艾媒咨询｜2024年中国烤鱼行业研究发展报告

全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国烤鱼行业研究发展报告》数据显示，2023年中国烤鱼行业市场规模达1396.6亿元，同比增长12.6%。随着烤鱼消费在中国各城市的逐步普及，市场渗透率持续提升，国民向享乐型、发展型消费转变，将进一步推动烤鱼行业增长，2029年中国烤鱼行业市场规模有望达2431.3亿元。中国烤鱼头部品牌店铺持续扩增，行业向品牌化方向发展，集中度进一步上升。截至2024年1月，头部品牌半天妖、探鱼、江边城外烤全鱼门店数量已分别达1447家、316家、131家，行业资源向头部倾斜。女性、新中产、青年是烤鱼市场消费主力军，该群体更注重消费体验，以重视消费体验为导向的新消费模式逐渐显现。品牌不断开拓出新消费体验，是烤鱼行业未来发展的新趋势。
According to the latest "Research report on the development of China's grilled fish industry in 2024" released by iiMedia Research,in 2023, the market size of China's grilled fish industry reached 139.66 billion yuan, an increase of 12.6%. With the gradual popularization of grilled fish consumption in Chinese cities, the market penetration rate continues to increase, and the national shift to hedonistic and developmental consumption will further promote the growth of the grilled fish industry, and the market size of China's grilled fish industry is expected to reach 243.13 billion yuan in 2029. Chinese grilled fish head brand stores continue to expand, the industry is developing in the direction of branding, and the concentration is further rising. As of January 2024, the number of head brand half-day demon, fish exploration, and Jiangbian City roasted whole fish stores has reached 1,447, 316, and 131, respectively, and industry resources are tilted to the head. Women, the new middle class, youth are the main force of consumption in the grilled fish market, and this group pays more attention to consumption experience, and the new consumption model oriented by attaching importance to consumption experience gradually appears. The brand continues to open up new consumption experience, which is a new trend of the future development of the grilled fish industry.

艾媒咨询|2021年中国烤鱼行业发展研究报告

本报告涉及的案例/品牌/企业：探鱼，半天妖，江边城外

iiMedia Research(艾媒咨询)数据显示，2021年中国烤鱼行业市场规模达1104.5亿元，较2020年上升13.8%。随着烤鱼餐饮逐渐在中国各城市普及，市场渗透率逐渐提升。国民向享乐型、发展型消费转变，进一步推动烤鱼市场增长。预计未来保持12%左右的增长率，2023年中国烤鱼市场规模将达1396.6亿元。调查数据显示，女性(57.0%)、新中产(64.3%)、青年(84.9%)是烤鱼市场消费主力军，以重视消费体验为导向的消费模式逐渐显现。艾媒咨询分析师认为，随着行业入局者增多，同质化的竞争将不断加剧，差异化的运营模式显得尤为重要。打造新消费模式，通过产品和服务创新，提升顾客的消费体验是未来发展趋势。
According to the data of iiMedia Research, the market size of China's grilled fish industry will reach 110.45 billion yuan in 2021, up 13.8% from 2020. With the popularity of grilled fish catering in Chinese cities, the market penetration rate is gradually increasing. The national to hedonic, development-oriented consumption change, further promote the growth of baked fish market. It is expected to maintain a growth rate of about 12% in the future, and the market size of Grilled fish in China will reach 139.66 billion yuan in 2023. According to the survey data, women (57.0%), new middle class (64.3%) and youth (84.9%) are the main consumers in the grilled fish market, and the consumption mode focusing on consumption experience is gradually emerging. iiMedia consulting analysts believe that with the increase of industry entrants, the homogenized competition will continue to intensify, and the differentiated operation mode is particularly important. It is the future trend to create new consumption mode and improve customer consumption experience through product and service innovation.

艾媒咨询|2020年中国网络文学作家影响力榜单解读报告

2021年1月13日，《2020年中国网络文学作家影响力榜单解读报告》正式发布，其中男频影响力榜单中，猫腻凭借《大道朝天》登顶第一；天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中，85后、90后作家是中坚力量。iiMedia Research（艾媒咨询）数据显示，超过六成上榜男频作家影响力榜单的作家为85后及90后，女频榜单中该部分作家比例占比也达到54.0%。此外，多位95后作家也成功上榜。在新血液注入行业的同时，网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容，促进网络文学行业更加繁荣发展。

On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry.