艾媒咨询 | 2025-2026年中国AI漫剧行业趋势白皮书

2025年末，中国AI漫剧行业迎来关键转折点，技术爆发与生态重构成为主旋律。AI技术推动漫剧创作迈入工业化阶段，使其在制作效率和视觉风格上与真人短剧形成鲜明区隔。与此同时，政策规范持续完善，叠加消费升级趋势，共同构筑了行业发展的坚实基础。产业链在IP储备深化、平台激励加码及AIGC技术赋能下持续扩容，而用户行为的深化则牵引内容加速向精品化、情感化方向演进。
此轮变革中，AI漫剧赛道迎来了政策与市场的双重拐点：一方面，抖音、快手、腾讯等核心平台密集推出精品化扶持政策；另一方面，监管趋严倒逼内容质量升级。这种“激励”与“收紧”并行的态势，标志着行业正式告别野蛮生长，迈入质效并重的精耕时代。
市场数据印证了强劲的增长势头，iiMedia Research（艾媒咨询）数据显示，中国动画微短剧市场规模在2025年呈现出爆发式增长，达到189.8亿元，同比激增276.3%，艾媒预期这一增长态势将延续，2030年市场规模有望突破850亿元。
By the end of 2025, China's AI comic and drama industry will reach a crucial turning point, with technological explosion and ecological reconstruction becoming the main themes. AI technology has driven the creation of comic dramas into an industrialized stage, making them distinct from live-action short dramas in terms of production efficiency and visual style. Meanwhile, the continuous improvement of policy regulations, coupled with the trend of consumption upgrade, have jointly built a solid foundation for the development of the industry. The industrial chain has been continuously expanding under the deepening of IP reserves, the intensification of platform incentives, and the empowerment of AIGC technology. Meanwhile, the deepening of user behavior has driven content to accelerate its evolution towards high-quality and emotional content.
In this round of transformation, the AI comic drama industry has reached a dual turning point in terms of policy and market: on the one hand, core platforms such as Tiktok, Kuaishou, and Tencent have successively introduced policies to support high-quality products; On the other hand, stricter regulation has forced an upgrade in content quality. This concurrent trend of "incentives" and "tightening" marks the industry's official farewell to wild growth and its entry into an era of meticulous cultivation that emphasizes both quality and efficiency.
Market data confirms the strong growth momentum. According to iiMedia Research, the market size of China's animated micro-short dramas witnessed explosive growth in 2025, reaching 18.98 billion yuan, a year-on-year increase of 276.3%. iiMedia Research predicts that this growth trend will continue, and the market size is expected to exceed 85 billion yuan by 2030.

艾媒咨询 | 2025年中国短视频市场环境分析与用户行为调查数据

近年来，中国短视频行业在技术迭代与用户需求升级的驱动下，已形成成熟的生态体系。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国短视频市场环境分析与用户行为调查数据》数据显示，2024年中国微短剧市场规模为504.4亿元，2025年预计增长到677.9亿元，随着技术发展和市场成熟，微短剧市场有望持续扩容。在2025年中国用户偏好使用的短视频平台中，抖音占比最高，达39.55%，成为用户最偏好的短视频平台；快手占比27.19%。这一数据表明，抖音系平台在用户偏好使用的短视频平台中占据较高比例，反映出其强大的用户吸引力；各平台因内容特色、功能差异等，在用户偏好选择上呈现不同格局。
在2025年中国用户网购过的短视频平台中，抖音占比最高，达44.70%，是用户进行网购最常用的短视频平台；其次是快手，占比37.11%；这表明抖音、快手在短视频电商领域占据较大市场份额，更受用户青睐，平台的内容生态、用户基础、电商功能等因素可能影响用户的网购选择。艾媒咨询分析师认为，未来短视频行业将在技术融合与场景延伸中深化发展：AI大模型赋能内容精准创作，实现“用户画像-脚本生成-智能剪辑”全流程自动化；“短视频+”模式渗透至医疗、教育、文旅等领域，如虚拟问诊短视频科普、景区AR导览等场景落地；商业化层面，品牌定制短剧、互动广告等创新形式崛起。同时合规化运营与用户隐私保护成为行业可持续发展的核心议题。
In recent years, driven by technological iteration and the upgrading of user demands, China's short-video industry has formed a mature ecosystem. According to the latest "Analysis of China's short video market environment and user behavior survey data in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of micro-short dramas in China was 50.44 billion yuan in 2024. It is expected to grow to 67.79 billion yuan in 2025. With the development of technology and the maturity of the market, the micro-short drama market is expected to continue to expand. The short-video platforms preferred by Chinese users in 2025.Among them, Douyin has the highest proportion, reaching 39.55%, and has become the most preferred short-video platform by users. Kuaishou accounts for 27.19%. This data indicates that the Douyin platform accounts for a relatively high proportion among the short-video platforms preferred by users, reflecting its strong user appeal. Due to differences in content features and functions, various platforms present different patterns in users' preference choices.
Among the short-video platforms where Chinese users made online purchases in 2025, Douyin had the highest proportion, reaching 44.70%, and was the most commonly used short-video platform for users to make online purchases. The second is Kuaishou, accounting for 37.11%. This indicates that Douyin and Kuaishou hold a significant market share in the short-video e-commerce field and are more favored by users. Factors such as the content ecosystem, user base, and e-commerce functions of the platforms may influence users' online shopping choices. Analysts from iiMedia Research believe that in the future, the short-video industry will deepen its development through technological integration and scene extension: AI large models will empower precise content creation, achieving full-process automation from "user profiling - script generation - intelligent editing". The "short video +" model has permeated into fields such as healthcare, education, and cultural tourism, for instance, scenarios like virtual consultation short video science popularization and AR guided Tours in scenic spots have been implemented. At the commercial level, innovative forms such as brand-customized short dramas and interactive advertisements have emerged. Meanwhile, compliant operation and user privacy protection have become the core issues for the sustainable development of the industry.

2017-2018年度中国新经济全景报告

iiMedia Research（艾媒咨询）数据显示，2017年中国手机市场出货量为4.91亿部，相比2016年下降12.3%。上市新机型1054款，4G手机占比94.1%。艾媒咨询分析师认为，随着智能手机市场覆盖率提高，市场需求已渐趋饱和。

艾媒咨询 | 2024-2025年中国数字文化产业发展现状及趋势分析报告

近年来，随着数字技术的迅猛发展，数字文化产业已经深刻融入我国经济社会的各个领域，成为数字经济发展的新动能。国家统计局数据显示，2024年前三季度，规模以上文化企业实现营业收入99668亿元，比上年同期增长5.9%。其中，数字文化新业态特征明显的16个行业小类实现营业收入41616亿元，比上年同期增长10.0%，占总营业收入的比重高达41.8%。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国数字文化产业发展现状及趋势分析报告》显示，2024年前三季度全国数字文化新业态的营业收入已飙升至4.16万亿元，与2019年的1.99万亿元相比，实现了惊人的2.1倍增长。同时，其在全部规模以上文化企业营业收入中的占比也大幅提升至41.8%，与2019年相比，增长了18.9个百分点，进一步彰显了数字文化产业在文化产业整体格局中的核心地位。
In recent years, with the rapid development of digital technology, the digital cultural industry has been deeply integrated into various fields of China's economy and society, becoming a new driving force for digital economic development. According to data from the National Bureau of Statistics, the scaled-up cultural enterprises achieved a total revenue of 99,668 billion yuan in the first three quarters of 2024, up 5.9% from the same period last year. Of which, the 16 sub-categories with obvious characteristics of digital cultural new industries achieved a revenue of 416 billion yuan, up 10.0% from the same period last year, accounting for 41.8% of the total revenue. The latest report released by iiMedia Research, a third-party data mining and analysis institution for global new economy industries, shows that the revenue of digital cultural new industries in China reached 416 billion yuan in the first three quarters of 2024, a staggering 2.1 times higher than the 199 billion yuan in the same period of 2019. At the same time, its share in the total revenue of scaled-up cultural enterprises has also increased significantly to 41.8%, up 18.9 percentage points from 2019, further highlighting the core position of the digital cultural industry in the overall cultural industry landscape.

艾媒咨询｜2022年中国声音经济数字化应用发展趋势报告

iiMedia Research(艾媒咨询)数据显示，2017-2021年中国声音类职业培训市场规模整体呈上升态势，并在2020年开始迎来高速增长期，在声音经济市场的占比不断提高。艾媒咨询分析师认为，声音类职业培训行业在经历了一段发展探索期后，逐渐形成了规模化发展态势，头部品牌的出现逐渐确立行业秩序，职业培训市场已成为声音经济行业的重要组成部分。

2019全球未来科技大会-艾媒咨询张毅《2019下半年中国新经济产业创新发展趋势报告》

中国科协九届全国代表、中山大学硕士生导师、艾媒咨询集团CEO兼首席分析张毅代表艾媒咨询发布了《2019下半年中国新经济产业创新发展趋势报告》，该报告在研究方法上根据艾媒咨询自身数据库、北极星互联网产品分析系统、大数据舆情监控系统和草莓派数据调查等相关数据进行分析，分别从5G、电子竞技、跨境电商、社交电商、短视频、人工智能等热门领域具体分析中国新经济产业的特点。

艾媒报告|2018中国人工智能产业研究报告——商业应用篇

本报告研究涉及企业/品牌包括:新松、图灵机器人、小i机器人、蚂蚁金服、来也、度秘、中智科创、海康威视、海尔、联想、出门问问、百度、阿里妈妈、京东、阿里巴巴、今日头条、大立科技、中国移动、艾媒咨询集团、海鑫科金、数据堂、数多多、明略数据、阿里云、华为、腾讯云、腾讯、云知声、科大讯飞

目前，中国人工智能行业已经进入产业化阶段。根据中国国务院规划，2020年中国人工智能核心产业规模将达到1500亿元，并且此后十年将继续保持高速发展。2018年行业融资热度也持续走高，iiMedia Research（艾媒咨询）数据显示，2018年中国人工智能领域共融资1311亿元，增长率超过100%，投资者看好人工智能行业的发展前景，资本将助力行业更好发展。

As the data of iiMedia Research showed, in 2018, China has raised 131.1 billion yuan in AI industry, with a growth rate of more than 100%. Investors are optimistic about the development prospect of AI industry, and capital will help the industry develop better.With the further development and landing of artificial intelligence technology, deep learning, data mining, automatic programming and other fields will also be realized in more application scenarios, and the development prospects of artificial intelligence technology industrialization are improving.

艾媒咨询|2020年中国新基建时代人工智能产业发展报告

本报告研究涉及企业/品牌/案例：创新奇智，商汤科技，云天励飞。

在新基建的浪潮下，人工智能加速与大数据、云计算、5G、物联网等新兴技术双向赋能、深度协同，技术商业化进程逐渐加速。数据显示，2019年中国人工智能核心产业规模超过510亿元，预计2030年将超过10000亿元。艾媒咨询分析师认为，2020年国家新基建战略的出台将从政策资源、技术生态、应用场景等多个方面助力人工智能全面产业化，核心产业规模将继续强劲增长。人工智能在横向与纵向皆迅速迭代拓展，人工智能企业将迎来百花齐放的局面。但机遇的来临往往裹挟着挑战，诸如数据安全、隐私保护、过程监管等问题不容忽视。艾媒咨询分析师认为，技术是把双刃剑，需要配套的治理规范体系，才能确保相关产业的持续健康发展。市场对风险关切度的提升将加速驱动相关治理体系出台。

With the development of new infrastructure, artificial intelligence is accelerating two-way empowerment and in-depth collaboration with emerging technologies such as big data, cloud computing, 5G and the Internet of Things. The process of technology commercialization is gradually accelerating. As the data showed, the scale of China's core artificial intelligence industry exceeded 51 billion yuan in 2019 and is expected to exceed 1 trillion yuan in 2030. iiMedia consulting analysts believe that the launch of the new infrastructure strategy in 2020 will facilitate the full industrialization of artificial intelligence from policy resources, technology ecology, application scenarios and other aspects. The scale of core industries will continue to grow strongly. Artificial intelligence rapidly expands in both horizontal and vertica. Artificial intelligence enterprises booms in related fields. But opportunities often come with challenges, such as data security, privacy protection, process supervision and other issues can not be ignored. iiMedia consulting analysts believe that technology is a double-edged sword, which requires a supporting regulatory system to ensure the sustainable and healthy development of related industries. The improvement of the market's risk sensitivity will accelerate the introduction of relevant governance systems.

艾媒研报|2019小米集团运行状况及行业趋势研究报告

本报告研究涉及企业/品牌/案例：小米集团，顺为资本，晨兴资本，IDG资本，启明创投，高通创投，淡马锡，DST Global，厚朴投资，云锋基金，All-Stars ，GIC，百度，海尔，华为，京东，谷歌，科大讯飞，中兴，中国移动，中国电信，中国联通，创维，水晶光电

5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询）数据显示，2019年上半年国内手机市场总体出货量1.86亿部，同比下降5.1%， 4G手机出货量为1.78 亿部，同比下降 4.2%。与此同时，中国5G手机新机型加速上市，新一轮换机潮前奏已经开始，手机行业面临洗牌。AIoT领域，iiMedia Research (艾媒咨询）数据显示，2018年中国AIoT智能硬件市场规模达5000亿元，呈高速增长态势，预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略，虽然小米在5G手机以及AIoT领域已经取得一定成绩，但面对巨头环伺的激烈竞争环境，小米未来的发展道路仍充满挑战，核心技术壁垒有待进一步提升。

The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of “mobile phone + AIoT “. Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved.

2018广东互联网大会演讲PPT|AI时代移动安全需要依靠AI技术来解决|360企业安全

2018广东互联网大会-任宇驰-AI时代移动安全需要依靠AI技术来解决