关于“儿童玩具”的报告
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艾媒咨询|2021年中国口腔医院产业细分领域及总趋势分析报告
本报告研究涉及企业/品牌/案例：Straumann，正畸，时代天使，通策医疗，泰康拜博口腔
2020年受疫情影响，口腔医疗行业整体营收有所下降。在此背景下，全国性口腔连锁扩张势头减缓，可能下沉到3、4线城市。同时，资本在布局口腔行业时将逐渐趋于理性，口腔行业现有经济泡沫会被有效挤出。总体口腔医疗行业集中度低，前五头部机构市占率较低。虽然受疫情影响，行业连锁扩张暂缓，但随着行业的不断发展，连锁口腔机构将继续成为口腔医疗机构发展重点。
In 2020, affected by the epidemic, the overall revenue of the oral medical industry decreased. In this context, the expansion momentum of national oral chain has slowed down and may sink to Tier 3 and 4 cities. At the same time, capital will gradually become rational in the layout of the dental industry, and the existing economic bubble in the dental industry will be effectively squeezed out. The overall concentration of the oral medical industry is low, and the market share of the top five institutions is low. Although the expansion of the industry chain is suspended due to the epidemic situation, with the continuous development of the industry, chain oral institutions will continue to become the focus of the development of oral medical institutions. -
艾媒咨询|2021年11-12月中国化妆品行业运行数据监测双月报
本报告涉及的案例/品牌/企业：丽人丽妆、科思股份、逸仙电商
颜值经济背景下，中国化妆品市场得到快速发展。数据显示，2021年11月，中国化妆品零售额再创新高，当期值达到571.0亿元，同比增长8.2%。11-12月期间，4家化妆品公司获得资本注入，融资金额合计超10亿元人民币。但是，贸易逆差持续扩大、化妆品质量参差不齐等问题在11-12月期间依然显著。未来，通过技术研发提高国产品牌全球竞争力，加强产品质量安全监管将成为化妆品企业升级发展的重要选择。
Under the background of face value economy, China's cosmetics market has developed rapidly. According to the data, in November 2021, China's cosmetics retail sales reached a new high, with the current value reaching 57.1 billion yuan, a year-on-year increase of 8.2%. From November to December, four cosmetics companies received capital injection, with a total financing amount of more than 1 billion yuan. However, the trade deficit continued to expand and the quality of cosmetics was uneven, which remained significant from November to December. In the future, improving the global competitiveness of domestic brands through technology research and development and strengthening product quality and safety supervision will become an important choice for the upgrading and development of cosmetics enterprises. -
艾媒咨询|2021年“双减”后儿童体育用品消费报告
“双减”政策颁布后，学生课外活动时间得以增加，体育锻炼成为受到父母孩子普遍欢迎的一项活动。iiMedia Research（艾媒咨询）调研数据显示，“双减”政策颁布后，有91.8%的消费者购买过儿童体育用品，56.9%的消费者儿童体育用品消费支出多集中于500-1500元之间，儿童体育用品市场潜力值得期待。
After the "double reduction" policy was promulgated, extracurricular activities time for students was increased, and physical exercise became an activity generally welcomed by parents and children. Survey data from iiMedia Research shows that after the "double reduction" policy was promulgated, 91.8% of consumers have purchased children's sports equipment, and 56.9% of consumers' spending on children's sports products is mostly between 500-1500 yuan. , The market potential of children's sports goods is worth looking forward to. -
艾媒咨询|2021年9-10月中国化妆品行业运行数据监测双月报：“双十一” 战报
本报告涉及的案例/品牌/企业：C咖，悦瞳，林清轩
数据显示，今年年初社会消费品零售总额受去年低基数的影响，同比高增。自三月以来中国社会消费品零售总额与化妆品类商品零售值同比增长速度总体呈现下滑趋势。艾媒咨询分析师认为，受中国疫情零星出现以及宏观经济景气度等原因，居民总体消费意愿减弱，如将来疫情仍未解决，或一定程度影响化妆品消费的总体需求。不过，从数据来看，今年美妆护肤类产品线上复购需求多于线下体验需求，且对即时性要求不高，在整体电商经济增速下降的环境下，未来美妆护肤类产品线上销售增速仍能够保持高增长趋势。
Data show that at the beginning of this year, the total retail sales of social consumer goods increased year-on-year due to the impact of last year's low base. Since March, the year-on-year growth rate of China's total retail sales of social consumer goods and the retail value of cosmetics has generally shown a downward trend. iiMedia Research analysts believe that due to the sporadic occurrence of the epidemic in China and the macroeconomic boom, the overall consumption willingness of residents is weakened. If the epidemic has not been solved in the future, it may affect the overall demand for cosmetics consumption to a certain extent. However, from the data, this year, the demand for online re purchase of beauty and skin care products is more than the demand for offline experience, and the requirement for timeliness is not high. Under the environment of declining overall e-commerce economic growth, the growth rate of online sales of beauty and skin care products can still maintain a high growth trend in the future. -
艾媒咨询|2021年7-8月中国母婴行业运行双月报
本报告研究涉及企业/品牌/案例：飞鹤，伊利，澳优，贝因美，袋鼠妈妈，红色小象
2021年7-8月母婴行业运行状况良好，在三孩政策以及电商经济等多方面的红利下，下半年母婴行业相关产品及服务需求有望得到提升。从政策上看，国务院及各地方政府颁布了促进生育的相关政策，从育儿假、税收抵免、育儿补贴金等方面着手，保障新生儿家庭的衣食住行等各个方面，以促进中国居民生育状况改善，中国政府长期促进生育率提升的政策将成为大方向。数据显示，近一年来母婴快消品线上市场的增速为13.9%，而线下市场增速仅为4.4%，而在2021年抖音818电商购物节中，母婴商品是直播带货的三大受欢迎商品之一，母婴消费品线上渠道的优势明显。艾媒咨询分析师认为，双十一电商购物节即将到来，母婴行业的商家可着手加强线上渠道销售，加入双十一预售大营，提高商品的销售状况。
From July to August of 2021, the maternal and infant industry will perform well. With the benefits of the three-child policy and the e-commerce economy, the demand for related products and services in the maternal and infant industry is expected to increase in the second half of the year. From a policy point of view, the State Council and various local governments have promulgated relevant policies to promote childbirth, starting from parental leave, tax credits, childcare subsidies, etc., to protect the food, clothing, housing and transportation of newborn families to promote the improvement of the fertility status of Chinese residents. , The Chinese government's long-term policy of promoting the increase in fertility rate will become the general direction. The data shows that in the past year, the growth rate of the online market of maternal and child fast-moving consumer goods is 13.9%, while the growth rate of the offline market is only 4.4%. In the Douyin 818 e-commerce shopping festival in 2021, maternal and child products are live broadcast. One of the three most popular commodities with goods, the online channel of maternal and child consumer goods has obvious advantages. IiMedia Consulting analysts believe that the Double Eleven e-commerce shopping festival is coming soon, and merchants in the maternal and infant industry can start to strengthen online channel sales, join the Double Eleven pre-sale camp, and improve the sales of goods.
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