全球领先的新经济产业第三方数据挖掘与分析机构
关于“动态”的报告
艾媒咨询 | 2025-2026年中国AI漫剧行业趋势白皮书
2025年末,中国AI漫剧行业迎来关键转折点,技术爆发与生态重构成为主旋律。AI技术推动漫剧创作迈入工业化阶段,使其在制作效率和视觉风格上与真人短剧形成鲜明区隔。与此同时,政策规范持续完善,叠加消费升级趋势,共同构筑了行业发展的坚实基础。产业链在IP储备深化、平台激励加码及AIGC技术赋能下持续扩容,而用户行为的深化则牵引内容加速向精品化、情感化方向演进。
此轮变革中,AI漫剧赛道迎来了政策与市场的双重拐点:一方面,抖音、快手、腾讯等核心平台密集推出精品化扶持政策;另一方面,监管趋严倒逼内容质量升级。这种“激励”与“收紧”并行的态势,标志着行业正式告别野蛮生长,迈入质效并重的精耕时代。
市场数据印证了强劲的增长势头,iiMedia Research(艾媒咨询)数据显示,中国动画微短剧市场规模在2025年呈现出爆发式增长,达到189.8亿元,同比激增276.3%,艾媒预期这一增长态势将延续,2030年市场规模有望突破850亿元。
By the end of 2025, China's AI comic and drama industry will reach a crucial turning point, with technological explosion and ecological reconstruction becoming the main themes. AI technology has driven the creation of comic dramas into an industrialized stage, making them distinct from live-action short dramas in terms of production efficiency and visual style. Meanwhile, the continuous improvement of policy regulations, coupled with the trend of consumption upgrade, have jointly built a solid foundation for the development of the industry. The industrial chain has been continuously expanding under the deepening of IP reserves, the intensification of platform incentives, and the empowerment of AIGC technology. Meanwhile, the deepening of user behavior has driven content to accelerate its evolution towards high-quality and emotional content.
In this round of transformation, the AI comic drama industry has reached a dual turning point in terms of policy and market: on the one hand, core platforms such as Tiktok, Kuaishou, and Tencent have successively introduced policies to support high-quality products; On the other hand, stricter regulation has forced an upgrade in content quality. This concurrent trend of "incentives" and "tightening" marks the industry's official farewell to wild growth and its entry into an era of meticulous cultivation that emphasizes both quality and efficiency.
Market data confirms the strong growth momentum. According to iiMedia Research, the market size of China's animated micro-short dramas witnessed explosive growth in 2025, reaching 18.98 billion yuan, a year-on-year increase of 276.3%. iiMedia Research predicts that this growth trend will continue, and the market size is expected to exceed 85 billion yuan by 2030.
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