艾媒咨询｜聚焦信创民族品牌· 中国长城企业运营及行业前景分析报告

全球产业信息化革命兴起，云计算、5G、人工智能等技术的深入发展，给国内信创产品发展孕育了良好的技术环境。在政策支持下，国内已有不少技术人才参与芯片、CPU、软件等产品的研发过程，利于中国信创行业发展。

冠豪高新2021年第三季度报告

艾媒咨询|2021-2022年全球电子烟产业发展趋势专题报告

本报告涉及的案例/品牌/企业：悦刻、徕米、香誉、喜科

中国传统烟草消费普遍有戒烟需求，减害是烟草进化的核心诉求。国外主流卫生组织对电子烟进行了持续数年的评估，现阶段普遍认为电子烟的危害性远小于传统烟草。全球电子烟零售额从2018年的268亿美元增长到2020年的453亿美元。2017—2021年中国电子烟行业内销市场规模复合增长率为37.9%，预计2022年同比增长率为76.0%，市场规模达255.2亿元。预计2025年中国固体电子烟潜在市场规模约531亿元-—885亿元，雾化电子烟潜在市场规模约396亿元—792亿元。2021年中国电子烟产业直接就业人口约150万人，带动间接就业人口约400万人，总计约550万人。全球主要国家和地区，欧美、日韩均对电子烟出台明确的政策指引和监管措施。全球电子烟产业发展经验对中国产业规范发展有借鉴意义，中国也将进一步将电子烟产业平稳发展纳入法治化规范化轨道。
There is a general need for cessation in tobacco consumption and harm reduction which is the core demand of tobacco evolution. Foreign mainstream health organizations have conducted an evaluation of e-cigarettes for several years, and it is generally believed that the harm of e-cigarettes is much less than that of traditional tobacco. Global retail sales of e-cigarettes grew from $26.8 billion in 2018 to $45.3 billion in 2020. From 2017 to 2021, the compound growth rate of the domestic sales market in China's e-cigarette industry will be 37.9%, and the year-on-year growth rate in 2022 is expected to be 76.0%, and the market size will reach 25.52 billion yuan. It is estimated that the potential market size of China's solid e-cigarettes will be about 53.1 billion yuan - 88.5 billion yuan in 2025, and the potential market size of atomized e-cigarettes will be about 39.6 billion yuan - 79.2 billion yuan. In 2021, the direct employment of China's e-cigarette industry was about 1.5 million, driving about 4 million indirect employment, a total of about 5.5 million. Major countries and regions around the world, Europe, the United States, Japan and South Korea have issued clear policy guidelines and regulatory measures for e-cigarettes. The development experience of the global e-cigarette industry has reference significance for the development of China's industrial standards, and China will further integrate the steady development of the e-cigarette industry into the track of legalization and standardization.

艾媒咨询|2021年中国电子烟发展水平研究报告

本报告涉及的案例/品牌/企业：悦刻，思摩尔

数据显示，电子烟在全球各个国家的渗透率持续增长，全球电子烟零售额从2016年的161亿美元增长到2020年的453亿美元。2021年中国电子烟行业市场规模达到1160.0亿元，外销占比居高。艾媒咨询分析师认为，在政策规定趋于明朗化的背景下，电子烟将获得较大的增长空间，预计2023年中国电子烟市场规模将达到2952.7亿元。不过，作为严格限定使用者为成年人的成瘾品，电子烟经受了诸多讨论与非议，未来积极履行社会责将成为电子烟企业的必然选择。
The data show that the penetration rate of e-cigarettes in various countries around the world continues to grow, and the global retail sales of e-cigarettes increased from US $16.1 billion in 2016 to US $45.3 billion in 2020. In 2021, the market scale of China's e-cigarette industry will reach 116 billion yuan, with a high proportion of export sales. AI media consulting analysts believe that under the background of clearer policies and regulations, e-cigarettes will gain greater growth space. It is expected that the scale of China's e-cigarette market will reach 295.27 billion yuan in 2023. However, as an addictive product whose users are strictly limited to adults, e-cigarettes have undergone a lot of discussion and criticism. In the future, actively performing social responsibilities will become an inevitable choice for e-cigarette enterprises.

艾媒咨询|2020年第三季度中国中药材行业数据监测季度报告

本报告研究涉及企业/品牌/案例：同仁堂、香雪制药、白云山。

数据显示，2020年第三季度，中药材价格指数迎来上涨周期。艾媒咨询分析师认为，受动物类等少数品种拉动影响，预计2020年10-11月中药材指数会持续走高，但是在12月维稳。据调查，绝大多数商户将会在2021年密切关注行业相关政策、谨慎经营，采取减少压货炒作等经营方式。因而，预计中药材市场在2020年末旺季会有一波行情的走高，但随着旺季结束，明年年初的价格会重新回落，随着疫情的常态化，中药材市场行情预期会呈周期性波动的态势。

Data show that in the third quarter of 2020, Chinese Herbal Medicine Price Index ushered in an upward cycle. iiMedia Research believe that by a small number of animals and other species pull the impact of October 2020-november Chinese herbal medicine index is expected to continue to rise, but stable in December. According to the survey, the vast majority of businesses in the 2021 will pay close attention to industry-related policies, prudent management, to reduce speculation and other business practices. As a result, the Chinese herbal medicine market is expected to see a wave of rising prices in the peak season at the end of 2020. However, as the peak season ends, prices will fall back early next year, and as the epidemic becomes more normal, chinese medicinal materials market is expected to be cyclical fluctuations in the situation.

艾媒咨询|2020上半年中国共享充电宝行业发展专题研究报告

本报告研究涉及企业/品牌/案例：小电科技、街电科技、美团充电。

在质疑声中走过发展爆发和沉淀阶段的中国共享充电宝行业，在2019年进入了规范发展时期，即使2020年受到“新冠疫情”影响，行业发展整体向好的趋势没有改变。iiMedia Research（艾媒咨询）数据显示，2020年用户规模预计达到2.29亿人。但短期内疫情对行业的冲击仍然不容忽视，八成受访共享充电宝用户表示产品使用习惯受到疫情影响发生了变化。具体表现为使用次数降低、时间缩短，其中对于出行场景和大机柜共享充电宝的使用影响尤为严重。行业竞争方面同样迎来变数，美团在年初启动共享充电宝业务，凭借其积累的线下商家资源和自身产品体验优势，避开了新入局企业进入门槛过高等问题，对行业头部企业形成冲击。

China Shared Power Bank Industry, which has gone through the development stages of outbreak and precipitation despite queries, has entered the period of standardized development in 2019. Even though it is affected by the COVID-19 in 2020, the overall development trend of the industry will not change. As the data of iiMedia Research showed, the user scale of China Shared Power Bank industry is expected to reach 229 million in 2020. However, in the short term, the impact of COVID-19 on the industry can’t be ignored. 80% of the interviewees reflected that their use habits of shared power bank has changed due to the impact of COVID-19. Specifically, the usage frequency are reduced and the time is shortened, especially for the usage of shared power bank in travel scenario and the ones in large cabinet. The industry competition also ushered in variables. Meituan launched the shared power bank business at the beginning of the year. Relying on its advantages of accumulated offline business resources and better product experiences, Meituan avoided the problem of high entry threshold for new competitors, and having an impact on the leading enterprises in the industry.

艾媒咨询|2020上半年中国导购电商行业研究报告

本报告研究涉及企业/品牌/案例：55海淘、什么值得买、蘑菇街。

iiMedia Research(艾媒咨询)数据显示，2019年中国导购电商用户规模为3.45亿人，预计2020年将增至3.81亿人，对比移动电商近8亿人的用户规模，导购电商用户渗透率仍有上升空间。伴随着鼓励消费政策的陆续出台、商品种类的迅速更新换代与信息流的爆发性增长，消费者对于导购电商的需求逐渐增加。iiMedia Research(艾媒咨询)数据显示，目前近七成消费者网购时使用导购平台，平台用户对海淘导购等垂直细分平台存在一定需求。艾媒咨询分析师认为，供需双方的变化加速“人货场”重构，随之而来的是流量争夺加剧、消费便利性、品质化需求提升。导购电商平台作为连通商家和消费者的纽带，既能够帮助商家导流获客，还能为消费者提供便利，在电商渠道竞争加剧的情况下，其双向服务价值将进一步提升。

According to data from iiMedia Research, the number of users of guide e-commerce in China was 345 million in 2019, which is expected to increase to 381 million in 2020. Compared with the number of users of nearly 800 million in mobile e-commerce, the penetration rate of guide e-commerce still has room to rise. With the introduction of policies to encourage consumption, the rapid upgrading of commodity types and the explosive growth of information flow, consumers' demand for e-commerce shopping guides is increasing gradually. As the data of iiMedia Research showed， nearly 70% of consumers currently use the shopping guide platform for online shopping. Platform users have a certain demand for overseas online shopping guide and other vertical subdivided platforms. iiMedia consulting analysts believe that changes in the supply and demand sides accelerate the restructuring of "people's freight yard", followed by intensified traffic competition, consumption convenience, quality demand. E-commerce shopping guide platform, as a link connecting merchants and consumers, can not only help merchants to attract customers, but also provide convenience for consumers. In the case of intensified competition of e-commerce channels, its two-way service value will be further enhanced.

艾媒咨询|2020年6-7月中国房地产行业月度运行数据监测报告

2020年6-7月楼市调控继续坚持“房住不炒”的定位，多地先后出台楼市调控政策，严厉打击房地产市场违法违规行为，规范房地产市场秩序。2020年7月上海、北京和深圳三大城市新房的市区房价位于前三名，而宁波、北京、福州的均价涨幅较大。

From June to July 2020, the property market regulation will continue to adhere to the positioning of “no speculation in housing and housing”. Many places have successively introduced regulation and control policies on the property market to severely crack down on violations of laws and regulations in the real estate market and regulate the order of the real estate market. In July 2020, the urban housing prices of new houses in the three major cities of Shanghai, Beijing and Shenzhen ranked among the top three, while the average prices of Ningbo, Beijing and Fuzhou increased significantly.

艾媒咨询|2020上半年全球商贸数据监测及中国外贸企业内循环经济机遇研究报告

本报告研究涉及企业/品牌/案例：广东凯迪服饰有限公司、深圳市佰维存储科技股份有限公司。

全球疫情蔓延、贸易保护主义等因素导致全球经济面临下滑风险，跨境贸易和投资活动急剧萎缩，中国外贸企业环境恶化。2020年上半年，中国出口10987.5亿美元，同比下降6.2%，其中服装、机械设备出口降幅跌破16%，成为重创程度较大的行业。于是，各省份纷纷出台关于出口转内销的内循环经济的针对性政策措施，从政策层面助力外贸企业渡过危机。但是，当前出口企业发展内销模式仍存在生产线转向难、销售渠道不畅、国内外市场需求痛点不同和缺乏品牌化优势等问题，外贸企业必须进行相应的调整。

The spread of global epidemic and trade protectionism have caused the global economy to face the risk of decline, the cross-border trade and investment activities have shrunk sharply, and the environment of Chinese foreign trade enterprises has deteriorated. In the first half of 2020, China's exports reached US$ 1,098.75 billion, down 6.2% year-on-year, among which the export of clothing and machinery and equipment fell below 16%, making it a severely damaged industry. As a result, various provinces have issued targeted policies and measures on the internal circular economy from export to domestic sales, helping foreign trade enterprises to tide over the crisis from the policy level. However, there are still some problems in the domestic sales model of export enterprises, such as difficult production line turning, unsmooth sales channels, different pain points in domestic and foreign markets, and lack of brand advantages. Foreign trade enterprises must make corresponding adjustments.

艾媒咨询|2020中国共享电单车安全管理专题研究报告

本报告研究涉及企业/品牌/案例：青桔、美团、哈啰。
随着各大平台稳步推进投放布局，中国共享电单车规模不断扩大，2019年中国共享电单车数量已超过100万辆，收入规模达30亿元，预计2025年共享电单车投放车辆将超过800万辆，收入规模将达到200亿元。2019年到2025年的复合增长率将达到41.4%。自新强制性国家标准《电动自行车安全技术规范》发布以来，共享电单车行业也迎来发展机会，相较于民用电动车而言，共享电单车的安全优势逐步展现，安全管理建设体系也已逐步显现。在新基建理念引领下，5G基站建设、大数据中心、人工智能、工业互联网领域也将加速发展，伴随物联网技术的升级，中国共享电单车产业从硬件技术、服务体系上都将得到进一步智能升级、融合创新。随着共享电单车的社会接受度逐步提升，其用户规模也在不断扩大，iiMedia Research（艾媒咨询）调研数据显示，当前共享电单车用户对共享电单车的价值认可度逐渐提高，对于共享电单车行业的持续性发展，58.7%的受访用户持积极态度。这在一定程度上折射出行业发展仍有较大的提升空间。数据同时显示，近半数的受访用户在使用共享电单车服务时，主要考虑平台的收费标准、出行距离以及使用共享电单车的便捷度，而共享电单车的使用安全以及交通管制也纳入考虑范围。通过调研分析共享电单车平台，结果显示，在用户安全建设层面，青桔电单车、美团助力车以及哈啰助力车三大平台满意度较高，为车辆硬件技术安全性TOP3，基于出行领域的多年经验，三大出行巨头在用户安全建设体系上也相对完善。

With major platforms steady promoting the distribution of major platform, the scale of Shared motorcycles in China keeps expanding. In 2019, the number of Shared motorcycles in China has exceeded 1 million, with the revenue reaching 3 billion yuan. It is estimated that in 2025, the number of Shared motorcycles will exceed 8 million, with the revenue reaching 20 billion yuan. The compound growth rate from 2019 to 2025 will be 41.4 percent. Since the release of the new mandatory national standard "Safety Technical Specification for Electric Bicycle", the sharing e-bike industry has also gain opportunities for development. Compared with the civil electric bikes, the safety advantages of sharing e-bikes have been gradually revealed, and the safety management and construction system has also gradually emerged. Under the guidance of the new infrastructure concept, 5G base station construction, big data center, artificial intelligence and industrial Internet will also accelerate their development. And China's e-bike sharing industry will get further intelligent upgrading and integrated innovation in terms of hardware technology and service system. With the gradual improvement of the social acceptance of e-bike sharing, the scale of users is also expanding. As the data of iiMedia Research showed, the value recognition of e-bike users is gradually increasing. 58.7% of respondents hold a positive attitude towards the sustainable development of e-bike sharing industry. To a certain extent, this reflects that the development of the industry still has a large room for improvement. The data also showed that nearly half of the respondents mainly consider the charging standard of the platform, the travel distance and the convenience of using Shared bikes, while the use safety and traffic control of Shared bikes are also taken into consideration. Sharing platform for motorcycles, through the analysis of the research results show that In terms of user safety construction, the three platforms of Green orange bike, Mobike and Hellobike are highly satisfied, which are the TOP3 of vehicle hardware technology safety. Based on years of experience in the travel field, the three travel giants also have relatively perfect user safety construction system.