastal of China has become a relatively concentrated area of infringement of short video.
