全球领先的新经济产业第三方数据挖掘与分析机构
关于“智能”的报告
艾媒研报|2019小米集团运行状况及行业趋势研究报告
本报告研究涉及企业/品牌/案例:小米集团,顺为资本,晨兴资本,IDG资本,启明创投,高通创投,淡马锡,DST Global,厚朴投资,云锋基金,All-Stars ,GIC,百度,海尔,华为,京东,谷歌,科大讯飞,中兴,中国移动,中国电信,中国联通,创维,水晶光电
5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询)数据显示,2019年上半年国内手机市场总体出货量1.86亿部,同比下降5.1%, 4G手机出货量为1.78 亿部,同比下降 4.2%。与此同时,中国5G手机新机型加速上市,新一轮换机潮前奏已经开始,手机行业面临洗牌。AIoT领域,iiMedia Research (艾媒咨询)数据显示,2018年中国AIoT智能硬件市场规模达5000亿元,呈高速增长态势,预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略,虽然小米在5G手机以及AIoT领域已经取得一定成绩,但面对巨头环伺的激烈竞争环境,小米未来的发展道路仍充满挑战,核心技术壁垒有待进一步提升。
The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of “mobile phone + AIoT “. Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved.艾媒咨询 | 2025年中国智能硬件市场发展状况与用户行为调查数据
随着人工智能技术与物联网技术的深度融合,中国智能硬件市场近年来呈现爆发式增长,产品形态从智能家居、可穿戴设备向工业级、医疗级等领域快速拓展,市场规模持续攀升。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国智能硬件市场发展状况与用户行为调查数据》数据显示,2020年中国人工智能核心产业规模便达到1500亿元,预计2025年产业规模达到4000亿元。其中,2024年中国教育智能硬件市场规模为962亿元,预计2025年中国教育智能硬件市场规模可达1125亿元,说明以人工智能行业为核心的智能硬件市场发展前景广泛。在对智能硬件了解情况调查中,有57.75%的智能硬件用户选择了智能手机,这表明超过半数的智能硬件用户对智能手机了解程度最高。在智能家居购买情况中,44.44%的用户购买了智能电视,说明中国智能硬件用户对智能电视的需求最为旺盛。在可接受的智能可穿戴设备类型中,51.69%的智能硬件用户可以接受智能手表产品,43.07%的智能硬件用户可以接受智能手环类产品。在智能硬件产品(设备)具有的优点上,29.54%的智能硬件用户认为其提升了生活或工作效率。在智能硬件产品(设备)具有的缺点上,22.76%的智能硬件用户认为最突出的问题是价格虚高。艾媒咨询分析师认为,未来中国智能硬件行业需要精细化,各企业需要加强自身核心技术研发,优化智能硬件产品,提高智能硬件用户体验,同时关注政策导向,把握细分市场机遇。
With the deep integration of artificial intelligence technology and Internet of Things technology, China's smart hardware market has witnessed explosive growth in recent years. The product forms have rapidly expanded from smart home and wearable devices to industrial-grade, medical-grade and other fields, and the market size has continued to rise. According to the latest "iiMedia Report | Survey data of China's intelligent hardware market development and user behavior in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the scale of China's core artificial intelligence industry reached 150 billion yuan in 2020. It is estimated that the industrial scale will reach 400 billion yuan in 2025 and the core industrial scale of artificial intelligence in China will reach 1 trillion yuan in 2030. Among them, the market size of educational smart hardware in China was 96.2 billion yuan in 2024, and it is expected to reach 112.5 billion yuan in 2025. The above data and predictions are sufficient to demonstrate that the development prospects of the smart hardware market, with artificial intelligence and the smart hardware industry at its core, are broad. In the survey on the understanding of smart hardware, 57.75% of smart hardware users chose smart phones, which indicates that more than half of smart hardware users have the highest level of understanding of smart phones. In the purchase situation of smart home appliances, 44.44% of users bought smart TVS, indicating that the demand for smart TVS among Chinese smart hardware users is the most vigorous. Among the acceptable types of smart wearable devices, 51.69% of smart hardware users can accept smartwatch products, and 43.07% of smart hardware users can accept smart bracelet products. In terms of the advantages of smart hardware products (devices), 29.54% of smart hardware users believe that they have improved the efficiency of life or work. Among the shortcomings of smart hardware products (devices), 22.76% of smart hardware users believe that the most prominent issue is the inflated price.Analysts from iiMedia Research believe that in the future, China's smart hardware industry needs to be refined. Each enterprise should enhance its core technology research and development, optimize smart hardware products, improve the user experience of smart hardware, and at the same time pay attention to policy guidance and seize the opportunities in niche markets.艾媒报告|2018中国人工智能产业研究报告——商业应用篇
本报告研究涉及企业/品牌包括:新松、图灵机器人、小i机器人、蚂蚁金服、来也、度秘、中智科创、海康威视、海尔、联想、出门问问、百度、阿里妈妈、京东、阿里巴巴、今日头条、大立科技、中国移动、艾媒咨询集团、海鑫科金、数据堂、数多多、明略数据、阿里云、华为、腾讯云、腾讯、云知声、科大讯飞
目前,中国人工智能行业已经进入产业化阶段。根据中国国务院规划,2020年中国人工智能核心产业规模将达到1500亿元,并且此后十年将继续保持高速发展。2018年行业融资热度也持续走高,iiMedia Research(艾媒咨询)数据显示,2018年中国人工智能领域共融资1311亿元,增长率超过100%,投资者看好人工智能行业的发展前景,资本将助力行业更好发展。
As the data of iiMedia Research showed, in 2018, China has raised 131.1 billion yuan in AI industry, with a growth rate of more than 100%. Investors are optimistic about the development prospect of AI industry, and capital will help the industry develop better.With the further development and landing of artificial intelligence technology, deep learning, data mining, automatic programming and other fields will also be realized in more application scenarios, and the development prospects of artificial intelligence technology industrialization are improving.艾媒报告 |2019中国3·15消费者权益调查报告智能硬件篇
iiMedia Research(艾媒咨询)数据显示,51.4%的受访者表示购买智能硬件权益受到侵害时会进行维权,48.6%的受访者不愿进行维权。在放弃维权的主要原因中,排在前三的分别是维权耗费时间久、维权过程复杂、维权经济成本高,占比分别为51.8%、48.3%、46.5%。关于智能硬件的未来发展趋势,艾媒咨询分析师认为,消费需求逐渐由“标准化”衍变成“个性化”,未来“产品+服务”的形式将更容易满足消费者差异化的需求,并且“智能+”概念将推动人工智能技术加速发展,未来硬件的交互能力亦逐渐加强,消费者对智能硬件的消费也将更加理性。
According to iiMedia Research data, 51.4% of respondents said they would defend their rights when their rights to buy smart hardware were violated, and 48.6% of respondents were reluctant to defend their rights. Among the main reasons for abandoning safeguarding rights, the first three are the time-consuming, complex process and high economic cost of safeguarding rights, accounting for 51.8%, 48.3% and 46.5% respectively. As for the future development trend of intelligent hardware, Ai Media Consulting Analysts believe that consumer demand will gradually evolve from “standardization“ to “individualization“, and that the form of “product + service“ in the future will be easier to meet the differentiated needs of consumers, and the concept of “intelligent +“ will promote the accelerated development of artificial intelligence technology, and the interactive ability of hardware in the future will be gradually strengthened, and consumers will be more intelligent. Hardware consumption will also be more rational.
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