关于“喵趣”的报告
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艾媒咨询|2021Q1中国电子烟行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例：亿纬锂能,劲嘉股份,雾芯科技,思摩尔国际,盈趣科技
当前，中国烟民数量位居世界第一，但随着国家禁烟政策的收紧、居民健康意识的提高，作为传统烟草替代品的电子烟在烟民中流行，部分电子烟企业如斯摩尔国际、雾芯科技受益并成功上市。数据显示，2020年中国电子烟市场规模增至83.3亿元，但电子烟渗透率却不足1%，说明中国电子烟行业发展空间广阔，预计2021年市场规模有望超100亿元。行业快速的发展也带动了电子烟产业链上游企业的发展，亿纬锂能、劲嘉股份等企业快速发展。
At present, the number of smokers in China ranks first in the world. However, with the tightening of the national anti smoking policy and the improvement of residents' health awareness, e-cigarettes, as a substitute for traditional tobacco, are popular among smokers. Some e-cigarette enterprises, such as smore international and fog core technology, have benefited and successfully listed on the market. According to the data, in 2020, the scale of China's e-cigarette market will increase to 8.33 billion yuan, but the penetration rate of e-cigarette is less than 1%, indicating that China's e-cigarette industry has broad development space, and the market scale is expected to exceed 10 billion yuan in 2021. The rapid development of the industry has also led to the development of the upstream enterprises of the e-cigarette industry chain, and the rapid development of Yiwei lithium energy, Jinjia shares and other enterprises. -
艾媒咨询|2020年中国情趣用品行业及消费行为调查分析报告
本报告研究涉及企业/品牌/案例：他趣、春水堂。
其他企业/品牌：桃花坞，爱侣健康，久爱，取悦，迷姬，网易严选，雷霆暴风，色系，典雅，NPG，对子哈特，云曼，惹火猫，九色生活，长夜漫漫，菲幕，洛曼希，倾城鸟，珞樱，品贤，瑰若，OKOJ，杜蕾斯，千度蜜，诺兰，羞羞哒，姬欲，EROCOME，丽波。
电商购物普及使得用户购买情趣用品的便利性和私密性保护都得到了提高，而商家也可以利用电商数据更好地改进产品、提高用户体验，进而从供需两端推动产业的发展。数据显示，超过半成受访用户购买过情趣用品，其中大部分人购买频率集中在三个月购买一次，其次是一月至少一次，购买频率相对较低。值得注意的是，单身群体购买频率最高，超过一半用户一个月至少购买一次;已婚群体购买频次为三个月到一年至少一次。
The popularity of e-commerce makes it easier for users to purchase sex toys and protect their privacy, while merchants can also use e-commerce data to better improve their products and enhance the user experience, and then from the supply and demand to promote the development of industry. According to the data, more than half of the respondents have bought sex toys, with most of them buying once every three months, followed by at least once a month, a relatively low frequency. It's worth noting that singles make the most frequent purchases, with more than half of users making at least one purchase a month; married people make at least one purchase every three months to once a year. -
艾媒咨询|2020年5-6月中国化妆品行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：拉芳家化、上海家化、御家汇。
2020年受疫情影响，全国化妆品行业市场规模将有所下降，预计为3958亿元。从进出口看，2020年1-5月，中国美容化妆品及洗护用品累计出口量同比下降2.2%，进口量同比增长3.0%。艾媒咨询分析师认为，随着“颜值经济”的崛起，中国居民对化妆品的消费将持续上升，化妆品行业将依然处于红利期。
Affected by the epidemic in 2020, the size of the national cosmetics industry market will decline, which is expected to be 395.8 billion yuan. In terms of imports and exports, from January to May 2020, the cumulative export volume of China's beauty cosmetics and toiletries decreased by 2.2% year-on-year, and the import volume increased by 3.0% year-on-year. iiMedia Research believes that with the rise of the "value economy", Chinese residents' consumption of cosmetics will continue to rise, and the cosmetics industry will remain in a period of dividends. -
艾媒报告|2019-2020年中国移动游戏行业年度报告
本报告研究涉及企业/品牌/案例：三七互娱，多益网络，腾讯游戏；其他提及企业/品牌：网易游戏，巨人网络，盛趣游戏，37游戏，紫龙游戏，bilibili，完美世界，虎牙直播，斗鱼直播
iiMedia Research（艾媒咨询）数据显示，中国移动游戏行业整体保持稳定提升的发展态势，2019 年中国移动游戏市场规模达1660.3亿元，预计2020年移动游戏行业市场规模将超过1800亿元。玩家以90后、95后为主，以年轻玩家为主导的移动游戏行业场景进一步拓展， 游戏+直播、游戏+视频、游戏+音乐、游戏+新文创等形式不断创新。得益于边缘计算、音视频解码等技术发展，5G浪潮下，云游戏将迸发巨大发展潜力，而围绕游戏展开的泛娱乐场景也将进一步开拓。艾媒咨询分析师认为，当前中国移动游戏凭借新技术、新人群的迭代发展而呈现较好发展态势，与此同时，在版号政策、内容管控之下，中国移动游戏厂商也要加强行业自律，注重移动游戏的正向价值，在游戏开发、运营上都需重点考虑未成年人的健康成长问题。
iiMedia Research data shows that China's mobile game industry as a whole maintains a stable development trend, with the market size of mobile game in China reaching 166.03 billion yuan in 2019, and the actual sales revenue of mobile game industry is expected to exceed 180 billion yuan in 2020. The mobile game industry scene, dominated by young players, has been further expanded. Game + live broadcast, game + video, game + music, game + new cultural and creative forms have been constantly innovated. Thanks to the development of technologies such as edge computing and audio and video decoding, cloud games will unleash huge development potential under the 5G wave, and the pan-entertainment scenes around games will be further explored. Ai media consulting analysts believe that the current China mobile games with the iterative development of new technology, new presents the good development trend, at the same time, under the policy, content control plate number, China mobile game makers also want to strengthen industry self-discipline, pay attention to the positive value of mobile games, needs to consider in game development and operation problem of the healthy growth of minors. -
艾媒报告|2019中国互联网群体经济用户与消费行为研究报告
本报告研究涉及企业/品牌/案例：腾讯视频，QQ音乐，饿了么，猫眼电影，美团，大众点评，美颜相机，美图秀秀，大姨妈，美柚，妈妈网，考拉海购，爱奇艺，芒果TV，宝宝树孕育，淘宝，微信，今日头条，懒人听书，喜马拉雅，西瓜视频，糖豆广场舞，网易新闻，春雨医生，丁香医生，滴滴出行，百度地图，AcFun，Soul，哔哩哔哩，全民K歌，虎牙直播，前程无忧，斗鱼TV，安居客，汽车之家，齐家网，央视新闻，同花顺，Keep，旅航纵横，携程
截至2019年6月，中国互联网普及率已经达到61.2%，网民规模突破8.5亿人，整体发展进入成熟阶段。与此同时，互联网整体人口红利基本消失，各企业开始将竞争的焦点转移至垂直群体市场。群体经济市场消费者具有同类特点，对于企业而言，其推广成本更低、收益更明显、商业模式更加清晰。iiMedia Research（艾媒咨询）数据显示，2020年预计她经济市场规模将达4.8万亿元、老年市场总体规模达4.6万亿元，小镇青年、Z世代、单身人群群体规模超亿人，各类群体经济均进入万亿级市场。但不同群体间需求差异也十分明显，新中产人群追求品质生活，而Z世代人群个性化消费需求则更为明显，垂直群体对产品适配性要求高，因此服务各群体市场的产品也需要更具针对性。
By June 2019, China Internet Penetration Rate has reached 61.2%, and the scale of netizens has exceeded 850 million, and the development of Internet industry has entered a mature stage. Meanwhile, the bonus of general netizens basically disappeared, and the enterprises began to shift the focus of competition to the vertical demographic-oriented market. The consumers of demographic-oriented market have similar characteristics. For enterprises, the promotion cost would be lower, the revenue would be higher, and the business model would be clearer. As the data of iiMedia Research showed, in 2020, the market scale of She-conomy in China is expected to reach 4.8 trillion yuan, the overall scale of elderly market is expected to reach 4.6 trillion yuan. The population size of town youth, generation Z, and singles exceeds 100 million respectively. The economy of different demographic groups have entered the market of trillion level. However, the demand difference among different groups is obvious. The new middle class pursue quality life, while the personalized consumption demand of generation Z is more obvious. The vertical demographic groups have high requirements for product adaptability, and therefore the products serving each demographic group market also need to be more targeted. -
艾媒报告 |2019Q1中国情趣电商市场监测报告
本报告研究涉及企业/品牌/案例：他趣、春水堂、桃花坞，网易春风，桔色，京东，天猫
中国情趣电商市场仍处于快速发展的阶段，有巨大的发展空间。iiMedia Research（艾媒咨询）数据显示2018年中国情趣电商市场规模达到306.6亿元，预计到2020年中国情趣电商市场规模将超过600亿元。艾媒咨询分析师认为，随着性观念的解放及互联网电商的蓬勃发展，情趣用品产业也迎来了新的“转机”，中国情趣用品产业以极快的速度大步前行。目前情趣用品种类与品牌不断丰富，从避孕为主的计生产品，发展到润滑剂、延时喷雾等保健用品，再到飞机杯、按摩棒等智能硬件。情趣电商企业积极拓展业务模式，企业盈利状况转向良好，部分上市企业2018年实现扭亏为盈。目前情趣电商品牌大众接受度仍有待提高，平台总体网络口碑较低。艾媒大数据舆情监控系统数据显示，情趣电商总体网络口碑指数仅为28.3。520网络热度指数排行显示，各类情趣用品中，避孕药、避孕套、充气娃娃的网络热度指数依次排名前三。
The Chinese adult product e-commerce market is still in a stage of rapid development and there is huge room for its development. As the data of iiMedia Research showed, the size of China's adult product e-commerce market reached 30.66 billion yuan in 2018. It is estimated that by 2020, the size of China's adult product e-commerce market will exceed 60 billion yuan. With the liberation of sexual attitudes and the booming development of adult product e-commerce, the sex toys industry has also ushered in a new ““transition““, and the Chinese sex toys industry has made great strides at an extremely fast pace. At present, the types and brands of sex toys are constantly enriched, developing from contraceptive-based family planning products to lubricants, time-lapse sprays and other health care products, to aircraft cups, massage sticks and other intelligent hardware. Adult product e-commerce companies actively expanded their business models, and their profitability turned well. Some listed companies turned losses into profits in 2018. At present, the popularity acceptance of adult product e-commerce brand is still to be improved, and the overall network reputation of the platform is low. As the data of iiMedia Research showed, the overall online word-of-mouth index of adult product e-commerce is only 28.3. 520 network heat index ranking shows that among all kinds of sex toys, the network heat index of contraceptives, condoms and inflatable dolls ranks in the top three. -
艾媒报告 |2018-2019中国宠物食品产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括：Thompson Street Capital Partner、Tropichem实验室、TetraGenx、Genoscoper、全球宠物用品控股公司GPP、荷兰国际投资公司ING、Schlotus、General Mills、Blue Buffalo、J.M.Smucker、Ainsworth Pet Nutrition、LLC(安斯沃思宠物营养品）公司、United Petfood、Animal Lovers、Nestle、Wamiz、Purina、荷兰IMCD、宠幸宠物、魔力猫盒、宠爱国际、疯狂的小狗、猫殿下、味及、宠安安、宠物之城、瑞派宠物、兴牧生物、宠爱堡、派迪畅科技、宇钛科技、云宠智能、爱宠医生、双安科技、皇家、比瑞吉、渴望、麦富迪、亚禾、顽皮、伊纳宝、伟嘉、喵趣、希宝、宝路、优卡、西莎、佳贝、冠能、康多乐、普瑞纳、妙多乐、喜跃、Wanpy、中宠、Kingdom PetS、Live、纯真肉本色、Dr Hao、脆脆香、Sea、Kingdom、KingKitty、Frisian、Mio9、佩蒂股份
iiMedia Research（艾媒咨询）数据显示，2018年中国养宠家庭超6000万，宠物饲养和饲养宠物家庭数量有明显增多。然而，在国外品牌具有明显优势的挑战下，中国宠物食品行业正面临跨越性发展以及生存双重压力，宠物食品企业还需在渠道、品质和品牌建设等方面投入发展。
As the data of iiMedia Research showed, the pet food industry reached 93.4 billion yuan in the market in 2018, with a growth rate of 86.8%. The growth rate is much higher than that of previous years. With the change of people's pet concept and the promotion of pet status, users are willing to spend more on pet food to protect the health and growth of pets. The overall situation of pet food industry is better. -
艾媒报告 |2018-2019中国体育产业发展及新兴业态融合分析报告
本报告研究涉及企业/品牌包括:中国中央电视台、咪咕、腾讯体育、优酷体育、宏远时代、新梦想体育、动吧体育、索福德体育、恒圣体育、熠帆钟玲、熠帆五方、德古体育、万国体育、优肯篮球、帝立奥巴、果辉足球、毅涛足球、趣游泳、界内体育、兰博文、中国男子篮球职业联赛、阿里体育
中国体育产业人口和产值保持增长趋势，预计2025年产业人口将达到5亿。iiMedia Research（艾媒咨询）监测发现，2018年融资金额与投资事件数量呈现下降趋势，一定程度地反映出体育行业布局现已趋于稳定，而对于投资新风口，大多数投资者仍处于观望状态。
The value added of China's sports industry output has increased year by year, reaching 781.1 billion yuan in 2017, and the growth momentum is obvious. At present, the sports industry has formed the upstream resource production, midstream industry operation and dissemination and downstream products to reach the complete industrial chain, at the same time, the integration of new business forms to form a new economic growth pole. However, in 2018, the amount of financing and the number of investment events showed a downward trend, indicating that the layout of the sports industry has now stabilized, and for investment in the new air outlet, most investors are still on the sidelines. Iimedia Research (AIDS consulting) monitoring found that the positive policy driven by the active transformation of competitive sports, venue services and other related industries, while the creation of smart scenes will also bring new opportunities for the sports industry.
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