关于“吴晓波频道”的报告
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艾媒咨询|2020年5-6月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：宸帆、构美、纳斯。
2020年618购物节期间，各电商平台战绩再创新高。艾媒咨询分析师认为，直播电商引领618购物节消费狂潮，淘宝直播凭借其线上平台与头部主播的流量资源，在直播电商行业居于领先地位，但是随着越来越多的平台的入局，直播电商行业竞争越发激烈。
During the 2020 618 Shopping Festival, the e-commerce platforms recorded a new high. iiMedia Research believes that live e-commerce led the 618 shopping festival consumption frenzy, Taobao live with its online platform and head anchor traffic resources, in the live e-commerce industry in the leading position, but with more and more platforms into the market, live e-commerce industry competition is becoming more intense. -
艾媒报告|2020年中国知识付费行业运行发展及用户行为调研分析报告
本报告研究涉及企业/品牌/案例：喜马拉雅，知乎，得到APP，英语流利说；其他提及企业/品牌：吴晓波频道，樊登读书会，混沌大学，蜻蜓FM，逻辑思维，丁香医生，十点读书，3节课，韦林文华，新知榜，短书，鼹鼠世界，荔枝，微课，千聊，微信，微博，中国大学MOOC，腾讯课堂，格子匠，支付宝，懒人听书，凯叔讲故事，网易公开课，腾讯，阅文集团，凯鹏华盈，海纳亚洲，西瑞雅，小鹅通，快手，百度,搜狗，今日头条，豆瓣等。
本报告主要对中国知识付费行业的发展模式的现状进行总结和前景分析，通过对行业发展背景、行业核心数据、知识付费产业链重要环节进行数据监测，并且通过草莓派数据调查与计算系统对知识付费用户行为进行调研（样本量1750），并重点针对得到、英语流利说、知乎、喜马拉雅等不同类型的知识付费平台为典型进行商情分析，对行业总体发展趋势进行解读并深入研究其商业运作模式，预测2021年中国知识付费行业的发展趋势和运营模式。
This report mainly summarizes and analyzes the current status of the development model of the knowledge payment industry in China. It monitors the background of the industry development, industry core data, and important links in the knowledge payment industry chain. Research on paid user behavior (sample size 1750), and focus on different types of knowledge payment platforms such as acquisition, fluency in English, Zhihu, Himalayan, etc. as a typical business situation analysis, interpret the overall development trend of the industry and study its business operations Model, predicting the development trend and operating model of China's knowledge payment industry in 2021. -
艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告
本报告研究涉及企业/品牌/案例：瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌：铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。
2020年6月12日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析，着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域，以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加，在宠物食品消费外，宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式，极大地推动了宠物产业链服务市场的发展。目前，如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧，新经济形式不断出现。
iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY. -
艾媒报告|2019-2020中国手机音乐客户端市场研究报告
本报告研究涉及企业/品牌/案例：酷我音乐,网易云音乐,QQ音乐,腾讯音乐,SM娱乐,环球音乐集团,阿里音乐,酷狗音乐,虾米音乐,酷我聚星,有妖气,瑞幸咖啡,哔哩哔哩,中国青年报
iiMedia Research(艾媒咨询)数据显示，2019年手机音乐客户端整体用户规模较上年增长6.6%，达5.80亿人，预计2020年将增至6.18亿人。月活跃用户数量方面，2019年12月QQ音乐、酷狗音乐和酷我音乐三大APP用户活跃程度相对较高，活跃用户数分别为31644.1万、26799.1万和11684.7万。艾媒咨询分析师认为，在中国音乐市场日趋规范和成熟的背景下，如何求同存异，完善产业链，构建可持续发展的商业模式成为现阶段各音乐平台的发展重点。巨头平台虽然在用户、版权、商业资源方面更具优势，但行业转型发展期也为腰尾部平台带来了发展新机遇。
According to the data of iiMedia Research, the overall user scale of mobile music client in 2019 increased by 6.6% over the previous year, reaching 580 million, and is expected to increase to 618 million in 2020. In terms of monthly active users, QQ music, Kugou music and Kuwo music were relatively active in December 2019, with 316441000, 26799100 and 11684700 active users respectively. iiMedia consulting analysts believe that in the context of China's increasingly standardized and mature music market, how to seek common ground while reserving differences, improve the industrial chain, and build a sustainable business model has become the development focus of various music platforms at this stage. Although the giant platform has more advantages in terms of users, copyright and commercial resources, the industry transformation and development period also brings new opportunities for the development of the waist tail platform. -
艾媒报告|2019上半年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例：51Talk，新东方在线，掌门教育，乂学教育，编程猫，学而思，作业帮，VIPKID,米乐英语，海风教育，学霸君1对1，沪江网校，美术宝，爱棋道，火花思维，豌豆思维，小猿搜题，一起作业，哒哒英语，溢米辅导，三好网，弹琴吧，洋葱数学，作业盒子，爱因思维，慧满分，口袋题库，波比英语，核桃编程
互联网的普及和发展带来的“互联网+教育”，中国在线教育用户规模不断攀升，而作为其垂直领域的K12在线教育的用户规模，同样保持增长势头。同时，中国政府对于“互联网+教育”的重视与支持，以及AI技术的快速发展，为中国K12在线教育提供了充足的动力。2019年中国K12在线教育市场用户规模将增至3045.4万人，市场渗透率将达到15.0%。iiMedia Research(艾媒咨询)数据显示，教师匹配问题是K12在线教育用户最希望得到改善的方面，42.1%的受访用户认为教师匹配环节需要得到改进。K12在线教育用户对于将技术融入产品持支持态度，47.9%的受访用户认为在线教育与科技前沿的结合有助于更好地进行K12在线教育。与用户支持前沿科技态度相对应的是，用户对于产品与技术相结合的感受并不强烈，仅9.1%用户对于产品中的前沿科技元素有清晰地感知，其中教师匹配环节与前沿科技的结合用户感知程度最高，有明显感知的用户比例为34.8%。94.6%的受访用户对于K12在线教育产品技术应用效果表示认可。
With the development of “ Internet + education”, brought by the popularization and development of the Internet, the scale of China's online education users has been increasing, and the user scale of K12 online education as its vertical field has also maintained growth momentum. At the same time, the Chinese government's attention and support for “Internet + education“ and the rapid development of AI technology provide sufficient impetus for China's K12 online education. In 2019, the number of users in China's K12 online education market will increase to 30.454 million, and the market penetration rate will reach 15.0%. According to iiMedia Research data, teacher matching is the most desirable aspect for K12 online education users to improve. 42.1% of respondents believe that teacher matching needs to be improved. K12 online education users are supportive of integrating technology into products. 47.9% of respondents believe that the combination of online education and technological frontier will help to better carry out K12 online education. Corresponding to the user's attitude towards supporting frontier science and technology, the user's perception of the combination of product and technology is not strong. Only 9.1% of the users have a clear perception of the frontier science and technology elements in the product. The user's perception of the combination of teacher matching link and frontier science and technology is the highest, and the proportion of users with obvious perception is 34.8%. 94.6% of the respondents approved the application effect of K12 online education product technology.
