艾媒咨询｜2023年中国AIGC行业发展研究报告

随着人工智能技术的不断发展，AIGC技术也日益成熟，广泛应用于更多领域，其广阔的应用前景将推动AIGC市场规模快速增长。艾媒咨询预测，预计2023年中国AIGC核心市场规模将达79.3亿元，2028年将达2767.4亿元。

艾媒咨询｜2023-2025年全球飞行汽车行业趋势研究报告

近年来，美国的Archer Aviation、德国的Lilium Aviation、英国的Vertical Aerospace等飞行汽车企业相继上市。航空业波音、空客等，跨国汽车企业的大众、丰田、本田、现代、通用等，以及中国汽车企业的小鹏、吉利、长城等纷纷参与到飞行汽车领域。

艾媒咨询|2021年10-11月中国汽车行业监测报告

本报告涉及的案例/品牌/企业：上汽、长安、吉利


数据显示，2021年10月，中国商用车出口3.3万辆，较9月份下降13.8%，同比增长37.2%，11月出口3.0万辆，较上月再次下降，降幅10.5%，同比增长13.0%。1-11月累计出口商用车36.6万辆，同比增长77.0%，其中新能源商用车增幅为70.4%。艾媒咨询分析师认为，虽然新能源商用车出口增幅迅猛，但整体占比依然较小，仅占出口总量的3.3%，商用车海外市场份额有待进一步提高。数据显示，2021年11月末，中国汽车库存达到72.4万辆，汽车经销商库存预警指数达到55.4%，环比上升2.9个百分点，位于荣枯线之上。长期的高库存会给车企带来较大的仓储成本压力，造成企业经营业绩下滑，不利于汽车行业的整体发展。
According to the data, in October 2021, China exported 33000 commercial vehicles, a decrease of 13.8% over September and a year-on-year increase of 37.2%. In November, 30000 commercial vehicles were exported, a decrease of 10.5% and a year-on-year increase of 13.0%. From January to November, 366000 commercial vehicles were exported, with a year-on-year increase of 77.0%, of which new energy commercial vehicles increased by 70.4%. AI media consulting analysts believe that although the export of new energy commercial vehicles has increased rapidly, the overall proportion is still small, accounting for only 3.3% of the total export. The overseas market share of commercial vehicles needs to be further improved. The data show that by the end of November 2021, China's auto inventory reached 724000 units, and the inventory early warning index of auto dealers reached 55.4%, up 2.9 percentage points month on month, above the boom and bust line. The long-term high inventory will bring greater storage cost pressure to automobile enterprises, resulting in the decline of enterprise business performance, which is not conducive to the overall development of the automobile industry.

艾媒咨询|2020年中国双十一电商行业发展大数据监测报告

2020年全球经济因“新冠疫情”影响呈现萎靡状态，因此后疫情时期第一个双十一在拉动消费增长方面的作用备受期待。iiMedia Research（艾媒咨询）数据显示，87.6%的受访网民表示愿意参与双十一大促活动，而在双十一前已经做好准备的受访网民占比更达到52.6%。今年双十一各电商平台的活动措施也纷纷回归简单优惠本质，但仍有29.5%的受访电商用户对于平台创新玩法的优惠力度表示质疑。而对于市场迅速增长的直播电商模式，在双十一期间也得到商家和平台广泛青睐，然而目前缺乏权威的第三方机构对直播电商带货数据进行监测，68.6%的受访直播电商用户认为其数据不实，因此商家仍要谨慎看待直播电商模式，避免造成市场虚假繁荣。

Due to COVID-19 in 2020, global economy is going through a downturn. Therefore, the role of the first 11.11 promotion in post COVID-19 era in stimulating consumption growth is expected. As the data of iiMedia Research showed, 87.6% of the interviewed netizens is going to participate in the 11.11 promotion, while 52.6% of the interviewees were ready before it. However, 29.5% of the interviewed e-commerce users questioned the preferential margins of the innovative activities by platforms, even though e-commerce enterprises are expressing returning to the nature of preferential. Even though the live-streaming e-commerce market is developing rapidly and be favored by platforms and merchants this year. The lack of authoritative third-party organizations to monitor the data of live-streaming e-commerce causes 68.6% of the interviewed users believe the relative data is false. Therefore, merchants should be cautious about live-streaming e-commerce mode to avoid false prosperity.

艾媒咨询|2020-2021年中国直播电商行业生态剖析及趋势预判

本报告研究涉及企业/品牌/案例：珀莱雅、红豆股份、淘宝、蘑菇街、快手、抖音、如涵控股、有赞直播。

2019年底，直播电商成为新的风口。特别是2020年的新冠疫情影响，直播电商成为最热门的零售模式并且影响深远，得到平台方、资本方、制作方、用户等产业链各环节的追捧。但随着直播电商业务的高速扩展，行业面临的问题也逐渐增加，需要通过各环节的协同治理，共同推动行业良性发展。

At the end of 2019, live e-commerce has become a new outlet. Especially due to the impact of the new crown epidemic in 2020, live e-commerce has become the most popular retail model and has a far-reaching impact. It is sought after by platform parties, capital parties, producers, users and other links in the industrial chain. However, with the rapid expansion of live broadcast e-commerce business, the problems faced by the industry have gradually increased. It is necessary to jointly promote the sound development of the industry through collaborative governance of all links.

艾媒咨询|2020年中国5G手机网民体验及态度调查报告

5G手机在2020年开始迅速扩大在市场的话语权。2020年截至7月，中国5G手机出货量累计达到7750.8万部，占智能手机总出货量的44.2%;上市5G新机型累计119款，占总上市机型的46.5%。而2019年全年5G手机出货量及上市新机型分别仅为1376.9万部及35款。5G手机在市场渗透率的上升最主要因素还是在于各大厂商跟进新款产品的时候转向5G赛道，导致消费者在购买新机时被动接受5G手机产品。iiMedia Research(艾媒咨询)数据显示，受访用户购买5G手机最主要原因在于正常更替手机，占比41.6%。而非5G手机用户中，73.3%认为现阶段大众没有购买5G手机的必要。5G手机目前未体现出明显优于其他主流智能手机的特性，相反，5G通信套餐价格昂贵、商用城市较少，均使置换5G手机的性价比较低，阻碍其市场普及。未来只有从需求端出发激发消费者刚需，将5G在通信传输方面的优势在智能手机体现，同时挖掘能够依靠5G手机搭载的杀手级应用产品，才能加速5G手机普及。

5G smartphone rapidly expand its discourse power in the market in 2020. YTD 5G smartphone shipments were 77.508 million units, represented 44.2% of the total shipment. The total number of new models were 119, accounting for 46.5% of the total new models. Comparatively, total 5G smartphone shipments and new models released in 2019 were 13.769 million and 35. The main reason for the increase of 5G mobile smartphone market penetration is that the major manufacturers turn to compete in the 5G market when they released the new products, which led to consumers’ passively acceptance 5G smartphone. As the data of iiMedia Research showed, 41.6% of the interviewees purchased 5G smartphone because of the normal replacement of the mobile phones. However, 73.3% of non-5G smartphone users think that it is not necessary for the public to buy 5G smartphone at this stage. At present, 5G mobile smartphone do not show obvious advantages over other mainstream smartphones. On the contrary, the high traffic pricing of 5G smartphone and the lack of commercial cities make the replacement of 5G smartphone with low cost performance, and thus hinder its market popularization. In the future, only by standing from the demand side, reflecting the advantages of 5G in communication transmission in smartphones, and developing killer application that can only rely on 5G smartphones, can we accelerate its popularization.

艾媒咨询|2020上半年中国导购电商行业研究报告

本报告研究涉及企业/品牌/案例：55海淘、什么值得买、蘑菇街。

iiMedia Research(艾媒咨询)数据显示，2019年中国导购电商用户规模为3.45亿人，预计2020年将增至3.81亿人，对比移动电商近8亿人的用户规模，导购电商用户渗透率仍有上升空间。伴随着鼓励消费政策的陆续出台、商品种类的迅速更新换代与信息流的爆发性增长，消费者对于导购电商的需求逐渐增加。iiMedia Research(艾媒咨询)数据显示，目前近七成消费者网购时使用导购平台，平台用户对海淘导购等垂直细分平台存在一定需求。艾媒咨询分析师认为，供需双方的变化加速“人货场”重构，随之而来的是流量争夺加剧、消费便利性、品质化需求提升。导购电商平台作为连通商家和消费者的纽带，既能够帮助商家导流获客，还能为消费者提供便利，在电商渠道竞争加剧的情况下，其双向服务价值将进一步提升。

According to data from iiMedia Research, the number of users of guide e-commerce in China was 345 million in 2019, which is expected to increase to 381 million in 2020. Compared with the number of users of nearly 800 million in mobile e-commerce, the penetration rate of guide e-commerce still has room to rise. With the introduction of policies to encourage consumption, the rapid upgrading of commodity types and the explosive growth of information flow, consumers' demand for e-commerce shopping guides is increasing gradually. As the data of iiMedia Research showed， nearly 70% of consumers currently use the shopping guide platform for online shopping. Platform users have a certain demand for overseas online shopping guide and other vertical subdivided platforms. iiMedia consulting analysts believe that changes in the supply and demand sides accelerate the restructuring of "people's freight yard", followed by intensified traffic competition, consumption convenience, quality demand. E-commerce shopping guide platform, as a link connecting merchants and consumers, can not only help merchants to attract customers, but also provide convenience for consumers. In the case of intensified competition of e-commerce channels, its two-way service value will be further enhanced.

艾媒报告|2020Q1中国跨境电商行业趋势研究报告

本报告研究涉及企业/品牌/案例：天猫国际，奥买家，洋码头。
　伴随着国民经济的高速发展，中国消费者的消费需求不断升级，同时在国家大力支持跨境贸易，改善跨境电商整体配套设施，优化市场发展环境下，中国跨境电商行业市场规模不断扩大，2020年中国跨境电商的市场交易规模预计达到10.3万亿元。但在2020年第一季度期间，受到全球疫情影响，中国跨境电商受到一定程度的冲击，消费红利较2019年同期明显下降。为了解决疫情带来的负面影响，中国各大跨境电商平台积极布局，抢占市场、留存用户，了解用户需求与喜好成为各大跨境电商平台的关注焦点。iiMedia Research(艾媒咨询)数据显示，有72.7%的受访用户认为 “正品保障”是他们选择平台时所考虑的主要因素。同时，在疫情期间有超8成受访用户关注平台疫情期间的公益活动，并且超九成的受访用户购买意愿会因为疫情期间平台的公益行为而提高。

　　Along with the high-speed development of national economy, China's consumer demand grows, at the same time in the country's strong support for cross-border trade, improve the cross-border electricity integral supporting facilities, optimize the environment of market development, cross-border electricity industry in China has been expanding its market, in 2020 China's cross-border electricity market scale is expected to reach 10.3 trillion yuan. However, in the period of the first quarter of 2020, due to the impact of the global epidemic, China's cross-border e-commerce was impacted to a certain extent, and the consumption dividend decreased significantly compared with the same period in 2019.In order to solve the negative impact brought by the epidemic, China's major cross-border e-commerce platforms have actively deployed to seize the market, retain users, and become the focus of attention of major cross-border e-commerce platforms to understand user needs and preferences. As the data of iiMedia Research showed, 72.7% of the surveyed users believe that "quality assurance" is the main factor they consider when choosing a platform. At the same time, more than 80 percent of the surveyed users paid attention to the public welfare activities of the platform during the epidemic, and more than 90 percent of the surveyed users would increase their purchase intention due to the public welfare activities of the platform during the epidemic.

艾媒咨询|2020H1全球及中国跨境电商运营数据及典型企业分析研究报告

本报告研究涉及企业/品牌/案例：敦煌网，阿里巴巴国际，考拉海购，小红书，shoppe，MercadoLibre。
其他企业/品牌：奥买家，京东全球购，速卖通，腾讯，蚂蚁金服，lazada，苏宁国际，京东国际，海豚家，KK馆，豌豆公主，洋码头，天猫国际，海囤全球等。

2020年5月29日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对跨境电商的行业发展和运营进行深度分析，通过对中国B2B、B2C两大类跨境电商的运营数据和企业案例分析，以及用户的跨境电商购物行为调研，剖析中国跨境电商行业的当前状况，并且本报告还关注到东南亚、拉美等跨境电商发展较快的地区，通过对全球总体态势的总结，预判2020-2021年中国跨境电商的发展趋势。艾媒咨询分析师认为，疫情对跨境电商有一定的影响，但总体而言跨境电商仍将保持增长态势。目前跨境电商市场的竞争非常激烈，并且已经开始从中国向东南亚、拉美等地区扩张，加上用户的消费态度变化，跨境电商企业重点从过去的山寨、无品牌的产品转变为品牌竞逐。

The epidemic has a huge impact on the global economy and trade, and cross-border e-commerce companies are also generally faced with many problems such as cancellation or extension of on-hand orders, difficulties in signing new orders, and poor logistics and transportation. iiMedia Research believe that cross-border e-commerce has received policy support and has also cultivated a large number of user markets. Although cross-border e-commerce will be subject to some objective impact in the short term, cross-border e-commerce will remain in the long run Increase vitality.

艾媒报告|2020Q1中国农货电商市场研究报告

本报告研究涉及企业/品牌/案例：拼多多，京东，苏宁。
互联网在下沉市场的加速渗透带动了农村电商的快速发展。随着农产品触网的程度加深，农产品网络零售额迎来快速增长。截至2019年，中国农产品网络零售额达到3975亿元，同比增长72.5%。2020年新冠疫情爆发，对农产品市场的人力、物流、销售等多方面等造成影响，致使第一季度多地农货严重滞销。为帮助农户脱困，以拼多多、淘宝、京东、苏宁为代表的各大电商平台，加大了资金、资源倾斜力度，畅通农货上行通道，受到了市场的广泛认可。iiMedia Research（艾媒咨询）数据显示，在55.3%的受访者认为电商平台“助农”系列活动可有效缓解农产品滞销问题，46.9%的受访者认为活动可帮助农户减少经济损失，认为能有效平稳农产品市场价格的受访者占37.2%；85.6%的受访者表示平台推出的“助农”活动提升了自己对平台的好感度。艾媒咨询分析师认为，农货电商是农村脱贫的重要抓手，发展前景广阔，拼多多凭借下沉领域的主场优势以及模式创新能力，不仅有效助力了农货上行，还加深了其在农货电商市场的竞争壁垒，综合实力将持续提升。

　The accelerated penetration of the Internet in the sinking market has driven the rapid development of rural e-commerce. With the deepening of agricultural products hitting the Internet, the online retail sales of agricultural products ushered in rapid growth. As of 2019, China's online sales of agricultural products reached 397.5 billion yuan, a year-on-year increase of 72.5%. The outbreak of the new crown epidemic in 2020 has affected human resources, logistics, sales, and other aspects of the agricultural product market, which has led to serious unsales of agricultural products in many places in the first quarter. In order to help farmers get out of trouble, the major e-commerce platforms represented by PDD, Taobao, JD and SUNING have increased their capital and resource tilts, and opened up channels for agricultural products, which have been widely recognized by the market. According to data from iiMedia Research, 55.3% of the respondents think that the e-commerce platform "agriculture" series of activities can effectively alleviate the problem of unproductive marketing of agricultural products, and 46.9% of the respondents think that the activities can help farmers reduce economic losses. 37.2% of the respondents were able to effectively stabilize the market price of agricultural products; 85.6% of the respondents said that the “agricultural assistance” activities launched by the platform increased their favorability with the platform. iiMedia Consulting analysts believe that agricultural e-commerce is an important starting point for poverty alleviation in rural areas, with broad development prospects. By virtue of its home field advantages and model innovation capabilities in the sinking field,PDD not only effectively helped the upward movement of agricultural products, but also deepened its barriers to competition in the agricultural e-commerce market, and its comprehensive strength will continue to increase.