艾媒咨询 | 2026年中国饮料行业发展状况及消费行为调查数据

当前饮料行业正处于多元创新与消费升级并行的发展阶段，健康化消费理念普及推动产品成为日常饮食刚需。新生代消费者聚焦健康属性、口感体验与场景适配核心诉求，行业呈现无糖化、功能化、天然化趋势，天然原料萃取、低糖零脂配方、功能成分添加、便携场景化包装成为核心方向；新茶饮、功能性饮料、植物基饮品凭借创新品类与体验升级也获得了市场关注。在政策健康引导与行业标准完善驱动行业规范化升级的同时，行业仍面临标准有待完善、原材料价格波动及渠道库存管控等挑战。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国饮料行业发展状况及消费行为调查数据》显示，饮料品类接触度中，碳酸饮料（47.42%）、功能性饮料（47.16%）、果汁或蔬菜汁饮料（46.26%）位居前列，茶饮料（45.49%）、包装饮用水（44.97%）市场接触度同样处于高位。品牌认知渠道上，短视频平台推荐（51.80%）、内容分享平台推荐（48.20%）成为主流，电视广告（40.21%）、线下购物摊（36.98%）等传统渠道仍具备重要影响力。购买决策层面，口味口感（40.85%）、成分安全（35.44%）是消费者核心考量因素。消费者对健康功能的需求清晰，重视原料天然性与品质溯源，同时直指行业核心痛点——健康与口感难以兼顾（33.38%）、针对特定人群选择太少（32.99%）、同质化严重（32.47%）。 艾媒咨询分析师指出，饮料市场已从“基础解渴需求”向“健康化场景化饮品解决方案”转型，消费者决策逻辑的精细化推动行业进入“健康价值竞争”新阶段。未来，具备明确健康验证体系（如低糖认证、天然原料检测）、融合天然成分与创新工艺设计的产品将占据竞争高地。
The China’s beverage industry is currently in a phase of diversified innovation coupled with consumption upgrading. The widespread adoption of health-focused consumption concepts has elevated beverages to an essential part of daily diet. The new generation of consumers prioritizes health attributes, taste experience and scenario adaptability as core demands, steering the industry toward sugar-free, functional, natural and China-chic trends. Extraction of natural raw materials, low-sugar and zero-fat formulations, functional ingredient enrichment and portable scenario-based packaging have become core development directions. Innovative categories including new-style tea drinks, functional beverages and plant-based beverages have also garnered market attention via category innovation and experience upgrading. While policy guidance for public health and improved industry standards drive standardized industry upgrading, the sector still faces challenges such as the lack of norms for functional claims, raw material price volatility and channel inventory control.
According to the latest "Survey data on the development status and consumption behavior of China's beverage industry in 2026" released by iiMedia Research, a global third-party data mining and analysis institution for the new economy industry, carbonated drinks (47.42%), functional beverages (47.16%) and fruit/vegetable juices (46.26%) lead in category penetration, while tea drinks (45.49%) and packaged drinking water (44.97%) also maintain high market penetration. In terms of brand awareness channels, recommendations from short-video platforms (51.80%) and content-sharing platforms (48.20%) have become mainstream ways for consumers to learn about beverage brands, and traditional channels such as TV advertisements (40.21%) and offline shopping coupons (36.98%) still retain significant influence. For beverage purchase decisions, taste and flavor (40.85%) and ingredient safety (35.44%) constitute the core decision-making dimensions. Consumers have clear demand for healthy functional properties, value natural raw materials and quality traceability, and also identify core industry pain points: difficulty balancing health and taste (33.38%), insufficient product options for specific groups (e.g., diabetics) (32.99%), and severe product homogeneity with inadequate innovation (32.47%).
Analysts from iiMedia Research pointed out that the beverage market has transitioned from satisfying "basic hydration needs" to delivering "health-oriented and scenario-adapted beverage solutions". The refinement of consumer decision-making logic is propelling the industry into a new phase of "health value competition". Going forward, products equipped with clear health verification systems (e.g., low-sugar certification, natural raw material testing) and integrating natural ingredients with innovative process design will occupy a competitive high ground.

艾媒咨询 | 2025年中国新式茶饮大数据研究及消费行为调查数据

随着消费者健康意识提升、口味需求多元化，新式茶饮行业正经历深度变革，市场竞争激烈，行业已步入存量竞争阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国新式茶饮大数据研究及消费行为调查数据》数据显示，2024年中国新式茶饮行业市场规模为3547.2亿元，预计未来几年中国新式茶饮市场规模仍将保持稳定增长态势，到2028年有望突破4000亿元，这一增长态势揭示新式茶饮行业已从单一饮品消费升级为融合文化体验、健康生活、社交互动的复合型产业。中国新式茶饮消费者中，每周购买2-3次的消费者占比最高，达到69.76%，每周购买4-6次和购买1次及以下的消费者分别占比18.31%和9.57%，每周购买6次以上的消费者仅占2.36%；64.63%的消费者表示未来购买意愿“不变”，22.75%的消费者表示购买意愿会“增多”，而12.62%的消费者表示购买意愿会“减少”。反映了新式茶饮在中国市场的受欢迎程度，并且大多数消费者对新式茶饮的购买意愿保持稳定。
艾媒咨询分析师指出，在未来中国新式茶饮市场竞争加剧，价格内卷持续，低价产品占比上升挤压利润空间，行业从增量竞争转向存量博弈，中小品牌生存难度加大。同时消费需求升级推动产品向健康化、功能化、个性化延伸，拓展消费场景，AI、大数据等技术深度渗透供应链管理、门店运营、用户服务等环节，优化成本结构，增强供应链响应速度与消费体验。头部企业通过全球化采购、自建生产基地与仓储物流网络，强化原料把控能力，降低中间成本，支撑规模化扩张。
With the improvement of consumers' health awareness and the diversification of taste demands, the new-style tea beverage industry is undergoing profound changes. The market competition is fierce, and the industry has entered a stage of competition for existing customers. According to the latest "2025 China New-Style Tea Beverage Big Data Research and Consumer Behavior Survey Data" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of China's new-style tea beverage industry will be 354.72 billion yuan in 2024. It is expected that the market size of new-style tea beverages in China will continue to maintain a stable growth trend in the coming years, and is likely to exceed 400 billion yuan by 2028. This growth trend indicates that the new-style tea beverage industry has upgraded from a single beverage consumption to a composite industry integrating cultural experience, healthy living and social interaction. Among Chinese consumers of new-style tea beverages, those who purchase 2-3 times a week account for the highest proportion, reaching 69.76%. Those who purchase 4-6 times a week and those who purchase once or less account for 18.31% and 9.57% respectively. Consumers who purchase more than 6 times a week only account for 2.36%. 64.63% of consumers indicated that their future purchasing intention would remain "unchanged", 22.75% said it would "increase", while 12.62% said it would "decrease". This reflects the popularity of new-style tea beverages in the Chinese market, and the purchasing intention of the majority of consumers for new-style tea beverages remains stable.
Analysts from iiMedia Research pointed out that in the future, competition in China's new-style tea beverage market will intensify, price competition will continue, and the proportion of low-priced products will rise, squeezing profit margins. The industry will shift from incremental competition to a zero-sum game, making it more difficult for small and medium-sized brands to survive. At the same time, the upgrading of consumer demand drives products to extend towards health, functionality and personalization, expanding consumption scenarios. Technologies such as AI and big data deeply penetrate supply chain management, store operation, user service and other links, optimizing the cost structure and enhancing the response speed of the supply chain and the consumption experience. Leading enterprises strengthen their raw material control capabilities, reduce intermediate costs and support large-scale expansion through global procurement, self-built production bases and warehousing and logistics networks.

艾媒咨询 | 2025年中国咖啡市场发展状况与消费行为调查数据

随着公众饮食观念的改变与新品牌崛起的速度加快，中国咖啡市场规模将保持稳定增长态势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国咖啡市场发展状况与消费行为调查数据》数据显示，2024年中国咖啡行业市场规模为7893亿元，预计2025年将突破万亿元，到2029年有望达到13908亿元，说明伴随城市化进程的加速与消费观念的迭代，中国咖啡市场不再局限于“饮品”属性，更成为承载社交、休闲功能的生活方式符号，展现出蓬勃发展的活力。中国咖啡消费者中，每周喝2-3杯的比例最高，达到32.97%；其次是每周喝一杯的消费者，占比30.42%。在中国消费者喝咖啡场景中，在日常学习或工作时喝咖啡的消费者占比最高，达到47.89%；休闲放松时喝咖啡的消费者占比为45.20%；驾车时或出行途中喝咖啡的消费者占比为36.62%。反映出大多数中国消费者每周喝1-3杯咖啡，且喝咖啡的场景与日常生活、工作节奏及状态深度绑定。
艾媒咨询分析师指出，在未来，中国咖啡市场将在多方面呈现显著发展态势。在消费模式上，线上平台拓展销售边界、精准推送产品，线下门店打造沉浸式体验空间，二者相互赋能；在需求端，伴随消费升级及健康理念普及，年轻群体追求个性化咖啡消费，同时消费者对有机咖啡需求攀升；技术创新贯穿始终，从咖啡豆种植采用智慧农业技术提升产量品质。企业需强化供应链整合，确保优质稳定原料供应；深耕品牌建设，以独特文化内涵吸引消费者；加大研发投入，顺应市场需求推陈出新，以此构建核心竞争力，在激烈市场竞争中脱颖而出。
With the change in public dietary concepts and the accelerated rise of new brands, the scale of China's coffee market will maintain a stable growth trend. According to the latest "Survey Data on the Development Status and Consumption Behavior of China's Coffee Market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's coffee industry was 789.3 billion yuan in 2024, and it is expected to exceed one trillion yuan in 2025. It is expected to reach 1,390.8 billion yuan by 2029, indicating that with the acceleration of urbanization and the iteration of consumption concepts, the Chinese coffee market is no longer confined to the attribute of "beverages", but has become a lifestyle symbol carrying social and leisure functions, demonstrating vigorous development vitality. Among Chinese coffee consumers, the proportion of those who drink 2 to 3 cups per week is the highest, reaching 32.97%. The second group is consumers who drink one cup per week, accounting for 30.42%. Among the coffee-drinking scenarios in China, the proportion of consumers who drink coffee during their daily study or work is the highest, reaching 47.89%. The proportion of consumers who drink coffee during leisure and relaxation is 45.20%. The proportion of consumers who drink coffee while driving or during their trips is 36.62%. It reflects that the majority of Chinese consumers drink 1 to 3 cups of coffee per week, and the scenarios of coffee consumption are deeply integrated with their daily lives, work rhythms and states.
Analysts from iiMedia Research pointed out that in the future, the Chinese coffee market will show a significant development trend in many aspects. In terms of consumption patterns, online platforms expand sales boundaries and precisely push products, while offline stores create immersive experience Spaces. The two empower each other. On the demand side, with the upgrading of consumption and the popularization of health concepts, young people are pursuing personalized coffee consumption, while the demand for organic coffee among consumers is on the rise. Technological innovation runs through the entire process, from coffee bean cultivation to the application of smart agricultural technologies to enhance yield and quality. Enterprises need to strengthen supply chain integration to ensure a stable and high-quality supply of raw materials. Deeply cultivate brand building and attract consumers with unique cultural connotations; Increase investment in research and development, innovate in response to market demands, and thereby build core competitiveness to stand out in the fierce market competition.

艾媒咨询 | 2024年中国咖啡市场消费行为调研报告

当前，随着生活节奏的加快与消费习惯的变化，咖啡已逐渐成为了备受欢迎的休闲饮品，广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示，超过七成的咖啡爱好者每周至少享用一杯咖啡，将其视为日常生活不可或缺的一部分。在此背景下，咖啡市场迎来了众多参与者，各类咖啡产品层出不穷，其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡（51.93%），其次是速溶咖啡粉（41.18%）。就咖啡的功能而言，目前消费者最希望其能有效解乏解困（48.88%）、促进新陈代谢（45.23%）等。艾媒咨询分析师认为，尽管咖啡市场前景广阔，但竞争同样异常激烈。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新研发，推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations.

艾媒咨询 | 2024年中国新经济行业全景解读

2023年，当人人都在抱怨生意难做时，为何有的企业能够逆流而上，实现业绩的数倍增长？在同样的市场环境下，是什么让这些企业脱颖而出，成为行业的翘楚？面对同样的挑战和困难，他们是如何找到突破口，实现跨越式发展的？2024年，站在旧年新岁的交汇点，我们需要回顾过去，展望未来。
2024年1月12日，艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2024年中国新经济行业全景解读》，并结合艾媒长期的监测研究，用数据说话，围绕“逆势·变革·破局”的角度，对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
In 2023, when everyone is complaining about the difficulty of doing business, why can some companies go against the tide and achieve several times the growth of performance? What makes these enterprises stand out and become industry leaders in the same market environment? How did they find a breakthrough and achieve leapfrog development in the face of the same challenges and difficulties? In 2024, standing at the intersection of old and new years, we need to look back on the past and look forward to the future.
On January 12, 2024, Zhang Yi, CEO and Chief Analyst of iMedia Consulting, was invited to attend the event and released the "2024 China's New Economy Industry Panorama Interpretation" on site. Based on iMedia's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspective of "going against the trend, changing, and breaking through the situation", directly targeting brand value, and jointly looking forward to the future development trend of the new economy industry.

艾媒咨询 | 2023年中国速溶咖啡行业产品创新专题研究报告

近年来，年轻消费者对国潮越发喜爱，新中式风也在咖啡行业兴起，不少品牌将茶元素融入咖啡，推出创新品类茶咖产品。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国速溶咖啡行业产品创新专题研究报告》数据显示，2022年我国速溶咖啡市场规模达418亿元，未来，咖啡市场将从一二线城市拓展到三四线城市，消费人群逐渐扩大，进一步带动速溶咖啡市场规模增长，2026年中国速溶咖啡市场规模有望达1099亿元。

艾媒咨询 | 2023-2024年中国付费自习室行业发展现状与消费趋势调查分析报告

随着付费自习室的逐步推广，用户市场对付费自习室的接受程度会逐渐增强，付费自习室的用户结构将由原来单一的白领、学生逐步演变成各种用途、各种需求的用户群体。iiMedia Research（艾媒咨询）数据显示，预计2023年付费自习室的用户恢复快速增长趋势，用户规模将达880万人，2025年有望突破1000万人。

艾媒咨询｜2023年中国新经济产业趋势分析报告

1月12日晚，“艾媒之夜·2023年新经济趋势分析大会”以线上直播形式成功举办。大会以“洞察风向，数读未来”为主题，以数据为导向，洞察新经济行业先机。“2022年（第7届）中国新经济行业年度巅峰榜”获奖名单，群星闪耀，开启一场新经济行业年度巅峰盛宴。

艾媒咨询｜2022-2023年中国咖啡行业发展与消费需求大数据监测报告

近年来，中国咖啡文化盛行，咖啡成为了一种时尚，受到消费者的热烈追捧。数据显示，2021年中国咖啡行业市场规模将达3817亿元，预计2022年达4856亿元。随着公众饮食观念的改变，中国咖啡市场正在进入一个高速发展的阶段，新品牌崛起的速度更快，预计咖啡行业将保持27.2%的增长率上升，2025年中国市场规模将达10000亿元。

艾媒咨询|2022年中国新经济行业趋势报告

2022 年 1 月 6日，由艾媒咨询主办的“艾媒之夜—2022年新经济趋势分析大会”在广州隆重举行。本次大会以“洞察风向、数读未来”为主题，分析复盘2021全年行业热门事件，洞察预测2022年新经济行业发展前景，让一部分人先看到先机，赢在未来。活动设置报告发布、主题演讲、圆桌论坛、奖项颁发等基本环节，现场隆重揭晓“2021新经济行业年度巅峰榜”获奖品牌，并授予荣誉证书。艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2022中国新经济产业趋势分析报告》，并结合艾媒长期的监测研究，用数据说话，从行业前景、人群洞察、投资布局三个角度对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
On January 6, 2022, the "Ai media night - 2022 new economic trend analysis conference" hosted by AI media consulting was grandly held in Guangzhou. With the theme of "insight into the wind direction and reading the future", this conference analyzes the hot events in the industry in 2021 and forecasts the development prospect of the new economy industry in 2022, so that some people can see the first opportunity and win in the future. The event set up basic links such as report release, keynote speech, round table forum and award presentation. The award-winning brands of "2021 annual peak list of new economic industries" were grandly announced on the spot, and the honorary certificate was awarded. Zhang Yi, CEO and chief analyst of AI media consulting, was invited to attend the event and released the 2022 China new economy industry trend analysis report. In combination with AI media's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspectives of industry prospect, crowd insight and investment layout, and directly hit the brand value, Jointly look forward to the development trend of new economic industries in the future.