全球领先的新经济产业第三方数据挖掘与分析机构
关于“光疗胶”的报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
随着居民收入水平提高,中国医美市场规模持续快速发展,进而带动了家用美容仪市场的消费升级。与此同时,家用美容仪逐渐被纳入更严格的医疗器械监管,促进了市场良好有序地发展,共同推动了市场的消费升级。中国家用美容仪市场伴随着国产品牌的快速成长,国产品牌占有的市场份额将进一步扩大。为了保障消费者权益,国家药监局加大了对家用美容仪,特别是射频美容仪的监管力度。在监管趋严的背景下,企业更应注重技术创新和产品研发,生产符合国家标准的家用美容仪产品,保障行业健康有序高质量发展。随着监管政策的推出,行业呈现高质量发展态势,市场规模有望持续增长。
As residents' income levels have increased, the Chinese medical aesthetics market has continued to experience rapid growth, thereby driving the upgrading of consumption in the home beauty instrument market. At the same time, home beauty instrument is gradually included in the stricter regulation of medical devices, which promotes the good and orderly development of the market, and jointly promotes the consumption upgrade of the market. China's domestic beauty instrument market is accompanied by the rapid growth of national brands, and the market share occupied by national brands will be further expanded. In order to protect consumer rights and interests, the State Drug Administration has increased the regulation of home beauty equipment, especially radio frequency beauty equipment. Under the background of tightening regulation, enterprises should pay more attention to technological innovation and product research and development, production of household beauty instrument products in line with national standards, to protect the industry's healthy and orderly high-quality development. With the introduction of regulatory policies, the industry presents a high-quality development trend, the market size is expected to continue to grow.艾媒咨询|2021-2022年中国医美器械产业运行及投资决策分析报告
本报告研究涉及企业/品牌/案例:科医人,复星医药,奇致激光,半岛医疗
伴随着医美市场规模的持续扩大,中国医美器械行业发展前景可期。数据显示,预计2021年中国医美器械市场规模将超过500亿元,同比增长27.8%。从细分赛道来看,近年来,微创和无创已逐渐成为医疗美容的趋势,这就推动了以激光、超声波等能量源为代表的光电类医美器械的发展。从市场格局来看,中国正规医美机构设备的市场份额80%是进口品牌,且中高端市场被飞顿、塞诺龙等海外龙头企业占领。为了改变这一局面,国家及地方先后出台政策鼓励本土医美器械品牌的发展,同时,国有品牌也通过加大自主研发投入和投资并购来扩大市场份额,未来随着下游扩张、需求渗透、技术更新等因素有望加速进口替代。
With the continuous expansion of the medical beauty market, the development prospect of the medical beauty equipment industry in China is promising. According to the data, it is estimated that in 2021, the market size of medical devices in China will exceed 50 billion yuan, with a year-on-year growth of 27.8%. From the perspective of subdivision, in recent years, minimally invasive and non-invasive have gradually become the trend of medical beauty, which promotes the development of photoelectric medical beauty devices represented by laser, ultrasonic and other energy sources. From the perspective of market structure, 80% of the market share of China's regular medical and beauty institutions' equipment is imported brands, and the medium and high-end market is occupied by overseas leading enterprises such as feton and sinolon. In order to change this situation, the state and local governments have successively issued policies to encourage the development of local medical and beauty equipment brands. At the same time, the state-owned brands also expand their market share by increasing independent R & D investment and investment in M & A. in the future, with the downstream expansion, demand penetration, technology update and other factors, it is expected to accelerate the import substitution.艾媒咨询 | 2025年中国内地及香港地区花胶行业消费趋势白皮书
当前,中国花胶行业正处于需求扩容与产业升级的交织阶段。在内地,随着国民健康意识的深化,花胶从传统滋补品逐渐走入大众消费视野,消费场景从节庆送礼、产后调理向日常养生、轻食代餐延伸,年轻群体对这一品类的接受度显著提升。而香港地区,凭借其国际金融与贸易中心的地位,以及深厚的滋补养生文化底蕴,在花胶行业中占据独特位置。香港消费者对花胶品质与品类有着较高追求,推动着行业产品的精细化与高端化发展。同时,行业发展仍面临瓶颈:市场存在品类认知模糊、品质参差不齐的现象。供应链端则呈现传统渠道与新兴电商并行的格局,整体市场正从分散化的初级形态向规范化、细分化方向演进。
全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国内地及香港地区花胶行业消费趋势白皮书》数据显示,53.9%的消费者在购买花胶产品时关注“产品功效/营养价值”,其中养颜养肤(59.9%)、增强免疫力(47.8%)、补充/恢复精力(42.9%)等是消费者认为的花胶核心功效。女性食用花胶的主要场景有日常滋补(61.9%)、备孕期(27.9%)及孕期(27.2%),其中日常滋补主要为经期后调理身体。从地区差异来看,中国内地的花胶应用场景正从传统的产后恢复向日常滋补等场景延伸;而在中国香港,花胶已深度融入本土饮食与习俗,场景成熟且广泛。
艾媒咨询分析师认为,随着消费者健康需求的精细化与场景化升级,花胶行业正迎来产品形态与消费生态的深度重构。即食化、便携化产品将加速渗透日常消费场景,打破传统滋补品的使用局限。同时,中国内地及香港两地市场未来有望持续强化交流、互补优势,共同探索消费需求与市场新机。整个行业将从分散化竞争向品牌化、集约化发展转型,花胶也将从区域性滋补品向国民级健康食品迈进,成为连接传统滋补智慧与现代健康生活的标志性品类。
China’s fish-maw sector is now at the intersection of surging demand and industrial upgrading. On the mainland, deepening health awareness has moved fish maw from a niche tonic into the mainstream; consumption occasions have expanded from festival gifting and postpartum recovery to daily wellness and light-meal substitutes, with Gen-Z acceptance rising sharply. Hong Kong, leveraging its role as an international financial and trading hub and its long-standing tonic culture, occupies a unique position: propelling the market toward greater refinement and premiumization.Yet the industry remains constrained by legacy models. Products are still dominated by dried formats, carrying high entry barriers, while consumer knowledge is fragmented and quality uneven. Supply chains operate through both traditional channels and nascent e-commerce; the overall market is evolving from a fragmented, rudimentary state toward standardization and segmentation.
According to the latest White paper on the consumption trends of the fish maw industry in the Chinese mainland and Hong Kong region in 2025, released by iiMedia Research, 53.9% of buyers prioritize “product efficacy/nutritional value.”Top perceived benefits are beauty and skin nourishment (59.9%), immunity enhancement (47.8%), and energy replenishment/recovery (42.9%). Among women, the leading consumption scenarios are daily wellness (61.9%), primarily post-menstrual recuperation), pre-pregnancy preparation (27.9%), and pregnancy support (27.2%). Geographically, the mainland is shifting from postpartum recovery to broader daily wellness, whereas Hong Kong has fully woven fish maw into local cuisine and customs, yielding mature and diverse usage occasions.
Analysts at iiMedia believe that as health needs become more granular and scenario-specific, the sector is poised for deep restructuring of product formats and the consumer ecosystem. Ready-to-eat and portable offerings will rapidly penetrate everyday life, breaking the limitations of traditional tonics. Going forward, the mainland and Hong Kong markets are expected to strengthen interaction and complement each other, jointly exploring new demand and opportunities. The industry will transition from fragmented competition to branded, intensive development, and fish maw will evolve from a regional tonic into a national health food—an iconic category bridging traditional wellness wisdom and modern healthy living.
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